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Avid Audio (formerly Digidesign) is an American
digital audio Digital audio is a representation of sound recorded in, or converted into, digital form. In digital audio, the sound wave of the audio signal is typically encoded as numerical samples in a continuous sequence. For example, in CD audio, samp ...
technology company. It was founded in 1984 by Peter Gotcher and Evan Brooks. The company began as a project to raise money for the founders' band, selling EPROM chips for drum machines. It is a subsidiary of Avid Technology, and during 2010 the Digidesign brand was phased out. Avid Audio products will continue to be produced and will now carry the Avid brand name.


Products

Digidesign's flagship software product was Pro Tools, which came in three variants: Pro Tools, HD, Pro Tools LE, and Pro Tools M-Powered. Pro Tools, HD required a Digidesign TDM system and interface, and was intended for professional recording studios. Pro Tools LE was a complete package intended for home users and some post-production facilities. The package included the Pro Tools LE software and hardware such as the M-Box 2 or Digi 003. Pro Tools M-Powered was simply the Pro Tools application adapted to run on M-Audio hardware, and generally comparable in power to an LE system. In 2010, these various editions of Pro Tools were mostly abandoned and it is now being sold by Avid as a singular software product, with the level of functionality dependent on the hardware chosen by the user. Digidesign also made a number of products for the Pro Tools platform, including several software plug-ins. They also manufacture a wide variety of hardware add-ons for Pro Tools, such as audio interfaces,
MIDI MIDI (; Musical Instrument Digital Interface) is a technical standard that describes a communications protocol, digital interface, and electrical connectors that connect a wide variety of electronic musical instruments, computers, and ...
interfaces, Synchronizers, and control surfaces. In the spring of 2005 they introduced a system for live sound mixing called VENUE.


History

* 1984 - Founded as Digidrums by Peter Gotcher and Evan Brooks. Later became Digidesign. * 1989 - Digidesign launches the first
digital audio workstation A digital audio workstation (DAW) is an electronic device or application software used for recording, editing and producing audio files. DAWs come in a wide variety of configurations from a single software program on a laptop, to an integr ...
system, Sound Tools, for the
Apple Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software ...
. The company refers to it as "the first tapeless recording studio". * 1991 - Digidesign releases the first Pro Tools multitrack system, marking a significant advance in digital audio. This integrated software and hardware system (
digital audio workstation A digital audio workstation (DAW) is an electronic device or application software used for recording, editing and producing audio files. DAWs come in a wide variety of configurations from a single software program on a laptop, to an integr ...
) is among the most popular for audio production for television, music, and film. * 1995 - Avid Technology acquires Digidesign. Digidesign now operates as a business unit of Avid. * 2001 - Digidesign wins a
Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...
award for Pro Tools. * 2003 - Avid acquires Bomb Factory's extensive product catalog. These products are now included with Pro Tools systems. * 2003 - Academy of Motion Picture Arts and Sciences recognizes Digidesign's contribution to audio post production for film with an Oscar. * 2004 - Avid acquires M-Audio, which now operates as a business unit of Digidesign, but maintains the M-Audio brand name and remains largely distinct from Digidesign. * 2005 - Avid acquires Wizoo, which now operates as ''Digidesign Advanced Instrument Research Group'' (A.I.R.), but remains largely autonomous, operating out of
Bremen Bremen ( Low German also: ''Breem'' or ''Bräm''), officially the City Municipality of Bremen (german: Stadtgemeinde Bremen, ), is the capital of the German state Free Hanseatic City of Bremen (''Freie Hansestadt Bremen''), a two-city-state cons ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...
. * 2006 - Avid acquires Sibelius, the music software, in a deal worth over US$23 million. * 2010 - the Digidesign brand name is phased out, with Digidesign products now falling under the Avid product banner. * 2011 - Digidesign became Avid Audio


History of Avid Audio software

Digidesign Software was developed by
UC Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant uni ...
graduate Peter Gotcher and his friend Evan Brooks, both majors in electrical engineering and computer science.


Sound Designer

The first incarnation of today's Pro Tools started life in 1984 as Sound Designer, while the pair were creating and selling drum sound chips under their Digidrums label. Sound Designer was originally designed to edit sounds for sampling synthesizers like the Prophet 2000, Ensoniq Mirage, Akai s900 and the E-MU Emulator sampling keyboard. Sounds would be sampled into the synth and transferred onto the Mac. Here, the user could manipulate the sample's sound—EQ, amplitude, etc.; truncate to save memory; or set loop points; and then transfer back into the synth for playback. The software was originally written for editing drum samples and then for burning new chips for the LinnDrum era drum machines.


=Sound Designer file formats

= The SDII (Sound Designer II, sometimes seen abbreviated as SD2) is a monophonic/stereophonic audio file format, originally developed by Digidesign for their Macintosh-based recording/editing products. It is the successor to the original monophonic Sound Designer I audio file format.


Sound Tools

Gotcher and Brooks discussed with
E-MU Systems E-mu Systems was a software synthesizer, audio interface, MIDI interface, and MIDI keyboard manufacturer. Founded in 1971 as a synthesizer maker, E-mu was a pioneer in samplers, sample-based drum machines and low-cost digital sampling mus ...
the possibility of integrating their renamed 'Sound Tools' software into the Emulator III keyboard released in 1987; however, E-MU rejected this option, and Gotcher and Brooks went on to start DigiDrums. Sound Tools was debuted on January 20, 1989, at
NAMM The NAMM Show is an annual event in the United States that is organized by the National Association of Music Merchants (NAMM), who describe it as "the industry’s largest stage, uniting the global music, sound and entertainment technology commun ...
(National Association of Music Merchandisers). At this stage, Sound Tools was a simple computer-based stereo audio editor. Although the software had the possibility to do far more, it was limited by the hard drive technology, which was used to stream the audio and allow for the non-destructive editing that Sound Tools offered. Independent public radio producers soon discovered the power and economy of Sound Tools as an alternative to traditional analog tape, sparking the transition to digital program production and distribution in radio.


Pro Tools

The first version of Pro Tools was launched in 1991, offering four tracks and selling for US$6,000. Digidesign continued to improve Pro Tools, adding a sequencer and more tracks, with the system offering recording at 16-bit and 44.1 kHz. In 1997, Pro Tools had reached 24-bit and 48 track versions. At this point, the migration from more conventional studio technology to the Pro Tools platform took place within the industry.


References


External links


Avid Audio page on Avid.com

Avid Audio Forums (aka Digidesign User Conference)

John Payne: "The Software Chronicles" about Evan Brooks, EQ Magazine, March 2006

The Studio Files website: Pro Tools users tech blog

Evan Brooks Interview
NAMM Oral History Library
Peter Gotcher Interview
NAMM Oral History Library (2012) {{Authority control Technology companies based in the San Francisco Bay Area Companies based in San Mateo County, California Technology companies established in 1984 1984 establishments in California Audio mixing console manufacturers Manufacturers of professional audio equipment Recipients of the Scientific and Technical Academy Award of Merit Audio equipment manufacturers of the United States