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Daihatsu
Daihatsu
Motor Co., Ltd. (ダイハツ工業株式会社, Daihatsu Kōgyō Kabushiki-gaisha) is one of the oldest surviving Japanese internal combustion engine manufacturers, later known for its range of smaller kei models and off-road vehicles. The headquarters are located in Ikeda, Osaka
Osaka
Prefecture.[1] The company is a wholly owned subsidiary of the Toyota
Toyota
Motor Corporation since August 2016.

Contents

1 Name 2 Background 3 Company timeline 4 Export markets 5 Electrics and hybrids 6 Motor cycles 7 Vehicles

7.1 Current passenger cars 7.2 Former passenger cars 7.3 Current commercial Vehicles 7.4 Former commercial Vehicles 7.5 Three-wheeled trucks 7.6 Racing cars 7.7 Concepts

8 Plants 9 Slogans 10 References 11 External links

Name[edit] The name "Daihatsu" is a combination of the first kanji for Ōsaka (大) and the first of the word "engine manufacture" (発動機製造, hatsudōki seizō). In the new combination the reading of the "大" is changed from "ō" to "dai", giving "dai hatsu".[2] Background[edit] Daihatsu
Daihatsu
was formed in 1951 as a successor to Hatsudoki Seizo Co. Ltd, founded in 1907, as part of Hatsudoki's major restructure. Hatsudoki's formation was largely influenced by the Engineering Department's faculty of Osaka
Osaka
University, to develop a gasoline-powered engine for small, stationary power plants. From the beginning of the company until 1930, when a prototype three-wheeler truck was considered and proposed, Hatsudoki's focus was largely steam engines for Japanese National Railways and included rail carriages for passenger transportation. The company then focused on railroad diesel engines, working with Niigata Engineering, and Shinko Engineering Co., Ltd. Before the company began to manufacture automobiles, their primary Japanese competitor was Yanmar
Yanmar
for diesel engines that weren't installed in a commercial truck to provide motivation. During the 1960s, Daihatsu
Daihatsu
began exporting its range to Europe, where it did not have major sales success until well into the 1980s. In Japan, many of Daihatsu's models are also known as kei jidōsha (or kei cars). Daihatsu
Daihatsu
was an independent auto maker until Toyota
Toyota
became a major shareholder in 1967 as the Japanese government intended to open up the domestic market.[3] According to Toyota, it was first approached by Sanwa Bank, banker of Daihatsu.[4] In 1995, Toyota
Toyota
increased its shareholding in the Company from 16.8 percent to 33.4 percent by acquiring shares from other shareholders: banks and insurance companies.[3] At the time, the Company was producing mini-vehicles and some small cars under contract for Toyota.[3] Toyota, by owning more than a one-third stake, would be able to veto shareholder resolutions at the annual meeting.[3] In 1998, Toyota
Toyota
increase its holding in the Company to 51.2 percent by purchasing shares from its major shareholders including financial institutions.[5] In January 2011, Daihatsu
Daihatsu
announced that it would pull out of Europe by 2013, citing the persistently strong yen, which makes it difficult for the company to make a profit from its export business.[6] Following the financial crisis Daihatsu's sales in Europe
Europe
plummeted, from 58,000 in 2007 to 12,000 in 2011.[7] In August 2016, Daihatsu became a wholly owned subsidiary of Toyota
Toyota
Motor Corporation. Company timeline[edit]

Daihatsu Midget
Daihatsu Midget
Model DKA, 1957

1907 – Hatsudoki Seizo Co., Ltd. founded 1951 – Company renamed: Daihatsu
Daihatsu
Motor Co., Ltd. 1963 – Introduces the Daihatsu Compagno
Daihatsu Compagno
which utilized multiple bodystyles on one platform. 1967 – Starts cooperation with Toyota
Toyota
Motor Corporation 1971 – First generation of the Daihatsu Delta
Daihatsu Delta
Truck model launched in Japan, a Toyota
Toyota
influenced four wheeled six ton cargo lorry. 1975 – Begins to supply diesel engines to the SEMAL company of Portugal for the new PORTARO 4X4 offroad vehicle series. 1987 – Daihatsu
Daihatsu
enters the US automotive market with the Charade 1988 – Daihatsu
Daihatsu
introduces the Rocky and Charade in the US market 1992 – Daihatsu
Daihatsu
shuts down US sales in February and ceases production of US-spec vehicles 1998 – Toyota
Toyota
gains a controlling interest (51.2%) in Daihatsu
Daihatsu
Motor Co., Ltd. 2011 – Daihatsu
Daihatsu
states that sales of Daihatsu
Daihatsu
motor cars will cease across Europe
Europe
on 31 January 2013 2011 – Daihatsu
Daihatsu
invests 20 billion yen ($238.9 million) in Indonesia to build a factory that produces low-cost cars smaller than the Toyota Etios which was launched in India in December 2010.[8] The construction has been initialized on 70,000 square meters in May 27, 2011 and will start operation at the end of 2012 for producing 100,000 cars per year[9] 2016 – Toyota
Toyota
purchases Daihatsu's remaining assets, and therefore makes Daihatsu
Daihatsu
a wholly owned subsidiary[10]

Export markets[edit] Daihatsu's first export was in 1953, and by 1980 half a million Daihatsu
Daihatsu
vehicles had been exported.[11] Since the late 1990s, its exports have been steadily contracting. This has been partially offset by the sale of Daihatsu
Daihatsu
vehicles through the Toyota
Toyota
channel, and the sale of technology to Malaysia's Perodua. Following the 1997 Asian financial crisis, Daihatsu
Daihatsu
closed their plants in Thailand
Thailand
and withdrew from the market entirely.[12] Until withdrawing in March 1998 they had mostly been selling the Mira range in Thailand, with certain local modifications. It was reported on 31 March 2005 that Toyota
Toyota
would withdraw Daihatsu from the Australian market after sales fell heavily in 2005, in spite of the overall new-car market in Australia
Australia
growing 7%. Daihatsu
Daihatsu
ended its Australian operations in March 2006 after almost 40 years there. Daihatsu's operations in Chile, where Daihatsu
Daihatsu
is well known for its 1970s models such as the Charade or Cuore, were also threatened after low sales in 2004 and 2005. Toyota
Toyota
has stated that it intends to persist in the Chilean market for now, where only the Terios model is available. In Trinidad and Tobago, Daihatsu
Daihatsu
has had a market presence since 1958 when its Mark I Midget was a popular choice among market tradesmen. From 1978 until 2001, a local dealer marketed the Charmant, Rocky, Fourtrak, and then later, the Terios and Grand Move which were popular. The Delta chassis remained popular from its introduction in 1985 until today. Toyota
Toyota
Trinidad and Tobago
Trinidad and Tobago
Ltd. (a wholly owned subsidiary of Toyota
Toyota
Japan) now markets Daihatsu
Daihatsu
Terios, YRV and Sirion under stiff competition. Daihatsu
Daihatsu
announced on 13 January 2011 that sales of Daihatsu
Daihatsu
motor cars would cease across Europe
Europe
on 31 January 2013. This was due to the increasing strength of the Japanese yen, which has increased prices beyond competitive levels. Daihatsu
Daihatsu
states that there is no stock of new Daihatsu
Daihatsu
cars in the UK, and they do not expect to import any cars in this interim period.[13] Toyota
Toyota
New Zealand announced on 8 April 2013 that sales of new Daihatsu
Daihatsu
vehicles in the country would cease by the end of the year, citing a lack of products that would comply with future NZ regulatory standards. No additional new vehicles were being imported as of the announcement date.[14] In April 2015, Daihatsu
Daihatsu
pulled out of South Africa.[15] Daihatsu
Daihatsu
has also supplied cars under different badges to various automakers in the past. The company currently provides engines and transmissions to Malaysia's Perodua, which manufactures and markets rebadged Daihatsu
Daihatsu
cars locally, and sells a small number of Perodua cars in the United Kingdom. After the launch of Perodua, Daihatsu's Malaysian operations were scaled down to concentrate exclusively on the commercial vehicles market, selling its Delta and Gran Max commercial truck chassis; Daihatsu
Daihatsu
had formerly sold Charades and Miras in the country since it first began operations in Malaysia
Malaysia
as a joint venture in 1980. Electrics and hybrids[edit] Daihatsu
Daihatsu
has had a long-running development program for electric vehicles, beginning with the production of "pavilion cars" for the 1970 Osaka
Osaka
World Expo and continuing with the production of golf carts and vehicles for institutional use, such as the DBC-1.[16] An electric version of the company's Fellow Max kei car also followed, the beginning of a series of prototypes. The 1973 oil crisis
1973 oil crisis
provided further impetus and at the 20th Tokyo Motor Show
Tokyo Motor Show
(1973) Daihatsu displayed a 550 W electric trike (TR-503E),[17] the BCX-III electric car prototype and daihatsu's own EV1 .[18] Daihatsu
Daihatsu
showed more prototypes through the 1970s, for instance at the 1979 Sydney Motor Show, and then joined the Japanese Electric Vehicle Association's PREET program (Public Rent and Electronic Towncar) with an electric version of the Max Cuore keicar. The program allowed registered users access to the cars with a magnetized card and charged according to mileage used.[19] In November 1974, Daihatsu
Daihatsu
released the 'Hallo'(ES38V), a tilting trike powered by an electric motor and two 12V batteries.[20] In December 2011, Daihatsu
Daihatsu
released the Pico EV Concept, a Quadricycle powered by an electric Motor. The current hybrid vehicle technology is called Daihatsu
Daihatsu
Mild Hybrid System,[21] and is mainly used in the Hijet/Atrai Hybrid-IV. Motor cycles[edit] Alongside the electric version of the tilting trike 'Hallo', Daihatsu also released a petrol powered version using a 50cc two stroke engine. Vehicles[edit] Current passenger cars[edit]

Daihatsu
Daihatsu
Copen

Daihatsu
Daihatsu
Materia

Daihatsu
Daihatsu
Terios

Altis (rebadge of Toyota
Toyota
Camry) Atrai (with hybrid vehicle versions) Ayla / Toyota
Toyota
Agya / Toyota
Toyota
Wigo Cast Copen Gran Max Luxio Mebius (rebadge of Toyota
Toyota
Prius V) Mira Move Sigra (twins with Toyota
Toyota
Calya) Boon (twins with Toyota
Toyota
Passo) Sirion Tanto Terios (twins with Toyota
Toyota
Rush) Thor (twins with Toyota
Toyota
Tank / Roomy, Subaru
Subaru
Justy) Wake Xenia (twins with Toyota
Toyota
Avanza)

Former passenger cars[edit]

Daihatsu
Daihatsu
Move-Custom

Applause Bee Ceria Charade / Toyota
Toyota
Starlet/ Toyota
Toyota
Vitz Charmant / Toyota
Toyota
Corolla Compagno Consorte Cuore Domino Esse Fellow Fellow Max Fourtrak / Toyota
Toyota
Blizzard Grand Move/Pyzar Leeza Daihatsu
Daihatsu
Light Bus Materia/Coo / Toyota
Toyota
bB Max Mira Gino Naked Opti Rocky / Feroza Sirion/Storia / Toyota
Toyota
Duet Sonica Sportrak Taft Valera YRV

Current commercial Vehicles[edit]

D150/F175 (bonnet truck) Hi-Line Hijet V100 V200

Former commercial Vehicles[edit]

Delta (Delta 750, Delta Wide) Midget II (1996–2001) Daihatsu
Daihatsu
New Line Vesta (November 1958 – 19??)

Three-wheeled trucks[edit]

CF (1962) 1¼-ton CM (1962) 1½-ton CO (1963) 2-ton PL (1962) 1-ton SCB (1955), SDB SKC ¾-ton SDF (1956) 1-ton, SSDF 1½-ton RKO (1956) 2-ton RKM (1957) PM, PO (1958) BO (1962) Midget (1957–72) V300 (1966)

Racing cars[edit]

P3 P5

Concepts[edit]

Sport (1963) DBC-1 (1970) Fellow Max EV (1970) Fellow Max Hybrid (1970) BCX (1971) BCX-II (1972) BCX-III (1973) EV1 (1973) Charmant Hi-Custom (1975) Consorte Coupe TL (1975) Okinawa EXPO'70 Electric Pavilion Car (1975) Charmant Hybrid (1975) BCX-5 (1985) Trek (1985) TA-X80 (1987) Urban Buggy (1987) BC7 (1989) Fellow 90 (1989) Hijet Dumbo (1989) Sneaker (1989) Marienkafer (1990) FX-228 (1991) Mira Milano (1991) X-021 (1991) Dash 21/EV Sedan (1993) Midget II (1993) MP-4 (1993)

Plants[edit]

Ikeda ( Osaka
Osaka
prefecture), also headquarters Ryuo (Shiga prefecture) Tada (Hyōgo Prefecture) Oyamazaki (Kyoto prefecture) Sunter II (Jakarta, Indonesia) – Astra Daihatsu Cumana, Estado Sucre (Venezuela) – Terios

Slogans[edit]

We do COMPACT We make it COMPACT Innovation for Tomorrow Light you up Daihatsu
Daihatsu
Sahabatku ( Indonesia
Indonesia
only, English: Daihatsu
Daihatsu
Is my Pal) Daihatsu
Daihatsu
- That's Who! (Australia, '90s, early '00s) ワールドミニで未来を創る (Roma-ji:Warudo de mirai o tsuku sore, English:Create The future in the world Mini) ワンダフルスモール (Roma-ji:Wandafuru Sumoru, English:Wonderful Small, 2003–07) それ、ダイハツがやります (Roma-ji:Sore, Daihatsu
Daihatsu
ga yarimasu, English:Now, Daihatsu
Daihatsu
will Spear) テーマは、品質。 (Roma-ji:Tema wa, Hinshitsu, English:The theme, The Quality) ひとりひとりを楽しくする品質。Goodが、ギュッと。 (Roma-ji:Hitorihitori o tanoshiku suru hinshitsu. Good ga, gyutto, English:Quality and fun each and every. Good it is, tight) もっと軽にできること。 (Roma-ji:Motto kei ni dekiru koto, English:It can be more light) 軽の技術で、コンパクトを変えていく。 (Roma-ji:kei no gijyutsu de compact wo kaeteiku, English:With the technology of mini vehicles, we will change the compact) Light you up ~らしく、ともに軽やかに~ (Roma-ji:Light you up ~ rashiku, tomo ni karoyaka ni ~, English:It seems to us, both lightly)

Wikimedia Commons has media related to Daihatsu.

References[edit]

^ "Corporate Info Archived 2010-01-27 at the Wayback Machine.." Daihatsu. Retrieved on February 5, 2010. ^ https://www.daihatsu.com/faq/index.html#A-a05 Archived 2017-01-13 at the Wayback Machine. ^ a b c d Pollack, Andrew (Sep 21, 1995). " Toyota
Toyota
Doubles Its Holdings in Daihatsu
Daihatsu
Motor of Japan". The New York Times. Retrieved 27 December 2016.  ^ "Alliance with Daihatsu
Daihatsu
Motor". Toyota-global.com. Toyota. Retrieved 27 December 2016.  ^ " Toyota
Toyota
to take over Daihatsu
Daihatsu
Motor". The Japan
Japan
Times. Aug 28, 1998. Retrieved 27 December 2016.  ^ Strong Yen
Yen
Forces Daihatsu
Daihatsu
Out of Europe
Europe
Archived 2011-01-17 at the Wayback Machine. – Industry Week, 14 January 2011 ^ "New Vehicle Registrations – By Manufacturer (2011)." ACEA. Retrieved on March 8, 2012. ^ " Toyota
Toyota
Plans Low-Cost Car for Traffic-Choked Indonesia". The Jakarta
Jakarta
Globe. Archived from the original on 2011-08-29. Retrieved 2011-08-21.  ^ "Kontan Online – Daihatsu
Daihatsu
plans to spend Rp 2.1 trillion on new factory". English.kontan.co.id. 2011-02-23. Retrieved 2011-08-21. [permanent dead link] ^ " Toyota
Toyota
completes full takeover of Daihatsu". The Japan
Japan
Times. Retrieved 2016-08-01.  ^ Daihatsu
Daihatsu
(stockholder brochure), Daihatsu
Daihatsu
Motor Company, 1986, p. 24  ^ Piszczalski, Martin (2002-04-01), " Thailand
Thailand
Tales: Profits Still Elusive", Plastics Technology, Gardner Business Media, archived from the original on 2012-12-17, retrieved 2012-11-25  ^ " Daihatsu
Daihatsu
UK". Daihatsu.co.uk. 2011-01-13. Retrieved 2011-08-21.  ^ " Toyota
Toyota
New Zealand". toyota.co.nz. 2013-04-08. Retrieved 2013-04-29. [permanent dead link] ^ " Daihatsu
Daihatsu
Pulls Out of South Africa". cars.co.za.  ^ Kobori, Kazunori (2007). ダイハツ 日本最古の発動機メーカーの変遷 [Daihatsu: The History of Japan's Oldest Engine
Engine
Company] (in Japanese). Tokyo: Miki Press. p. 56. ISBN 978-4-89522-505-2.  ^ Kobori, Daihatsu, p. 60 ^ Kobori, Daihatsu, pp. 67–68 ^ Lösch, Annamaria, ed. (1981), "Electric Cars", World Cars 1981, Pelham, NY: The Automobile Club of Italy/Herald Books: 44, ISBN 0-910714-13-4  ^ " Daihatsu
Daihatsu
History". Daihatsu.com. 2013-02-27. Archived from the original on 2013-07-08. Retrieved 2013-02-27.  ^ DAIHATSU:Motor Show Archived July 4, 2007, at the Wayback Machine.

External links[edit]

Osaka
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portal Companies portal

Daihatsu
Daihatsu
(official site in Japanese) Daihatsu
Daihatsu
(English site) "Company history books (Shashi)". Shashi Interest Group. April 2016.  Wiki collection of bibliographic works on Daihatsu

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