The College of Business (COB), also known as ''Ramon V. del Rosario College of Business'' and formerly ''De La Salle-Professional Schools, Inc. (DLS-PSI)'', is one of the eight
undergraduate
Undergraduate education is education conducted after secondary education and before postgraduate education. It typically includes all postsecondary programs up to the level of a bachelor's degree. For example, in the United States, an entry-lev ...
and
graduate schools of
De La Salle University
De La Salle University ( fil, Pamantasang De La Salle or Unibersidad ng De La Salle), also referred to as DLSU, De La Salle or La Salle, is a private university, private, Catholic Church, Catholic coeducational research university run by the I ...
(DLSU). It was established in 1920 as the College of Commerce when the University began offering a two-year commercial course. In 1931, the Bachelor of Science in Commerce degree was first conferred after a third year was added to the initial two-year program.
In 1957, the College underwent its formal first survey by the
(PAASCU). Now known as the College of Business and Economics, it is home to two academic departments, which have been recognized by the
Commission on Higher Education as Centers of Development, Business Management and Economics.
In A.Y. 2010-2011, the College of Business and Economics formally separated into two entities: The College of Business (COB) and the School of Economics (SOE). College of Business focuses on attracting students who aspire to become business professionals or professors of the faculty who would like to share their knowledge to help other aspiring students in their formation as business professionals.
Students of COB may opt to specialize in any of the following fields:
Accountancy
Accounting, also known as accountancy, is the measurement, processing, and communication of financial and non financial information about economic entities such as businesses and corporations. Accounting, which has been called the "language ...
,
Business Management or Applied Corporate Management,
Legal Management,
Management of Financial Institutions,
Marketing Management
Marketing management is the Organizational studies, organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's mar ...
, and
Advertising Management
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consum ...
.
The College also offers a double-degree (Liberal Arts-Commerce or LIA-COM) program in partnership with the
College of Liberal Arts, that combines a
Bachelor of Arts
Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
major with that of Accountancy or Commerce, major in any other business program. Its administrative offices are located at the
St. La Salle Hall
St. La Salle Hall is an H-shaped four-story structure built in neoclassical style in the Philippines. It was built from 1920 to 1924 to serve as the new campus of De La Salle College (now De La Salle University) due to lack of space of the previou ...
.
It is currently the largest College of the University in terms of students. Many of its alumni have distinguished themselves, assuming top-level positions in the academe, business and industry, and government, such as
Jose Diokno
Jose Wright Diokno (February 26, 1922 – February 27, 1987), also known as "''Ka Pepe''", was a Filipino nationalist, lawyer, and politician. Regarded as the "Father of Human Rights Advocacy in the Philippines", he served as Senator of the ...
,
Alberto Romulo
Alberto Gatmaitan Romulo (born August 7, 1933) is a Filipino politician and diplomat. He served in the Philippine in various capacities as Executive Secretary, Finance Secretary, Foreign Affairs Secretary, and Budget Secretary. His most recent o ...
, and Enrique Zobel.
On July 25, 2011, the college was inaugurated as Ramon V. del Rosario College of Business (RVR-COB) to honor this respected alumnus and visionary businessman. This is the first time DLSU attached a name to one of its colleges. Ramon V. del Rosario built the first Filipino-owned oil refinery, Filoil Refinery Corporation, and challenged foreign oil companies. Afterwards, he also served as ambassador to Canada, Germany, and Japan. During this time, he brought professors from the Harvard Business School into the country to teach management courses. This initiative eventually led to the creation of Asian Institute of Management (AIM), an institution that meets the global accreditation standards of the US-based Association to Advance Collegiate Schools of Business (AACSB).
[About AIM. Retrieved from http://www.aim.edu/the-aim-advantage/about-aim]
Undergraduate Degree Programs and Code
*Bachelor of Science in Accountancy (BSA)
*Bachelor of Science in Applied Corporate Management (APC)
*Bachelor of Science in Advertising Management (ADV)
*Bachelor of Science in Business Management (MGT)
*Bachelor of Science in Management of Financial Institutions (FIN)
*Bachelor of Science in Legal Management (LGL)
*Bachelor of Science in Marketing Management (MKT)
*Bachelor of Science in Entrepreneurship (BS-ENT)
*Bachelor of Science in Interdisciplinary Business Studies (IBS)
Student organizations
*AdCreate Society (ADC)
*Business Management Society (BMS)
*Junior Philippine Institute of Accountants- DLSU Chapter (JPIA-DLSU)
*Junior Entrepreneurs' Marketing Association (JEMA)
*Management of Financial Institutions Association (MaFiA)
*Ley La Salle (LLS)
*Young Entrepreneurs Society (YES)
Notes
# ''Frequently Asked Questions to the Modular Approach to Accounting Education''. Accountancy Department
#
Business Management# De La Salle University-Manila. (2002). ''Undergraduate catalog''. Manila: DLSU Press.
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Business schools in the Philippines
De La Salle University