The newspaper provides both daily reports and in-depth coverage on international affairs related to the European Union (EU). It is regarded as one of the first English language media outlets dedicated to the reporting of EU affairs, since joined by EURACTIV and Politico Europe.
Kirk has described the role EUobsever plays as a pan-European online news medium as becoming "increasingly more vital to public debate and democracy", in proportion to the "increasing number of important decisions [that] are made at the European level”.
In a 2008 poll of 100 Brussels-based journalists by APCO, one third claimed to use the publication as their source for EU news, making it, at the time, the "second most influential" media outlet reporting on EU affairs behind the Financial Times. Also, in a 2016 media survey, conducted by ComRes and Burson-Marsteller on ‘What Influences the Influencers’, it was found that EUobserver tended to be the preferred source of news for EU officials.
Since EUobserver is an online medium, with the exception of its quarterly magazine editions, it relies on a growing social media following on Twitter, Facebook and LinkedIn, which the company claims has risen to around 280,000 overall followers as of 2017.
EUobserver provides an extremely useful report on daily issues concerning the EU.
Every newspaper stand in Europe provides English-language newspapers and magazines, yet none of them are produced on the European Continent expressly with the intention of reaching a Continental European audience. Rather, newspapers such as the International Tribute or magazines such as Time or Newsweek are intended for a readership of English native speakers abroad and an international elite of non-native speakers. Thus, we cannot really group these under the heading of ‘English in European media’. The only first development in this direction is, to the author’s knowledge, the online news magazine EU Observer, which presents EU-related news to a European audience in English.
One of the factors that restrict advocacy think tanks in the EU from emerging is the lack of widely read European media, not disregarding Politico.eu, EUobsever, and EurActiv.
A European public sphere can be imagined in two ways. The first is a pan-European public sphere, carried by pan European media, available across the entire EU territory. Some of these exist today (Arte, Euronews, European Voice, EUobsever, …), but reach a very limited audience […] A problem for the rise of such European media is obviously the absence of a common language in the EU as English cannot (yet) be considered the lingua franca of all its social classes and geographical areas.
Of these media the Financial Times has a stable position as the leading news source […] The second most influential media among journalists is EUObsever, a Brussels-based online news source. A third of correspondents said they got their EU news from the EUObsever in the APCO poll, while 53 per cent said they read news on the site at least once a week, according to the ComRes ZN survey.