Daniel Yankelovich (December 29, 1924 – September 22, 2017) was a

public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...

analyst and

social scientist Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of socie ...

Education

After attending

Boston Latin School The Boston Latin School is a public exam school in Boston, Massachusetts. It was established on April 23, 1635, making it both the oldest public school in the British America and the oldest existing school in the United States. Its curriculum f ...

, Yankelovich graduated from

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of highe ...

in 1946 and 1950 before completing postgraduate studies at the

Sorbonne Sorbonne may refer to: * Sorbonne (building), historic building in Paris, which housed the University of Paris and is now shared among multiple universities. *the University of Paris (c. 1150 – 1970) *one of its components or linked institution, ...

in France. As a psychology professor he has taught at

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...

and

The New School for Social Research The New School for Social Research (NSSR) is a graduate-level educational institution that is one of the divisions of The New School in New York City, United States. The university was founded in 1919 as a home for progressive era thinkers. NSS ...

. In 1996 he served as Senior Fellow at the John F. Kennedy School of Government at Harvard. In 2015, Yankelovich received the Warren J. Mitofsky Award for Excellence in Public Opinion Research from the Board of Directors of the

Roper Center for Public Opinion Research __NOTOC__ The Roper Center for Public Opinion Research at Cornell University is the world's oldest archive of social science data and the largest specializing in data from public opinion surveys. It's collection includes over 24,000 datasets and ...

Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...

Research firms

In 1958 he founded the marketing and research firm Daniel Yankelovich, Inc., which was later renamed as Yankelovich, Skelly, & White, Inc., remaining chair till 1986. In 2008, Yankelovich merged with Henley HeadlightVision to create The Futures Company, a planning consultancy that exists under the WPP communications holding company. He also founded The New York Times/Yankelovich Poll, now The New York Times/CBS Poll. In 1976, together with

Cyrus Vance Cyrus Roberts Vance Sr. (March 27, 1917January 12, 2002) was an American lawyer and United States Secretary of State under President Jimmy Carter from 1977 to 1980. Prior to serving in that position, he was the United States Deputy Secretary o ...

, he founded Public Agenda, a nonpartisan group devoted to public opinion and citizen education. In 1995 he was awarded the

Helen Dinerman Helen Schneider Dinerman (December 25, 1920 – August 14, 1974) was an American sociologist and public opinion researcher. Biography Born in New York City in 1920, Dinerman received her education at Hunter College and Columbia University. ...

Award by the

World Association for Public Opinion Research The World Association for Public Opinion Research (WAPOR) is an international professional association of researchers in the field of survey research. It is a member organization of the International Science Council. History Established in 194 ...

Landmark Education study

Yankelovich conducted an analysis of Landmark Education, ''Analysis of The Landmark Forum and Its Benefits'', which consisted of a survey conducted of more than 1300 people who completed The Landmark Forum during a three-month period. Some details of the study

methodology In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for br ...

, especially concerning sampling methods and

demographics Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...

of study participants, remain undefined in Landmark Education's "full report" on it. It is unknown whether any part of Yankelovich's study was based on direct empirical research through participation in any of Landmark Education's related coursework. Yankelovich concluded that 3 month after having participated 90% to 95% self-reported value in taking the course.

The New Framework Group

By 1982, Yankelovich had grown concerned that many of the postwar policies which had more or less succeeded between 1945-1980 were badly in need of rethinking. With Congressman Les Aspin, Yankelovich chaired The New Framework Group, which brought together prominent men and women in a variety of fields, to discuss fruitful areas of reform. They created four subgroups: in economic policy, foreign affairs, social policy, and the role of government.

Publications

His books include ''Coming to Public Judgment:Making Democracy Work in a Complex World'' (), ''The Magic of Dialogue:Transforming Conflict into Cooperation'' (), ''Profit With Honor: The New Stage of Market Capitalism'' (), and ''Uniting America: Restoring the Vital Center to American Democracy'' (editor, with

Norton Garfinkle Norton Garfinkle (born February 26, 1931) is an economist, businessman and public servant. He is a Phi Beta Kappa graduate with honors from Columbia University and did his graduate work at Columbia University and Princeton University. He tau ...

, Yale University Press, 2006 ()).

Trusteeships and Advisory Boards

He has served as a trustee at the Carnegie Foundation for the Advancement of Education, the

Kettering Foundation The Kettering Foundation is an American non-partisan research foundation founded in 1927 by Charles F. Kettering. The foundation publishes books and periodicals, employs research fellows, and organizes (through the National Issues Forums) publi ...

Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...

, and the UC San Diego Foundation. Yankelovich was Chair of the Advisory Board of the Future of American Democracy Foundation, a nonprofit, nonpartisan foundation in partnership with

Yale University Press Yale University Press is the university press of Yale University. It was founded in 1908 by George Parmly Day, and became an official department of Yale University in 1961, but it remains financially and operationally autonomous. , Yale Univers ...

and the Yale Center for International and Area Studies, "dedicated to research and education aimed at renewing and sustaining the historic vision of American democracy." He was elected to the

Common Cause Common Cause is a watchdog group based in Washington, D.C., with chapters in 35 states. It was founded in 1970 by John W. Gardner, a Republican, who was the former Secretary of Health, Education, and Welfare in the administration of President ...

National Governing Board in 1976.

Yankelovich Center

In 2012, he founded the Yankelovich Center for Social Science Research at the University of California, San Diego, devoted to using social science to find practical solutions to the nation's most pressing problems. The center's projects include a commission to recommend evidence-based strategies for increasing upward mobility.

References

External links

Daniel Yankelovich Papers
at the

University of Connecticut The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from H ...

library
Public AgendaInternational Leadership Forum
* *

{{DEFAULTSORT:Yankelovich, Daniel 1924 births 2017 deaths Survey methodologists American social scientists New York University faculty Harvard Kennedy School alumni University of Paris alumni The New School faculty