''Digital Photography Review'', also known as ''DPReview,'' is a website about

digital camera A digital camera is a camera that captures photographs in digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film. Digital cameras are now widely incorporated into mobile devices ...

s and

digital photography Digital photography uses cameras containing arrays of electronic photodetectors interfaced to an analog-to-digital converter (ADC) to produce images focused by a lens, as opposed to an exposure on photographic film. The digitized image ...

, established in November 1998. The website provides comprehensive reviews of digital cameras, lenses and accessories, buying guides, user reviews, and forums for individual cameras, as well as general photography forums. The website also has a database with information about individual digital cameras, lenses, printers and imaging applications. Originally based in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, ''Digital Photography Review'' and most of its team relocated to

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

, Washington, in 2010. It is currently owned by

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...

Main features

''DPReview'' has regularly published thorough, technically orientated camera reviews since the website launched in 1998. The content and scope of the reviews have changed over time, but the basic formula (extensive descriptions of controls and menus, consistent, repeatable studio tests, side-by-side pixel-level comparisons) has remained unchanged since the earliest days. In 2004, a shorter "concise" review format was introduced for compact cameras, and group tests were added in 2008. The website's camera reviews have always offered side-by-side comparison images and test results from competing cameras. In 2010, an interactive comparison widget was introduced that allowed visitors to compare studio results from any camera in the site's database. Later widgets added the ability to compare other test results (such as noise and dynamic range) between cameras. Extensive real-world sample galleries are available for all reviewed (and some unreviewed) cameras and lenses. Until February 2010, ''DPReview'' did not score cameras numerically, but used an often controversial six-level rating system (from best to worst: Highly Recommended, Recommended, Above Average, Average, Below Average, Poor). The site now scores all cameras and lenses using up to 11 categories (which in turn are based on "nearly 60 aspects of camera performance and specification"). Two new discretionary awards ('Gold' and 'Silver') were introduced at the same time as the scoring system. ''DPReview'' introduced lens reviews in 2008. Although the vast majority of its published reviews are of digital cameras, ''DPReview'' also publishes occasional reviews of printers, software, photography books, accessories and mobile imaging devices. ''DPReview'' has a database of digital cameras, lenses, printers and desktop imaging software packages. Camera product pages contain full specifications, product and sample images, user reviews and links to other internal and external resources. The product database offers browse, search and compare features. ''DPReview'' has discussion forums and also commenting (on some, but not all content types), user-created articles and product reviews, photographic challenges and free personal galleries. A simple personal messaging system is available to registered users. ''DPReview'' publishes occasional non-review articles, covering imaging science and technology, photographic techniques, interviews with photographers and industry figures, and buying guides. In 2012, ''DPReview'' added a Link Directory that allows registered users to view and subscribe to RSS and Twitter updates from external resources without leaving the site.

Ownership history

''Digital Photography Review'' was founded in December 1998 in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

by Philip and Joanna Askey. On May 14, 2007, it was acquired by

. DPReview employs a dedicated editorial team of in-house and freelance writers, and is editorially independent of Amazon. The original founder, Phil Askey, is no longer involved in the day-to-day running of the site. The company directly employs 14 full-time workers. Askey was followed as general manager by Simon Joinson, who took on the role in 2010. Joinson joined the company in 2004, having previously founded and edited several UK digital photography magazines, including ''

What Digital Camera ''What Digital Camera'' was a monthly magazine and website about digital cameras published by TI Media TI Media (formerly International Publishing Company, IPC Magazines Ltd, IPC Media and Time Inc. UK) was a consumer magazine and digital pub ...

.'' The current manager is Scott Everett who joined ''DPReview'' in 2011 as a Product Manager.Buy Google reviews USA
/ref> In 2007, the site had "in excess of 7 million unique viewers monthly."

References

External links

* {{Amazon Amazon (company) acquisitions Internet forums American photography websites Internet properties established in 1998