Director's Special, commonly referred to by its abbreviation DSP, is a brand of
Indian whisky
most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt w ...
, manufactured by
United Spirits Ltd
United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume. It is a subsidiary of Diageo, and headquartered at UB Tower in Bangalore, Karnataka. USL exports i ...
(USL), a subsidiary of the
Diageo Group. It is molasses based.
Shaw Wallace won a legal battle in US courts against the
Scotch Whisky Association
The Scotch Whisky Association (SWA) is a trade organisation that represents the Scotch whisky industry. The Scotch whisky industry is an important part of the Scottish economy, and particularly the Scottish export market.
Structure
The main o ...
(SWA) to sell the product as "whisky".
History
DSP was originally manufactured by
Shaw Wallace.
United Spirits Ltd (USL), a subsidiary of the
United Breweries Group
United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate
headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer un ...
(UB Group), acquired Shaw Wallace in July 2005. On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand. In April 2008, the UB Group appointed
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
-based design firm Claessens International to create new packaging.
DSP Black
DSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment of the Indian market. It was launched in 1988 by Shaw Wallace.
Sales
The following table shows the annual sales of Director's Special and DSP Black:
See also
*
List of Indian beverages
With a climate as varied and extreme as India, the people require a myriad of options to keep their thirst appropriately quenched according to the weather conditions, varying from steaming hot drinks during winters to frosty cold drinks in su ...
References
External links
USL official siteUSL site DSP Black pageUB Group official site{{United Spirits
Indian whisky
Products introduced in 1988
Alcoholic drink brands
United Spirits brands