Dalton Maag on:
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New Bookerly Font and Typography Features
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Dalton Maag is an independent font foundry with offices in London, UK, and
Many of Dalton Maag's typefaces have been designed for corporate clients. Dalton Maag's larger clients include
, São Paulo
São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...
, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers custom font creation and modification services to its clients.
Typefaces
Many of Dalton Maag's typefaces have been designed for corporate clients. Dalton Maag's larger clients include AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
, Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
, BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...Amazon
Amazon most often refers to:
* Amazons, a tribe of female warriors in Greek mythology
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon River, in South America
* Amazon (company), an American multinational technolog ...
, McDonald's
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...
, Nokia
Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, i ...
, BMW, DeviantArt
DeviantArt (historically stylized as deviantART) is an American online art community that features artwork, videography and photography, launched on August 7, 2000 by Angelo Sotira, Scott Jarkoff, and Matthew Stephens among others.
DeviantArt, ...
, Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
, Vodafone
Vodafone Group plc () is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania.
, Vod ...
, Ubuntu
Ubuntu ( ) is a Linux distribution based on Debian and composed mostly of free and open-source software. Ubuntu is officially released in three editions: '' Desktop'', ''Server'', and ''Core'' for Internet of things devices and robots. All ...
and Toyota
is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
. They also have a library of typefaces available to purchase from their website. Transport-related typefaces have included "Pantograph" for Manchester Metrolink
Manchester Metrolink (branded locally simply as Metrolink) is a tram/ light rail system in Greater Manchester, England. The network has 99 stops along of standard-gauge route, making it the most extensive light rail system in the United Ki ...
and "Barlow", named after William Henry Barlow
William Henry Barlow FRS FRSE FICE MIMechE (10 May 1812 – 12 November 1902) was an English civil engineer of the 19th century, particularly associated with railway engineering projects. Barlow was involved in many engineering ent ...
, for St Pancras railway station and the associated High Speed 1 signage. "Barlow" was created from a typeface called "Stroudley", which itself was descended from " Casey", designed for the KCR Corporation in Hong Kong.
The Ubuntu typeface was notable for being created for open source software company Canonical Ltd
Canonical Ltd. is a UK-based privately held computer software company founded and funded by South African entrepreneur Mark Shuttleworth to market commercial support and related services for Ubuntu and related projects. Canonical employs staff ...
to use in their Ubuntu operating system
Ubuntu ( ) is a Linux distribution based on Debian and composed mostly of free and open-source software. Ubuntu is officially released in three editions: ''Desktop'', ''Server'', and ''Core'' for Internet of things devices and robots. All the ...
, branding and publicity material. It was the first typeface to be designed with the intention that it should be expanded upon by the Open Source community. Because of the free and open-source nature of the Ubuntu operating system, the font is available to download for free.
Dalton Maag attracted some publicity when they created Nokia Pure for the Finnish mobile phone company Nokia, which replaced the earlier Nokia Sans font created by Erik Spiekermann. Spiekermann commented that he was disappointed that Dalton Maag had not consulted him on the new design and accused it of blandness. However, the new design was generally well received elsewhere, and in February 2012 Nokia Pure was nominated for the Design Museum Designs of the Year 2012 award in the graphics category. The font went on to win the Graphics category.
In July 2012 the Rio 2016
)
, nations = 207 (including IOA and EOR teams)
, athletes = 11,238
, events = 306 in 28 sports (41 disciplines)
, opening = 5 August 2016
, closing = 21 August 2016
, opened_by = Vice President Michel Temer
, cauldron = Vanderlei Cordeiro de ...
Olympic Games released their brand font created by Dalton Maag. It was based on the letters and numbers within the logo already created by Brazilian design agency, Tátil. The typeface took eight months to create and comprises 5448 characters. The design work was mainly done by Dalton Maag's Brazilian office, which worked with the London team during the font engineering stage, and also with Brazilian consultant Gustavo Soares, who worked as the technical interface between Dalton Maag and the Rio 2016 team.
Dalton Maag's library of typefaces include Lexia, Aktiv Grotesk, Magpie and Elevon. Elevon was originally created for the Virgin Galactic spaceflight programme.
Magpie was designed by Vincent Connare
Vincent Connare (born September 26, 1960) is an American type designer and former Microsoft employee. Among his creations are the fonts Comic Sans and Trebuchet MS, as well as the Man in Business Suit Levitating emoji. Besides text typefaces, ...
, who is known for designing Comic Sans. It was called Magpie because of the distinctive descenders in the italic form which are said to resemble the tails of magpies.
In 2015, Dalton Maag designed the Bookerly typeface and was released to be the default, exclusive font for reading on Amazon
Amazon most often refers to:
* Amazons, a tribe of female warriors in Greek mythology
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon River, in South America
* Amazon (company), an American multinational technolog ...
's Kindle devices./ref>
References
External links
* {{official website, http://www.daltonmaag.com/ Independent type foundries Design companies established in 1991 1991 establishments in England