Doorstep (company)
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Doorstep is an online brokerage firm based in
Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...
. It was established in 2000, and was meant to develop a web portal for online trade. It was a cooperation between telecommunications company
Telenor Telenor ASA ( or ) is a Norwegian majority state-owned multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations worldwide, ...
and
Den norske Bank Den norske Bank or DnB was a Norwegian bank that existed between 1990 and 2003 when it merged with Gjensidige NOR to form DnB NOR (now DNB ASA). The bank's headquarters were in Bergen, Norway. DnB was created as a merger between Bergen Bank and ...
. Chairman was Petter Jansen, and among the board members were
Gunn Wærsted Gunn Wærsted (born 16 March 1955) is a Norwegian businessperson, with prominent positions in finance and banking. She was born in Vråliosen as a daughter of power plant manager Atle W. Wærsted and Ester Helgerud (1920–). The family moved to ...
, Jon Fredrik Baksaas and Ingvild Myhre. The goal was to create the largest market place of its kind in Norway. However the chief executive officer Knut Oppegaard quit in March 2001 and was replaced by Ann-Kristin Hageløkken. The portal had not yet been opened. The plans were then significantly altered in April 2001, as the plans for online trading were cut. It shared its fate with several
dot-com companies A dot-com company, or simply a dot-com (alternatively rendered dot.com, dot com, dotcom or .com), is a company that does most of its business on the Internet, usually through a website on the World Wide Web that uses the popular Generic top-level d ...
, although the company would use the
.no .no is the Internet country code top-level domain (ccTLD) for Norway. Norid, the domain name registry, is based in Trondheim, is owned by the state-owned Uninett and operates under supervision of the Norwegian Post and Telecommunications Aut ...
top-level domain A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain. The top-level domain names are installed in the root zone of the name space. For all domains in ...
instead of
.com The domain name .com is a top-level domain (TLD) in the Domain Name System (DNS) of the Internet. Added at the beginning of 1985, its name is derived from the word ''commercial'', indicating its original intended purpose for domains registere ...
. The company still exists, with the purpose of "business development". Jon Fredrik Baksaas is a member of the board, which is now chaired by Rune Bjerke.Official site


References

Online marketplaces of Norway Internet properties established in 2000 Former joint ventures Telenor Online brokerages {{Norway-company-stub