Dorothy Hood (1902–1970) was an American fashion illustrator.

Early life and education

Hood was born in

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. She studied at New York School of Applied Design and

Art Students League of New York The Art Students League of New York is an art school at 215 West 57th Street in Manhattan, New York City, New York. The League has historically been known for its broad appeal to both amateurs and professional artists. Although artists may stu ...

Career

She began working for department stores, including Saks Fifth Avenue, and for art services. Hood designed a logo for Lord & Taylor of the

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, to promote "The American Look", a marketing strategy developed by Dorothy Shaver who was the company's first vice president and became president in 1945. Hood and other illustrators—like Jean Karnoff,

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, and

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—incorporated the logo in advertisements for the store. Paul Shaw from ''Bloomberg Business'' states that she was the first to incorporate the logo in ads and "As early as 1947, her logos—distinctive in their thin, scratchy line—emerge from swirling pen strokes unifying the various illustrations in an advertisement." Hood was the best known American fashion illustrator at that time and was Lord & Taylor's top illustrator. Hood was inducted into the Society of Illustrators's Hall of Fame in 1992. Known for her ability to create a "powerful visual identity" for Lord & Taylor, her illustrations are among the 20th-century fashion illustrations in the Frances Neady collection at the Fashion Institute of Technology.

References

{{DEFAULTSORT:Hood, Dorothy 1902 births 1970 deaths American women illustrators 20th-century American illustrators Art Students League of New York alumni Fashion illustrators 20th-century American women artists