DD Sahyadri is a Marathi TV channel. It is a regional channel dedicated to

Maharashtra Maharashtra (; , abbr. MH or Maha) is a states and union territories of India, state in the western India, western peninsular region of India occupying a substantial portion of the Deccan Plateau. Maharashtra is the List of states and union te ...

. It shows

Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India *Marathi language, the Indo-Aryan language spoken by the Marathi people *Palaiosouda, also known as Marathi, a small island in Greece See also * * ...

serials, news, films infotainment and educational programs about agriculture, healthcare, and other subjects. It is part of

Doordarshan Doordarshan (abbreviated as DD; Hindi: , ) is an Indian public service broadcaster founded by the Government of India, owned by the Ministry of Information and Broadcasting and one of Prasar Bharati's two divisions. One of India's largest bro ...

network. It is a

Free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

channel.

Name

The name 'Sahyadri' in 'DD Sahyadri' comes from the a group of hills in the Western Ghats. This is similar to how other regional DD channels are named.

History

2 October 1972 (

Gandhi Jayanti Gandhi Jayanti is an event celebrated in India to mark the birthday of Mahatma Gandhi. It is celebrated annually on 2 October, and is one of the three national holidays of India. The UN General Assembly announced on 15 June 2007 that it adop ...

Kendra Mumbai started broadcasting two hours a day on

DD National DD National (formerly DD1) is a state-owned public entertainment television channel in India. It is the flagship channel of Doordarshan, India's public service broadcaster, and the oldest and most widely available terrestrial television channel ...

in black-and-white. The transmission was broadcast using a small transmitter that served few TV households. 15 August 1994 (

Independence Day An independence day is an annual event commemorating the anniversary of a nation's independence or statehood, usually after ceasing to be a group or part of another nation or state, or more rarely after the end of a military occupation. Man ...

): DD Sahyadri was launched as separate channel as RLSS Marathi (DD 10) throughout India. 2 June 1999: A new studio for DD Sahyadri was inaugurated. 1 January 2000: DD 10 broadcast time increased to seventeen hours a day. 5 April 2000: DD 10 was renamed DD Sahyadri.

Description

DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards (felicitating women achievers) and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

Pune Pune (; ; also known as Poona, (List of renamed Indian cities and states#Maharashtra, the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million ...

and

Nagpur Nagpur (pronunciation: Help:IPA/Marathi, aːɡpuːɾ is the third largest city and the winter capital of the Indian state of Maharashtra. It is the 13th largest city in India by population and according to an Oxford's Economics report, Nag ...

. It makes an annual live telecast of ''Dahihandi Mahotsav'' from

Thane Thane (; also known as Thana, the official name until 1996) is a metropolitan city in Maharashtra, India. It is situated in the north-eastern portion of the Salsette Island. Thane city is entirely within Thane taluka, one of the seven talukas ...

. DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.

Competitors and Ranking

The channel competes with private channels such as

Zee Marathi Zee Marathi is an Indian general entertainment channel which carries programming in Marathi. It is owned by Zee Entertainment Enterprises. The channel was launched on 15 August 1999 and was known as Alpha TV Marathi until 28 March 2005, then ...

Colors Marathi Colors Marathi (previously known as ETV Marathi) is an Indian general entertainment channel that primarily broadcasts Marathi entertainment based in Maharashtra. It is owned by Viacom18. History The channel was rebranded under the Viacom18 C ...

Star Pravah Star Pravah is an Indian Marathi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. It was launched on 24 November 2008. Its programming consis ...

Sony Marathi Sony Marathi is an Indian pay television channel that broadcasts programming in Marathi. It was launched on 19 August 2018 and is owned and operated by Culver Max Entertainment. Current broadcast Drama series (Mon-Sat) Reality shows Upcomi ...

and

Zee Yuva Zee Yuva is a second Marathi GEC by Zee Entertainment Enterprises which is first youth centric channel. It was launched on 22 August 2016. Due to the COVID-19 pandemic, all shows of channel were stopped on 27 March 2020 and again restarted from ...

and FTA channels such as

Fakt Marathi A target rating point (TRP) (or television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target aud ...

. In the TAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watched

Marathi-language Marathi (; ''Marāṭhī'', ) is an Indo-Aryan language predominantly spoken by Marathi people in the Indian state of Maharashtra. It is the official language of Maharashtra, and additional official language in the state of Goa. It is one of t ...

channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. In week 47 of 2020, ''7 chya Batmya'' comes in Top 5 Marathi TV shows. Also, in lockdown of 2020, ''7 chya Batmya'' always top the TRP charts.

Broadcast Timings

Monthly Programme Composition

New versus Repeat Programmes in a Month

Classification of Programmes in a Month

Categories of Programmes in a Month

News

News Bulletin Timings

News Headlines Timings

Ratings

Technology

DD Sahyadri is broadcast from eight high power transmitters in

located in: *

Aurangabad Aurangabad ( is a city in the Indian state of Maharashtra. It is the administrative headquarters of Aurangabad district and is the largest city in the Marathwada region. Located on a hilly upland terrain in the Deccan Traps, Aurangabad is th ...

Ambejogai Ambajogai, (also called Ambejogai or Ambanagari) is a municipal council, Tehsil and subdivision in Beed district in the state of Maharashtra, India. Ambajogai is known as cultural capital of Marathwada. The town is named as Ambajogai after ...

Chandrapur Chandrapur (earlier known as ''Chanda'', the official name until 1964) is a city and a municipal corporation in Chandrapur district, Maharashtra state, India. It is the district headquarters of Chandrapur district. Chandrapur is a fort city ...

Jalgaon Jalgaon () is a city in Maharashtra, India. The city is located in North Maharashtra, and serves as the administrative headquarters of its namesake district, the Jalgaon district. Jalgaon is colloquially known as the “''Banana City of India ...

Ratnagiri Ratnagiri (IAST:Ratnāgirī ; �ət̪n̪aːɡiɾiː is a port city on the Arabian Sea coast in Ratnagiri District in the southwestern part of Maharashtra, India. The district is a part of Konkan division of Maharashtra. The city is known for ...

External links

DD Sahyadri

Doordarshan Official Internet site

Doordarshan news site

An article at PFC

References

{{Marathi language television Television stations in Mumbai Doordarshan Foreign television channels broadcasting in the United Kingdom Television channels and stations established in 1994 Direct broadcast satellite services Indian direct broadcast satellite services Mass media in Maharashtra Mass media in Mumbai Marathi-language television channels 1994 establishments in Maharashtra