Discount Tire Company is an independent

tire A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineering), t ...

and

wheel A wheel is a circular component that is intended to rotate on an axle bearing. The wheel is one of the key components of the wheel and axle which is one of the six simple machines. Wheels, in conjunction with axles, allow heavy objects to be ...

retailer. Discount Tire operates in most of the lower 48 states in the United States, and is the largest independent tire and wheel retailer in the world. The company is headquartered in

Scottsdale, Arizona , settlement_type = City , named_for = Winfield Scott , image_skyline = , image_seal = Seal of Scottsdale (Arizona).svg , image_blank_emblem = City of Scottsdale Script Logo.svg , nic ...

Company history

Discount Tire was founded in 1960, in

Ann Arbor, Michigan Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2020 census recorded its population to be 123,851. It is the principal city of the Ann Arbor Metropolitan Statistical Area, which encompasses all ...

, by Bruce T. Halle. The company grew to over 200 stores by 1990 and opened its 500th store in 2002. On September 10, 2018, Discount Tire opened its 1000th store in

Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona, with 1 ...

. Discount Tire entered the northeast market with a location in Pittsburgh, Pennsylvania, in February 2020; it as grown from a small business into the largest retailer of tires and wheels in the world. Discount Tire is no longer owned by Bruce Halle, but is now owned by Reinalt-Thomas Corp. Halle was the first CEO, followed by Tom Englert, followed by Michael Zuieback, who assumed the CEO position in January 2015. In the spring of 2021, Discount Tire started selling

windshield wiper A windscreen wiper, windshield wiper, wiper blade (American English), or simply wiper, is a device used to remove rain, snow, ice, washer fluid, water, or debris from a vehicle's front window. Almost all motor vehicles, including cars, tru ...

blades, its first product sold other than tires or wheels. Discount Tire announced its acquisition of

Tire Rack Tire Rack was a privately owned customer-direct tire, wheels, car accessories distributor company headquartered in South Bend, Indiana until it was acquired by Discount Tire in 2021 and continued to operate Tire Rack as a separate business and bra ...

in December 2021.

Marketing

In 2005, Discount Tire's "Thank You" commercial entered the ''

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

'' as longest continuously running TV commercial. This commercial depicts an old woman played by Maxine Olmstead hurling a tire through a Discount Tire store window as the voiceover says, "If ever you’re not satisfied with one of our tires, please feel free to bring it back. Thank you." The ad first aired in 1975. Discount Tire sponsors the number-2

Ford Mustang The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...

driven by

Austin Cindric Austin Louis Cindric (born September 2, 1998) is an American professional auto racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 2 Ford Mustang for Team Penske. Prior to competing in stock cars, Cindric raced with a v ...

in the

NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

. It also sponsors

Monster Energy Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. As of March 2019, Monster Energy had a 35% share of the energy drink market, the second highest share after Red Bull ...

AMA Supercross The AMA Supercross Championship (commercially known as Monster Energy AMA Supercross) is an American motorcycle racing series. Founded by the American Motorcyclist Association (AMA) in 1974, the AMA Supercross Championship races are held from J ...

.Discount Tire Sponsorships
Retrieved March 7, 2015

Regional names

Discount Tire is known as America's Tire in

Northern Northern may refer to the following: Geography * North, a point in direction * Northern Europe, the northern part or region of Europe * Northern Highland, a region of Wisconsin, United States * Northern Province, Sri Lanka * Northern Range, a r ...

and

Central California Central California is generally thought of as the middle third of the state, north of Southern California, which includes Los Angeles, and south of Northern California, which includes San Francisco. It includes the northern portion of the S ...

, along with the

Greater Los Angeles area Greater Los Angeles is the second-largest metropolitan region in the United States with a population of 18.5 million in 2021, encompassing five counties in Southern California extending from Ventura County in the west to San Bernardino ...

and the

Coachella Valley , map_image = Wpdms shdrlfi020l coachella valley.jpg , map_caption = Coachella Valley , location = California, United States , coordinates = , width = , boundaries = Salton Sea (southeast), Santa Rosa Mountains (southwest), San Jacin ...

. In Southern California, this name is used because of the pre-existence of an unrelated 36-store Discount Tire and Service Centers chain. In the

Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Gov ...

, America's Tire is used because of the pre-existence of an independent tire shop known as Discount Tire suburb of

Concord Concord may refer to: Meaning "agreement" * Pact or treaty, frequently between nations (indicating a condition of harmony) * Harmony, in music * Agreement (linguistics), a change in the form of a word depending on grammatical features of other ...

. In

San Diego County San Diego County (), officially the County of San Diego, is a county in the southwestern corner of the U.S. state of California. As of the 2020 census, the population was 3,298,634, making it California's second-most populous county and the f ...

, the company operates as Discount Tire. The company also operates as Discount Tire in

Ohio Ohio () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Of the List of states and territories of the United States, fifty U.S. states, it is the List of U.S. states and territories by area, 34th-l ...

and surrounding states despite the existence of the rival Tire Discounters chain. Despite the similar names, the two chains are unrelated.

References

{{reflist, 30em Automotive part retailers of the United States Companies based in Scottsdale, Arizona American companies established in 1960 Retail companies established in 1960 1960 establishments in Michigan

Company history

Marketing

Regional names

See also

References