East End Foods is an Asian food company based in

West Bromwich West Bromwich ( ) is a market town in the borough of Sandwell, West Midlands, England. Historically part of Staffordshire, it is north-west of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, ...

, England part of the Vibrant Foods Group. It was founded in 1972 by the Wouhra Brothers who sold the company in 2019. It has grown to be one of the largest Asian food companies in the United Kingdom and is now under the Vibrant Foods umbrella alongside brands; Cofresh, TRS and Everest Dairies. The company is now owned by Private Equity company Exponent. Its former cash and carries are now a totally separate business and no longer associated with the brand which was bought back by one of the original founding families.

History

East End Foods was formed in 1972 in

Wolverhampton Wolverhampton () is a city, metropolitan borough and administrative centre in the West Midlands, England. The population size has increased by 5.7%, from around 249,500 in 2011 to 263,700 in 2021. People from the city are called "Wulfrunian ...

, England, by Trilok and Kuldeep Singh Wouhra,

Sikh Sikhs ( or ; pa, ਸਿੱਖ, ' ) are people who adhere to Sikhism, Sikhism (Sikhi), a Monotheism, monotheistic religion that originated in the late 15th century in the Punjab region of the Indian subcontinent, based on the revelation of Gu ...

s who were originally from

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament House ...

, India. Later their three younger brothers joined them in the business. Having been established in Wolverhampton it had since moved on through the

West Midlands conurbation The West Midlands conurbation is the large conurbation that includes the cities of Birmingham and Wolverhampton and the towns of Sutton Coldfield, Dudley, Walsall, West Bromwich, Solihull, Stourbridge and Halesowen in the English West Midlands ...

into

Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...

. In early 2004 the eldest founding member and chairman Trilok (T.S) Wouhra died. In November 2019 the company was sold to Exponent Private Equity. It is now part of Vibrant Foods. Shortly after the sale the youngest of the brothers, Don Wouhra, died of a sudden illness. In 2020 Jasbir Wouhra and his immediate family bought the former cash and carry sites and now trade under their newly established company Lioncroft Wholesale.

References

{{reflist Food manufacturers of the United Kingdom West Bromwich Food and drink companies established in 1972 1972 establishments in England