Demandware is a software technology company headquartered in Burlington, Massachusetts that provides a

cloud In meteorology, a cloud is an aerosol consisting of a visible mass of miniature liquid droplets, frozen crystals, or other particles suspended in the atmosphere of a planetary body or similar space. Water or various other chemicals may ...

-based unified

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...

platform with mobile, AI personalization, order management capabilities, and related services for B2C and B2B retailers and brand manufacturers around the world. Founded in 2004, Demandware was acquired by

Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...

in 2016 for $2.8B. The company was subsequently renamed Salesforce Commerce Cloud.

History

Pre-IPO (2004–12)

Demandware was founded in February 2004 by Stephan SchambachMike Ricciuti
“Start-up targets e-commerce on demand,”
CNET, October 6, 2004. to provide a hosted service that would enable companies to develop and manage easy-to-use, customizable e-commerce websites, rather than building a site from scratch. The service was launched in the first quarter of 2005. Schambach previously founded the early e-commerce company

Intershop Intershop was a chain of government-owned and operated retail stores in the German Democratic Republic (GDR, East Germany) in which only hard currencies (and later Forum checks) could be used to purchase high-quality goods, usually from or asso ...

in 1992. Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.Michael B. Farrell
“Patience pays off for investment firm,”
''

Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...

'', March 15, 2012.

Post-IPO (2012–present)

On March 15, 2012, Demandware began trading on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...

,Lynn Cowan
“New Vs. Old in IPO Action This Week,”
''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'', March 12, 2012. raising $88 million in its

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...

of $16 per share. Following its IPO, shares were up more than 50% from the IPO price by the next morning. In November 2013, Demandware announced an underwritten registered public offering.

Locations

Demandware is headquartered in Burlington, Massachusetts.Chris Reidy
“Demandware establishes Munich office as its European HQ,”

Boston.com ''Boston.com'' is a regional website that offers news and information about the Boston, Massachusetts, region. It is owned and operated by Boston Globe Media Partners, the publisher of ''The Boston Globe''. History ''Boston.com'' was one of t ...

, June 14, 2013. The company also has offices in

Salt Lake City, Utah Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...

;

Deerfield Beach, Florida Deerfield Beach is a city in Broward County, Florida, United States, just south of the Palm Beach County line. The city is named for the numerous deer that once roamed the area. As of the 2020 census, the population was 86,859. It is a principal ...

; the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

;

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

;

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establish ...

;

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

; the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

; Australia;

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

; China; and Japan.Sara Castellanos
“Demandware plans Japan expansion, future acquisitions following Q1 2014 growth,”
''

Boston Business Journal The ''Boston Business Journal'' is a weekly, business-oriented newspaper published in Boston, Massachusetts. It is published by the American City Business Journals. The newspaper was founded by Robert Bergenheim and launched its first issue on ...

'', May 6, 2014.

Rankings

* After a three-year growth in revenue of 657% from 2008 to 2011, Demandware was ranked #563 on '' Inc.'' magazine's

Inc. 5000 ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events ...

list in 2012.Demandware profile
'' Inc.'' Accessed September 7, 2014.

References

{{reflist

External links

Demandware (English) website
Salesforce Companies formerly listed on the New York Stock Exchange Providers of services to on-line companies American companies established in 2004 Software companies established in 2004 2004 establishments in Massachusetts 2012 initial public offerings Software companies based in Massachusetts Technology companies based in the Boston area Companies based in Burlington, Massachusetts Cloud computing providers 2016 mergers and acquisitions Software companies of the United States