EatStreet Inc. is an American

online food ordering Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that h ...

service that acts as a centralized marketplace, where diners can order delivery and takeout from restaurants in their area. Founded in 2010 in

Madison, Wisconsin Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-lar ...

, the company has expanded to over 15,000 restaurants in over 150 markets nationwide. In addition to the online ordering platform, EatStreet also offers restaurants custom websites, mobile apps, Facebook ordering, and

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development d ...

services.

History

Initially launched by three

University of Wisconsin–Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United Stat ...

students, co-founders Matt Howard, Eric Martell, and Alex Wyler on February 1, 2010, the company began as BadgerBites and operated solely in Madison, Wisconsin. In August 2011, the company began expanding into additional markets, focusing on tier 2 and 3 cities, especially those with colleges and universities. After launching fifteen sister sites to BadgerBites, the company launched a redesigned website to consolidate all of their restaurants and markets as well as begin national expansion under the new name "EatStreet” on January 21, 2013. In February 2013, the company raised $2.45 million in a

Series A A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exc ...

investment round. Later that year, EatStreet was named the #2 "Food Delivery Startup to Watch" by StrategyEye and CEO Matt Howard was named to ''Madison Magazines 2013 "M List" honoring entrepreneurial excellence. In early 2014, EatStreet partnered with the

National Restaurant Association The National Restaurant Association is a restaurant industry business association in the United States, representing more than 380,000 restaurant locations. It also operates the National Restaurant Association Educational Foundation. The associa ...

as part of the association's Extreme Digital Makeover promotion. EatStreet partnered with

Yelp Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San F ...

in June 2014 to allow online users to order food directly from Yelp's restaurant pages. A few months later, EatStreet's

Series B A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

funding reached a total of $8.4 million in February 2014. In spring of 2015, Howard, Martell and Wyler were named finalists for the EY Entrepreneur Of The Year Award in the Midwest. In December of the same year, EatStreet secured a

Series C A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

investment round, totaling $26 million. EatStreet was named one of Madison's top places to work by '' Madison Magazine'' in September 2016, drawing comparisons to

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...

-based companies for their authentic tech startup culture. In fall of 2017, EatStreet's Howard and Wyler were named to

Forbes 30 Under 30 ''Forbes'' 30 Under 30 is a set of lists of people under 30 years old issued annually by ''Forbes'' magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries ...

in Consumer Technology. In February 2017, EatStreet implemented their own delivery services in ten cities following their acquisition of

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

-based food delivery company, Zoomer. As of May 2017, the company employs roughly 200 corporate employees and over 800 delivery drivers. The company is

venture Venture may refer to: Arts and entertainment Music *The Ventures, an American instrumental rock band formed in 1958 *"A Venture", 1971 song by the band Yes *''Venture'', a 2010 EP by AJR Games * ''Venture'' (video game), a 1981 arcade gam ...

-backed.

Data breach

In 2019 EatStreet had a data breach and information including names, phone numbers, email addresses, and routing numbers for restaurants and delivery services, in addition to EatStreet customer information including names, last four credit card numbers, expiration dates, billing addresses, email addresses, and phone numbers were accessed. The criminal claimed to have access to six million accounts. According to the disclosure EatStreet released in July 2019, the unauthorized party breached its computer network on May 3 and proceeded to access and download information from its database, until May 17, when the company discovered the intrusion.

References

External links

* {{DEFAULTSORT:EatStreet Online food retailers of the United States American companies established in 2010 Retail companies established in 2010 Transport companies established in 2010 Internet properties established in 2010 Companies based in Madison, Wisconsin 2010 establishments in Wisconsin