HOME
The Info List - Cyber Monday


--- Advertisement ---



Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and Scott Silverman, and made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping
Shopping
Days of the Year".[1] According to the Shop.org/ Bizrate
Bizrate
Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)". In 2017, Cyber Monday online sales grew to a record $6.59 billion, compared with $2.98 billion in 2015, and $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160.[2] Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains.[3] Since its inception, it has become an international marketing term used by online retailers across the world.

Contents

1 Origin of term 2 United States

2.1 Online spending 2.2 Employers and online shopping

3 Other countries

3.1 Americas

3.1.1 Argentina 3.1.2 Canada 3.1.3 Chile 3.1.4 Colombia

3.2 Asia

3.2.1 India 3.2.2 Japan

3.3 Europe

3.3.1 Belgium 3.3.2 France 3.3.3 Germany 3.3.4 Netherlands 3.3.5 Portugal 3.3.6 Romania 3.3.7 Sweden 3.3.8 United Kingdom

3.4 Middle East

3.4.1 Iran

3.5 Oceania

3.5.1 Australia 3.5.2 New Zealand

4 See also 5 References

Origin of term[edit] The term "Cyber Monday" was coined by Ellen Davis,[4][5] and was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on 2004 research showing "one of the biggest online shopping days of the year" was the Monday after Thanksgiving (12th-biggest day historically).[citation needed] Retailers also noted the biggest period was December 5 through 15 of the previous year. In late November 2005, The New York Times reported: "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving
Thanksgiving
weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."[6] At the time, a lot of people had slow Internet at home.[7] The idea for having such a holiday was created by Tony Valado, in 2003 while working at 1800Flowers.com, and coined "White Wednesday" to be the day before Thanksgiving
Thanksgiving
for online retailers.[8] United States[edit] Online spending[edit] In 2006, comScore reported that online spending on Cyber Monday jumped 25% to $608 million,[9] 21% to $733 million in 2007,[10] and 15% to $846 million in 2008.[11] In 2009, comScore reported that online spending increased 5 percent on Cyber Monday to $887 million and that more than half of dollars spent online at US Web sites originated from work computers (52.7 percent), representing a gain of 2.3 percentage points from last year.[12] Buying from home comprised the majority of the remaining share (41.6 percent) while buying from international locations accounted for 5.8 percent. According to comScore chairman Gian Fulgoni, “comScore data have shown that Cyber Monday online sales have always been driven by considerable buying activity from work locations. That pattern hasn’t changed. After returning from the long Thanksgiving
Thanksgiving
weekend with a lot of holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from work. Whether to take advantage of the extensive Cyber Monday deals offered by retailers or to buy gifts away from the prying eyes of family members, this day has become an annual ritual for America’s online holiday shoppers.”[12] In 2010, comScore reported the first-ever $1 billion online shopping day ($1028M), an increase of 16 percent over 2009.[13] In 2011, comScore reported that Cyber Week saw US consumers spend over $6 billion online from November 28 to December 2.[14] In 2012, comScore reported that Cyber Monday saw a 17% increase in sales from 2011, totaling $1.465 billion.[15] In 2013, Cyber Monday sales continued their growth and recorded their highest grossing day ever at $2.29 billion.[citation needed] In 2014, the average planned expenditure is $361 per person. 46 percent people expect to pay with credit cards and 43 percent expect to pay with debit cards.[16] Sales are up 8.1% as of 6 p.m. ET, according to IBM Digital Analytics. The average order is $131.66, flat with last year, though the number of transactions is up and people are buying more items on average per order.[17] In 2016, according to Adobe Digital Insights,[18] Cyber Monday hit a new record with $3.45 billion, and which was the first time that online sales in one single day surpassed $3 billion in US history. The numbers went up 12.1% from the previous year.[19]

Cyber Monday Online Sales Source: comScore, Inc.

Day Year Sales (millions of USD) % Change

November 27 2006 $610 N/A

November 26 2007 $730 +20%

December 1 2008 $846 +16%

November 30 2009 $887 +5%

November 29 2010 $1,028 +16%

November 28 2011 $1,251 +22%

November 26 2012 $1,465 +17%

December 2 2013 $1,735 +18%

December 1 2014 $2,038[20] +17%

November 30 2015 $2,280 +12%

November 28 2016 $3,450 +12%

November 27 2017 - -

Employers and online shopping[edit] U.S. employers have been cracking down on employees using company equipment and company time for non-work-related purposes, including Cyber Monday. As of November 2011, 22% of employers had fired an employee for using the Internet for non-work related activity; 7% of human resource managers surveyed had fired an employee for holiday shopping; and 54% of employers were blocking employees from accessing certain websites.[21][22] According to CareerBuilder’s annual Cyber Monday survey, more than half of workers (53%) say they spend at least some work time holiday shopping on the Internet, up 3% from 2015. Of this group, 43% spend an hour or more doing so, compared to 42% from 2015. [23] Other countries[edit] Americas[edit] Argentina[edit] According to Argentine press, Cyber Monday was celebrated on November 11, 2014, and marked a tenfold growth in users taking advantage of online sales over the previous year.[24] Canada[edit] Cyber Monday came to Canada
Canada
in 2008.[25] The National Post
National Post
featured an article, in the November 25, 2010, edition, stating that the parity of the Canadian dollar
Canadian dollar
with the US dollar caused many Canadian retailers to have Black Friday and Cyber Monday sales of their own. According to the article, an estimated 80% of Canadians were expected to participate in Black Friday and Cyber Monday sales.[26] Speculation has been made that with all major US television broadcasters—which are typically available to Canadians—emphasizing Black Friday and Cyber Monday sales for stores that are also doing business in Canada, Canadian retailers needed to mimic sales offerings in order to keep Canadian dollars from being spent in the US.[26] By 2011, around 80% of online retailers in Canada
Canada
were participating in Cyber Monday.[25] Chile[edit] Chile's first Cyber Monday took place on 28 November 2011. The companies participating in the event are participants in the Santiago Chamber of Commerce's Electronic Commerce Committee.[27] In 2015 the Chilean Cyber Monday had 85 stores participating, 390.000 transactions and US$83 million in sales. 36% of that was mobile.[28] In 2016 Cyber Monday will be held on November 7. 140 companies are registered as official partners. Colombia[edit] The first Cyber Monday in Colombia
Colombia
took place on 26 November 2012. It was organized by the Colombian Chamber of Electronic Commerce and sponsored by the Ministry of IT and Telecommunications.[29] Asia[edit] India[edit] See also: E-commerce in India India got its own version of the Cyber Monday (Great Online Shopping Festival) on 12 December 2012 when Google
Google
India partnered with many e-commerce companies including Flipkart, Snapdeal, HomeShop18, Indiatimes shopping, and MakeMyTrip. Google
Google
said that this was the first time an industry-wide initiative of this scale was undertaken.[30] In November 2015, Google
Google
announced that the event would not be repeated.[31] Japan[edit] Amazon.co.jp announced it registered as Cyber Monday with Japan Anniversary Association in 2012. Amazon.co.jp ran the Cyber Monday Seven Day Sale from Dec 10 through Dec 16, 2012.[32] Europe[edit] Belgium[edit] In Belgium, Cyber Monday has gained popularity since 2016. Due to efforts off several major online shops launching large Cyber Monday campaigns, the average revenue during Cyber Monday has increased with 50% compared to the 2015 edition [33] . France[edit] Inspired by the U.S. phenomenon, the term Cyber Monday was first used in France in 2008.[34] Germany[edit] Amazon.de announced that it brought Cyber Monday to Germany
Germany
in 2010.[35] As of 2014, amazon.de continues to advertise Cyber Monday and has extended it to an 8-day period (" Cyber Monday week") beginning on the Monday before Thanksgiving. Netherlands[edit] In the Netherlands, the term Cyber Monday was first used in 2012. Since then, Dutch online retailers have taken advantage of Cyber Monday in promotional purposes, because it is perfectly timed before the celebration of Sinterklaas
Sinterklaas
which is celebrated by buying gifts for each other in Netherlands.[36] Portugal[edit] In Portugal, the term Cyber Monday was first used in 2009.[37] Romania[edit] In Romania, Cyber Monday is the first Monday after Black Friday, which is held by the biggest retailers one week before the US Black Friday. Sweden[edit] In Sweden Cyber Monday is growing rapidly and several of the largest online retailers regularly launch Cyber Monday campaigns.[38] Cyber Monday was first established on larger online retailers in Sweden 2010.[39] United Kingdom[edit] According to a 2009 The Guardian article, UK online retailers are now referring to "Cyber Monday" as the busiest internet shopping day of the year that commonly falls on the same day as the US Cyber Monday.[40] Middle East[edit] Iran[edit] e-commerce development center of Iran ran the 2nd e-Shop Festival before beginning of new year at 1394 Khorshidi. Presidential of e-commerce development center in latest Congress of Industrial Management of Iran (23 Feb 2015), announced this year, festival held according to Cyber Monday concept. More than one thousand e-commerce companies took part in the nationwide advertised event which turned out to be a major success for Iran's e-commerce industry.[citation needed] Oceania[edit] Australia[edit] Beginning at 7 pm AEDT
AEDT
on the 20th of November in 2012, Australian online retailers decided to hold a similar event for the first time, dubbed "Click Frenzy". Many websites immediately crashed, went offline, or had major server issues, including the Click Frenzy promotion website. David Jones, a major retailer, ran a competing sale dubbed ' Christmas
Christmas
Frenzy' on the same date. New Zealand[edit] Online retailer Belly Beyond held the first Cyber Monday Sale in New Zealand on 29 November 2010.[41] The sale lasted for five days, from Monday to Friday. See also[edit]

Green Monday Black Friday (shopping) Super Saturday (Panic Saturday) Giving Tuesday Singles Day

References[edit]

^ "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Shop.org.  ^ " Cyber Monday Statistics and Trends".  ^ Swider, Matt. " Cyber Monday 2017". TechRadar. Retrieved November 23, 2017.  ^ Tschorn, Adam (18 November 2007). "Cyber Monday? Not so much". Los Angeles Times. Retrieved 20 May 2015.  ^ Sutter, John D. (29 November 2010). "Why 'Cyber Monday' is mostly myth". CNN. Retrieved 20 May 2015.  ^ Michael Barbaro (November 11, 2005). "Online sales take off on 'Cyber Monday'". The New York Times.  ^ Barron, Richard M. (23 November 2017). " Cyber Monday overtakes Black Friday as top shopping day". News and Record. Retrieved 24 November 2017.  ^ "Yahoo! Groups".  ^ " Cyber Monday E-Commerce Spending Beats Forecast; Climbs 25 Percent Versus Last Year to $608 Million". comScore. November 2006.  ^ " Cyber Monday Spending Propels Holiday E-Commerce to Strong Week of More than $4 Billion in Sales". comScore. December 2007.  ^ "E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record". comScore. December 2008.  ^ a b " Cyber Monday Online Sales Up 5 Percent vs. Year Ago to $887 Million to Match Heaviest Online Spending Day in History". comScore. December 2009.  ^ Anderson, Mae (December 1, 2010). " Cyber Monday biggest spending day online ever, firm says sales top $1 billion". Chicago Tribune. Retrieved December 2, 2010.  ^ "'Cyber Week' Results in Record Online Spending of $6 Billion". WBNG. December 6, 2011. Archived from the original on December 12, 2013.  ^ " Cyber Monday Prediction Results for 2012". BestCyberWeek.com. August 2013.  ^ Menton, Jessica (November 19, 2014). "Black Friday 2014: Why Most Americans Won't Shop On Black Friday Or Cyber Monday". International Business Times. Retrieved November 19, 2014.  ^ De Dios, Princess Eilaine. " Cyber Monday sales trend higher". Retrieved 2 December 2014.  ^ "2016 Holiday Shopping: Up-To-The-Minute Data From ADI".  ^ "Online sales on Cyber Monday hit a new record - MOTHOD". 30 November 2016.  ^ " Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History".  ^ " Shopping
Shopping
On The Clock: Cyber Monday In The Workplace". aol.com. Retrieved November 27, 2011.  ^ "Staying Safe Online On Cyber Monday". www.cybermondaysniper.com/. Archived from the original on 2014-09-13.  ^ "53% of Employees Are Using Time at Work to Shop Online, Increase From Last Year, Finds Annual CareerBuilder Survey - CareerBuilder". www.careerbuilder.com. Retrieved 2017-11-13.  ^ "Cyber Monday: creció 10 veces la cantidad de compradores". Clarín.com (in Spanish). November 11, 2014. Retrieved November 12, 2014.  ^ a b Canadian retailers fight back against Black Friday deals, Toronto Start 2012 ^ a b "Retail therapy: Canadians prep for black Friday, cyber Thursday". Arts. National Post. November 25, 2010 . ^ " Chile
Chile
tendra su primer cyber Monday con ineditas ofertas en linea". Noticias (in Spanish). La segunda. November 2011  ^ "Cyberday 2016". Cyberday - Chile
Chile
(in Spanish). Retrieved 2016-11-04.  ^ "Celebre el primer cyberlunes oficial en Colombia". Cyberlunes.com.co (in Spanish). November 25, 2012  ^ " Google
Google
partners e-commerce sites for 'Cyber Monday' on December 12". The Economic Times. December 4, 2012. Retrieved December 31, 2012.  ^ " Google
Google
logs out of its flagship Online Shopping
Shopping
Festival GOSF". The Economic Times. November 4, 2015. Retrieved November 29, 2016.  ^ "Amazon.co.jp registered Cyber Monday with Japan
Japan
Anniversary Association" (in Japanese). JP. Retrieved December 1, 2012.  ^ "Wanneer is Cyber Monday?" (in Dutch). BE. Retrieved October 22, 2017.  ^ "Le 24 novembre, le Cybermonday débarque en France". ZDNet (in French). France. Retrieved August 24, 2010.  ^ "Amazon.de bringt Cyber Monday nach Deutschland". Presseportal (in German). DE. Retrieved November 3, 2011.  ^ "Cyber Monday, de online uitverkoop van Nederland!" (in Dutch). NL. Retrieved October 17, 2016.  ^ "Lojas online fazem uma semana de descontos loucos". Jornal i (in Portuguese). PT. Retrieved November 18, 2010.  ^ "Näthandlarnas Cyber Monday slog nya rekord". Ehandel.se. Ehandel.se. 2013-12-04. Retrieved 2014-11-25.  ^ " Cyber Monday är redan här". Ehandel.se. Ehandel.se. 2011-11-29. Retrieved 2014-11-25.  ^ Teather, David (November 23, 2009). "Amazon gets set for cyber Monday as Christmas
Christmas
shopping online clicks — Internet retailers are preparing for a deluge of online orders on their busiest day of the year in the lead-up to Christmas". London: The Guardian. Retrieved November 23, 2009.  ^ "The Accidentally-on-Purpose History of Cyber Monday". Esquire. Retrieved November 29, 2010. 

v t e

Thanksgiving

History and traditions

Canada

Samuel de Champlain Martin Frobisher Halifax First Nations

United States

Pilgrims Mayflower Plymouth Colony Plymouth, Massachusetts Plymouth Rock Native Americans Samoset Squanto Wampanoag Cornucopia National Thanksgiving
Thanksgiving
Proclamation Franksgiving National Thanksgiving
Thanksgiving
Turkey Presentation William Penn Sarah Josepha Hale Blackout Wednesday Abraham Lincoln Mourt's Relation

Cuisine

Thanksgiving
Thanksgiving
dinner Turkey

Deep-fried Tofurkey

Stuffing Gravy Butternut squash Apple cider Hazelnuts Cranberry sauce Carrots Mashed potatoes Sweet potatoes Acorn squash Yams Corn Green bean casserole Apple pie Pumpkin pie Pecan pie Sweet potato
Sweet potato
pie Tamale

Songs

"Alice's Restaurant" "Bless This House" "Bringing In the Sheaves" "Come, Ye Thankful People, Come" "For the Beauty of the Earth" "Jingle Bells" "Let All Things Now Living" "Now Thank We All Our God" "Over the River and Through the Wood" "Simple Gifts" "The Thanksgiving
Thanksgiving
Song" "We Gather Together" "We Plough the Fields and Scatter"

Associated events

Cultural

Christmas
Christmas
and holiday season Harvest festivals Thanksgiving
Thanksgiving
in film Thanksgiving
Thanksgiving
television specials Winter festivals Lighting of the Macy's Great Tree World's Largest Disco Black Friday

Parades

Novant Health (Charlotte) McDonald's (Chicago) America's (Detroit) Oktoberfest (Kitchener-Waterloo) Hollywood Christmas
Christmas
(Los Angeles) Macy's (New York City) 6abc-Dunkin' Donuts (Philadelphia) Celebrate the Season (Pittsburgh) America's Hometown (Plymouth)

Protests

National Day of Mourning Unthanksgiving Day Buy Nothing Day

Sports

Football

NFL on Thanksgiving
Thanksgiving
Day CFL Thanksgiving
Thanksgiving
Classic English–Latin rivalry Missouri Turkey Day Game Turkey Day Classic

Basketball

AdvoCare Invitational Battle 4 Atlantis Wooden Legacy Maui Invitational Tournament

Turkey Trots

Atlanta Marathon Berwick Run for the Diamonds Buffalo Turkey Trot Dallas Turkey Trot Feaster Five Road Race Manchester Road Race

Others

National Dog Show Pumpkin chucking Turkey bowling Turkey Night Grand Prix

v t e

Christmas

Christmas
Christmas
Eve Children's Day Boxing Day Nochebuena Saint Nicholas
Saint Nicholas
Day St. Stephen's Day Sol Invictus Yule

In Christianity

Biblical Magi

Adoration of the Magi

Adoration of the Shepherds Advent Angel Gabriel Annunciation Annunciation
Annunciation
to the shepherds Baptism of the Lord Bethlehem Christingle Christmastide Epiphany Herod the Great Jesus Joseph Mary Massacre of the Innocents

flight into Egypt

Nativity Fast Nativity of Jesus

in art in later culture

Nativity scene Saint Nicholas Star of Bethlehem Twelfth Night

In folklore

Badalisc La Befana Belsnickel Caganer Christkind Ded Moroz Elves Father Christmas Grýla Jack Frost Joulupukki Knecht Ruprecht Korvatunturi Krampus Mikulás Miner's figure Mrs. Claus Nisse/Tomte North Pole Old Man Winter Olentzero Père Fouettard Père Noël Rudolph the Red-Nosed Reindeer Saint Lucy Santa's reindeer Santa's workshop Sinterklaas Tió de Nadal Vertep Yule
Yule
Cat Yule
Yule
Lads Zwarte Piet

Gift-bringers

Saint Nicholas Santa Claus List of Christmas
Christmas
gift-bringers by country

Traditions

Advent
Advent
calendar Advent
Advent
candle Advent
Advent
wreath Boar's Head Feast Candle arches Cards Carols by Candlelight Cavalcade of Magi Crackers Decorations Events and celebrations Feast of the Seven Fishes Flying Santa Google
Google
Santa Tracker Hampers Las Posadas Letters Lights Lord of Misrule Markets Meals and feasts Moravian star Nine Lessons and Carols NORAD Tracks Santa Nutcrackers

dolls

Ornaments Parades

list

Piñatas Pyramids Räuchermann Seals Secret Santa Spanbaum Stamps Stockings Tree Twelve Days Wassailing Windows Yule
Yule
Goat Yule
Yule
log

By country

Australia
Australia
and New Zealand Denmark Germany Hawaii Hungary Iceland Indonesia Ireland Mexico Norway Philippines Poland Romania Russia Scotland Serbia Sweden Ukraine

Music

Carols

list

Hit singles UK Hit singles US Music books

Carols for Choirs The Oxford Book of Carols The New Oxford Book of Carols Piae Cantiones

Other media

Films Poetry

"Old Santeclaus with Much Delight" "A Visit from St. Nicholas"

Television

specials Yule
Yule
Log

In modern society

Advent
Advent
Conspiracy Black Friday (partying) Black Friday (shopping) Bronner's Christmas
Christmas
Wonderland Christmas
Christmas
club Christmas
Christmas
creep Christmas
Christmas
Day (Trading) Act 2004 Christmas
Christmas
Lectures Christmas
Christmas
Mountains Christmas
Christmas
truce Controversies Cyber Monday Economics Giving Tuesday El Gordo Holiday season In July In August Leon Day NBA games NFL games Puritan New England American Civil War Post-War United States Running of the Santas SantaCon Santa's Candy Castle Small Business Saturday Super Saturday Virginia O'Hanlon White Christmas Winter festivals WWE Tribute to the Troops Xmas

Food and drink

Dinner

Joulupöytä Julebord Kūčios Réveillon Twelve-dish supper Smörgåsbord Wigilia

Sweets

bûche de Noël Cake Candy cane Cookies Fruitcake Gingerbread Kourabiedes Melomakarono Mince pie Pavlova Pecan pie Pumpkin pie Pudding Rosca de reyes Szaloncukor Turrón

Soup

Menudo

Sauce

Cranberry sauce

Beverages

Apple cider Champurrado Eggnog Mulled wine

Smoking Bishop

Ponche crema

Dumpling

Hallaca Tamale

Meat

Ham Roast goose Romeritos Turkey Stuffing

.