Eagle Snacks is a brand name for snack food originally introduced by the

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...

company in 1979. Eagle Snacks is not to be confused with

Eagle Brand Eagle Family Foods Group LLC, is an American food manufacturer based in Cleveland, Ohio. The company was established in 2015 by Paul Smucker Wagstaff after acquiring ownership of the Borden canned milk brands (Eagle Brand, Magnolia, Milnot, PET) ...

, a trademark used by Borden to market its sweetened condensed milk and dessert lines, now owned by

The J.M. Smucker Co. The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...

History

Anheuser-Busch marketed various snack foods, which typically were bite-size pretzels, potato chips, cheese snacks, and others that were distributed to bars and airlines. The snacks were in various shapes, sometimes depicting an eagle, hence the name "Eagle Snacks". An eagle is featured prominently in the Anheuser-Busch logo. The Eagle Snack mix featured eagle-shaped pretzels and bacon-cheddar crackers, reproducing Anheuser-Busch's interlocking "A" and eagle logo, as well as the company's famed honey-roasted peanuts.

Jack Klugman Jack Klugman (April 27, 1922 – December 24, 2012) was an American actor of stage, film, and television. He began his career in 1950 and started television and film work with roles in '' 12 Angry Men'' (1957) and '' Cry Terror!'' (1958). ...

and

Tony Randall Anthony Leonard Randall (born Aryeh Leonard Rosenberg; February 26, 1920 – May 17, 2004) was an American actor. He is best known for portraying the role of Felix Unger in a television adaptation of the 1965 play '' The Odd Couple'' by Neil Sim ...

of ''

The Odd Couple Odd Couple may refer to: Neil Simon play and its adaptations * ''The Odd Couple'' (play), a 1965 stage play by Neil Simon ** ''The Odd Couple'' (film), a 1968 film based on the play *** ''The Odd Couple'' (1970 TV series), a 1970–1975 televisi ...

'' television show starred in a number of

television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

and print ads for Eagle Snacks during the 1980s and 1990s. The brand was determined to be unprofitable for Anheuser-Busch and it sold the brand to

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

in 1996. P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. P&G licensed the brand to Chicago-based Reserve Brands Inc. in 2007.

Current status

As of August 30 2021, the Eagle Snacks brand is now owned and operated by Eagle Snacks Inc. (owned by The Raimondi Family ) and located in Farmingdale, New York.

References

Anheuser-Busch Brand name snack foods Former Procter & Gamble brands {{food-product-stub