José Eduardo Cavalcanti de Mendonça, known as Duda Mendonça (10 August 1944 – 16 August 2021), was a Brazilian advertising person and political strategist. Owner of a publicity agency called Duda Propaganda, he became known for his political campaigns, managing more than 55 national campaigns, including mayoral, senatorial, gubernatorial and presidential races in more than 20 years of experience. His work in the 2002 presidential campaign for

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was widely praised by professionals for its effectiveness. Duda is known as "the man who elected Lula", as it was the fourth time in a row that Lula was seeking to be elected to the highest office position in the country. He also worked on the campaigns of

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, Miguel Arraes, and

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in Brazil, and of the Portuguese Prime Minister

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. In October 2004, he was arrested at an illegal

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arena in the

State of Rio de Janeiro Rio de Janeiro () is one of the 27 federative units of Brazil. It has the second largest economy of Brazil, with the largest being that of the state of São Paulo. The state, which has 8.2% of the Brazilian population, is responsible for 9.2% of ...

Personal life

Mendonça was born in Salvador and died on 16 August 2021 in São Paulo at the age of 77.

References

1944 births 2021 deaths 20th-century Brazilian businesspeople People from Salvador, Bahia 21st-century Brazilian businesspeople {{Brazil-business-bio-stub