DC Direct was a

division Division or divider may refer to: Mathematics *Division (mathematics), the inverse of multiplication *Division algorithm, a method for computing the result of mathematical division Military *Division (military), a formation typically consisting ...

WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

that sold collectibles based on

DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...

characters (

Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in the 27th issue of the comic book ''Detective Comics'' on March 30, 1939. I ...

Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book '' Action Comics'' #1 ( cover-dated June 1938 and pu ...

Wonder Woman Wonder Woman is a superhero created by the American psychologist and writer William Moulton Marston (pen name: Charles Moulton), and artist Harry G. Peter. Marston's wife, Elizabeth, and their life partner, Olive Byrne, are credited as bein ...

, etc.). Prior to 1998, merchandise sold by DC Comics was branded with the DC Comics logo rather than with the DC Direct or DC Collectibles logos. The company was called DC Direct from 1998 to 2012. From 2012 to 2020, DC Direct was known as DC Collectibles. On January 23, 2019, DC Comics told its employees that DC Collectibles would be moved to the Warner Bros. Consumer Products division as part of a company-wide re-organization. On Wednesday, February 19, 2020, the company changed its name back to DC Direct on its Facebook page. On Thursday, February 20, 2020, the company officially announced the name change. DC Direct produces statues, busts,

action figure An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually mar ...

s, props replicas, and art prints for the

direct market The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * four major comic distributors: ** Lunar ...

, a distribution and retail network primarily serving comic book

specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Furniture stores, florists, sporting goods stores, and bookstores are all specialty stores. Stores such as ...

s. On August 10, 2020, ''The Hollywood Reporter'' reported that DC Direct was being shuttered as part of a company-wide re-structuring. On July 27, 2021,

McFarlane Toys McFarlane Toys is an American company founded by comic book creator Todd McFarlane which makes highly detailed model action figures of characters from films, comics, popular music, video games and various sporting genres. The company, a subsid ...

announced that it would take over management of any remaining DC Direct inventory and that it would continue to make statues, busts, and other collectibles (such as action figures) in DC Direct's previous merchandise lines. The company anticipates releasing new products in 2022.

Statues and Busts

DC Direct has produced numerous statues, busts, and plastic (PVC) figures based on their characters. Previously, merchandise tended to be stand-alone releases, but over time, DC Collectibles has favored branded lines. Current statue lines include Batman: Black & White, Bombshells, Cover Girls, Battle Statues, the Designer Series, and Harley Quinn: Red, White, & Black. DC Collectibles also makes statues based on characters appearing in DC Comics TV productions. DC Direct usually makes statues using cold-cast porcelain or polyresin, though the company has some history with PVC figures, such as the Ame-Comi line. PVC statue lines include DC Artists Alley and DC Core figures. Over the years, DC Direct has released several "mini" busts which were typically less than 6-inches tall. Between 2008 and 2011, the company released eight 1/2-scale busts. DC Collectibles released a life-size Joker bust designed by make-up artist

Rick Baker Richard A. Baker (born December 8, 1950), known professionally as Rick Baker, is an American retired special make-up effects creator and actor. He is mostly known for his creature designs and effects. Baker won the Academy Award for Best Make ...

in 2018.

DC Gallery Props

DC Direct releases props based on objects that characters use in comics. Some of these props are life-size, such as Batman's utility belt, Joker's cane, Two-Face's coin, and Wonder Woman's tiara, bracelets, & lasso. The DC Gallery line also includes high-end products that can be used practically, such as poker sets, chess sets, and bookends.

Action figures

Beginning in 1998 with three figures from ''

Mad Magazine Mad, mad, or MAD may refer to: Geography * Mad (village), a village in the Dunajská Streda District of Slovakia * Mád, a village in Hungary * Adolfo Suárez Madrid–Barajas Airport, by IATA airport code * Mad River (disambiguation), several ...

'', DC has released several hundred figures based on characters published by DC Comics, including those under the

Vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...

and

WildStorm Wildstorm Productions, (stylized as WildStorm), is an American comic book imprint. Originally founded as an independent company established by Jim Lee under the name "Aegis Entertainment" and expanded in subsequent years by other creators, Wild ...

imprints. Many of these action figures are in the 6- to 7-inch scale. For the first several years, the most recognizable DC characters were not released. DC Direct focused on lesser-known characters and comic series designed for mature readers such as The Sandman,

Preacher A preacher is a person who delivers sermons or homilies on religious topics to an assembly of people. Less common are preachers who preach on the street, or those whose message is not necessarily religious, but who preach components such as ...

, and

Transmetropolitan ''Transmetropolitan'' is a cyberpunk transhumanist comic book series written by Warren Ellis and co-created and designed by Darick Robertson; it was published by the American company DC Comics in 1997–2002. The series was originally part of ...

. Later, DC Direct increased its production of recognizable characters such as Batman, Superman, Wonder Woman, The Flash, Supergirl, Batgirl, Starfire, Aquaman and Robin. Figures were first grouped randomly, then thematically and now in official "lines" that may be released over several years. The first three series in 1999 had variants for each figure, through the practice was quickly discontinued. DC Collectibles shares the licenses for many DC characters with other toy manufacturers, such as

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...

(which has the master toy license for all DC Comics properties), but Vertigo figures are released only by DC Collectibles. While most figures have been released on blister cards, some have been available in boxes and a very few in clamshell packaging. There have also been several boxed sets featuring multiple characters or a character with a particularly large accessory.

''Watchmen'' figures

There was a proposed series of figures based on

Alan Moore Alan Moore (born 18 November 1953) is an English author known primarily for his work in comic books including '' Watchmen'', ''V for Vendetta'', '' The Ballad of Halo Jones'', ''Swamp Thing'', ''Batman:'' ''The Killing Joke'', and '' From He ...

's ''

Watchmen ''Watchmen'' is an American comic book maxiseries by the British creative team of writer Alan Moore, artist Dave Gibbons and colorist John Higgins. It was published monthly by DC Comics in 1986 and 1987 before being collected in a single-vo ...

'' that never got past the prototype phase. Rumored to be scheduled for release in July, 2001, a few of the figures were displayed at summer conventions: the

Comedian A comedian or comic is a person who seeks to entertain an audience by making them laugh. This might be through jokes or amusing situations, or acting foolish (as in slapstick), or employing prop comedy. A comedian who addresses an audienc ...

, the

Silk Spectre Silk Spectre is the name of two fictional superheroines in the graphic novel limited series '' Watchmen'', published by DC Comics. Created by Alan Moore and Dave Gibbons, the original Silk Spectre, Sally "Jupiter" Juspeczyk, was a member of the ...

and Dr. Manhattan. There were two different prototypes of Dr. Manhattan - one solid blue, one with a translucent chest. It is unclear if other characters such as Nite Owl,

Ozymandias "Ozymandias" ( ) is a sonnet written by the English Romantic poet Percy Bysshe Shelley (1792–1822). It was first published in the 11 January 1818 issue of '' The Examiner'' of London. The poem was included the following year in Shelley's c ...

and

Rorschach Rorschach may refer to: * Hermann Rorschach, a Swiss psychiatrist ** Rorschach test, his psychological evaluation method involving inkblots * Rorschach (character), a character from the comics ''Watchmen'' * Rorschach (comic book), a 2020 comic * R ...

were to also receive figures. The proposed figures were to be part of a 15th anniversary celebration of the miniseries, as was a ''Watchmen'' hardcover. Moore and co-creator

Dave Gibbons David Chester Gibbons (born 14 April 1949) is an English comics artist, writer and sometimes letterer. He is best known for his collaborations with writer Alan Moore, which include the miniseries ''Watchmen'' and the Superman story "For the Man ...

decided not to participate in any promotional activities, in part because of a long-standing dispute over

merchandising Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more ...

for the series. In February 2018, DC Collectibles announced that they would finally release figures based on ''Watchmen'' characters in print, specifically the ''

Doomsday Clock The Doomsday Clock is a symbol that represents the likelihood of a man-made global catastrophe, in the opinion of the members of the ''Bulletin of the Atomic Scientists''. Maintained since 1947, the clock is a metaphor for threats to humanity ...

'' story arc.

References

External links

DC Collectibes websiteDC Direct Action Figures