Dr. Nut was a

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

produced by

New Orleans New Orleans ( , ,New Orleans
Merriam-Webster. ; french: La Nouvelle-Orléans , es, Nuev ...

-based World Bottling Company (and later by another New Orleans company, Wright Root Beer). It was introduced in the 1930s and was produced until the late 1970s. Dr. Nut had a distinct

almond The almond (''Prunus amygdalus'', syn. ''Prunus dulcis'') is a species of tree native to Iran and surrounding countries, including the Levant. The almond is also the name of the edible and widely cultivated seed of this tree. Within the genus ...

flavor, similar to Amaretto liquor, and bottles were characterized by their plain logo depicting a squirrel nibbling on a large nut. In the 1940s it was marketed at a competitive price, was known for its slogans, and for having a man in a running costume who ran with the

Mardi Gras Mardi Gras (, ) refers to events of the Carnival celebration, beginning on or after the Christian feasts of the Epiphany (Three Kings Day) and culminating on the day before Ash Wednesday, which is known as Shrove Tuesday. is French for "Fat ...

parades. The drink was made famous to a new generation in John Kennedy Toole's novel '' A Confederacy of Dunces'', in which it is a favorite drink of the main character

Ignatius Reilly ''A Confederacy of Dunces'' is a picaresque novel by American novelist John Kennedy Toole which reached publication in 1980, eleven years after Toole's death. Published through the efforts of writer Walker Percy (who also contributed a foreword) a ...

. His copious consumption of the drink is a comic example of the discrepancies between Ignatius' purportedly

ascetic Asceticism (; from the el, ἄσκησις, áskesis, exercise', 'training) is a lifestyle characterized by abstinence from sensual pleasures, often for the purpose of pursuing spiritual goals. Ascetics may withdraw from the world for their p ...

medieval values and his undisciplined, gluttonous lifestyle. By the time the novel saw print, the beverage was already out of production. A different company attempted to revive the product, but the taste of the new drink lacked the almond flavor of the original and was not well-liked by consumers. Dr. Nut advertising used to feature a man on the beach, wearing half a nutshell as a bathing suit, and a squirrel as his friend. Many people dressed as this amusing figure during New Orleans' Mardi Gras parades.Dr. Nut
Angelfire.

References

{{Reflist

External links

Dr. Nut fan page
American soft drinks Culture of New Orleans Defunct consumer brands

See also

References

External links