Cyber Monday is a marketing term for the Monday after the Thanksgiving
holiday in the United States. The term "Cyber Monday" was created by
marketing companies to persuade people to shop online. The term was
coined by Ellen Davis and Scott Silverman, and made its debut on
November 28, 2005 in a
Shop.org press release entitled "'Cyber Monday'
Quickly Becoming One of the Biggest Online
Shopping Days of the
According to the Shop.org/
Bizrate Research 2005 eHoliday Mood Study,
"77 percent of online retailers said that their sales increased
substantially on the Monday after Thanksgiving, a trend that is
driving serious online discounts and promotions on
Cyber Monday this
Cyber Monday online sales grew to a record $6.59 billion,
compared with $2.98 billion in 2015, and $2.65 billion in 2014.
However, the average order value was $128, down slightly from 2014's
Cyber Monday has become the online equivalent to Black Friday and
offers a way for smaller retail websites to compete with larger
chains. Since its inception, it has become an international
marketing term used by online retailers across the world.
1 Origin of term
2 United States
2.1 Online spending
2.2 Employers and online shopping
3 Other countries
3.3.8 United Kingdom
3.4 Middle East
3.5.2 New Zealand
4 See also
Origin of term
The term "Cyber Monday" was coined by Ellen Davis, and was first
used within the ecommerce community during the 2005 holiday season.
According to Scott Silverman, the head of Shop.org, the term was
coined based on 2004 research showing "one of the biggest online
shopping days of the year" was the Monday after Thanksgiving
(12th-biggest day historically). Retailers also noted
the biggest period was December 5 through 15 of the previous year. In
late November 2005, The New York Times reported: "The name Cyber
Monday grew out of the observation that millions of otherwise
productive working Americans, fresh off a
Thanksgiving weekend of
window shopping, were returning to high-speed Internet connections at
work Monday and buying what they liked." At the time, a lot of
people had slow Internet at home. The idea for having such a
holiday was created by Tony Valado, in 2003 while working at
1800Flowers.com, and coined "White Wednesday" to be the day before
Thanksgiving for online retailers.
In 2006, comScore reported that online spending on
Cyber Monday jumped
25% to $608 million, 21% to $733 million in 2007, and 15% to
$846 million in 2008.
In 2009, comScore reported that online spending increased 5 percent on
Cyber Monday to $887 million and that more than half of dollars spent
online at US Web sites originated from work computers (52.7 percent),
representing a gain of 2.3 percentage points from last year.
Buying from home comprised the majority of the remaining share (41.6
percent) while buying from international locations accounted for 5.8
percent. According to comScore chairman Gian Fulgoni, “comScore data
have shown that
Cyber Monday online sales have always been driven by
considerable buying activity from work locations. That pattern
hasn’t changed. After returning from the long
with a lot of holiday shopping still ahead of them, many consumers
tend to continue their holiday shopping from work. Whether to take
advantage of the extensive
Cyber Monday deals offered by retailers or
to buy gifts away from the prying eyes of family members, this day has
become an annual ritual for America’s online holiday
In 2010, comScore reported the first-ever $1 billion online shopping
day ($1028M), an increase of 16 percent over 2009. In 2011,
comScore reported that Cyber Week saw US consumers spend over $6
billion online from November 28 to December 2. In 2012, comScore
Cyber Monday saw a 17% increase in sales from 2011,
totaling $1.465 billion. In 2013,
Cyber Monday sales continued
their growth and recorded their highest grossing day ever at $2.29
In 2014, the average planned expenditure is $361 per person. 46
percent people expect to pay with credit cards and 43 percent expect
to pay with debit cards. Sales are up 8.1% as of 6 p.m. ET,
according to IBM Digital Analytics. The average order is $131.66, flat
with last year, though the number of transactions is up and people are
buying more items on average per order.
In 2016, according to Adobe Digital Insights,
Cyber Monday hit a
new record with $3.45 billion, and which was the first time that
online sales in one single day surpassed $3 billion in US history. The
numbers went up 12.1% from the previous year.
Cyber Monday Online Sales
Source: comScore, Inc.
Employers and online shopping
U.S. employers have been cracking down on employees using company
equipment and company time for non-work-related purposes, including
Cyber Monday. As of November 2011, 22% of employers had fired an
employee for using the Internet for non-work related activity; 7% of
human resource managers surveyed had fired an employee for holiday
shopping; and 54% of employers were blocking employees from accessing
certain websites. According to CareerBuilder’s annual Cyber
Monday survey, more than half of workers (53%) say they spend at least
some work time holiday shopping on the Internet, up 3% from 2015. Of
this group, 43% spend an hour or more doing so, compared to 42% from
According to Argentine press,
Cyber Monday was celebrated on November
11, 2014, and marked a tenfold growth in users taking advantage of
online sales over the previous year.
Cyber Monday came to
Canada in 2008. The
National Post featured an
article, in the November 25, 2010, edition, stating that the parity of
Canadian dollar with the US dollar caused many Canadian retailers
to have Black Friday and
Cyber Monday sales of their own. According to
the article, an estimated 80% of Canadians were expected to
participate in Black Friday and
Cyber Monday sales. Speculation
has been made that with all major US television broadcasters—which
are typically available to Canadians—emphasizing Black Friday and
Cyber Monday sales for stores that are also doing business in Canada,
Canadian retailers needed to mimic sales offerings in order to keep
Canadian dollars from being spent in the US.
By 2011, around 80% of online retailers in
Canada were participating
in Cyber Monday.
Cyber Monday took place on 28 November 2011. The
companies participating in the event are participants in the Santiago
Chamber of Commerce's Electronic Commerce Committee. In 2015 the
Cyber Monday had 85 stores participating, 390.000 transactions
and US$83 million in sales. 36% of that was mobile. In 2016 Cyber
Monday will be held on November 7. 140 companies are registered as
Cyber Monday in
Colombia took place on 26 November 2012. It
was organized by the Colombian Chamber of Electronic Commerce and
sponsored by the Ministry of IT and Telecommunications.
See also: E-commerce in India
India got its own version of the
Cyber Monday (Great Online Shopping
Festival) on 12 December 2012 when
Google India partnered with many
e-commerce companies including Flipkart, Snapdeal, HomeShop18,
Indiatimes shopping, and MakeMyTrip.
Google said that this was the
first time an industry-wide initiative of this scale was
undertaken. In November 2015,
Google announced that the event
would not be repeated.
Amazon.co.jp announced it registered as
Cyber Monday with Japan
Anniversary Association in 2012. Amazon.co.jp ran the Cyber Monday
Seven Day Sale from Dec 10 through Dec 16, 2012.
Cyber Monday has gained popularity since 2016. Due to
efforts off several major online shops launching large Cyber Monday
campaigns, the average revenue during
Cyber Monday has increased with
50% compared to the 2015 edition  .
Inspired by the U.S. phenomenon, the term
Cyber Monday was first used
in France in 2008.
Amazon.de announced that it brought
Cyber Monday to
2010. As of 2014, amazon.de continues to advertise Cyber Monday
and has extended it to an 8-day period ("
Cyber Monday week") beginning
on the Monday before Thanksgiving.
In the Netherlands, the term
Cyber Monday was first used in 2012.
Since then, Dutch online retailers have taken advantage of Cyber
Monday in promotional purposes, because it is perfectly timed before
the celebration of
Sinterklaas which is celebrated by buying gifts for
each other in Netherlands.
In Portugal, the term
Cyber Monday was first used in 2009.
Cyber Monday is the first Monday after Black Friday, which
is held by the biggest retailers one week before the US Black Friday.
Cyber Monday is growing rapidly and several of the largest
online retailers regularly launch
Cyber Monday campaigns. Cyber
Monday was first established on larger online retailers in Sweden
According to a 2009 The Guardian article, UK online retailers are now
referring to "Cyber Monday" as the busiest internet shopping day of
the year that commonly falls on the same day as the US Cyber
e-commerce development center of Iran ran the 2nd e-Shop Festival
before beginning of new year at 1394 Khorshidi. Presidential of
e-commerce development center in latest Congress of Industrial
Management of Iran (23 Feb 2015), announced this year, festival held
Cyber Monday concept. More than one thousand e-commerce
companies took part in the nationwide advertised event which turned
out to be a major success for Iran's e-commerce industry.[citation
Beginning at 7 pm
AEDT on the 20th of November in 2012,
Australian online retailers decided to hold a similar event for the
first time, dubbed "Click Frenzy". Many websites immediately crashed,
went offline, or had major server issues, including the Click Frenzy
promotion website. David Jones, a major retailer, ran a competing sale
Christmas Frenzy' on the same date.
Online retailer Belly Beyond held the first
Cyber Monday Sale in New
Zealand on 29 November 2010. The sale lasted for five days, from
Monday to Friday.
Black Friday (shopping)
Super Saturday (Panic Saturday)
^ "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping
Days of the Year". Shop.org.
Cyber Monday Statistics and Trends".
^ Swider, Matt. "
Cyber Monday 2017". TechRadar. Retrieved November 23,
^ Tschorn, Adam (18 November 2007). "Cyber Monday? Not so much". Los
Angeles Times. Retrieved 20 May 2015.
^ Sutter, John D. (29 November 2010). "Why 'Cyber Monday' is mostly
myth". CNN. Retrieved 20 May 2015.
^ Michael Barbaro (November 11, 2005). "Online sales take off on
'Cyber Monday'". The New York Times.
^ Barron, Richard M. (23 November 2017). "
Cyber Monday overtakes Black
Friday as top shopping day". News and Record. Retrieved 24 November
^ "Yahoo! Groups".
Cyber Monday E-Commerce Spending Beats Forecast; Climbs 25 Percent
Versus Last Year to $608 Million". comScore. November 2006.
Cyber Monday Spending Propels Holiday E-Commerce to Strong Week of
More than $4 Billion in Sales". comScore. December 2007.
^ "E-Commerce Spending Jumps 15 Percent on
Cyber Monday to $846
Million, the Second Heaviest Online Spending Day on Record". comScore.
^ a b "
Cyber Monday Online Sales Up 5 Percent vs. Year Ago to $887
Million to Match Heaviest Online Spending Day in History". comScore.
^ Anderson, Mae (December 1, 2010). "
Cyber Monday biggest spending day
online ever, firm says sales top $1 billion". Chicago Tribune.
Retrieved December 2, 2010.
^ "'Cyber Week' Results in Record Online Spending of $6 Billion".
WBNG. December 6, 2011. Archived from the original on December 12,
Cyber Monday Prediction Results for 2012". BestCyberWeek.com.
^ Menton, Jessica (November 19, 2014). "Black Friday 2014: Why Most
Americans Won't Shop On Black Friday Or Cyber Monday". International
Business Times. Retrieved November 19, 2014.
^ De Dios, Princess Eilaine. "
Cyber Monday sales trend higher".
Retrieved 2 December 2014.
^ "2016 Holiday Shopping: Up-To-The-Minute Data From ADI".
^ "Online sales on
Cyber Monday hit a new record - MOTHOD". 30
Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time
Ever to Rank as Heaviest U.S. Online Spending Day in History".
Shopping On The Clock:
Cyber Monday In The Workplace". aol.com.
Retrieved November 27, 2011.
^ "Staying Safe Online On Cyber Monday". www.cybermondaysniper.com/.
Archived from the original on 2014-09-13.
^ "53% of Employees Are Using Time at Work to Shop Online, Increase
From Last Year, Finds Annual CareerBuilder Survey - CareerBuilder".
www.careerbuilder.com. Retrieved 2017-11-13.
^ "Cyber Monday: creció 10 veces la cantidad de compradores".
Clarín.com (in Spanish). November 11, 2014. Retrieved November 12,
^ a b Canadian retailers fight back against Black Friday deals,
Toronto Start 2012
^ a b "Retail therapy: Canadians prep for black Friday, cyber
Thursday". Arts. National Post. November 25, 2010 .
Chile tendra su primer cyber Monday con ineditas ofertas en linea".
Noticias (in Spanish). La segunda. November 2011
^ "Cyberday 2016". Cyberday -
Chile (in Spanish). Retrieved
^ "Celebre el primer cyberlunes oficial en Colombia".
Cyberlunes.com.co (in Spanish). November 25, 2012
Google partners e-commerce sites for 'Cyber Monday' on December
12". The Economic Times. December 4, 2012. Retrieved December 31,
Google logs out of its flagship Online
Shopping Festival GOSF". The
Economic Times. November 4, 2015. Retrieved November 29, 2016.
^ "Amazon.co.jp registered
Cyber Monday with
Association" (in Japanese). JP. Retrieved December 1, 2012.
^ "Wanneer is Cyber Monday?" (in Dutch). BE. Retrieved October 22,
^ "Le 24 novembre, le Cybermonday débarque en France". ZDNet (in
French). France. Retrieved August 24, 2010.
^ "Amazon.de bringt
Cyber Monday nach Deutschland". Presseportal (in
German). DE. Retrieved November 3, 2011.
^ "Cyber Monday, de online uitverkoop van Nederland!" (in Dutch). NL.
Retrieved October 17, 2016.
^ "Lojas online fazem uma semana de descontos loucos". Jornal i (in
Portuguese). PT. Retrieved November 18, 2010.
Cyber Monday slog nya rekord". Ehandel.se.
Ehandel.se. 2013-12-04. Retrieved 2014-11-25.
Cyber Monday är redan här". Ehandel.se. Ehandel.se. 2011-11-29.
^ Teather, David (November 23, 2009). "Amazon gets set for cyber
Christmas shopping online clicks — Internet retailers are
preparing for a deluge of online orders on their busiest day of the
year in the lead-up to Christmas". London: The Guardian. Retrieved
November 23, 2009.
^ "The Accidentally-on-Purpose History of Cyber Monday". Esquire.
Retrieved November 29, 2010.
Samuel de Champlain
Thanksgiving Turkey Presentation
Sarah Josepha Hale
Green bean casserole
Sweet potato pie
"Bless This House"
"Bringing In the Sheaves"
"Come, Ye Thankful People, Come"
"For the Beauty of the Earth"
"Let All Things Now Living"
"Now Thank We All Our God"
"Over the River and Through the Wood"
"We Gather Together"
"We Plough the Fields and Scatter"
Christmas and holiday season
Thanksgiving in film
Thanksgiving television specials
Lighting of the Macy's Great Tree
World's Largest Disco
Novant Health (Charlotte)
Christmas (Los Angeles)
Macy's (New York City)
6abc-Dunkin' Donuts (Philadelphia)
Celebrate the Season (Pittsburgh)
America's Hometown (Plymouth)
National Day of Mourning
Buy Nothing Day
Missouri Turkey Day Game
Turkey Day Classic
Battle 4 Atlantis
Maui Invitational Tournament
Berwick Run for the Diamonds
Buffalo Turkey Trot
Dallas Turkey Trot
Feaster Five Road Race
Manchester Road Race
National Dog Show
Turkey Night Grand Prix
Saint Nicholas Day
St. Stephen's Day
Adoration of the Magi
Adoration of the Shepherds
Annunciation to the shepherds
Baptism of the Lord
Herod the Great
Massacre of the Innocents
flight into Egypt
Nativity of Jesus
in later culture
Star of Bethlehem
Old Man Winter
Rudolph the Red-Nosed Reindeer
Tió de Nadal
Christmas gift-bringers by country
Boar's Head Feast
Carols by Candlelight
Cavalcade of Magi
Events and celebrations
Feast of the Seven Fishes
Google Santa Tracker
Lord of Misrule
Meals and feasts
Nine Lessons and Carols
NORAD Tracks Santa
Australia and New Zealand
Hit singles UK
Hit singles US
Carols for Choirs
The Oxford Book of Carols
The New Oxford Book of Carols
"Old Santeclaus with Much Delight"
"A Visit from St. Nicholas"
Black Friday (partying)
Black Friday (shopping)
Christmas Day (Trading) Act 2004
Puritan New England
American Civil War
Post-War United States
Running of the Santas
Santa's Candy Castle
Small Business Saturday
WWE Tribute to the Troops
bûche de Noël
Rosca de reyes