Dongfeng Yulon Motor Co., Ltd. (Dongfeng Yulon) was an automobile manufacturing company headquartered in
Hangzhou
Hangzhou ( or , ; , , Standard Chinese, Standard Mandarin pronunciation: ), also Chinese postal romanization, romanized as Hangchow, is the capital and most populous city of Zhejiang, China. It is located in the northwestern part of the prov ...
, China and a 50:50
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between the mainland Chinese automaker
Dongfeng Motor Corporation
Dongfeng Motor Corporation Ltd. is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the third largest of the " Big Four" state-owned car manufacturers of China, namely: SAIC Motor, ...
and the Taiwanese automaker
Yulon Motor. Its principal activity was the production, distribution and sale of
Luxgen passenger cars in mainland China.
History
On 29 July 2010, Dongfeng Motor obtained approval from the
National Development and Reform Commission
The National Development and Reform Commission of the People's Republic of China (NDRC), formerly State Planning Commission and State Development Planning Commission, is a macroeconomic management agency under the State Council, which has b ...
of China for the establishment of a joint venture with Yulon Motor.
Dongfeng Yulon was formally established on 14 December 2010, with the two partners agreeing to invest an initial 3.4 billion yuan (US$510 million) in the venture.
Dongfeng Yulon began production of its first model, the Luxgen 7 SUV, on 28 July 2011. Mainland China sales of the Luxgen 7 began in October 2011.
Due to lackluster sales of the past years, Dongfeng Yulon entered bankruptcy liquidation in 2020.
Products
Dongfeng Yulon currently produces the following vehicles:
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Luxgen S3 (1.6 litre)
*
Luxgen S5 (1.8 and 2.0 litre)
*
Luxgen U5
The Luxgen U5 is a 5-seater subcompact crossover SUV produced by the Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocea ...
*
Luxgen U6 (1.8 and 2.0 litre)
*
Luxgen M7 (2.0 litre)
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Luxgen CEO MPV (2.2 litre)
*
Luxgen U7
The Luxgen U7, previously known as the Luxgen7 SUV, is a 7-seater mid-size SUV introduced by the Taiwanese manufacturer Luxgen which has won two Taiwan Excellence Awards.
History
The vehicle was developed under Yulon's R&D center, HITEC. The Lux ...
(2.0 and 2.2 litre)
File:Luxgen S3 China 2017-03-30.jpg, Luxgen S3
File:Luxgen 5 Sedan 2 China 2014-04-28.jpg, Luxgen S5
File:Luxgen U5 01.jpg, Luxgen U5
File:Luxgen U6 01 China 2015-04-10.jpg, Luxgen U6
File:Luxgen U7 01 China 2014-04-28.jpg, Luxgen U7
File:Luxgen Master CEO Auto Chongqing 2012-06-07.jpg, Luxgen Master CEO MPV
Operations
Dongfeng Yulon operates manufacturing facilities in the Linjiang Industrial Zone of Xiaoshan which have an annual production capacity of 120,000 vehicles and 120,000 engines.
[
]
Sales
Dongfeng Yulon sold a total of 31,106 vehicles in 2011, the majority of which were Luxgen 7 models.
A total of 31,270 Luxgen brand vehicles were sold in China in 2013, making it the 49th largest-selling car brand in the country in that year.
References
External links
Dongfeng Yulon
{{Automotive industry in the People's Republic of China
Car manufacturers of China
Dongfeng Motor joint ventures