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The Info List - Denso Corporation



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DENSO CORPORATION (株式会社デンソー, Kabushiki-Gaisha Densō) is a global automotive components manufacturer headquartered in the city of Kariya , Aichi Prefecture , Japan.

After becoming independent from Toyota
Toyota
Motors, Nippon Denso
Denso
Co. Ltd. (日本電装株式会社, Nippon Densō Kabushiki-Gaisha), the former name of Denso, was founded in 1949. About 25% of the company is owned by Toyota
Toyota
Motor . Despite being a part of Toyota
Toyota
Group of companies, as of year ended March 2016, sales to Toyota
Toyota
Group accounts for less than 50% of the total revenue (44% of the revenue originate from other car manufacturers in Japan, Germany, U.S. and China). Currently, Denso
Denso
ranks the second largest auto parts supplier in the world.

As of 2016, Denso
Denso
Corporation consisted of 189 subsidiaries (63 in Japan, 34 in the Americas, 34 in Europe and 58 in Asia/Oceania) with a total of 151,775 employees. The company is further escalating its global production structure by establishing manufacturing complexes in India, Mexico and Indonesia in order to accommodate further global demand for their products. In 2013 Denso
Denso
was listed at #242 on the Fortune Global 500 list with a total revenue of $43.1 billion.

CONTENTS

* 1 Name Meaning * 2 Sales * 3 Motorsports * 4 Denso
Denso
Wave * 5 Denso
Denso
International America * 6 Price fixing * 7 See also * 8 References * 9 External links

NAME MEANING

The word Denso
Denso
電装 (Den-So) is derived from the two Japanese words Den-Ki (Electric) and So-Chi (Equipment).

SALES

The company is known for developing and manufacturing various auto-parts including but not limited to: Gasoline/Diesel Engine Components, Hybrid Vehicle Components, Climate Control Systems, Instrument Clusters, Air-Bag Systems, Pre-Crash Radar Systems and Spark Plugs. Moreover, Denso
Denso
also develops and manufactures non-automotive components such as Household Heating Equipments, Industrial Robots and QR Code . The Denso
Denso
Industrial Robot gained wide public attention in Japan
Japan
when it conducted a game of Shogi
Shogi
(Japanese Chess) against professionals players.

In 2014, Denso's global sales were distributed as follows:

* Thermal Systems 30.4% * Powertrain Control Systems 35.0% * Electronic Systems 15.3% * Electric Systems 9.4% * Electric Motors 7.0% * Other Automotive
Automotive
Products 1.4% * Industrial Systems, Consumer Products 1.1% * Other Non- Automotive
Automotive
Products 0.4%

MOTORSPORTS

Denso
Denso
is conducting various Motorsport activities around the world including the FIA World Endurance Championship, Formula Nippon and Japan
Japan
Super GT 500/300.

Toyota
Toyota
TS030 Hybrid which use a Denso
Denso
Kinetic Energy Recovery System (which consists of: Motor Generator Unit (MGU), Electric Motor and Inverter) finished second in the 2013 24 Hours of Le Mans
2013 24 Hours of Le Mans
.

DENSO WAVE

Denso
Denso
Wave is a subsidiary that produces automatic identification products (bar-code readers and related products), industrial robots and programmable logic controllers . They are noted for creating the two dimensional QR code , are a member of the Japan
Japan
Robot Association and support the ORiN standard.

DENSO INTERNATIONAL AMERICA

Denso
Denso
International America is the American subsidiary of Denso Corporation.

In 1970, Denso
Denso
Corporation decided to expand overseas from Kariya, Japan
Japan
to North America. In March 1971 Denso
Denso
Sales California, Inc. was founded in Hawthorne, California. The company was staffed with only 12 associates, four of them were Americans. The objective of Denso
Denso
Sales California was to promote their air conditioner systems to be options in Japanese-made vehicles.

In May 1975 Denso
Denso
Corporation opened a sales division, Denso
Denso
Sales, in Southfield, Michigan
Southfield, Michigan
.

In September 1975 Denso
Denso
International America opened a service center in Cedar Falls, Iowa
Cedar Falls, Iowa
. This was opened due to an agricultural parts contract with John Deere
John Deere
including starter motors and meters.

Denso
Denso
International America employs over 17,000 people at 38 locations between North, Central, and South America. At year end, on March 31, 2008, combined sales totaled $8.3 billion for all American locations.

PRICE FIXING

On January 30, 2012, the US Justice Department announced after two years of investigation that it had discovered part of a massive price fixing scheme in which Denso
Denso
and Yazaki
Yazaki
played a significant role. The conspiracy, which fixed prices and allocated components to such car manufacturers as Toyota
Toyota
and Honda
Honda
, extended from Michigan to Japan, where it was also under investigation.