Database publishing
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Database publishing is an area of automated media production in which specialized techniques are used to generate paginated documents from source data residing in traditional
database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases sp ...
s. Common examples are
mail order catalogue Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing a ...
s,
direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...
, report generation, price lists and
telephone directories A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization tha ...
. The database content can be in the form of text and pictures but can also contain metadata related to formatting and special rules that may apply to the document generation process. Database publishing can be incorporated into larger workflows as a component, where documents are created, approved, revised and released. The basic idea is using database contents like article and price information to fill out pre-formatted template documents. Templates are typically created in a normal desktop layout application where certain boxes or text are designated as placeholders. These placeholders are then targeted with new content which flows in from the database. This allows for quick generation of final output and, in case of changes to the database, quickly perform updates, with limited or no manual intervention. Another model of database publishing is found in many web-to-print sites where users browse templates from an online catalog (such as business cards or brochures), personalize the selected template by filling in a form and then view the rendered result. In this case the initial source of data is from user input, but it is captured in a database so that if the same user revisits the site later, they can resume editing where they left off. The form is then pre-filled from the database-stored variables the user entered before. The main layout applications for this workflow are: Datalogics Pager,
Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...
FrameMaker Adobe FrameMaker is a document processor designed for writing and editing large or complex documents, including structured documents. It was originally developed by Frame Technology Corporation, which was bought by Adobe. Overview FrameMaker ...
/
InDesign Adobe InDesign is a desktop publishing and page layout designing software application produced by Adobe Inc. and first released in 1999. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, ...
,
QuarkXPress QuarkXPress is a desktop publishing software for creating and editing complex page layouts in a WYSIWYG (What You See Is What You Get) environment. It runs on macOS and Windows. It was first released by Quark, Inc. in 1987 and is still owned and ...
, Xyvision,
Arbortext Advanced Print Publisher Arbortext Advanced Print Publisher (APP, formerly Advent 3B2) is commercial typesetting software application sold by Parametric Technology Corporation. The software contains an automated publishing engine that can manually or automatically produce ...
(formerly 3B2) and priint:suite. Generally, these layout applications have a corresponding server version, which receives commands via web interfaces rather than desktop interaction. QuarkXPress Server and Adobe InDesign Server both take full advantage of the design features available in their respective desktop versions. These applications make their broad spectrum of features available for extension and integration with vertical products, that can be developed either internally, through some form of scripting (e.g.
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...
or
AppleScript AppleScript is a scripting language created by Apple Inc. that facilitates automated control over scriptable Mac applications. First introduced in System 7, it is currently included in all versions of macOS as part of a package of system automa ...
for InDesign), or externally, through some
API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...
and corresponding developer kits. Other variants of database publishing are the rendering of content for direct PDF output. This approach prevents manual intervention on the final output, since PDF is not (comfortably) editable. This may not be perceived as a limitation in situations like report generation where manual editability is not needed or not desired.


See also

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Desktop publishing Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online c ...
*
Dynamic publishing Dynamics (from Greek δυναμικός ''dynamikos'' "powerful", from δύναμις ''dynamis'' "power") or dynamic may refer to: Physics and engineering * Dynamics (mechanics) ** Aerodynamics, the study of the motion of air ** Analytical dyna ...
*
Variable data printing Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one pri ...
*
Web-to-print Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that deal in web-to-print use standard e-commerce and online services like hosting, website design ...


References

Reporting software Direct marketing Publishing Workflow technology Databases {{publish-stub