Disney Direct-to-Consumer and International is a business segment of The Walt Disney Company consisting of Disney's subscription streaming services: an unnamed Disney streaming service, ESPN+, and Hulu; overseas media businesses; global advertising sales for ESPN, ABC, and other channels; and syndicated television sales. As part of the company's formation, BAMTech has been be placed under Disney Direct-to-Consumer and International.[1]


Walt Disney International in 2014 appointed Luke Kang to head up its Greater China unit. With the retirement of its Asia head Paul Candland after 19 years in September 2017, Disney split the Asia region into two, North Asia and South Asia. North Asia consists of Japan, South Korea and Greater China and is head by Kang. While, South Asia combined India and South East Asia with India's head Mahesh Samat would assume leadership over the unit by October 1st.[2]

In August 2016, The Walt Disney Company acquired a 1/3 stake in BAMTech for $1 billion, with an option to acquire a majority stake in the future.[3] On August 8, 2017, Disney announced that it would increase its ownership in the company to a 75% controlling stake for $1.58 billion.[4] Disney also reiterated its plan to launch an ESPN-branded over-the-top service in early-2018 followed by a Disney-branded direct-to-consumer streaming service in 2019.[5] Bamtech named Kevin Swint as senior vice president and general manager of the Disney forthcoming streaming service in January 2018 with Agnes Chu as programming executive. New programming developed for the OTT service come from across Disney content centers include a live action Star Wars series from Lucasfilm, Pixar's Monsters, Inc. series, High School Musical series from Disney Channel films,[6] The Muppets Studio and a Mighty Ducks series.[7]


Disney Direct-to-Consumer and International was formed as part of The Walt Disney Company’s March 14, 2018 strategic reorganization with units coming from all of the other segments.[8] With the restructuring, Disney International chair Andy Bird is expected to leave Walt Disney Company.[9]


Unit From years[8]
Disney Digital Network Disney Consumer Products and Interactive Media 2018–
BAMTech Media 2018–
Hulu (30%) Disney–ABC Television Group 2018–
Walt Disney Studios Home Entertainment Walt Disney Studios 2018–[10]
Disney–ABC Domestic Television Disney–ABC Television Group (DATG) 2018–[10]
Disney Channels Worldwide
Disney Media Distribution
DATG advertising sales
ESPN sales and marketing ESPN Inc.
Walt Disney International South Asia Walt Disney International 2018–[11]
Walt Disney International EMEA
Walt Disney International North Asia
Walt Disney International Latin America


  1. ^ "Disney Reorganization Anticipates 21st Century Fox Assets". The New York Times. Retrieved 14 March 2018. 
  2. ^ Frater, Patrick (September 12, 2017). "Disney Splits Asia Regional Management in Two". Variety. Retrieved March 16, 2018. 
  3. ^ Ben Rains (2016-07-01). "Disney Prepares To Adapt To Cord Cutters With New MLBAM Deal". Sporttechie.com. Retrieved 2018-03-09. 
  4. ^ "Marvel and Star Wars films will ditch Netflix for Disney's own service". CNET. CBS Interactive. Retrieved 2017-09-07. 
  5. ^ Spangler, Todd (August 8, 2017). "Disney to End Netflix Deal, Sets Launch of ESPN and Disney-Branded Streaming Services". Variety. Penske Media Corporation. Retrieved August 9, 2017. 
  6. ^ Jarvey, Natalie (January 19, 2018). "BAMTech Taps Apple Veteran to Lead Disney OTT". The Hollywood Reporter. Prometheus Global Media. Retrieved March 9, 2018. 
  7. ^ Goldberg, Lesley (February 21, 2018). "Disney Planning Another 'Muppets' Reboot for Its Streaming Service". The Hollywood Reporter. Retrieved March 9, 2018. 
  8. ^ a b Spangler, Todd (March 14, 2018). "Disney Reorganizes Divisions, Creates Dedicated Direct-to-Consumer Streaming Unit". Variety. Retrieved March 15, 2018. 
  9. ^ Barnes, Brooks (March 14, 2018). "Disney Reorganization Anticipates 21st Century Fox Assets". The New York Times. Retrieved April 4, 2018. 
  10. ^ a b Chmielewski, Dawn C. (March 14, 2018). "Disney Announces Reorganization, Names Kevin Mayer Head Of New Direct-To-Consumer Unit, Adds Consumer Products To Bob Chapek's Portfolio". Deadline. Retrieved March 16, 2018. 
  11. ^ Wang, Christine (March 14, 2018). "Disney announces strategic reorganization, effective immediately". CNBC. Retrieved March 14, 2018.