Denner is a discount
supermarket chain in Switzerland. It is Switzerland's third-largest supermarket chain after
Migros and
Coop
Coop, COOP, Co-op, or ''variation'', most often refers to:
* A chicken coop or other enclosure
* Cooperative or co-operative ("co-op"), an association of persons who cooperate for their mutual social, economic, and cultural benefit
** Housing ...
with 11.4% market share. It is owned by the
Federation of Migros Cooperatives
Migros () is Switzerland's largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation (the Federation of Migro ...
since 2007.
As of 2014, Denner has 797 stores (491 own stores and 306 running as
franchise
Franchise may refer to:
Business and law
* Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees
* Franchise, a privilege to operate a type of business such as a cable television p ...
) and a revenue of 3.2 billion CHF. Denner is the second largest wine-seller in Switzerland.
History
It was started in 1860 and later developed by Karl Schweri.
[ It later made Switzerland's first discounter in 1967 in Zurich. In 1973, it broke the country's tobacco ]cartel
A cartel is a group of independent market participants who collude with each other in order to improve their profits and dominate the market. Cartels are usually associations in the same sphere of business, and thus an alliance of rivals. Mos ...
. In 2004, the sales of its 580 outlets exceeded CHF 1.8 billion.
In 2005 Denner acquired its rival discount chain Pick Pay.
In January 2007, it was announced that Migros has purchased a majority stake in Denner. After the entrance of the worldwide-known retailers Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...
and Lidl
Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...
(2004 and 2009), Denner successfully defended its leading role in the discount category.
"One for all" ("Einer für Alle") is the company claim, as it describes itself as the "Retail's Robin Hood", who is fighting for cheaper prices for the customers.
At the end of 2016, the leading Swiss discounter Denner had 510 of its own discounter branches in all four language regions of Switzerland and in the Principality of Liechtenstein, as well as independent retailers who are supplied by the company Denner and operate under the names Denner Satellit and "Denner Partner" (279 branches). 20 locations are also operated in the franchise model as Denner Express or Denner partners. At the end of 2017, Denner had 811 points of sale. With over 300 wines in its range, Denner is the second-largest wine retailer in Switzerland after Coop.
References
External links
Denner Market - All Things Denner
*
Supermarkets of Switzerland
Retail companies established in 1860
No frills
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