"EXXV-TV" was the

MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

-only

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the eart ...

for the

Mississippi Gulf Coast The Mississippi Gulf Coast, also known as Mississippi Coast, Mississippi Gulf Coast region, Coastal Mississippi, and The Coast, is the area of Mississippi along the Mississippi Sound at the northern extreme of the Gulf of Mexico. Geography At th ...

. It was controlled by

Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...

affiliate

WXXV-TV WXXV-TV (channel 25) is a television station licensed to Gulfport, Mississippi, United States, serving the Mississippi Gulf Coast as an affiliate of Fox, MyNetworkTV, NBC and The CW Plus. The station is owned by Morris Multimedia, and maintains ...

(owned by

Morris Multimedia Morris may refer to: Places Australia *St Morris, South Australia, place in South Australia Canada * Morris Township, Ontario, now part of the municipality of Morris-Turnberry * Rural Municipality of Morris, Manitoba ** Morris, Manitob ...

) and was operated out of its studios on U.S. 49 in Lyman (with a Gulfport postal address). The station was only seen on the digital tier of

Cable ONE Cable One, Inc. is an American broadband communications provider. Under the Sparklight brand, it provides service to 21 states and 900,000 residential and business customers. It is headquartered in Phoenix, Arizona, though it does not serve that ...

systems on channel 476.

History

The

market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an ...

's MyNetworkTV affiliation was originally seen over-the-air on WXXV-DT2 which signed-on in September 2006. MyNetworkTV was a response to

The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture be ...

and

UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...

merging their operations in order to form a new network,

The CW ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...

. Around the same time of network partners

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

and the

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

unit of

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

announcing the consolidation,

News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New ...

(owner of Fox) made public that it too was establishing a new programming service known as MyNetworkTV. It was specifically created for television stations formally affiliated with The WB or UPN that were supposedly not announced as joining The CW in addition to offering competition on new stations. As a MyNetworkTV outlet, WXXV-DT2 also served as the

Hattiesburg Hattiesburg is a city in the U.S. state of Mississippi, located primarily in Forrest County (where it is the county seat and largest city) and extending west into Lamar County. The city population was 45,989 at the 2010 census, with the populat ...

Laurel Laurel may refer to: Plants * Lauraceae, the laurel family * Laurel (plant), including a list of trees and plants known as laurel People * Laurel (given name), people with the given name * Laurel (surname), people with the surname * Laurel (mus ...

market's default affiliate since that area lacked (and still does) a locally-associated station. Its over-the-air digital signal originated from a transmitter (in

unincorporated Unincorporated may refer to: * Unincorporated area, land not governed by a local municipality * Unincorporated entity, a type of organization * Unincorporated territories of the United States, territories under U.S. jurisdiction, to which Congress ...

Stone In geology, rock (or stone) is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compound, chemical composition, and the way in which it is formed. Rocks ...

County northeast of McHenry) that was strategically located and featured a directional antenna pattern to enable the station to cover all locations in

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

's Gulf Coast and Pine Belt regions. On June 25, 2012, it was announced WXXV would become the market's first ever locally-based NBC affiliate. The MyNetworkTV affiliation was moved to cable-exclusive status so that WXXV-DT2 could become the NBC outlet. The reason for this was that, in order to provide enough bandwidth to continue broadcasting the Fox main channel and NBC subchannel in

720p 720p (1280×720 px; also called HD ready, standard HD or just HD) is a progressive HDTV signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HDTV (1.78:1). All major HDTV broadcast ...

high definition, the over-the-air signal had to remain two channels

At this point, it joined "

WNFM-TV "WNFM" was a MyNetworkTV-network affiliate, affiliated cable television, cable channel serving Fort Myers, Florida, Fort Myers and Naples, Florida, United States. The call signs in North America, call sign is fictional as the channel was not bro ...

" in Fort Myers, Florida as the only other true cable-only MyNetworkTV affiliate. A third outlet, "

WAMY-TV WZDX (channel 54) is a television station in Huntsville, Alabama, United States, affiliated with Fox and MyNetworkTV. Owned by Tegna Inc., the station maintains studios on North Memorial Parkway (US 72/ 231/431) in Huntsville, and its transmit ...

" in

Huntsville, Alabama Huntsville is a city in Madison County, Limestone County, and Morgan County, Alabama, United States. It is the county seat of Madison County. Located in the Appalachian region of northern Alabama, Huntsville is the most populous city in ...

, also has a fictional

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

but it is housed on a subchannel of an off-air station. On January 1, 2015, WXXV took over promotional and advertising responsibilities of the market's cable-only CW affiliate "WBGP" from Cable ONE. As a result, the service was added to a new third subchannel of WXXV in order to offer over-the-air viewers access to The CW for the first time. Except for local commercials, all programming is provided through the national

CW Plus CW may stand for: Science and technology * centiwatt (cW), one hundredth of a watt * Cω, a programming language * CW complex, a type of topological space * Carrier wave, in radio communications * CodeWarrior, an integrated development environm ...

service. Although "WBGP" was seen on the basic tier of Cable ONE, WXXV-DT3 is only available on digital channel 476 which was the location of this cable-exclusive MyNetworkTV station. At the same time that WXXV-DT3 launched, MyNetworkTV programming moved to a secondary affiliation on WXXV's primary channel and can be seen on weeknights from 10 until midnight.

External links

WXXV-TV
{{Biloxi/Gulfport TV Television stations in Biloxi, Mississippi Defunct television stations in the United States Defunct mass media in Mississippi Television channels and stations established in 2012 Television channels and stations disestablished in 2015