East West Records (stylized as east''west'') is a

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

formed in 1955, distributed and owned by

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

, headquartered in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, England.

History

Upon its creation in 1955 by Atlantic Records, the label had one hit with the Kingsmen's "Week End" and went into hibernation until 1990, when Atlantic revamped the imprint as EastWest Records America. In America, Atlantic senior VP Sylvia Rhone was appointed Chair/CEO of the fledgling label. Under Rhone's leadership, EastWest Records America shot to mega success with several multiplatinum acts such as

En Vogue En Vogue is an American vocal girl group whose original lineup consisted of singers Terry Ellis, Dawn Robinson, Cindy Herron, and Maxine Jones. Formed in Oakland, California, in 1989, En Vogue reached No. 2 on the US Hot 100 with the single ...

, Pantera,

Yo-Yo A yo-yo (also spelled yoyo) is a toy consisting of an axle connected to two disks, and a string looped around the axle, similar to a spool. It is an ancient toy with proof of existence since 500 BCE. The yo-yo was also called a bandalore in ...

, Adina Howard,

Das EFX Das EFX is an American hip hop duo. It consists of emcees Dray (also known as Krazy Drayz, born Andre Weston, September 9, 1970) and Skoob (also known as Books and Boogie Bang, born William "Willie" Hines, November 27, 1970). They named the ...

Snow Snow comprises individual ice crystals that grow while suspended in the atmosphere—usually within clouds—and then fall, accumulating on the ground where they undergo further changes. It consists of frozen crystalline water throughout ...

Gerald Levert Gerald Edward Levert (July 13, 1966 – November 10, 2006) was an American singer-songwriter and producer. Levert was best known for singing with his brother, Sean Levert, and friend Marc Gordon of the vocal group LeVert. Levert was also a ...

, AC/DC,

The Rembrandts The Rembrandts are an American alternative rock duo, formed by Danny Wilde and Phil Solem in 1989. They had previously worked together as members of Great Buildings in 1981. The Rembrandts are best known for the song " I'll Be There for You", ...

, Dream Theater, Missy Elliott and

MC Lyte Lana Michele Moorer (born October 11, 1970), better known by her stage name MC Lyte, is an American rap music, rapper, Disc jockey, DJ, actress and entrepreneur. Considered one of the pioneers of female rap, Lyte first gained fame in the late 19 ...

. EastWest also distributed other imprints, such as Interscope Records, Motor Jams Records, Mecca Don Records and The Gold Mind Inc. Meanwhile, over at the Electric Lighting Station in London (headquarters of WEA International in the United Kingdom) artists such as The Beloved,

Tanita Tikaram Tanita Tikaram (born 12 August 1969) is a British pop/ folk singer-songwriter. She achieved chart success with the singles "Twist in My Sobriety" and " Good Tradition" from her 1988 debut album, ''Ancient Heart''. Background Tikaram was born i ...

, Chris Rea, Billy Mackenzie (as Associates) and

Simply Red Simply Red are a British soul and pop band formed in Manchester in 1985. The lead vocalist of the band is singer and songwriter Mick Hucknall, who, by the time the band initially disbanded in 2010, was the only original member left. Since th ...

, who had ended up on WEA after divisions/labels such as Elektra, Sire and

Magnet Records Magnet Records was a British record label, started in 1973 by Michael Levy and Peter Shelley. It was acquired by Warner Bros. Records in 1988 for an estimated £10m. Artists on the label included Alvin Stardust, Stevenson's Rocket, Matchbox, ...

had been reorganized or closed down, found themselves on the new EastWest label, with newer signings such as

The Wildhearts The Wildhearts are an English rock band, formed in 1989 in Newcastle upon Tyne. The band's sound is a mixture of hard rock and melodic pop music, often described in the music press as combining influences as diverse as the Beatles and 1980s- ...

and

Sabrina Johnston Sabrina Johnston is an American singer, best known for her 1991 club anthem, "Peace", which reached the Top 10 in the UK Singles Chart. Career Johnston grew up in the United States attending summer music camps, dance and voice classes before enr ...

joining the label in the following years. In 1994, Rhone was appointed Chairman & CEO of Atlantic's sister label Elektra Records in America. At the time, East West (along with most of its roster) also broke away from the Atlantic umbrella to continue to operate under Rhone at Elektra. By the new millennium, budget cuts at Warner Music Group resulted in East West being absorbed into Elektra, where some of its acts were shifted over as well. In 2004,

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

sold Warner Music Group to private investors led by Edgar Bronfman Jr. Subsequently, more budget cuts were made, this time resulting in Elektra to be absorbed into Atlantic.

2015–present: Relaunch

In 2005, WMG reactivated the East West imprint as an in-house label, which primarily markets and distributes other rock music-based labels. East West today operates under Warner's Alternative Distribution Alliance, the successor to

Independent Label Group Independent Label Group was an American record label owned by Warner Music Group. The company was formed in 2006 as an umbrella for various Warner auxiliary labels including East West Records, Rykodisc, and Cordless Recordings. Outside the United ...

. East West Records was revived in the UK in 2014 under the direction of Max Lousada, Chairman & CEO, Warner Music UK. The resurrected label was headed up by Dan Chalmers (as President for Rhino UK, East West Records and ADA UK) until being poached by former Warner Music Group CEO Lyor Cohen, for YouTube Music in 2019. By 2021, Jeremy Marsh was head of Rhino UK and East West Records, with Westlife being announced as new signings on St Patrick’s Day. Other acts to have signed to the reactivated heritage label in the last six years include Bette Midler, Jools Holland,

Beverley Knight Beverley Knight (born Beverley Anne Smith, 22 March 1973) is an English recording artist and musical theatre actress. She released her first album, '' The B-Funk'', in 1995. Heavily influenced by American soul music icons such as Sam Cooke an ...

Amelia Lily Amelia Lily Oliver (born 16 October 1994) is an English singer and television personality. In 2011, she became a finalist on the eighth series of ''The X Factor'', where she finished in third place. In 2017, she finished as runner-up on the t ...

, Robert Plant, Si Cranstoun,

Boyzone Boyzone were an Irish boy band, created in 1993 by talent manager Louis Walsh. Before even recording any material, Boyzone made an appearance on RTÉ's '' The Late Late Show''. Their most successful line-up was composed of Keith Duffy, Steph ...

The Corrs The Corrs are an Irish family band that combine pop rock with traditional Irish themes within their music. The group consists of the Corr siblings, Andrea (lead vocals, tin whistle, mandolin, ukulele), Sharon (violin, keyboards, vocals), Carol ...

and Busted, while

returned after 15 years on their own label to release the ''

Big Love ''Big Love'' is an American drama television series that aired on HBO from March 12, 2006 to March 20, 2011. It stars Bill Paxton as the patriarch of a fundamentalist Mormon family in contemporary Utah that practices polygamy, with Jeanne Tri ...

'' album.

List of East West Records artists

Below is a selected list of musical artists signed under the East West Records label in the past and present. * AC/DC *

Alexander Armstrong Alexander Henry Fenwick Armstrong (born 2 March 1970) is an English actor, comedian, radio personality, television presenter and singer. He is the host of the BBC One game show '' Pointless'', as well as the morning show on Classic FM. He is ...

* Busted *

* Dream Theater *

Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently re ...

Shane Filan Shane Steven Filan (born 5 July 1979) is an Irish pop singer. He is one of the two lead singers of pop vocal group Westlife, which was formed in 1998, disbanded in 2012, and regrouped in 2018. Westlife have released thirteen albums, embarked on ...

* Jools Holland *

* Bette Midler * Pantera * Robert Plant * Rumer *

Scouting For Girls Scouting for Girls are an English pop rock band. Their name is a play on the title of the 1908 Scouting handbook ''Scouting for Boys''. The band was formed in 2005 by three childhood friends from London, Roy Stride on piano and lead guitar/voca ...

The Sisters of Mercy The Sisters of Mercy is an English rock band, formed in 1980 in Leeds. After achieving early underground fame there, the band had their commercial breakthrough in the mid-1980s and sustained it until the early 1990s, when they stopped releasi ...

Sheridan Smith Sheridan Caroline Sian Smith OBE (born 25 June 1981) is an English actress, singer and television personality. Smith came to prominence after playing a variety of characters on sitcoms such as ''The Royle Family'' (1999–2000), '' Two Pints ...

Tegan and Sara Tegan and Sara () are a Canadian indie pop duo formed in 1998 in Calgary, Alberta. The band is led by identical twin sisters Tegan Rain Quin and Sara Keirsten Quin (born September 19, 1980). Both musicians are songwriters and multi-instrumenta ...

Westlife Westlife is an Irish pop vocal group formed in Dublin, Ireland in 1998. The group currently consists of members Shane Filan, Mark Feehily, Kian Egan, and Nicky Byrne. Brian McFadden was a member, until he left in 2004. The group temporarily di ...

References

External links

Discography of 1957–1959 East West singles
* {{Authority control Record labels established in 1955 British record labels British companies established in 1955 Warner Music labels Labels distributed by Warner Music Group Pop record labels Rock record labels Hip hop record labels Electronic music record labels