The Info List - DeHavilland

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DEHAVILLAND INFORMATION SERVICES LTD is a British media company that provides political monitoring services for public affairs professionals. The company was founded in 1998 by Conservative MP Adam Afriyie but is today owned by business-to-business publishing company Ascential Group .


* 1 History * 2 People * 3 References * 4 External links


Global Knowledge Distribution PLC was set up in 1998 by Adam Afriyie and William Bracken. The business was initially funded using profits from Mr Afriyie's previous successful business venture, IT solutions firm Connect Support Services Ltd.

Based in a small office in Victoria, London, the service was set up to offer a tailored stream of information and analysis covering the latest developments in UK politics , designed to assist public affairs professionals in achieving their campaigning objectives.

Later moving to Canary Wharf
Canary Wharf
in December 1998, the company initially provided both a news service entitled DirectNews and a core monitoring product entitled Public Affairs Briefing.

Mr Afriyie sold his 72 per cent stake in DeHavilland
to publishing, information and events business EMAP
in July 2005 for a reported £13m. He would later go on to become Conservative MP for Windsor .

Immediately prior to the sale the news division was separated out to become a standalone company, Adfero Ltd. Adfero was later rebranded as content marketing agency Axonn Media.

Having previously been listed on the FTSE 100 Index
FTSE 100 Index
was bought by Apax and Guardian Media Group in 2008.

In 2010, a London-and-Brussels-based sister service, DeHavilland
EU, was created.

was rebranded to Top Right Group in 2012, and DeHavilland became part of the company's 4C information services division.

In 2012, it was widely reported that DeHavilland
would be sold to rival political monitoring provider Dods (Group) PLC . However, the planned deal was dropped after being referred to the Competition Commission by the Office of Fair Trading
Office of Fair Trading
, which ruled that if combined, the two companies would command a market share of more than 25 per cent.

The OFT concluded: "The evidence suggests that the parties are by far, the largest suppliers in the market. The OFT has found that the parties are also close competitors, indeed each other’s closest competitor, the estimated diversion ratios between them are high. Internal documents suggest that this acquisition could aid Dods to maintain and increase its yields rather have them reduced by competition".

therefore remained a subsidiary of Top Right Group, which was again renamed in late 2015, becoming known as Ascential Group . Following rumours of a sale, the company floated on the stock exchange at £800m in early 2016.


A successful businessman at the time he created the company, founder Adam Afriyie stepped back from day-to-day operations in his latter years of financial involvement in DeHavilland, ultimately selling his two-thirds stake in 2005, the same year he entered Parliament as the Conservative MP for Windsor .

Former employees of DeHavilland
include Conservative MP Conor Burns .


* ^ "Adam Afriyie: It\'s tough being a teenager!". Young Enterprise. Retrieved 9 June 2016. * ^ Milmo, Dan. "Tory MP sells information firm for £13m". The Guardian. Guardian News and Media. Retrieved 9 June 2016. * ^ Booth, Robert. " Adam Afriyie profile: before any plot, there was always a word farm". The Guardian. Guardian News and Media. Retrieved 9 June 2016. * ^ Axonn Media. "Our Story". Axonn Media. * ^ Sweney, Mark. "Emap confirms B2B sale to GMG and Apax". The Guardian. Guardian News and Media. * ^ Rushton, Katherine. "Emap to change name to Top Right Group and split into three". The Telegraph. Telegraph Media Group Ltd. * ^ 4C Group. "4C Group Services: DeHavilland". 4C Group. 4C Group. Retrieved 9 June 2016. * ^ Daily Express
Daily Express
Reporter. "Lord Ashcroft will fund Dods\' DeHavilland
deal". The Daily Express. Express Newspapers. * ^ Davoudi, Salamander. "Dods drops bid for DeHavilland". Financial Times. The Financial Times
Financial Times
Ltd. * ^ Office of Fair Trading. "Anticipated acquisition by Dods Group plc of DeHavilland, political intelligence division of Emap Limited" (PDF). GOV.UK. HM Government. * ^ Cookson, Robert. " Top Right Group sets out stall with new name Ascential". Financial Times. The Financial Times
Financial Times
Ltd. Retrieved 9 June 2016. * ^ Kleinman, Mark. "Apax, GMG To Hit Jackpot With Top Right Sale". Sky News. Sky UK. Retrieved 9 June 2016. * ^ Palmer, Kate. "Guardian-owned magazine business Ascential floats for £800m". The Telegraph. Telegraph Media Group Ltd. Retrieved 9 June 2016. * ^ Debretts. "Debretts People of Today: Conor Burns". Debretts. Debretts. Retrieved 9 June 2016.