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David "Elsewhere" Bernal (born August 2, 1979) is an illusionary dancer from
Santa Ana, California Santa Ana () is the second most populous city and the county seat of Orange County, California. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census, making Santa Ana the 13th-m ...
. His mother is Peruvian, and his father is from New Mexico. He became known through a
viral video A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander H ...
clip —often titled ''Kolla2001''— of his participation in the 2001 edition of the
Korean American Korean Americans are Americans of Korean ancestry (mostly from South Korea). In 2015, the Korean-American community constituted about 0.56% of the United States population, or about 1.82 million people, and was the fifth-largest Asian America ...
talent show ''Kollaboration'', dancing to the
Kraftwerk Kraftwerk (, "power station") is a German band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk were among the first successful acts to popularize t ...
song "
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". He has been involved as a dancer in a number of projects since, including videos, adverts, and the
Tim Burton Timothy Walter Burton (born August 25, 1958) is an American filmmaker and animator. He is known for his gothic fantasy and horror films such as '' Beetlejuice'' (1988), '' Edward Scissorhands'' (1990), '' The Nightmare Before Christmas'' (1993 ...
film ''
Alice in Wonderland ''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatur ...
''. He has also worked with artists such as
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the " King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over ...
.


Viral video

Bernal first became known through a video of him battle dancing against Mike Song of the Kinjaz at ''Kollaboration'', an Asian-American talent show, in 2001 that went viral. The clip showcased Bernal's characteristic take on the contemporary
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoire ...
styles of popping and abstract waving. Performances of these dances were rare at the time, and the clip became very popular when it circulated on the internet — so popular that in November 2006, The Viral Factory, a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
company, collated page-impression figures from websites such as
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and
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. They determined that, as of November 2006, this video had been viewed over 200 million times, making it the 8th most viewed video. Bernal is not double jointed, a popular misconception. He says: "I'm not double-jointed at all. The only place where I am double-jointed in my thumbs, which doesn't even matter. I would say I'm probably a little more flexible than most people in certain areas, mainly my shoulders and my ankles, but I wasn't born that way. Those areas became flexible because of years of practicing."


Career

Following his exposure in the viral video, Bernal was hired to participate in a number of advertisements, such as
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(dancing to "
Cobrastyle "Cobrastyle" is a song performed by Swedish band Teddybears, featuring Jamaican singer Mad Cobra. The song was released on their 2004 album ''Fresh'', and reissued on their 2006 album '' Soft Machine''. It was released as a single on 6 June 2006 ...
" by the Teddybears),
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,
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,
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Slurpee Slurpee is the brand name for carbonated slushies sold by 7-Eleven and its subsidiaries A-Plus and Speedway. The brand first originated in 1966 when 7-Eleven made a licensing deal with The Icee Company to sell slushies in 7-Eleven stores. ...
,
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, Puma, and
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. He also made a
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
in the 2004 film ''
You Got Served ''You Got Served'' is a 2004 American dance drama film written and directed by Chris Stokes, who was also the business manager of the performers who were the film's main characters: recording artist Marques Houston and the boy band B2K. The plo ...
'' and in TV performances including ''
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''. Computer graphics technology were used in several of the commercials Bernal took part in, superimposing others' faces (old, young, male, female) onto his body so that they appeared to dance like him. In one of his most popular ads, a commercial for the
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GTI created in January 2005,
Gene Kelly Eugene Curran Kelly (August 23, 1912 – February 2, 1996) was an American actor, dancer, singer, filmmaker, and choreographer. He was known for his energetic and athletic dancing style and sought to create a new form of American dance accessibl ...
's head was superimposed onto Bernal's body in a re-enactment of "
Singin' in the Rain ''Singin' in the Rain'' is a 1952 American musical romantic comedy film directed and choreographed by Gene Kelly and Stanley Donen, starring Kelly, Donald O'Connor, and Debbie Reynolds and featuring Jean Hagen, Millard Mitchell and Cyd C ...
" remixed by
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group
Mint Royale Mint Royale is the alias of electronic music producer Neil Claxton and, until 2004, a duo consisting of himself and Chris Baker, originating from Manchester, England. It was founded by Claxton and Baker in 1997. Baker left the band in 2004, bu ...
. Bernal also filmed and edited a large amount of the documentary video titled ''Detours''. The video featured experimental dance styles focused primarily on four dancers, Midus, Kujo, Rawbzilla, and Elsewhere. While focusing much of the video on the four primary dancers, dozens of others were also featured in the video. The project has since ended and videos can be bought through various websites. In September 2006, he was featured in the music video for " Sister Twisted", a song by Mexican band Kinky, in which he plays a Mexican cowboy who does a twisted locking and popping performance while a war against aliens occurs in the background. On August 8, 2007, Bernal and his dancing was featured in a segment of the inaugural episode of ABC's video-clip program, '' i-Caught''. Bernal was collaborating with Michael Jackson for Jackson's This Is It residency at London's
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prior to Jackson's death. Bernal was the dance double for the Mad Hatter in
Tim Burton Timothy Walter Burton (born August 25, 1958) is an American filmmaker and animator. He is known for his gothic fantasy and horror films such as '' Beetlejuice'' (1988), '' Edward Scissorhands'' (1990), '' The Nightmare Before Christmas'' (1993 ...
's ''
Alice in Wonderland ''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatur ...
'' (2010) during the "Futterwacken" dance. He worked with artist Nicholas Galanin to dance in a video titled "Tsu Heidel Shugaxtutaan" or "We will again open this container of wisdom that has been left in our care". He has also collaborated with other dancers such as Mori Koichiro ( 森弘一郎).


References


External links


David Bernal
on Myspace
David elsewhere
Official channel on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
* * * {{DEFAULTSORT:Bernal, David American male dancers American Internet celebrities People from Santa Ana, California American people of Peruvian descent Viral videos Living people 1979 births