EasyPizza (styled as easyPizza) was a short-lived pizza delivery franchise launched on 17 December 2004, owned by
EasyGroup
EasyGroup Ltd (styled as easyGroup) is a British multinational venture capital conglomerate founded in 1998 and privately owned by Sir Stelios Haji-Ioannou.
Overview
The group is registered in the Cayman Islands, but operates from its offi ...
.
Overview
easyPizza offered a restricted menu and prices that varied according demand. Cheaper pizzas were offered during off-peak periods and could command a premium during popular times. Additional discounts were obtained by ordering in advance rather than for immediate delivery. The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation.
History
EasyGroup lost a
High Court case against EasyPizza, a previously existing London-based
pizza delivery
Pizza delivery is a service in which a pizzeria or pizza chain Delivery (commerce), delivers a pizza to a customer. An order is typically made either by telephone, or over the internet, in which the customer can request pizza type and size, a ...
chain who successfully accused EasyGroup of bullying and underhanded practices.
As of 2017, the only option offered through the easypizza.com site was a re-direct to
Domino's Pizza
Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...
's website. Previously easyPizza had slated Domino's as a "big pizza rip-off". In March 2018 a separate website, ''easy.pizza'' was registered to People's Pizza Ltd; this is linked to People's Coffee Ltd, licensee of the ''easyCoffee'' marque. easyPizza and easyCoffee vending machines were displayed together a franchise exhibition in October 2018 suggesting plans to revive the pizza brand.
References
External links
*
easy.pizza
{{Pizza chains
Pizza chains of the United Kingdom
Online food ordering
EasyGroup