CYBER MONDAY is a marketing term for the Monday after the
Thanksgiving holiday in the
United States . The term "Cyber Monday"
was created by marketing companies to persuade people to shop online .
The term was coined by Ellen Davis and Scott Silverman and made its
debut on November 28, 2005 in a
Shop.org press release entitled
Cyber Monday Quickly Becoming One of the Biggest Online Shopping
Days of the Year".
According to the
Bizrate Research 2005 eHoliday Mood Study,
"77 percent of online retailers said that their sales increased
substantially on the Monday after Thanksgiving, a trend that is
driving serious online discounts and promotions on
Cyber Monday this
Cyber Monday online sales grew to a record $2.98 billion,
compared with $2.65 billion in 2014. However, the average order value
was $128, down slightly from 2014's $160. In 2016,
Cyber Monday sales
got off to a start of $554 million.
The deals on
Cyber Monday are online only and generally offered by
smaller retailers that cannot compete with the big retailers. Black
Friday generally offers better deals on technology, with nearly 85%
more data storage deals than Cyber Monday. The past Black Fridays saw
far more deals for small appliances, cutlery, and kitchen gadgets on
average than Cyber Monday.
Cyber Monday is larger for fashion retail.
On the past two Cyber Mondays, there were an average of 45% more
clothing deals than on Black Friday. There were also 50% more shoe
Cyber Monday than on Black Friday.
Cyber Monday has become
an international marketing term used by online retailers across the
* 1 Origin of term
* 2.1 Online spending
* 2.2 Employers and online shopping
* 3 Other countries
* 3.1 Americas
* 3.2 Asia
* 3.2.1 India
* 3.3 Europe
* 3.3.1 France
* 3.3.6 Sweden
* 3.4 Middle East
* 3.4.1 Iran
* 3.5 Oceania
* 3.5.2 New Zealand
* 4 See also
* 5 References
ORIGIN OF TERM
The term "Cyber Monday" was coined by Ellen Davis , and was first
used within the ecommerce community during the 2005 holiday season.
According to Scott Silverman, the head of Shop.org, the term was
coined based on 2004 research showing "one of the biggest online
shopping days of the year" was the Monday after Thanksgiving
(12th-biggest day historically). Retailers also noted the biggest
period was December 5 through 15 of the previous year. In late
November 2005, _The New York Times_ reported: "The name Cyber Monday
grew out of the observation that millions of otherwise productive
working Americans, fresh off a
Thanksgiving weekend of window
shopping, were returning to high-speed Internet connections at work
Monday and buying what they liked." The idea for having such a
holiday was created by Tony Valado, in 2003 while working at
1800Flowers.com, and coined "White Wednesday" to be the day before
Thanksgiving for online retailers.
In 2006, comScore reported that online spending on Cyber Monday
jumped 25% to $608 million, 21% to $733 million in 2007, and 15% to
$846 million in 2008.
In 2009, comScore reported that online spending increased 5 percent
Cyber Monday to $887 million and that more than half of dollars
spent online at US Web sites originated from work computers (52.7
percent), representing a gain of 2.3 percentage points from last year.
Buying from home comprised the majority of the remaining share (41.6
percent) while buying from international locations accounted for 5.8
percent. According to comScore chairman Gian Fulgoni, “comScore data
have shown that
Cyber Monday online sales have always been driven by
considerable buying activity from work locations. That pattern
hasn’t changed. After returning from the long
with a lot of holiday shopping still ahead of them, many consumers
tend to continue their holiday shopping from work. Whether to take
advantage of the extensive
Cyber Monday deals offered by retailers or
to buy gifts away from the prying eyes of family members, this day has
become an annual ritual for America’s online holiday shoppers.”
In 2010, comScore reported the first-ever $1 billion online shopping
day ($1028M), an increase of 16 percent over 2009. In 2011, comScore
reported that Cyber Week saw US consumers spend over $6 billion online
from November 28 to December 2. In 2012, comScore reported that Cyber
Monday saw a 17% increase in sales from 2011, totaling $1.465 billion.
Cyber Monday sales continued their growth and recorded their
highest grossing day ever at $2.29 billion.
In 2014, the average planned expenditure is $361 per person. 46
percent people expect to pay with credit cards and 43 percent expect
to pay with debit cards. Sales are up 8.1% as of 6 p.m. ET, according
to IBM Digital Analytics. The average order is $131.66, flat with last
year, though the number of transactions is up and people are buying
more items on average per order.
In 2016, according to Adobe Digital Insights,
Cyber Monday hit a new
record with $3.45 billion, and it's the first time that online sales
in one single day surpass $3 billion in US history. The numbers are up
12.1% from a year earlier.
Cyber Monday Online Sales
Source: comScore, Inc.
of USD) % CHANGE
EMPLOYERS AND ONLINE SHOPPING
U.S. employers have been cracking down on employees using company
equipment and company time for non-work-related purposes, including
Cyber Monday. As of November 2011, 22% of employers had fired an
employee for using the Internet for non-work related activity; 7% of
human resource managers surveyed had fired an employee for holiday
shopping; and 54% of employers were blocking employees from accessing
According to Argentine press,
Cyber Monday was celebrated on November
11, 2014, and marked a tenfold growth in users taking advantage of
online sales over the previous year.
Cyber Monday came to
Canada in 2008. The _
National Post _ featured
an article, in the November 25, 2010, edition, stating that the parity
Canadian dollar with the US dollar caused many Canadian
retailers to have Black Friday and
Cyber Monday sales of their own.
According to the article, an estimated 80% of Canadians were expected
to participate in Black Friday and
Cyber Monday sales. Speculation
has been made that with all major US television broadcasters—which
are typically available to Canadians—emphasizing Black Friday and
Cyber Monday sales for stores that are also doing business in Canada,
Canadian retailers needed to mimic sales offerings in order to keep
Canadian dollars from being spent in the US.
By 2011, around 80% of online retailers in
Canada were participating
in Cyber Monday.
Cyber Monday took place on 28 November 2011. The
companies participating in the event are participants in the Santiago
Chamber of Commerce's Electronic Commerce Committee. In 2015 the
Cyber Monday had 85 stores participating, 390.000 transactions
and US$83 million in sales. 36% of that was mobile. In 2016 Cyber
Monday will be held on November 7. 140 companies are registered as
Cyber Monday in
Colombia took place on 26 November 2012. It
was organized by the Colombian Chamber of Electronic Commerce and
sponsored by the Ministry of IT and Telecommunications.
E-commerce in India
India got its own version of the
Cyber Monday (Great Online Shopping
Festival ) on 12 December 2012 when
Google India partnered with many
e-commerce companies including
Indiatimes shopping , and
Google said that this was the
first time an industry-wide initiative of this scale was undertaken.
In November 2015,
Google announced that the event would not be
Amazon.co.jp announced it registered as
Cyber Monday with Japan
Anniversary Association in 2012. Amazon.co.jp ran the Cyber Monday
Seven Day Sale from Dec 10 through Dec 16, 2012.
Inspired by the U.S. phenomenon, the term
Cyber Monday was first used
in France in 2008.
Amazon.de announced that it brought
Cyber Monday to
Germany in 2010.
As of 2014, amazon.de continues to advertise
Cyber Monday and has
extended it to an 8-day period ("
Cyber Monday week") beginning on the
In the Netherlands, the term
Cyber Monday was first used in 2012.
Since then, Dutch online retailers have taken advantage of Cyber
Monday in promotional purposes, because it is perfectly timed before
the celebration of
Sinterklaas which is celebrated by buying gifts for
each other in Netherlands.
In Portugal, the term
Cyber Monday was first used in 2009.
Cyber Monday is the first Monday after Black Friday,
which is held by the biggest retailers one week before the US Black
Cyber Monday is growing rapidly and several of the largest
online retailers regularly launch
Cyber Monday campaigns. Cyber
Monday was first established on larger online retailers in Sweden
According to a 2009 _The Guardian_ article, UK online retailers are
now referring to "Cyber Monday" as the busiest internet shopping day
of the year that commonly falls on the same day as the US Cyber
e-commerce development center of Iran ran the 2nd e-Shop Festival
before beginning of new year at 1394 Hijri. Presidential of e-commerce
development center in latest Congress of Industrial Management of Iran
(23 Feb 2015), announced this year, festival held according to Cyber
Monday concept. More than one thousand e-commerce companies took part
in the nationwide advertised event which turned out to be a major
success for Iran's e-commerce industry.
Beginning at 7 pm
AEDT on 20 November 2012, Australian online
retailers held a similar event for the first time, dubbed "Click
Frenzy". Many websites immediately crashed, went offline, or had major
server issues, including the Click Frenzy promotion website. A major
Australian retailer, David Jones, ran a competing sale dubbed
Christmas Frenzy' on the same date.
Online retailer Belly Beyond held the first
Cyber Monday Sale in New
Zealand on 29 November 2010. The sale lasted for five days, from
Monday to Friday.
Black Friday (shopping)
Super Saturday (Panic Saturday)
* ^ "Celebrating "Cyber Monday"". Retrieved 2017-02-16.
* ^ Isidore, Chris (2013-11-30). "Cyber Monday: Life imitating
hype". _CNNMoney_. Retrieved 2017-02-16.
* ^ "\'Cyber Monday\' Quickly Becoming One of the Biggest Online
Shopping Days of the Year". _Shop.org_.
* ^ "
Cyber Monday Statistics and Trends".
* ^ "What\'s the difference between Black Friday and Cyber
Monday?". _Mirror.co.uk_. Mirror.co.uk. Nov 28, 2013. Retrieved
* ^ Tschorn, Adam (18 November 2007). "Cyber Monday? Not so much".
Los Angeles Times _. Retrieved 20 May 2015.
* ^ Sutter, John D. (29 November 2010). "Why \'Cyber Monday\' is
mostly myth". _
CNN _. Retrieved 20 May 2015.
* ^ Michael Barbaro (November 11, 2005). "Online sales take off on
\'Cyber Monday\'". _The New York Times_.
* ^ "Yahoo! Groups".
* ^ "
Cyber Monday E-Commerce Spending Beats Forecast; Climbs 25
Percent Versus Last Year to $608 Million". _comScore_. November 2006.
* ^ "
Cyber Monday Spending Propels Holiday E-Commerce to Strong
Week of More than $4 Billion in Sales". _comScore_. December 2007.
* ^ "E-Commerce Spending Jumps 15 Percent on
Cyber Monday to $846
Million, the Second Heaviest Online Spending Day on Record".
_comScore_. December 2008.
* ^ _A_ _B_ "
Cyber Monday Online Sales Up 5 Percent vs. Year Ago to
$887 Million to Match Heaviest Online Spending Day in History".
_comScore_. December 2009.
* ^ Anderson, Mae (December 1, 2010). "
Cyber Monday biggest
spending day online ever, firm says sales top $1 billion". _Chicago
Tribune _. Retrieved December 2, 2010.
* ^ "\'Cyber Week\' Results in Record Online Spending of $6
Billion". _WBNG_. December 6, 2011.
* ^ "
Cyber Monday Prediction Results for 2012".
_BestCyberWeek.com_. August 2013.
* ^ Menton, Jessica (November 19, 2014). "Most Americans Won’t
Shop On Black Friday Or Cyber Monday". _
Investing.com _. Retrieved
November 19, 2014.
* ^ De Dios, Princess Eilaine. "
Cyber Monday sales trend higher".
Retrieved 2 December 2014.
* ^ "2016 Holiday Shopping: Up-To-The-Minute Data From ADI".
* ^ "Online sales on
Cyber Monday hit a new record - MOTHOD". 30
* ^ "
Cyber Monday Exceeds $2 Billion in Desktop Sales for First
Time Ever to Rank as Heaviest U.S. Online Spending Day in History".
* ^ "
Shopping On The Clock:
Cyber Monday In The Workplace".
_aol.com_. Retrieved November 27, 2011.
* ^ "Staying Safe Online On Cyber Monday".
* ^ "Cyber Monday: creció 10 veces la cantidad de compradores".
_Clarín.com_ (in Spanish). November 11, 2014. Retrieved November 12,
* ^ _A_ _B_ Canadian retailers fight back against Black Friday
deals, Toronto Start 2012
* ^ _A_ _B_ "Retail therapy: Canadians prep for black Friday, cyber
Thursday". Arts. National Post. November 25, 2010 .
* ^ "
Chile tendra su primer cyber Monday con ineditas ofertas en
linea". Noticias (in Spanish). La segunda. November 2011
* ^ "Cyberday 2016". _Cyberday - Chile_ (in Spanish). Retrieved
* ^ "Celebre el primer cyberlunes oficial en Colombia".
_Cyberlunes.com.co_ (in Spanish). November 25, 2012
* ^ "
Google partners e-commerce sites for \'Cyber Monday\' on
December 12". _The Economic Times_. December 4, 2012. Retrieved
December 31, 2012.
* ^ "
Google logs out of its flagship Online
GOSF". _The Economic Times_. November 4, 2015. Retrieved November 29,
* ^ "Amazon.co.jp registered
Cyber Monday with
Association" (in Japanese). JP. Retrieved December 1, 2012.
* ^ "Le 24 novembre, le Cybermonday débarque en France". _ZDNet_
(in French). France. Retrieved August 24, 2010.
* ^ "Amazon.de bringt
Cyber Monday nach Deutschland".
_Presseportal_ (in German). DE. Retrieved November 3, 2011.
* ^ "Cyber Monday, de online uitverkoop van Nederland!" (in Dutch).
NL. Retrieved October 17, 2016.
* ^ "Lojas online fazem uma semana de descontos loucos". _Jornal i_
(in Portuguese). PT. Retrieved November 18, 2010.
* ^ "Näthandlarnas
Cyber Monday slog nya rekord". _Ehandel.se_.
Ehandel.se. 2013-12-04. Retrieved 2014-11-25.
* ^ "
Cyber Monday är redan här". _Ehandel.se_. Ehandel.se.
2011-11-29. Retrieved 2014-11-25.
* ^ Teather, David (November 23, 2009). "Amazon gets set for cyber
Christmas shopping online clicks — Internet retailers are
preparing for a deluge of online orders on their busiest day of the
year in the lead-up to Christmas". London: The Guardian. Retrieved
November 23, 2009.
* ^ "The Accidentally-on-Purpose History of Cyber Monday".
_Esquire_. Retrieved November 29, 2010.
Samuel de Champlain
* Native Americans
Thanksgiving Turkey Presentation
Sarah Josepha Hale
* _Mourt\'s Relation _
* Mashed potatoes
* Sweet potatoes
Green bean casserole
Sweet potato pie
* "Alice\'s Restaurant "
* "Bless This House "
Bringing In the Sheaves "
Come, Ye Thankful People, Come "
For the Beauty of the Earth "
Jingle Bells "
Let All Things Now Living "
Now Thank We All Our God "
Over the River and Through the Wood "
Simple Gifts "
Thanksgiving Song "
We Gather Together "
We Plough the Fields and Scatter "
Christmas and holiday season
* Harvest festivals
Thanksgiving in film
Thanksgiving television specials
* Winter festivals
* Lighting of the Macy\'s Great Tree
* World\'s Largest Disco
* Black Friday
* Novant Health (Charlotte)
* McDonald\'s (Chicago)
* America\'s (Detroit)
* Oktoberfest (Kitchener-Waterloo)
Christmas (Los Angeles)
* Macy\'s (New York City)
* 6abc-Dunkin\' Donuts (Philadelphia)
* Celebrate the Season (Pittsburgh)
* America\'s Hometown (Plymouth)
* National Day of Mourning
Buy Nothing Day
* NFL on
* Missouri Turkey Day Game
Turkey Day Classic
Battle 4 Atlantis
Maui Invitational Tournament
Berwick Run for the Diamonds
Feaster Five Road Race
Manchester Road Race
National Dog Show
Turkey Night Grand Prix
* Children\'s Day
Saint Nicholas Day
* St. Stephen\'s Day
Adoration of the Magi
Adoration of the Magi
Adoration of the Shepherds
Adoration of the Shepherds
Annunciation to the shepherds
Baptism of the Lord
Herod the Great
Massacre of the Innocents
* flight into
* Nativity of
* in art
* in later culture
* Star of
* Twelfth Night
* Miner\'s figure
Old Man Winter
Rudolph the Red-Nosed Reindeer
* Santa\'s reindeer
* Santa\'s workshop
Tió de Nadal
* List of
Christmas gift-bringers by country
* Boar\'s Head Feast
* Candle arches
Carols by Candlelight
Cavalcade of Magi
* Events and celebrations
Feast of the Seven Fishes
* Meals and feasts
Nine Lessons and Carols
NORAD Tracks Santa
* Twelve Days
Australia and New Zealand
* Hit singles UK
* Hit singles US
Old Santeclaus with Much Delight "
A Visit from St. Nicholas "
Yule Log _
Black Friday (partying)
Black Friday (shopping)
* Cyber Monday
Christmas Day (Trading) Act 2004
* Cyber Monday
* El Gordo
* Holiday season
* In July
* In August
* Leon Day
* NBA games
* NFL games
* Puritan New England
* American Civil War
* Running of the Santas
* Santa\'s Candy Castle
* Virginia O\'Hanlon
* Winter festivals
WWE Tribute to the Troops
* Twelve-dish supper
* bûche de Noël
Rosca de reyes
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