Eastland Center (West Covina)
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Eastland Center, formerly Westfield Eastland/Eastland Shopping Center, is a shopping center in
West Covina, California West Covina is a suburban city in Los Angeles County, California, located east of Downtown Los Angeles in the eastern San Gabriel Valley and is part of Greater Los Angeles. The population for the city was 106,098 at the 2010 census. West Covi ...
, currently managed by Pine Tree, LLC. Westfield America, Inc., a precursor to
Westfield Group Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio ...
, acquired the shopping center in 1998 and renamed it "Westfield Shoppingtown Eastland", dropping the "Shoppingtown" name in June 2005. Once a fashionable
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
-anchored regional shopping mall, in 1997 it was converted to a power center as the nearby Plaza at West Covina became the dominant area center. It was once anchored by a five-story May Company department store, where the
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...
now stands. Uniquely, the power center is two levels, with parking for the lower level on the south side of the center and parking for the upper level on the north side. Corridors connect both the upper and lower levels.


History

Eastland Center was designed by architect Albert C. Martin and opened in 1957 as an outdoor mall along the
San Bernardino Freeway Interstate 10 (I-10) is a transcontinental Interstate Highway in the United States, stretching from Santa Monica, California to Jacksonville, Florida. The segment of I-10 in California runs east from Santa Monica through Los Angeles, San Bernar ...
( U.S. Route 60 and U.S. Route 99, later Interstate 10). It opened with a 5-level May Company on the east end of the mall, and 2-Level
W.T. Grant W. T. Grant or Grants was a United States-based chain of mass-merchandise stores founded by William Thomas Grant that operated from 1906 until 1976. The stores were generally of the variety store format located in downtowns. History In 1906 the ...
on the west end. This mall was unique at the time, as it had a regular mall on the upper level, and a strip center on the lower level facing the freeway. The Paul Cummins Huddle restaurant chain had a location in the parking area where a TGIFridays now stands. An outparcel structure, known as the Avenue Shops, was located in the northwest parking area and included a Hiram's Supermarket. The mall was enclosed and expanded in 1979 with a Robert's department store (a
Long Beach Long Beach is a city in Los Angeles County, California. It is the 42nd-most populous city in the United States, with a population of 466,742 as of 2020. A charter city, Long Beach is the seventh-most populous city in California. Incorporate ...
-based chain) being installed in previously existing space at the center of the mall. W.T. Grant had closed in 1976 and was converted into shops on the upper level. The Avenue Shops outparcel was renamed the Street Shops. It now housed a Lucky Market,
Longs Drugs Longs Drugs is an American chain owned by parent company CVS Health with approximately 70 drugstores throughout the state of Hawaii and formerly in the Continental US. Before being acquired by parent company in 2008, it was a chain of over 500 s ...
, the Five Lanterns
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restaurant and small shops. In the early 1980s, Mervyn's department store was added on to the west end of the mall, next to the old W.T. Grant location. This brought out the first of the big box locations on the lower level, with Office Depot moving into the W.T. Grant lower level, and
Marshalls Marshalls is an American chain of off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico, and 61 stores in Canada. M ...
taking lease to the center shops. The early-1980s also saw one of Southern California's few
ShowBiz Pizza ShowBiz Pizza Place, often shortened to ShowBiz Pizza or ShowBiz, was an American family entertainment center and restaurant pizza chain founded in 1980 by Robert L. Brock and Creative Engineering. It emerged after a separation between Brock and ...
Places opening at Eastland, known as PJ Pizzazz. After PJ closed, it became the Safari Bar nightclub. It is currently BJ's Restaurant & Brewhouse. The May Company garage was converted into
Chili's Chili's Grill & Bar is an American casual dining restaurant chain. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International. History Chili's first location, a converted postal statio ...
. Later down the line,
Ross Dress for Less Ross Stores, Inc., operating under the brand name Ross Dress for Less, is an American chain of discount department stores headquartered in Dublin, California. It is the largest off-price retailer in the U.S.; as of 2018, Ross operates 1,483 sto ...
and Famous Footwear finished off the lower level. In the mid-1980s, Sportmart opened up in the basement level of the May Company store, and May used the basement for bargains only. In 1993, May Company closed its Eastland Center location and moved to the nearby West Covina Fashion Plaza, continuing operations as the newly formed
Robinsons-May Robinsons-May was a chain of department stores operating in Southern California, Arizona and Nevada, from 1993 until 2006. It was created when May Department Stores combined two of its chains, May Company California and J. W. Robinson's cha ...
chain. The ex-May location stood empty for years, with the Sportmart continuing to operate in its former basement. In 1997, the upper level of the mall was permanently closed. The Sportmart was closed and ex-May location was torn down, except for the basement level, and the upper level became
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...
. The entire center was big boxed. The Disney family play center Club Disney was built in the space just west of where The May Co was located, opening on February 15, 1998, only to be closed less than two years later to be replaced by Circuit City. This location now houses a
PetSmart PetSmart is a privately held American chain of pet superstores, which sell pet products, services, and small pets. It is the leading North American pet company, and its direct competitor is Petco. Its indirect competitors are Amazon, Walmart, ...
,
Dollar Tree Dollar Tree, Inc. is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a ''Fortune'' 500 company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada. Its ...
, The Habit and Pacific Fish Grill. Mervyns continued, and other national chains, such as Levitz (replacing
Loehmann's Loehmann's was an American retail company which started as a single store in Brooklyn, New York and grew to a chain of off-price department stores in the United States. The chain was best known for its "Back Room", where women interested in fash ...
) and
Babies "R" Us An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...
took up spots in the upper level. Local sporting goods Chick's (Now renamed to "Dick's") is also on the second level.
Burlington Coat Factory Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer, and a division of Burlington Coat Factory Warehouse Corporation with more than 1,000 stores in 40 states and Puerto Rico, with i ...
took up shop in the former basement of the May Company. In November 2012, West Covina's first
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
opened at the Eastland Center at 120,000 sq ft, replacing Mervyn's which closed in 2009 as a result of the chain's bankruptcy.


Public Transit Access


References

{{Shopping malls in California Power centers (retail) in the United States Shopping malls in the San Gabriel Valley Shopping malls established in 1957 West Covina, California