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Walt Disney Imagineering Research & Development, Inc., commonly referred to as Imagineering, is the research and development arm of
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
, responsible for the creation, design, and construction of Disney theme parks and attractions worldwide. The company also manages The Walt Disney Company's properties, from Walt Disney Studios in Burbank to
New Amsterdam Theatre The New Amsterdam Theatre is a Broadway theater on 214 West 42nd Street, at the southern end of Times Square, in the Theater District of Manhattan in New York City. One of the oldest surviving Broadway venues, the New Amsterdam was built fro ...
and
Times Square Studios Times Square Studios (TSS) is an American television studio owned by The Walt Disney Company, located on the southeastern corner of West 44th Street and Broadway in Times Square, Midtown Manhattan, New York City. The studio is best known as the ...
Ltd. in New York City. Founded by
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
to oversee the production of
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envision ...
, it was originally known as Walt Disney, Inc. then WED Enterprises, from the initials meaning "Walter Elias Disney", the company co-founder's full name. Headquartered in Glendale, California, Imagineering is composed of "Imagineers", who are illustrators, architects, engineers, lighting designers, show writers and graphic designers. The term Imagineering, a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsAlcoa to describe its blending of imagination and engineering, and used by
Union Carbide Union Carbide Corporation is an American chemical corporation wholly owned subsidiary (since February 6, 2001) by Dow Chemical Company. Union Carbide produces chemicals and polymers that undergo one or more further conversions by customers befo ...
in an in-house magazine in 1957, with an article by Richard F. Sailer called "BRAINSTORMING IS IMAGination engINEERING". Disney filed for a trademark for the term in 1989, claiming first use of the term in 1962. Imagineering is a
registered trademark The registered trademark symbol, , is a typographic symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or wor ...
of Disney Enterprises, Inc.


History


WED Enterprises

Walt Disney, Inc. (WDI) was formed by
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
on December 16, 1952 with an engineering division tasked with designing
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envision ...
. In light of objections from his brother
Roy Roy is a masculine given name and a family surname with varied origin. In Anglo-Norman England, the name derived from the Norman ''roy'', meaning "king", while its Old French cognate, ''rey'' or ''roy'' (modern ''roi''), likewise gave rise to ...
as well as those of potential stockholders, WDI was renamed ''WED Enterprises'' in 1953 based on Walt's initials. In 1961, WED moved into the Grand Central Business Park. WED Enterprises's theme park design and architectural group became so integral to the Disney studio's operations that Walt Disney Productions bought it on February 5, 1965, along with the WED Enterprises name.


Imagineering

The unit was renamed as of January 1986 to Walt Disney Imagineering. In 1996, Disney Development Company, the Disney conglomerate's real estate development subsidiary, merged into Imagineering. Imagineering created Disney Fair, a U.S. traveling attraction, which premiered in September 1996. With poor attendance, the fair was pulled after a few stops. Disney Entertainment Projects (Asia Pacific), Inc., a new Disney Asian Pacific subsidiary, selected a renamed fair called DisneyFest as its first project taking it to Singapore to open there on October 30, 1997. By 1997, Imagineers were in several buildings in Grand Central Business Park when Disney purchased the park. In September 1999, Disney Imagineering announced the Grand Central Creative Campus redesign of the industrial park with a new office-studio complex anchored by Disney Imagineering. Some of the buildings were demolished to make way for new buildings. The additional space would be for sound stages, production facilities and offices. As part of
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
’s March 2018 strategic reorganization, Walt Disney Parks and Resorts merged with Disney Consumer Products and Interactive Media segments into
Disney Parks, Experiences and Products Disney Parks, Experiences and Products, Inc., formerly Walt Disney Parks and Resorts Worldwide, Inc. and informally known as Disney Parks, is one of The Walt Disney Company's five major business segments and a subsidiary. It was founded on Apri ...
(DPEP), giving Disney Imagineering oversight of merchandise, games and publishing development. In July 2021, DPEP chairman Josh D'Amaro announced that approximately 2,000 DPEP positions would be transferred over the next couple of years to the Lake Nona area of Orlando, Florida. In November 2021, it was reported that as many as 90% of the positions to be transferred are Walt Disney Imagineering positions, as DPEP relocates Imagineering's headquarters from Glendale to a new 60-acre corporate campus in Lake Nona. The only Imagineering positions reportedly exempt from relocation were those dedicated to Disneyland or certain international parks. The relocation was reportedly motivated in part by $570 million in
tax breaks Tax break also known as tax preferences, tax concession, and tax relief, are a method of reduction to the tax liability of taxpayers. Government usually applies them to stimulate the economy and increase the solvency of the population. By this fi ...
from the state of Florida, as well as Florida's business-friendly climate, lower
cost of living Cost of living is the cost of maintaining a certain standard of living. Changes in the cost of living over time can be operationalized in a cost-of-living index. Cost of living calculations are also used to compare the cost of maintaining a cer ...
, and lack of a
state income tax In addition to Federal government of the United States, federal Income tax in the United States, income tax collected by the United States, most individual U.S. states collect a state income tax. Some local governments also impose an income tax, ...
.


Principles

According to former Disney employee Doug Lipp, Imagineering is governed by 15 principles, techniques and practices in the construction of attractions and theme parks. These 15 principles have since been published for individuals wanting to achieve their creative goals. New concepts and improvements are often created to fulfill specific needs. For instance, the Soarin' Over California ride system was designed to help guests experience the sensation of flight. During development, Imagineer Mark Sumner found an
erector set Erector Set (trademark styled as "ERECTOR") was a brand of metal toy construction sets which were originally patented by Alfred Carlton Gilbert and first sold by his company, the Mysto Manufacturing Company of New Haven, Connecticut in 1913. In ...
in his attic, which quickly inspired the solution to create this experience. The ride effectively simulates
hang gliding Hang gliding is an air sport or recreational activity in which a pilot flies a light, non-motorised foot-launched heavier-than-air aircraft called a hang glider. Most modern hang gliders are made of an aluminium alloy or composite frame covered ...
. One of Imagineering's techniques, "blue sky speculation", is a process in which ideas are generated without limitations. Imagineers may develop a bold idea in extreme detail, initially disregarding budgetary or physical constraints. It can take up to five years for an idea to turn into a finished attraction. The company consider this the beginning of a design process, believing, "if it can be dreamt, it can be built." Imagineering constantly strive to perfect their work, in which
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
coined as "plussing". He believed that there is always room for innovation and improvement, stating "Disneyland will never be completed as long as there's imagination left in the world". Imagineering has also returned to previously abandoned ideas. For example, the Museum of the Weird was a proposed walk-through wax museum that eventually became The Haunted Mansion. WDI partnered with the
Khan Academy Khan Academy is an American non-profit educational organization created in 2008 by Sal Khan. Its goal is creating a set of online tools that help educate students. The organization produces short lessons in the form of videos. Its website also in ...
to create a series of online video classes calle
Imagineering in a Box
to allow students to "explore different aspects of theme park design, from characters to ride development..." The classes are organized into three main areas; Creating worlds, Designing attractions, and Bringing Characters to life, and are presented by WDI employees using multimedia lessons and exercises.


The Art of the Show

Disney theme parks are storytelling and visual experiences, also known as “The Art of the Show.” The use of theming, atmosphere, and attention to detail are essential in the Disney experience. Creative director John Hench noted the similarities between theme park design and film making, such as the use of techniques including forced perspective. One notable example of forced perspective is
Cinderella Castle Cinderella Castle is Cinderella's home fairy tale castle and the icon at the center of two Disney theme parks: the Magic Kingdom at Walt Disney World, and Tokyo Disneyland at the Tokyo Disney Resort. Both serve as the flagship attraction for ...
in
Magic Kingdom Magic Kingdom Park, previously known as Walt Disney World Magic Kingdom (1971–1994) and The Magic Kingdom (1994–2017), is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando, Florida. Owned and operated by The ...
at
Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
. The scale of architectural elements is much smaller in the upper reaches of the castle compared to the foundation, making it seem significantly taller than its actual height of 189 feet. The attraction, Pirates of the Caribbean, evokes a “rollicking buccaneer adventure,” according to Hench. In contrast, the
Disney Cruise Line Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited, through the first vessel, ''Disney Magic'' and is domiciled in London, Englan ...
ships create an elegant seafaring atmosphere. Minor details in theme park shops and restaurants are crucial; these include the menus, names of the dishes and the Cast Members’ costumes. When guests walk down the area of
Main Street, U.S.A. Main Street, U.S.A. is the first "themed land" inside the main entrance of the many theme parks operated or licensed by The Walt Disney Company around the world. Main Street, U.S.A. is themed to resemble American small towns during the early 20t ...
, they are likely to notice a bakery fragrance, reminiscent of suburban America in the 1900s. In addition to theme parks, Imagineering has devised retail stores, galleries, and hotels which have "stories" and create a specific mood. For instance, the Disney's Contemporary Resort features an
A-frame An A-frame is a basic structure designed to bear a load in a lightweight economical manner. The simplest form of an A-frame is two similarly sized beams, arranged in an angle of 45 degrees or less, attached at the top, like an uppercase lette ...
structure, modern décor and futuristic features including a quiet
monorail A monorail (from "mono", meaning "one", and " rail") is a railway in which the track consists of a single rail or a beam. Colloquially, the term "monorail" is often used to describe any form of elevated rail or people mover. More accurat ...
in the lobby. These details reinforce the hotel's contemporary nature. In 2010, Disney Educational Products produced a series of videos called ''The Science of Disney Imagineering''. Each video was presented by Imagineer Asa Kalama and focused on a different science subject. Each video featured at least one Disney attraction, to show how science was used in them. These science subjects include
Gravity In physics, gravity () is a fundamental interaction which causes mutual attraction between all things with mass or energy. Gravity is, by far, the weakest of the four fundamental interactions, approximately 1038 times weaker than the stro ...
,
Trajectory A trajectory or flight path is the path that an object with mass in motion follows through space as a function of time. In classical mechanics, a trajectory is defined by Hamiltonian mechanics via canonical coordinates; hence, a complete tra ...
, Levers &
Pulleys A pulley is a wheel on an axle or shaft that is designed to support movement and change of direction of a taut cable or belt, or transfer of power between the shaft and cable or belt. In the case of a pulley supported by a frame or shell that d ...
,
Fluids In physics, a fluid is a liquid, gas, or other material that continuously deforms (''flows'') under an applied shear stress, or external force. They have zero shear modulus, or, in simpler terms, are substances which cannot resist any she ...
,
Energy In physics, energy (from Ancient Greek: ἐνέργεια, ''enérgeia'', “activity”) is the quantitative property that is transferred to a body or to a physical system, recognizable in the performance of work and in the form of hea ...
,
Design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...
& Models, Magnetism,
Motion In physics, motion is the phenomenon in which an object changes its position with respect to time. Motion is mathematically described in terms of displacement, distance, velocity, acceleration, speed and frame of reference to an observer and m ...
, Animal Adaptations: Communication,
Friction Friction is the force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other. There are several types of friction: *Dry friction is a force that opposes the relative lateral motion of ...
, and
Electricity Electricity is the set of physical phenomena associated with the presence and motion of matter that has a property of electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as describ ...
.


Mickey's Ten Commandments

In 1991,
Marty Sklar Martin A. "Marty" Sklar (February 6, 1934 – July 27, 2017) was a scriptwriter and construction developer. He was The Walt Disney Company's international ambassador for Walt Disney Imagineering, the subsidiary of the company which designs a ...
(then-president of Imagineering) presented ten commandments attributed to Mickey Steinberg (the vice president of Imagineering). They are: # Know your audience # Wear your guest's shoes (don't forget the human factors; try to experience the parks from the guests' point of view) # Organize the flow of people and ideas (ensure experiences tell a story that is organized and logically laid out) # Create a "Wienie" (Walt Disney's term for a "visual magnet") # Communicate with visual literacy (use a dominant color or shape or building to reinforce a theme) # Avoid overload—create turn-ons (do not offer too much detailed information) # Tell one story at a time (put one 'big idea' in each show so guests leave with a clear understanding of the theme) # Avoid contradictions—maintain identity (avoid irrelevant or contradicting elements; make sure the audience has a clear idea of what is being said) # For every ounce of treatment, provide a ton of treat (take advantage of the distinction of the theme park, which is that it encourages active participation, compared to passive entertainment) # Keep it up (do not become complacent or allow things to run down)


Innovation

Imagineering has been granted over 300 patents in areas such as advanced audio systems, fiber optics, interactive technology, live entertainment, ride systems and special effects. Imagineering pioneered technological advances such as the
Circle-Vision 360° Circle-Vision 360° is a film format developed by The Walt Disney Company that uses projection screens which encircle the audience. Circle-Vision 360° developed from the Circarama format, which uses eleven 16 mm projectors. The first Circarama ...
film technique and the
FastPass FastPass, FastPass+, and MaxPass were virtual queue systems created by the Walt Disney Company to speed up customer access to certain attractions and amenities at the Disney resorts and theme parks. First introduced in late 1999 as a virtual ...
virtual queuing system.


Audio-Animatronics

Imagineering is known for its development of Audio-Animatronics, a form of robotics, used in shows and theme park attractions that animate objects in three dimension (3D). The idea originated from Walt Disney's fascination with a mechanical bird that he purchased in
New Orleans New Orleans ( , ,New Orleans
, which later led to the development of the attraction, The Enchanted Tiki Room. The attraction, which featured singing Audio-Animatronic birds, was the first to use this technology. In the
1964 World's Fair The 1964–1965 New York World's Fair was a world's fair that held over 140 pavilions and 110 restaurants, representing 80 nations (hosted by 37), 24 US states, and over 45 corporations with the goal and the final result of building exhibits or ...
, a 3D figure of
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation thro ...
was represented. The animated Lincoln delivered part of the
Gettysburg Address The Gettysburg Address is a speech that U.S. President Abraham Lincoln delivered during the American Civil War at the dedication of the Soldiers' National Cemetery, now known as Gettysburg National Cemetery, in Gettysburg, Pennsylvania on the ...
for the "
Great Moments with Mr. Lincoln ''Great Moments with Mr. Lincoln'' is a stage show featuring an Audio-Animatronic representation of U.S. President Abraham Lincoln, best known for being presented at Disneyland since 1965. It was originally showcased as the prime feature of t ...
" exhibit, the first human Audio-Animatronic figure. Today, Audio-Animatronics are featured in many attractions, including Pirates of the Caribbean, The Haunted Mansion, The Hall of Presidents,
Country Bear Jamboree The Country Bear Jamboree is an attraction in the Magic Kingdom theme park at the Walt Disney World Resort and at Tokyo Disneyland in the Tokyo Disney Resort. The attraction also existed at Disneyland Park. All versions of the attraction are simi ...
, Star Tours—The Adventures Continue, and
Muppet*Vision 3D ''Muppet*Vision 3D'' is a 3D film attraction located at Disney's Hollywood Studios. The attraction also formerly operated at Disney California Adventure. Directed by Jim Henson, the attraction consists of a pre-show which then leads into Kermit ...
. Guests have also had the opportunity to interact with Audio-Animatronic characters, such as Lucky the Dinosaur,
WALL-E ''WALL-E'' (stylized with an interpunct as ''WALL·E'') is a 2008 American computer-animated science fiction film produced by Pixar Animation Studios and released by Walt Disney Pictures. It was directed and co-written by Andrew Stanton, pro ...
, and Remy from ''
Ratatouille Ratatouille ( , ), oc, ratatolha , is a French Provençal dish of stewed vegetables which originated in Nice, and is sometimes referred to as ''ratatouille niçoise'' (). Recipes and cooking times differ widely, but common ingredients include ...
''. The next wave of Audio-Animatronic development focuses on completely independent figures, also known as " Autonomatronics". Otto, the first Autonomatronic figure, debuted at the 2009
D23 Expo D23: The Official Disney Fan Club is the official fan club for The Walt Disney Company. Founded in 2009, the organization is known mainly for its biennial exposition event, the D23 Expo. The name ''D23'' refers to ''D'' for ''Disney'' and ''23'' ...
and can see, hear, sense a person's presence and emotions, and have a conversation.


WEDway

WEDway WEDway is a people mover system using linear induction motor (LIM) technology to propel vehicles along a pair of steel rails. This system was developed by WED Enterprises (now Walt Disney Imagineering) and has been installed at places such as Walt ...
is a
people mover A people mover or automated people mover (APM) is a type of small scale automated guideway transit system. The term is generally used only to describe systems serving relatively small areas such as airports, downtown districts or theme parks. ...
system using
linear induction motor A linear induction motor (LIM) is an alternating current (AC), asynchronous linear motor that works by the same general principles as other induction motors but is typically designed to directly produce motion in a straight line. Characteristica ...
(LIM) technology to propel vehicles along a pair of steel rails. This system was developed in the company's early years. The system is in operation at
Walt Disney World Resort The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
's
Magic Kingdom Magic Kingdom Park, previously known as Walt Disney World Magic Kingdom (1971–1994) and The Magic Kingdom (1994–2017), is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando, Florida. Owned and operated by The ...
and
George Bush Intercontinental Airport George Bush Intercontinental Airport is an international airport in Houston, Texas, United States, serving the Greater Houston metropolitan area. Located about north of Downtown Houston between Interstate 45 and Interstate 69/U.S. Highway 5 ...
in
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 i ...
,
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. From 1967 to 1995,
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envision ...
utilized a version of this system which had rubber wheels placed every 9 feet along the guide-way.


Theme park projects

Since 1952, Imagineering has created twelve theme parks, a town, five cruise ships, dozens of resort hotels, water parks, shopping centers, sports complexes and various entertainment venues.


Current Imagineering projects


Other projects

Former creative director John Hench designed the "Tower of Nations" for the opening and closing ceremony of the 1960 Winter Olympics, whilst Walt Disney served as Pageantry Committee chairman. Imagineering has collaborated with
Disney Consumer Products Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Co ...
on a number of projects for
Disney Store The Disney Store is a chain of specialty stores selling only Disney related items, many of them exclusive, under its own name and Disney Outlet. It was a business unit of Disney Consumer Products with the Disney Parks, Experiences and Products s ...
s. The first store, in Glendale, was designed and constructed by a group of architectural Imagineers. Imagineering developed the now-defunct Walt Disney Gallery at the Main Place Mall in Santa Ana, California, and a Roman themed Disney Store at
The Forum Shops at Caesars The Forum Shops at Caesars, also known as The Forum Shops, is an upscale shopping mall on the Las Vegas Strip in Paradise, Nevada. It is connected to the Caesars Palace resort, and both feature a Roman theme. The mall project was announced in 198 ...
in
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
. After the purchase of the Disney Stores by
The Children's Place The Children's Place Inc. is a specialty retailer of children’s apparel and accessories headquartered in New Jersey. It also markets apparel under the Children's Place, Place, Baby Place, and Gymboree brand names. As of October 31, 2015, it ...
in 2004, Imagineering helped design an exclusive chain of flagship stores, called World of Disney. These are located in resorts, Lake Buena Vista, Florida and
Anaheim, California Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most ...
, as well as New York City. Another flagship store arrived at
Disneyland Paris Disneyland Paris is an entertainment resort in Chessy, Seine-et-Marne, Chessy, France, east of Paris. It encompasses two theme parks, resort hotels, Disney Nature Resorts, a shopping, dining and entertainment complex, and a golf course. Disney ...
in 2012. An overhaul of
Disney Store The Disney Store is a chain of specialty stores selling only Disney related items, many of them exclusive, under its own name and Disney Outlet. It was a business unit of Disney Consumer Products with the Disney Parks, Experiences and Products s ...
s was planned in 2009 with the help of
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
CEO Steve Jobs. Disney hoped to transition from a traditional
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...
model to an interactive entertainment hub. In the 1990s, Imagineering designed the Club Disney interactive family fun center in
Thousand Oaks, California Thousand Oaks is the second-largest city in Ventura County, California, United States. It is in the northwestern part of Greater Los Angeles, approximately from the city of Los Angeles and from Downtown. It is named after the many oak tr ...
. Although now closed, it was the first of several location-based entertainment (LBE) venues. In 1998,
DisneyQuest DisneyQuest was a chain of indoor interactive theme parks in the United States operated by the Disney Regional Entertainment subsidiary of Walt Disney Parks and Resorts. The DisneyQuest project was designed as a way for the Disney brand to rea ...
, an high-tech, virtual reality arcade was launched at Disney Springs in Lake Buena Vista, Florida. Another DisneyQuest in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
was launched a year later. In 2007, Imagineering oversaw design and construction of ships,
Disney Dream The ''Disney Dream'' is the third cruise ship operated by Disney Cruise Line, part of The Walt Disney Company. She is the first of the ''Dream''-class. She currently sails three-day, four-day, and occasional five-day cruises to the Bahamas. The ...
and
Disney Fantasy ''Disney Fantasy'' is the fourth cruise ship owned and operated by Disney Cruise Line, a subsidiary of The Walt Disney Company, which entered service in 2012. Her sister ship, ''Disney Dream'', was launched in 2011. ''Disney Fantasy'' is the sec ...
. They also helped design exhibitions for the Autry Museum of Western Heritage in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
and developed the Encounter Restaurant, which is located at the top of
Theme Building The Theme Building is a structure at Los Angeles International Airport (LAX), considered an architectural example of the Space Age design style. Influenced by " Populuxe" architecture, it is an example of the Mid-century modern design movement ...
in Los Angeles International Airport. Moreover, they provided exhibits for the Port Discovery children's museum at the
Inner Harbor The Inner Harbor is a historic seaport, tourist attraction, and landmark of the city of Baltimore, Maryland. It was described by the Urban Land Institute in 2009 as "the model for post-industrial waterfront redevelopment around the world". Th ...
in
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
,
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
, as well as the "Below Deck" sound show depicting
Blackbeard Edward Teach (alternatively spelled Edward Thatch, – 22 November 1718), better known as Blackbeard, was an English pirate who operated around the West Indies and the eastern coast of Britain's North American colonies. Little is known abou ...
's final battle as part of the Pirate and Treasure Museum in St. Augustine, Florida. From 1995 to 1997, Imagineering oversaw the renovation of the
New Amsterdam Theatre The New Amsterdam Theatre is a Broadway theater on 214 West 42nd Street, at the southern end of Times Square, in the Theater District of Manhattan in New York City. One of the oldest surviving Broadway venues, the New Amsterdam was built fro ...
in New York City. Imagineering also remodeled the
Times Square Studios Times Square Studios (TSS) is an American television studio owned by The Walt Disney Company, located on the southeastern corner of West 44th Street and Broadway in Times Square, Midtown Manhattan, New York City. The studio is best known as the ...
in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
in 1996, following the acquisition of ABC. In 1997, Disney purchased the California Angels and renamed the team to Anaheim Angels. Shortly, Imagineering renovated the
Anaheim Stadium Angel Stadium of Anaheim is a baseball stadium located in Anaheim, California. Since its opening in 1966, it has served as the home ballpark of the Los Angeles Angels of Major League Baseball (MLB), and was also the home stadium to the Los Angel ...
. Recently, Imagineering worked with charity, FIRST (For Inspiration and Recognition of Science and Technology), to create the teaser video and the story, as well as the theming of the 2016
FIRST Robotics Competition FIRST Robotics Competition (FRC) is an international high school robotics competition. Each year, teams of high school students, coaches, and mentors work during a six-week period to build robots capable of competing in that year's game that weig ...
, FIRST Stronghold.


Corporate locations

Since the 1960s, Imagineering's headquarters have been located in nondescript office buildings on the site of the former Grand Central Airport in Glendale, California, about east of Disney's corporate headquarters in Burbank. Many of these employees are to be relocated to a new facility in Lake Nona, Orlando, Florida. There are field offices at
Epcot Epcot, stylized in all uppercase as EPCOT, is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unreal ...
and
Disney's Hollywood Studios Disney's Hollywood Studios is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Based on a concept by M ...
at the
Walt Disney World Resort The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
. There are also offices located at: * Walt Disney Imagineering Disneyland Field Office,
Disneyland Resort The Disneyland Resort, commonly known as Disneyland, is an entertainment resort in Anaheim, California. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division and is home to two theme parks (D ...
* Tokyo Disney Resort Administration Building,
Tokyo Disney Resort The (local nickname ''TDR'') is a theme park and vacation resort located in Urayasu, Chiba, Japan, just east of Tokyo. The resort is fully owned and operated by The Oriental Land Company under a licence from The Walt Disney Company, who const ...
* The former WDFA field office,
Disneyland Paris Disneyland Paris is an entertainment resort in Chessy, Seine-et-Marne, Chessy, France, east of Paris. It encompasses two theme parks, resort hotels, Disney Nature Resorts, a shopping, dining and entertainment complex, and a golf course. Disney ...
* Walt Disney Imagineering Hong Kong Site Office, Hong Kong Disneyland Resort * Walt Disney Imagineering Germany GmbH,
Meyer Werft Meyer Werft is one of the major German shipyards, headquartered in Papenburg at the river Ems. Founded in 1795 and starting with small wooden vessels, today Meyer Werft is a builder of luxury passenger ships. 700 ships of different types have be ...
Papenburg, Germany


Bibliography

* Hench, John, with Peggy Van Pelt. ''Designing Disney: Imagineering and the Art of the Show''. Disney Editions, 2003, . * The Imagineers. ''Walt Disney Imagineering: A Behind the Dreams Look At Making the Magic Real''. Disney Editions, 1996, (hardcover); 1998, (paperback). * The Imagineers. ''Walt Disney Imagineering: A Behind the Dreams Look at Making More Magic Real''. Disney Editions, 2010, (hardcover). * The Imagineers. ''The Imagineering Way: Ideas to Ignite Your Creativity''. Disney Editions, 2003, . * The Imagineers (as "The Disney Imagineers"). ''The Imagineering Workout: Exercises to Shape Your Creative Muscles''. Disney Editions, 2005, . * The Imagineers. ''The Imagineering Field Guide to Disneyland''. Disney Editions, 2008, , . * The Imagineers. ''The Imagineering Field Guide to Animal Kingdom at Walt Disney World''. Disney Editions, 2007, , . * The Imagineers. ''The Imagineering Field Guide to Epcot at Walt Disney World''. Disney Editions, 2006, . * The Imagineers. ''The Imagineering Field Guide to Magic Kingdom at Walt Disney World''. Disney Editions, 2005, . * Kurtti, Jeff. ''Walt Disney's Legends of Imagineering and the Genesis of the Disney Theme Park.'' Disney Editions, 2006, . * Alcorn, Steve and David Green. ''Building a Better Mouse: The Story of the Electronic Imagineers Who Designed Epcot.'' Themeperks Press, 2007, . * Surrell, Jason. ''The Disney Mountains: Imagineering at Its Peak''. Disney Editions, 2007, * Ghez, Didier; Littaye, Alain; Translated into English by Cohn, Danielle. ''Disneyland Paris From Sketch To Reality''. Nouveau Millénaire Editions, 2002, * Surrell, Jason. ''Pirates of the Caribbean: From The Magic Kingdom To The Movies''. Disney Editions, 2007, , . * Surrell, Jason. ''The Haunted Mansion: From The Magic Kingdom To The Movies''. Disney Editions, 2003,


See also

* List of Disney Imagineers * List of Female Disney Imagineers *
Walt Disney Creative Entertainment Disney Live Entertainment is the theatrical live entertainment production division of Walt Disney Imagineering, the design and development arm of Disney Parks, Experiences and Products, a segment and direct subsidiary of The Walt Disney Company. H ...
* The Muppets Studio * Disney Consumer Products and Interactive Media *
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envision ...
* Disney Research *
Universal Creative Universal Creative designs and creates themed attractions, rides, and resorts, for Universal Parks & Resorts. Its divisions include master planning, creative development, design, engineering, project management, and research and development. The ...
, the equivalent of Imagineering at Universal Parks & Resorts * The Imagineering Story


Notes


Further reading


Rebuilding Tomorrowland
Scott Kirsner,
Wired Magazine ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fr ...
. Volume 10,12. September 2002.
Harriet Burns, who help create Disney rides, dies
Associated Press,
Sfgate The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and Michael H. de Young. The pa ...
(San Francisco Chronicle), July 29, 2008. *


External links

* {{Authority control 1952 establishments in California Manufacturing companies established in 1952 Amusement ride manufacturers Animatronics companies Audio-Animatronics Companies based in Glendale, California Disney technology American companies established in 1952 The Walt Disney Company subsidiaries Research and development organizations