Dairy Council of California
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Dairy Council of California provides free nutrition education programs to
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
children and adults through teachers and health professionals. In addition, the Dairy Council of California provides a Mobile Dairy Classroom, a free outdoor assembly with a live cow. The organization also provides consumers with nutrition information through a website, HealthyEating.org. The Dairy Council of California strives to help consumers make food choices that match individual values and contribute to optimal health. Nutrition education efforts use a total diet approach inclusive of all five food groups identified in the USDA
MyPlate MyPlate is the current nutrition guide published by the USDA's Center for Nutrition Policy and Promotion, and serves as a recommendation based on the Dietary Guidelines for Americans. It replaced the USDA's MyPyramid guide on June 2, 2011, endin ...
food guidance system ( grains,
vegetables Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems, ...
,
fruits In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particula ...
,
milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digestion, digest solid food. Immune factors and immune ...
and
meat Meat is animal flesh that is eaten as food. Humans have hunted, farmed, and scavenged animals for meat since prehistoric times. The establishment of settlements in the Neolithic Revolution allowed the domestication of animals such as chic ...
and beans). Dairy Council of California currently has about 45 employees in four offices in California. The headquarters office is in
Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento C ...
. In 2007-08 Dairy Council of California reached over 10 million Californians through classroom and after-school nutrition education programs, Mobile Dairy Classroom, health professional counseling and Meals Matter website. As a state government entity, Dairy Council of California is funded by California's
dairy A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on ...
farmers and milk processors through assessments collected by the California Department of Food and Agriculture.


History of organization

The Dairy Council of California (formerly called California Dairy Council) was established on February 8, 1919. The organization was conceived during
San Francisco Bay San Francisco Bay is a large tidal estuary in the U.S. state of California, and gives its name to the San Francisco Bay Area. It is dominated by the big cities of San Francisco, San Jose, and Oakland. San Francisco Bay drains water from a ...
ferryboat commuter trips by two well-known California dairy industry leaders, Sam H. Greene and Chester Earl Gray after reading about discoveries in the field of nutrition in the early 1900s. Two articles published in Hoards Dairyman specifically caught their attention, "The Present Situation in Nutrition" and "The Dairy Industry and Human Welfare" written by Dr. E.V. McCollum from the University of Wisconsin who discovered vitamin A. McCollum characterized
vitamin A Vitamin A is a fat-soluble vitamin and an essential nutrient for humans. It is a group of organic compounds that includes retinol, retinal (also known as retinaldehyde), retinoic acid, and several provitamin A carotenoids (most notably bet ...
as a "vital life substance in dairy fat". Other significant events happening in the country at this time include the formation of the California Farm Bureau Federation and the formation of the National Dairy Council in 1915. Cities around the country were experimenting with school feeding programs in the early 1900s. All these events inspired Greene and Gray to bridge the link between
nutrition Nutrition is the biochemical and physiological process by which an organism uses food to support its life. It provides organisms with nutrients, which can be metabolized to create energy and chemical structures. Failure to obtain sufficient n ...
science and dairy products that led to the formation of the non-profit organization California Dairy Council, made up of volunteer producers and distributors. They saw an opportunity to provide service for the public as well as the dairy industry. Sam H Greene was the first secretary-manager and F. J. Cummings was the first president of the newly formed California Dairy Council. Greene served as manager of the California Dairy Council for 30 years. Dairy Council's first order of business upon formation was a statewide survey of school nutrition. California Dairy Council worked with schools and teachers to survey 130,000 school children and found that on average 36% of children in cities did not receive milk on a regular basis. The results of this survey were instrumental in adding milk to the school lunch menu. By 1922, California Dairy Council implemented a school milk service to nearly every major city in the state. By 1950, per capita daily milk consumption increased by nearly 25 percent. The 1920s and 30s brought the California Dairy Council's first big strides in nutrition education, beginning with the "Dairy Product for Health" campaign targeting PTA parents. It was a time when many children had rickets and other nutritional deficiencies. "We gave people something of real value without expecting anything in return," said Greene of his efforts. "We did this in the firm belief that when facts about our products reached the people in the form of education, we would reap our rewards in increased use of milk and other dairy products." The Mobile Dairy Classroom began in the 1930s as a joint venture between the California Dairy Council and Venice, CA dairyman Clarence Michel of Edgemar Farms. Michel would travel weekly to Los Angeles-area schools in a truck built to accommodate a live cow and teach children how milk and dairy foods were produced. After World War II, the Dairy Council teamed with Los Angeles City Schools and hired a professional teacher to increase the program's educational impact. Ultimately, the program expanded to include 5 trucks and is available throughout most of California. In 1945, the California Dairy Council was reorganized by the California State Legislature through establishment of the California Dairy Industry Advisory Board. This newly formed board adopted the principles of California Dairy Council and began working closely with the National Dairy Council. Alfred H Ghormley served as the first chairman of the board and Richard Werner was the first manager. The California Dairy Council continued but as a sub-unit of the California Industry Advisory Board. In 1961, the California Dairy Council (Joe Hart, president) relinquished its name to the California Dairy Industry Advisory Board and the Advisory Board became the Dairy Council of California, giving it a better identification with the educational material used from the National Dairy Council. W. B Woodburn was manager and A.W. Clark was chairman of the board of the newly named Dairy Council of California. By 1963 the Dairy Council of California had grown to employ 19 staff members in five offices. The work of the Dairy Council of California expanded beyond schools to include youth clubs, banks, hospitals, medical conventions, and nursing schools. In 2007-08 year Dairy Council reached just over 2 million children with classroom programs and Mobile Dairy Classroom, and just over 3 million adults in health care settings and parent outreach in schools.


History of program development

Beginning in the 1960s, under the direction of Doug Fisk, Manager, the Dairy Council of California developed comprehensive two-week programs designed to promote behavior change. The Director of Education, Rus Shortridge worked with the well known teacher,
Madeline Hunter Madeline Hunter is an American author of romance novels. She lives in Pennsylvania. Biography Madeline Hunter's first book ''By Arrangement'' was published in 2000 and she received the award for Waldenbooks Bestselling Debut Author that year. ...
from UCLA University Elementary School to develop the educational methodology behind the new programs. The Madeline Hunter mastery teaching education methodology became the basis of four new Dairy Council of California programs: Little Ideas for Pre-School Children; Big Ideas Balanced Meals for Second Grade ; Daily Food Choices for Fifth Grade; and Big Ideas for Consumers for high school students. Current programs with published peer-reviewed evaluations include: Nutrition Pathfinders, Exercise Your Options and, MyFitness Planner.


Programs and resources

Dairy Council of California provides free resources to California teachers and qualified health and wellness providers in California. Nutrition lesson plans for each grade level are developed with a behavior-change model and align to Common Core State Standards. Self-instructional booklets are designed for adults to teach them about healthy eating from all five food groups. Free downloads, handouts and healthy recipes are available at HealthyEating.org. In addition, continuing education nutrition resources are offered along with nutrition trends and the latest research. The nutritional properties and health benefits of milk and dairy foods are also outlined.


See also

* Agriculture in California


References


External links


HealthyEating.org, the official Dairy Council of California website

Action for Healthy Kids
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