DD172 is a media collective founded by American entrepreneur

Damon Dash Damon Anthony Dash (born May 3, 1971) is an American entrepreneur and record executive. Dash is best known as co-founder of Roc-A-Fella along with Jay-Z and Kareem Burke. Early life Born in New York City, Dash swept the floors of a local bar ...

. DD172 encompasses ''America Nu'', a magazine; and VNGRD79, a web design firm. It also includes an art gallery. DD172 is named for Dash's initials and its original street address (172 Duane Street in

Tribeca Tribeca (), originally written as TriBeCa, is a neighborhood in Lower Manhattan in New York City. Its name is a syllabic abbreviation of "Triangle Below Canal Street". The "triangle" (more accurately a quadrilateral) is bounded by Canal Stree ...

Lower Manhattan Lower Manhattan (also known as Downtown Manhattan or Downtown New York) is the southernmost part of Manhattan, the central borough for business, culture, and government in New York City, which is the most populated city in the United States with ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

). That building, a rented four-story warehouse, housed the organization until mid-June 2011, at which time DD172 moved out.

History

DD172 began with Dash and two assistants— McKenzie Eddy and Raquel Horn —working on several music projects. Horn then became director of ''America Nu'', while Eddy was charged with running the music division. Eddy, a singer, has also produced music through DD172. The art gallery, called, "The Dash Gallery," opened on February 19, 2010, and includes paintings and sculptural works by artists such as Bobby Castaneda, Jeremy Wagner, Heather Gargon and

Hector Ruiz Hector de Jesus Ruiz Cardenas (born December 25, 1945) is the chairman and CEO of Advanced Nanotechnology Solutions, Inc. and former CEO & executive chairman of semiconductor company Advanced Micro Devices, Inc. (AMD). Ruiz is the author of ' ...

. In March 2011, DD172 creative directors David Barnett and

David Chang David Chang (Korean: ; born August 5, 1977) is an American restaurateur, author, podcaster, and television personality. He is the founder of the Momofuku restaurant group. In 2009, Momofuku Ko was awarded two Michelin stars, which the restaura ...

opened a clothing store called Local 172 Trading Post in the lobby of Dash's building. DD172 has produced projects such as

Blakroc ''Blakroc'' (stylized as ''BlakRoc'') is a studio album by American rock band The Black Keys, in collaboration with Damon Dash, co-founder and former co-owner of Roc-A-Fella Records, who oversaw the project. The album features guest appearances fr ...

, a partnership between

The Black Keys The Black Keys are an American rock duo formed in Akron, Ohio, in 2001. The group consists of Dan Auerbach (guitar, vocals) and Patrick Carney (drums). The duo began as an independent act, recording music in basements and self-producing their ...

and several hip-hop artists, including

Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...

, RZA,

Jim Jones James Warren Jones (May 13, 1931 – November 18, 1978) was an American preacher, political activist and mass murderer. He led the Peoples Temple, a new religious movement, between 1955 and 1978. In what he called "revolutionary suicide ...

, and Q-Tip. The rapper

Curren$y Shante Scott Franklin (born April 4, 1981), better known by his stage name Currensy (often stylized as Curren$y), is an American rapper. In 2011, he founded the label Jet Life Recordings. Music career 2002–2008: No Limit and Young Money ...

has also collaborated with various other musicians at DD172, including

Thomas Pridgen Thomas Armon Pridgen (born November 23, 1983) is an American drummer, best known for his role as the drummer of The Mars Volta from October 2006 until October 2009. He is touring with rapper Residente and is the drummer for hardcore punk band T ...

, Sean O'Connell, and Liam Dirlam of Voodoo Farm (for the album '' Muscle Car Chronicles''); and

and

Jay Electronica Elpadaro F. Electronica Allah (born Timothy Elpadaro Thedford; September 19, 1976), known professionally as Jay Electronica (stylized as J A Y E L E C T R O N I C A), is an American rapper and record producer. Born and raised in New Orleans, he ...

, to form the group "Center Edge Territory." Producer Ski Beatz has worked with DD172 as well, naming his first album, ''

24 Hour Karate School ''24 Hour Karate School'' is the debut album by hip hop record producer, Ski Beatz. Originally, the album was set for a March 30, 2010 but was pushed back due to sample clearance issues. The project was then given a September 7, 2010 release da ...

'', after a nickname for the organization. Ski Beatz has released other material on DD172's

BluRoc Roc-A-Fella Records was an American hip hop record label and music management company founded by record executives and entrepreneurs Shawn "Jay-Z" Carter, Damon "Dame" Dash, and Kareem "Biggs" Burke in 1994. History 1994–2000: Formation ...

Records label, including '' Love & Rockets, Volume 1: The Transformation'' (with

Murs Murs may refer to: People * Marc Athanase Parfait Œillet des Murs (1804-1878), French ornithologist * Olly Murs (born 1984), English singer-songwriter * Murs (rapper) (born 1978), American rapper Places * Murs, Indre, France * Murs, Vaucluse, ...

) in 2011. BluRoc has also worked with

Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The l ...

to release content. In June 2011, DD172 departed from the building in Tribeca, which was subsequently occupied by 172 Duane Street Realty. On September 7, 2011, city officials seized the property at 172 Duane Street with papers claiming that alcohol had been sold there without a license since November 2010. However, on September 15, the charges were settled, as Dash left the property several months earlier. His lawyers also denied the allegations of illegal liquor retailing. DD172 had previously been criticized by neighboring tenants as being a public nuisance.

References

{{reflist, 2

External links

Official site
Mass media companies based in New York City