Direct2Drive (commonly D2D) is an online game store offering

PC game A personal computer game, or abbreviated PC game, also known as a computer game, is a video game played on a personal computer (PC). The term ''PC game'' has been popularly used since the 1990s referring specifically to games on "Wintel" (Micr ...

s via direct download.

History

Launched in 2004,

IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...

reported "exponential growth in sales" since that time. It offered over 3,000 titles through relationships with more than 300 game publishers.GAMEFLY, INC. ACQUIRES DIRECT2DRIVE FROM IGN ENTERTAINMENT
Direct2Drive sponsored a $10,000 award at the

Independent Games Festival The Independent Games Festival (IGF) is an annual festival at the Game Developers Conference (GDC), the largest annual gathering of the independent video game industry. Originally founded in 1998 to promote independent video game developers, ...

called the D2D Vision Award, which "celebrates independent developers exemplifying innovation in design coupled with excellence in game-play". In 2009, the site made headlines by refusing to sell

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...

's '' Call of Duty: Modern Warfare 2'' due to that game's integration with

Valve A valve is a device or natural object that regulates, directs or controls the flow of a fluid (gases, liquids, fluidized solids, or Slurry, slurries) by opening, closing, or partially obstructing various passageways. Valves are technically Pip ...

's Steamworks service. Users buying ''Modern Warfare 2'' from a reseller such as Direct2Drive would be forced to also download and install the Steam client.Direct2Drive Tussles With Valve By Declining To Sell Steamworks-Powered MW2 – Gamasutra
Was acquired by GameFly in.2011 In May 2011,

GameFly GameFly is a privately held American online video game rental subscription service that specializes in providing games for Nintendo, Sony, and Microsoft systems starting from the sixth generation onwards. The business model of GameFly is simil ...

acquired Direct2Drive from IGN Entertainment, Inc. and renamed the service to GameFly Digital.GAMEFLY, INC. ACQUIRES DIRECT2DRIVE FROM IGN ENTERTAINMENT
In October 2014, GameFly released a statement in their website indicating that it had sold the digital download service to AtGames Holding Ltd., and that the transition would be completed by the end of the year. AtGames relaunched the service under the original name of Direct2Drive.

References

{{Software digital distribution platforms Internet properties established in 2004 Online-only retailers of video games Windows games