The Dubai Desert Classic is a

European Tour The European Tour (currently known as the DP World Tour for sponsorship reasons), legally the PGA European Tour is the leading men's professional golf tour in Europe. The organisation also operates the European Senior Tour (for players aged fi ...

golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping wi ...

tournament held on Majlis course at Emirates Golf Club in

Dubai Dubai (, ; ar, wikt:دبي, دبي, translit=Dubayy, , ) is the List of cities in the United Arab Emirates#Major cities, most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 ...

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (Middle East, The Middle East). It is ...

. In 1999 and 2000 it was held at

Dubai Creek Golf & Yacht Club Dubai Creek Golf & Yacht Club first opened in Dubai, UAE, in 1993, comprising an 18-hole par 71 championship golf course with a distinctively sail-shaped clubhouse. It was home to the first golf academy in the Middle East. The clubhouse comprises a ...

, all other editions have been held at Emirates Golf Club.

History

When founded in 1989, it was the first European Tour event to be staged in the

Arabian Peninsula The Arabian Peninsula, (; ar, شِبْهُ الْجَزِيرَةِ الْعَرَبِيَّة, , "Arabian Peninsula" or , , "Island of the Arabs") or Arabia, is a peninsula of Western Asia, situated northeast of Africa on the Arabian Plat ...

, but is currently one of six. The tournament is part of a wider strategy, via a government program called "Dubai Golf", to develop both professional and casual golf tourism in Dubai. It has historically had one of the strongest fields on the European Tour due to "promotional" money paid to top golfers. The 1995 edition is notable for being the first live event broadcast on the

Golf Channel Golf Channel (also verbally referred to as simply Golf) is an American sports television network owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. Founded in Birmingham, Alabama, it is currently based out of NBC S ...

, an American pay-television network. In September 2021, it was announced that the event would gain a new title sponsor, Slync.io, in 2022. The event was also added to the Rolex Series, with an increased prize fund of . The deal was terminated in September 2022. In January 2023, it was confirmed that

Hero MotoCorp Hero MotoCorp Limited (formerly Hero Honda) is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. The company is one of the largest two-wheeler manufacturers in the world, as well as in India, where it h ...

would become the new title sponsor of the event, beginning in 2023.

Winners

References

External links

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Coverage on European Tour's official site
{{coord, 25.086, 55.161, type:event_region:AE, display=title European Tour events Golf tournaments in the United Arab Emirates

Desert Classic The Desert Classic (currently known as The American Express for sponsorship reasons; previously known as the CareerBuilder Challenge, Palm Springs Golf Classic, the Bob Hope Desert Classic, the Bob Hope Chrysler Classic, and the Humana Challen ...

Recurring sporting events established in 1989 1989 establishments in the United Arab Emirates Winter events in the United Arab Emirates