is a Japan-based

electronic commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manage ...

and Internet company with a diversified group of businesses that includes

online shopping Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of t ...

eikaiwa or are English conversation schools, usually privately operated, in Japan. It is a combination of the word and or . Although the Japanese public education system mandates that English be taught as part of the curriculum from the fifth grade, ...

, and

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...

service. The company manages DMM.com, an online entertainment site that allows users to purchase goods and services like

e-books An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Alt ...

, games, mainstream DVD releases, and

3D printing 3D printing or additive manufacturing is the construction of a three-dimensional object from a CAD model or a digital 3D model. It can be done in a variety of processes in which material is deposited, joined or solidified under computer co ...

. Its subsidiary DMM.com Securities is the world's second largest

forex The foreign exchange market (Forex, FX, or currency market) is a global decentralized or over-the-counter (OTC) market for the trading of currencies. This market determines foreign exchange rates for every currency. It includes all as ...

company in terms of trading volume. As of December 2021, DMM.com had over 35 million registered users.

Outline

DMM.com's core business areas include

, rental service and

service. Rental services cover products from CD/DVD to clothes and house wares. Another key business of the company,

service, offers a selection of

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

, movies, drama and other

online streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

options. Other services provided include

solar panel A solar cell panel, solar electric panel, photo-voltaic (PV) module, PV panel or solar panel is an assembly of photovoltaic solar cells mounted in a (usually rectangular) frame, and a neatly organised collection of PV panels is called a photo ...

services, charity auctions,

online games An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and s ...

, online English education service, and 3D printing. Its subsidiary company DMM.com Securities provides

service to individual investors.

Milestones

1999 * Keishi Kameyama founded Digital Media Mart Co., Ltd. on 17 November 2002 * Relocation of headquarter from Shibuya to Ebisu * Launched of corporate website – “DMM” with provision of

and video on demand service 2003 * Renamed the website as “DMM.com” and launched DVD rental service in April * Established the site “DMM.com” for

service,

and

on 4 July 2004 * Started monthly subscription

video streaming Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...

service and

e-book An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. A ...

service 2005 * Extended the products for rental service to CD and comic 2006 * Aired the first TV commercial * The company reached 500,000 members in March 2007 * The company further grew over 1 million members in June 2008 * Released DMM.TV service in July 2009 * Debuted monthly subscription

service for

AKB48 AKB48 (pronounced ''A.K.B. Forty-Eight'') is a Japanese idol girl group named after the Akihabara (''Akiba'' for short) area in Tokyo, where the group's theater is located. AKB48's producer, Yasushi Akimoto, wanted to form a girl group with i ...

LIVE!! ON DEMAND in February * Acquired SVC Securities (Predecessor of DMM.com Securities) and entered the

industry in March * Established DMMFX in July * DMM.TV for Blu-ray Disc service in August 2010 * Further extended the products for rental service to fashion and varieties of goods * Launched DMM point auction service on 3 August * Started DMM coupon service on 1 December 2011 * Renamed Digital Media Mart Co., Ltd. as DMM.com Co., Ltd. on 1 February * Launched

online game An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, and s ...

service for feature phone in November 2012 * Launched B2B

business in February which also enable the construction of

solar power Solar power is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Photovoltaic cells convert light into an electric current using the photovolta ...

station * Launched

service for

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whi ...

s and PCs in April * Ended DMM.TV for Blu-ray Disc service on 28 September 2013 * Established online English education service in May * Launched the printing centre in Japan and started

service in July 2014 * Launched VR

service in November, a service which allows user to watch video with 360 degrees panorama * Established DMM mobile, the

MVNO A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobile ...

service in December 2015 * Started DMM.make ROBOTS service in January * Launched DMM.make cloud sourcing service in February 2016 * DMM Games entered a partnership with

Gaijin Entertainment Gaijin Entertainment is a Hungarian video game developer and publisher headquartered in Budapest. The company is mostly known for ''War Thunder, Crossout'', '' Star Conflict'', '' CRSED: F.O.A.D.'' (formerly known as ''Cuisine Royale'') and '' ...

to assist in the localisation, development and production of

War Thunder ''War Thunder'' is a free-to-play vehicular combat multiplayer video game developed and published by Gaijin Entertainment. Announced in 2011, it was first released in November 2012 as an open beta with a worldwide release in January 2013; it had ...

2017 * Became owner of

Belgian First Division A The Belgian Pro League,(officially the Jupiler Pro League due to sponsorship reasons with Jupiler), is the top league competition for association football clubs in Belgium. Contested by 18 clubs since the 2020–21 Belgian First Division A, 2020 ...

club

Sint-Truiden Sint-Truiden (; french: link=no, Saint-Trond ; li, Sintruin ) is a city and municipality located in the province of Limburg, Flemish Region, Belgium, and has over 41,500 inhabitants, which makes it one of the largest cities in Limburg. The mun ...

DMM Games

* ''

Kantai Collection , abbreviated as , is a Japanese free-to-play web browser game developed by Kadokawa Games and published by DMM.com. The central theme of the game is the representation of World War II warships personified as teenage girls and young adult wom ...

'' * ' * ' * '' Touken Ranbu'' * ' * ' * ''Princess Wars'' * ''Jewel Princess'' * ' * '' Shiro Project:RE'' * '' Bungo and Alchemist'' * ' * ''School Servants!'' * ' * ' * ''Gemini Seed'' * ' * ''Kabaneri of the Iron Castle'' * ' * ''Fruits Fulcute!'' * ''Alice Closet'' * ''Ayakashi Rumble!'' * ''Getariki Z'' * ''

Djibril – The Devil Angel is an eroge visual novel series created by Frontwing composed of the classic entries and one spinoff, titled ''MegaChu.'' Each of the entries have also spawned trimmed down erotic OVA releases, which enjoyed mild popularity in the w ...

'' * ''Astel Machina of Hoshisai'' * '' Stationflow''

References

External links

* (İn Japanese)
Bloomberg Business profile
{{Authority control Distribution companies based in Tokyo Retail companies based in Tokyo Online retailers of Japan Retail companies established in 1999 Internet properties established in 1999 Japanese companies established in 1999 Internet technology companies of Japan Video rental services Mobile game companies Video game development companies Video game publishers Subscription video on demand services Internet television streaming services Ebook suppliers