Zany Brainy was a

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retail store Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

chain owned by

FAO Schwarz FAO Schwarz is an American toy brand and store. The company is known for its high-end toys, life-sized stuffed animals, interactive experiences, brand integrations, and games. FAO Schwarz claims to be the oldest toy store in the United States ...

that sold educational toys and multi-media products aimed at children ages 4–13. Its merchandise included games and puzzles; infant development toys; books, audiocassettes,

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, videos; arts and crafts; building toys and trains; computer software; electronic learning aids and musical instruments; science toys; plush toys and dolls; and sports-themed toys. The stores offered daily events such as workshops, concerts, and author appearances. David Schlessinger, who had earlier started the now-defunct Encore Books chain of bookstores, founded Zany Brainy in 1991. The company's CEO was Thomas Vellios. The company filed for

Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...

bankruptcy protection on May 15, 2001, having faced financial difficulties since acquiring rival company Noodle Kidoodle in 2000. Later in 2001, Zany Brainy's assets were sold to Right Start. At the time of the sale, Zany Brainy had 187 retail locations nationwide. Zany Brainy announced the shuttering of its remaining stores in December 2003. David Schlessinger and Tom Vellios would later open a chain of discount stores named

Five Below 5 is a number, numeral, and glyph. 5, five or number 5 may also refer to: * AD 5, the fifth year of the AD era * 5 BC, the fifth year before the AD era Literature * ''5'' (visual novel), a 2008 visual novel by Ram * ''5'' (comics), an awa ...

. Zany Brainy was revived as an online store in 2020, with a select line of products.

References

Retail companies established in 1991 Retail companies disestablished in 2003 Companies that filed for Chapter 11 bankruptcy in 2001 Toy retailers of the United States Educational toy retailers 1991 establishments in Pennsylvania 2003 disestablishments in Pennsylvania Friends Select School alumni Defunct retail companies of the United States {{Toy-stub