Designworks is a global creative consultancy owned by BMW and based in

Santa Monica, California Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. Census population was 93,076. Santa Monica is a popular resort town, owing t ...

, United States. Designworks has two further studios, in

Munich, Germany Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

and

Shanghai, China Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

. Established independently in 1972 by Charles Pelly, it became a wholly owned BMW Group subsidiary in 1995, and was instrumental in the design of the BMW XL Sports Activity Vehicle and the

BMW 5 Series The BMW 5 Series is an executive car manufactured and marketed by BMW since 1972, succeeding the New Class Sedans, and currently in its seventh generation. The 5 Series was initially available as a sedan, with a wagon/estate body style (market ...

. Other development projects at Designworks have included the BMW electric car,

BMW 8 Series (E31) The BMW E31 is the first generation of the BMW 8 Series. It is a grand tourer built by BMW from 1990 to 1999 as a 2-door coupé, powered by either a V8 or V12 engine. Whilst it did supplant the original E24 based 6 Series in 1990, it was ...

seat,

BMW 3 Series (E46) The fourth generation of the BMW 3 Series range of compact executive cars is designated under the model code E46, which was produced by the German automaker BMW from 1997 to 2006, and was the successor to the E36 3 Series which ceased produc ...

BMW Z8 The BMW Z8 is a roadster produced by German automotive manufacturer BMW from 1998 to 2006. The Z8 was developed under the codename "E52" between 1993 and 1999, through the efforts of a design team led by Chris Bangle from 1993 to 1995. The ext ...

, BMW 7 Series interior, and BMW 100- and 1200 Touring motorcycles, among many others.

Origins

The design studio was founded in 1972 by designer Charles Pelly with the name DesignworksUSA (renamed Designworks in 2015). The company began in

Malibu Canyon Malibu Creek is a year-round stream in western Los Angeles County, California. It drains the southern Conejo Valley and Simi Hills, flowing south through the Santa Monica Mountains, and enters Santa Monica Bay in Malibu, California. The Malibu C ...

with three designers and early customers included

Hyster Hyster is an American manufacturing company specializing in forklifts and other materials-handling equipment. Hyster was founded in 1929 as the Willamette-Ersted Company in Portland, Oregon. The company was purchased in 1989 by NACCO Industrie ...

and the

Otis Elevator Company Otis Worldwide Corporation ( branded as the Otis Elevator Company, its former legal name) is an American company that develops, manufactures and markets elevators, escalators, moving walkways, and related equipment. Based in Farmington, Connec ...

. In 1978, the company expanded and moved to Van Nuys, and set up its first sister studio, D2, in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

. In 1986, Designworks designed the seats for the

, which was the company's first involvement with BMW. In the same year, the company moved to Agoura. In 1988, Designworks moved to Newbury Park, and began designing for

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, i ...

Compaq Compaq Computer Corporation (sometimes abbreviated to CQ prior to a 2007 rebranding) was an American information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced ...

, Siemens and Adidas .

BMW ownership

In 1991, BMW acquired a large percentage of the company, and Designworks started its first car exterior design project in 1993 for the 1998

. In May 1995, BMW purchased the remaining percentage of Designworks. At this time artist

David Hockney David Hockney (born 9 July 1937) is an English painter, draftsman, printmaker, stage designer, and photographer. As an important contributor to the pop art movement of the 1960s, he is considered one of the most influential British artists o ...

painted an

Art Car An art car is a vehicle that has had its appearance modified as an act of personal artistic expression. Art cars are often driven and owned by their creators, who are sometimes referred to as "Cartists". Most car artists are ordinary people with ...

in the studio. In 1998, Designworks opened a studio in

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Ha ...

, and in 1999,

Henrik Fisker Henrik Fisker (born 10 August 1963) is a Danish automotive designer and entrepreneur based in Los Angeles, California. He is best known for designing luxury cars including the BMW Z8, Aston Martin DB9, Aston Martin V8 Vantage, Fisker Karma, ...

was named president. In 2001,

Adrian van Hooydonk Adrian van Hooydonk (born 21 June 1964 in Echt, Limburg), is a Dutch automobile designer and BMW Group's Design Director. He is based in Munich, Germany. Biography He studied at Delft University of Technology in the Netherlands, where he ...

became president. In 2002, Designworks expanded its automotive studio in Newbury Park. Verena Kloos was president from 2004 to 2009. In January 2006, the company opened a new studio in Singapore, and in 2007 unveiled their new studio wing in Newbury Park. On December 1, 2009, Laurenz Schaffer, formerly director of Designworks's Munich studio, became president. In April 2012, Designworks opened a new studio in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

. From 1 August 2016 Oliver Heilmer was appointed as the new president of Designworks. He remained in the role until 2017, when he moved to Munich to take over responsibility of

MINI The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during ...

Design. The current president of Designworks is Holger Hampf. Appointed in the role on 1 September 2017, Holger originally joined Designworks in 1998, responsible for Product Design. From 2002 to 2010 he was a member of Designworks management team in Los Angeles. Designworks has worked with a wide and varied range of clients including Embraer, Hewlett Packard,

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

, Starbucks,

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

Boeing The Boeing Company () is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and p ...

Business Jets,

EVA Air EVA Airways Corporation (pronounced as three letters: ; ) (), of which "EVA" stands for Evergreen Airways, is a Taiwanese international airline based at Taoyuan International Airport near Taipei, Taiwan, operating passenger and dedicated ca ...

, Pilatus Aircraft, John Deere, Advanced Medical Optics, Ernie Ball Music Man,

Bavaria Yachtbau Bavaria Yachtbau was founded in 1978 by Winfried Herrman, a window manufacturer, and Josef Meltl, a yacht charter broker. By 2006, the company had grown to produce approximately 3,500 sailing and motor yachts and employing 600 people. Bavaria Ya ...

, Dornbracht, Acer, HEAD and

Singapore Airlines Singapore Airlines ( abbreviation: SIA) is the flag carrier airline of the Republic of Singapore with its hub located at Singapore Changi Airport. The airline is notable for highlighting the Singapore Girl as its central figure in corporat ...

References

{{Automotive industry in the United States BMW BMW designers Companies based in Ventura County, California Design companies of the United States Industrial design firms Automobile designers