DENSO CORPORATION (株式会社デンソー, Kabushiki-Gaisha Densō)
is a global automotive components manufacturer headquartered in the
city of Kariya ,
Aichi Prefecture , Japan.
After becoming independent from
Toyota Motors, Nippon
Denso Co. Ltd.
(日本電装株式会社, Nippon Densō Kabushiki-Gaisha), the former
name of Denso, was founded in 1949. About 25% of the company is owned
Toyota Motor . Despite being a part of
Toyota Group of companies,
as of year ended March 2016, sales to
Toyota Group accounts for less
than 50% of the total revenue (44% of the revenue originate from other
car manufacturers in Japan, Germany, U.S. and China). Currently,
Denso ranks the second largest auto parts supplier in the world.
As of 2016,
Denso Corporation consisted of 189 subsidiaries (63 in
Japan, 34 in the Americas, 34 in Europe and 58 in Asia/Oceania) with a
total of 151,775 employees. The company is further escalating its
global production structure by establishing manufacturing complexes in
India, Mexico and Indonesia in order to accommodate further global
demand for their products. In 2013
Denso was listed at #242 on the
Fortune Global 500 list with a total revenue of $43.1 billion.
* 1 Name Meaning
* 2 Sales
* 3 Motorsports
Denso International America
* 7 See also
* 8 References
* 9 External links
Denso 電装 (Den-So) is derived from the two Japanese words
Den-Ki (Electric) and So-Chi (Equipment).
The company is known for developing and manufacturing various
auto-parts including but not limited to: Gasoline/Diesel Engine
Components, Hybrid Vehicle Components, Climate Control Systems,
Instrument Clusters, Air-Bag Systems, Pre-Crash Radar Systems and
Spark Plugs. Moreover,
Denso also develops and manufactures
non-automotive components such as Household Heating Equipments,
Industrial Robots and
QR Code . The
Denso Industrial Robot gained wide
public attention in
Japan when it conducted a game of
Chess) against professionals players.
In 2014, Denso's global sales were distributed as follows:
* Thermal Systems 30.4%
* Powertrain Control Systems 35.0%
* Electronic Systems 15.3%
* Electric Systems 9.4%
* Electric Motors 7.0%
Automotive Products 1.4%
* Industrial Systems, Consumer Products 1.1%
* Other Non-
Automotive Products 0.4%
Denso is conducting various Motorsport activities around the world
including the FIA World Endurance Championship, Formula Nippon and
Japan Super GT 500/300.
Toyota TS030 Hybrid which use a
Denso Kinetic Energy Recovery System
(which consists of: Motor Generator Unit (MGU), Electric Motor and
Inverter) finished second in the
2013 24 Hours of Le Mans
2013 24 Hours of Le Mans .
Denso Wave is a subsidiary that produces automatic identification
products (bar-code readers and related products), industrial robots
and programmable logic controllers . They are noted for creating the
QR code , are a member of the
Japan Robot Association
and support the
DENSO INTERNATIONAL AMERICA
Denso International America is the American subsidiary of Denso
Denso Corporation decided to expand overseas from Kariya,
Japan to North America. In March 1971
Denso Sales California, Inc. was
founded in Hawthorne, California. The company was staffed with only 12
associates, four of them were Americans. The objective of
California was to promote their air conditioner systems to be options
in Japanese-made vehicles.
In May 1975
Denso Corporation opened a sales division,
Southfield, Michigan .
In September 1975
Denso International America opened a service center
Cedar Falls, Iowa
Cedar Falls, Iowa . This was opened due to an agricultural parts
John Deere including starter motors and meters.
Denso International America employs over 17,000 people at 38
locations between North, Central, and South America. At year end, on
March 31, 2008, combined sales totaled $8.3 billion for all American
On January 30, 2012, the
US Justice Department announced after two
years of investigation that it had discovered part of a massive price
fixing scheme in which
Yazaki played a significant role. The
conspiracy, which fixed prices and allocated components to such car
Honda , extended from Michigan to Japan,
where it was also under investigation.
Denso agreed to pay a fine of
78 million dollars.
* Companies portal
EcoCute - CO2 refrigerant based automobile air conditioner
* ^ https://www.forbes.com/companies/denso/
* ^ "State of Shareholders / Investors (as of Sep. 30, 2013)".
Denso Corporation. Retrieved 2014-01-11.
* ^ Global DENSO Overview
* ^ "Principal Shareholders". Global Denso. Retrieved 29 April
* ^ Treece, James B. (Apr 28, 2016). "Denso\'s fiscal-year net
falls 5.8%; Aisin Seiki\'s climbs 14%". Autonews. Retrieved 29 April
* ^ "Global DENSO Overview / About DENSO DENSO CORPORATION".
Globaldenso.com. Retrieved 2012-03-25.
* ^ http://www.nikkei.com/article/DGXZZO68154870S4A310C1000000/
* ^ https://www.youtube.com/watch?v=RDb-Zv83prU
* ^ "About Us Overview DENSO International America, Inc".
Densocorp-na.com. Retrieved 2012-03-25.
* ^ Proud Past, Strong Future: A History of DENSO’s First 50
Years (pg. 112-115)
Associated Press , "U.S. fines Japanese auto parts suppliers
Japan Times , 1 February 2012, p. 1.