Dendrite is a
contact adhesive and
rubber cement brand marketed in
South Asia
South Asia is the southern subregion of Asia, which is defined in both geographical and ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.;;;;; ...
, mainly in
Northeast India
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Bangladesh
Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mo ...
and
Bhutan
Bhutan (; dz, འབྲུག་ཡུལ་, Druk Yul ), officially the Kingdom of Bhutan,), is a landlocked country in South Asia. It is situated in the Eastern Himalayas, between China in the north and India in the south. A mountainou ...
.
Products
The
adhesive
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.
The use of adhesives offers certain advant ...
is marketed in
glue sticks, glue tubes and in cans. Dendrite holds 80% of the
market share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...
throughout the country in footwear retail market.
Its marketing slogan is ''Bonding our world together''.
Production Company
Dendrite is produced by the ''Chandras' Chemical Enterprises (Pvt) Limited '' under the umbrella of the P. C. Chandra Group based in Kolkata.
''Chandras' Chemical Enterprises (Pvt) Limited'' is the second unit of the Group which was set up in 1965. The company has three factories in Kolkata. The company manufactures and markets a variety of Synthetic Adhesives based on Polychloroprene, Polyurethane, Epoxy, EVA, Lamination and other Elastomers. These products are mainly used in footwear, automobile, shipbuilding, railway coaches, engineering, electronics, leather goods, flooring, packaging, construction and household applications. The company's major product is marketed under the brand name 'DENDRITE'.
The products are marketed through an All-India network of dealers and through its several branches all over the country. The products are also exported to Middle East and SAARC countries.
External links
Official WebsiteStrong Adhesives
Adhesives
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