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Disney XD is an American
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...
channel owned by the Disney Branded Television and Disney Media and Entertainment Distribution units of
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on Octobe ...
. The channel is aimed primarily at older children ages six to eleven years old. Disney XD's programming consists of original first-run
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed be ...
, current and former original series and made-for-TV films inherited from sister network
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Comp ...
, theatrically released films, and acquired programs from other distributors, along with a primetime block of programming involving
competitive gaming Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
. The channel offers an alternate Spanish-language audio feed, either via a separate channel with the English track removed as part of a package of Spanish-language television networks sold by subscription providers or a separate audio track accessible through the SAP option, depending on the provider. As of January 2016, Disney XD is available to 77.5 million households in the United States.


History

Disney XD was launched on February 13, 2009, at 12:00 a.m.
Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small ...
, with the ''
Phineas and Ferb ''Phineas and Ferb'' is an American animated musical-comedy television series created by Dan Povenmire and Jeff "Swampy" Marsh for Disney Channel and Disney XD. Produced by Disney Television Animation, the series was originally broadcast as ...
'' episode " Dude, We're Getting the Band Back Together" being the first show to air on the channel. The channel debuted its first original series, ''
Aaron Stone ''Aaron Stone'' is a science fiction action-adventure television series created by Bruce Kalish. Originally broadcast with the launch of Disney XD on February 13, 2009, it was the first original series to air on the network. It was produced in ...
'', at 7:00 p.m. New animated series included in the channel's initial lineup were ''
Kid vs. Kat ''Kid vs. Kat'' (stylized KiD vs KaT) is a Canadian animated television series that originally aired on YTV in Canada from October 25, 2008, until June 4, 2011. The series was created and co-directed by Rob Boutilier, developed and produced at St ...
'' and '' Jimmy Two-Shoes''. The network took over the channel space of
Toon Disney Toon Disney was an American multinational pay television channel owned by Disney Channels Worldwide, a subsidiary of Disney-ABC Television Group. The channel's target audience was children ages 2–11, and children ages 6–13 during the Jetix ...
, an animation-focused channel that debuted on April 18, 1998, which eventually launched a live-action/animation block called
Jetix Jetix (stylized as JETIX) was a children's entertainment brand owned by The Walt Disney Company. The brand was for a slate of action/adventure-related programming blocks and television channels. Jetix programming mainly originated from the ...
in 2004. Jetix channels outside of the United States were relaunched under the Disney XD banner starting with the France-based service on April 1, 2009. Many of the channel's programs – particularly animated series – previously aired on Toon Disney, mainly as part of the Jetix programming block, which ran on Toon Disney until that channel's shutdown. Disney XD carries the same name as an unrelated mini-site and media player on Disney.com, which stood for Disney Xtreme Digital, though it has been stated that the "XD" in the channel's name does not have an actual meaning. The channel's first original television movie, ''
Skyrunners ''Skyrunners'' is an American-Canadian science fiction action thriller film that premiered on Disney XD on November 27, 2009. It was the first original film that premiered on the network. Plot Teenage brothers 18-year-old Nick and 14-year-old Tyl ...
'', premiered on November 27, 2009. On April 1, 2012, Disney XD launched a block called "Marvel Universe", as a result of Disney's 2009 acquisition of
Marvel Entertainment Marvel Entertainment, LLC (formerly Marvel Enterprises) is an American entertainment company founded in June 1998 and based in New York City, New York, formed by the merger of Marvel Entertainment Group and Toy Biz. The company is a wholly ow ...
. By June 2014, Disney XD agreed to a multi-picture development deal with Two 4 the Money and
MarVista Entertainment MarVista Entertainment is an American production company, based in Westwood, Los Angeles, California. The company mainly provides financing and some original content, mainly made-for-TV films and direct-to-SVOD titles, many of which are carri ...
with MarVista having global rights. On November 17, 2016, it was announced that the ''Pokémon'' anime series would be moving to Disney XD from its previous broadcaster,
Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, ...
. The twentieth season, '' Pokémon the Series: Sun & Moon'', was the first season to air and was first broadcast as a sneak peek on December 5, 2016. ''Pokémon'' began its regular broadcast on May 12, 2017. On August 12, 2017, Disney XD premiered a reboot of ''
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four sea ...
''. In 2018, through a series of promos and news announcements, Disney announced that four of Disney XD's original series (those being '' Star vs. the Forces of Evil'', '' Milo Murphy's Law'', ''
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four sea ...
'', and '' Big Hero 6: The Series'') would be moving their premieres over to Disney Channel, while Disney XD would continue to air re-runs. In 2020, ''DuckTales'' and ''Big Hero 6: The Series'' were both moved back to Disney XD for their final seasons, which both ended in 2021.


Programming

Disney XD's schedule consists largely of animated and live-action programs aimed at pre-teens and young teenagers. Disney XD content is a mixture of former original series as well as programs inherited from sister network Disney Channel. In addition to full-length live-action and animated original series, the channel also debuts short series similar to those seen on Disney Channel during commercial breaks (such as '' Two More Eggs''), which serve as filler for programs scheduled to end during the half-hour and last usually around one to three minutes. In addition, Disney XD airs original made-for-TV movies from Disney Channel and theatrically released feature films. Unlike Disney Channel (and similarly, fellow sister network
Disney Junior Disney Junior is an American pay television network owned by the Walt Disney Television (part of Disney General Entertainment Content) unit of The Walt Disney Company through Disney Branded Television. Aimed mainly at children two to seven ...
)—whose advertising comes in the form of program promotions, underwriter sponsorships, and interstitials for Disney films,
home video Home video is prerecorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD, Blu-ray and streaming me ...
, and game releases produced by the channelNow that Duff's had enough...: is it time for Disney Channel to cash in and rethink no-ads strategy?
''
Daily Variety ''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
'', June 6, 2003. Retrieved April 15, 2013.
—Disney XD operates as an advertiser-supported service running traditional
television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
in addition to promotions for the channel's shows.


Sports

The channel also airs a youth-oriented "plays of the week" countdown segment called ''SportsCenter High-5'', which is produced by
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
's ''
SportsCenter ''SportsCenter'' (SC) is a daily sports news television program that serves as the flagship program and brand of American cable and satellite television network ESPN. The show covers various sports teams and athletes from around the world and o ...
'' and airs periodically between shows. On January 27, 2019, the 2019 Pro Bowl aired on Disney XD, with the event becoming the first long-form sporting event that the network ever aired (it was also simulcast on
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
,
ESPN Deportes ESPN Deportes (, ''ESPN Sports'') is an American multinational Spanish-language pay television sports channel owned by ESPN Inc., a joint venture between The Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications ( ...
, and ABC). Disney XD would also air a portion of the 2020 Pro Bowl (which coincided with the death of Kobe Bryant), as well as the 2021 Pro Bowl Celebration and the
2022 Pro Bowl The 2022 Pro Bowl was the National Football League all-star game for the 2021 NFL season. It was played at Allegiant Stadium in Paradise, Nevada, on February 6, 2022. ESPN, ABC and Disney XD had the national television rights. Voting for the ga ...
in its entirety.


Programming blocks


Former

*''Randomation Animation'' – ''Randomation Animation'' was a morning animation block on Saturdays from 8:00 to 11:00 a.m. Eastern Time, which debuted on July 13, 2013. Programs featured in the block included '' Pac-Man and the Ghostly Adventures'', ''
Xiaolin Chronicles ''Xiaolin Chronicles'' is an animated/CG television series presented as a continuation of ''Xiaolin Showdown''. The series premiered on August 26, 2013, with three back-to-back episodes serving as a preview. The full series premiered on September ...
'', ''
Packages from Planet X ''Packages from Planet X'' is an animated television series produced by DHX Media Vancouver and American Greetings. The series premiered on Disney XD on July 13, 2013 and later on Teletoon and Télétoon on January 16, 2014 as part of their "Can't ...
'', ''
Camp Lakebottom ''Camp Lakebottom'' is a Canadian animated television series produced by 9 Story Media Group that premiered on Teletoon in Canada on July 4, 2013 and on Disney XD in the United States on July 13, 2013. The series airs on Disney Channels worldwi ...
'', '' Max Steel'', '' Randy Cunningham: 9th Grade Ninja'', and ''Phineas and Ferb''. *''Show Me the Monday'' – ''Show Me the Monday'' was a Monday night programming block that premiered in late 2013. The block presented new episodes of Disney XD original series such as '' Lab Rats'', '' Mighty Med'', '' Gravity Falls'' and others. *''Animacation'' – ''Animacation'' was a morning animation block that aired weekdays from 10:00 a.m. to 1:00 p.m. during the summer of 2014. The block featured new episodes and reruns of original animated programming, as well as the premieres of '' Doraemon: Gadget Cat from the Future'', '' Boyster'' and '' The 7D''. *''DXP'' – a prime-time block that featured video gaming-related programming aimed at teens; the block was introduced on July 15, 2017, and ran from 9:00 p.m. to. 3:00 a.m. Eastern Time. The block draws upon resources from sister properties, such as the Disney-owned multi-channel network Maker Studios (who produced the weekly ''Polaris Primetime'', and curates content from its member personalities for other programming on the block),
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
(for e-sports coverage), and
Vice Media Vice Media Group LLC is an American-Canadian digital media and broadcasting company. , the Vice Media Group included five main business areas: VICE.com (digital content); VICE STUDIOS (film and TV production) VICE TV (also known as VICELAND); ...
's ''Waypoint'', as well as outside producers and sources such as IGN. On July 16, ''D / XP'' presented coverage of the finals of the '' Super Smash Bros. for Wii U'' and ''
Street Fighter V ''Street Fighter V'' is a fighting game developed by Capcom and Dimps and published by Capcom for PlayStation 4 and Microsoft Windows, Windows in 2016. An Arcade game, arcade version exclusive to Japan was released by Taito in 2019. Similar to th ...
'' tournaments at Evo 2017, complementing coverage of the event across ESPN networks and Twitch. On July 11, 2018,
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
announced a multi-year deal with
Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded on February 8, 1991, under the name Silicon & Synapse, Inc. by three gradu ...
to air
Overwatch League The Overwatch League (OWL) is a professional esports league for the video game ''Overwatch'', produced by its developer, Blizzard Entertainment. The Overwatch League follows the model of other traditional North American professional sporting le ...
matches on ABC, Disney XD (as a part of the ''DXP'' block) and the ESPN networks, beginning with the 2018 playoffs. *''Anime Block'' – a block showcasing various
anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...
programs featured on the channel, such as ''
Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures, the owners of the trademark and copyright of the franchise. In terms of what each of thos ...
'', '' Yo-kai Watch'' and '' Beyblade Burst''. It launched on February 18, 2017, and aired every Saturday. It was discontinued in 2020 following Netflix's acquisition of the streaming rights to ''Pokémon''. *''Marvel on Disney XD'' – a block of animated series produced by Marvel Animation that aired Sunday mornings from 8:00 to 9:30 a.m. Eastern Time, which resulted from The Walt Disney Company's 2009 acquisition of
Marvel Entertainment Marvel Entertainment, LLC (formerly Marvel Enterprises) is an American entertainment company founded in June 1998 and based in New York City, New York, formed by the merger of Marvel Entertainment Group and Toy Biz. The company is a wholly ow ...
. The block launched on April 1, 2012, as ''Marvel Universe'' with the premiere of '' Ultimate Spider-Man'', followed by returning series '' The Avengers: Earth's Mightiest Heroes''. It also features 5 short series using short-form animated and live-action interstitials. Programs that were featured in the block included ''Spider-Man'' (2017), '' Avengers Assemble'', '' Guardians of the Galaxy'', "Marvel Mash-Up" (which features classic Marvel cartoons mashed up with new twists) and "Fury Files".


Related services


International channels

Disney XD, similarly born of a merger between
Jetix Jetix (stylized as JETIX) was a children's entertainment brand owned by The Walt Disney Company. The brand was for a slate of action/adventure-related programming blocks and television channels. Jetix programming mainly originated from the ...
and
Toon Disney Toon Disney was an American multinational pay television channel owned by Disney Channels Worldwide, a subsidiary of Disney-ABC Television Group. The channel's target audience was children ages 2–11, and children ages 6–13 during the Jetix ...
, was formerly available around the world. Most of the international Disney XD networks have been closed down from 2019, due to the launch of
Disney+ Disney+ is an American subscription video on-demand over-the-top streaming service owned and operated by the Media and Entertainment Distribution division of The Walt Disney Company. The service primarily distributes films and television se ...
. On 6 January 2019, Disney XD closed down in Australia and New Zealand with programs moving to
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Comp ...
for that network's last year before its content was subsumed into Disney+. In India, the channel was rebranded as
Marvel HQ Super Hungama is an Indian pay television channel owned by Disney Star, a wholly owned subsidiary of The Walt Disney Company India. It airs primarily children's animated series and is a direct sister channel to Hungama TV. It was launched as M ...
on January 9, 2019. On October 1, 2019, Disney XD closed in Italy following the non-renewal of its Sky carriage agreement. The Spanish and German versions were closed on 1 April 2020, followed by France's network a week later. XD in Singapore ceased on June 1, 2020, then the UK & Ireland and continental Africa domestic feeds on October 1, 2020. Together with the
Southeast Asian Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainland ...
, Scandinavian, and
Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...
ern, feeds closing on December 31, 2020. The Japanese and Turkish channels also closed on January 31, 2021. The latest closure was in
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived ...
on March 31, 2022. As of April 1, 2022, Disney XD only has two sister networks outside of North America; Poland as a full-time network, and the Netherlands as a time-share with Veronica TV.


See also

*
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Comp ...
- the main channel counterpart to Disney XD *
Toon Disney Toon Disney was an American multinational pay television channel owned by Disney Channels Worldwide, a subsidiary of Disney-ABC Television Group. The channel's target audience was children ages 2–11, and children ages 6–13 during the Jetix ...
- precursor channel to Disney XD *
Jetix Jetix (stylized as JETIX) was a children's entertainment brand owned by The Walt Disney Company. The brand was for a slate of action/adventure-related programming blocks and television channels. Jetix programming mainly originated from the ...
- an international brand that aired on Toon Disney


References


External links

*
Disney XD Press
{{DEFAULTSORT:Disney Xd 2009 establishments in California Disney television networks Children's television networks in the United States English-language television stations in the United States Television channels and stations established in 2009 Television networks in the United States