A destination marketing organization (DMO) is an

organisation An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from ...

which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaux". They primarily exist to provide information to leisure travellers. Additionally, where a suitable infrastructure exists, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE. DMOs are generally tied to the

local government Local government is a generic term for the lowest tiers of public administration within a particular sovereign state. This particular usage of the word government refers specifically to a level of administration that is both geographically-loc ...

infrastructure, often with supporting funds being generated by specific taxes, such as

hotel tax A hotel tax or lodging tax is charged in most of the United States, to travelers when they rent accommodations (a room, rooms, entire home, or other living space) in a hotel, inn, tourist home or house, motel, or other lodging, generally unless th ...

es, membership fees, and sometimes government subsidies. However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a

private sector The private sector is the part of the economy, sometimes referred to as the citizen sector, which is owned by private groups, usually as a means of establishment for profit or non profit, rather than being owned by the government. Employment The ...

coalition in order to provide the functions of a DMO.

References

{{Tourism Tourism marketing Marketing organizations Services marketing