Located on the

Duquesne Brewing Company The Duquesne Brewing Company was a major brewery in Pittsburgh, Pennsylvania, from its founding in 1899 until its dissolution in 1972. The brand was revived under the name Duquesne Brewing Company in 2008, in order to re-establish the beer in West ...

building in

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...

Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...

, the Duquesne Brewery Clock was the largest single-face clock in the world when it was installed in 1933. Over the years its face has been used to advertise numerous brands, beginning with

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

History

Pittsburgh South Side 2019-08-05 Duquesne Brewery Clock

The clock face, with a minute hand and a hour hand, both of laminated aluminum, is nearly twice the size of

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

's Big Ben, and was built in Georgia by

Audichron {{unsourced, date=April 2021 Audichron was a talking clock, or a time announcer which was developed and produced by the Audichron Company Audichron Company was a company founded in the 1930s by John Franklin in Doraville, Georgia, to produce the A ...

for $12,500 and shipped to Pittsburgh. The clock, designed by Audichron founder John L. Franklin, is driven by a Janett motor. Originally located on a

Mount Washington Mount Washington is the highest peak in the Northeastern United States at and the most topographically prominent mountain east of the Mississippi River. The mountain is notorious for its erratic weather. On the afternoon of April 12, 1934 ...

hillside, the clock's face was used as advertising for a succession of beverages, including Coca-Cola, and Fort Pitt, Ballantine, Carling, and Schlitz beers. In 1961, the Duquesne Brewing Company bought the clock, painted its "Have A Duke" slogan on the face and installed it atop its building in the South Side where it has been running since. After the brewery closed in 1972, the clock was leased to Stroh's Beer, then

WTAE-TV WTAE-TV (channel 4) is a television station in Pittsburgh, Pennsylvania, United States, affiliated with ABC. It has been owned by Hearst Television since the station's inception, making this one of two stations that have been built and signed o ...

Channel 4. After WTAE's lease ended in 1993, the clock continued to run without an ad. The

Pittsburgh Brewing Company Pittsburgh Brewing Company (formerly known as Iron City Brewing Company) is a beer company headquartered in the Lawrenceville neighborhood of Pittsburgh, Pennsylvania, United States best known for producing brands such as Iron City Beer, I.C ...

paid $44,000 to repair the clock when it took over in 1999, paying $5,000 a month to show its logo on the face. In 2002,

Equitable Gas EQT Corporation is an American energy company engaged in hydrocarbon exploration and pipeline transport. It is headquartered in EQT Plaza in Pittsburgh, Pennsylvania. EQT is the largest natural gas producer in the Appalachian Basin with 19.802 ...

paid to have their name placed on the clock. In October 2009,

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...

took over the rights to advertise on the clock and redesigned the face to display the traditional blue and white AT&T logo. As of 2017, the clock is running without advertising.

In popular culture

The clock is featured prominently in the 1983 movie ''

Flashdance ''Flashdance'' is a 1983 American romantic drama dance film directed by Adrian Lyne and starring Jennifer Beals as a passionate young dancer who aspires to become a professional ballerina (Alex), alongside Michael Nouri playing her boyfriend ...

''.

Reference List

External links

History of the Coca-Cola Clock on The Brookline Connection
{{Pittsburgh Clocks in the United States Individual signs in the United States Billboards Industrial buildings and structures in Pittsburgh Industrial buildings completed in 1933 1933 establishments in Pennsylvania