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CyberThrill was one of the first
online casino Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of ...
s. It gained notoriety for being one of the largest organised international sponsorship and gambling frauds through its
ad serving Ad serving describes the technology and service that places advertisements on Web sites, mobile apps, and Connected TVs. Ad serving technology companies provide software to Web sites and advertisers to serve ads, count them, choose the ads th ...
program. Formed in 1997 and located in Nassau, Bahamas, the company was represented by the
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
firm Internet Entertainment Enterprises, Inc. (based in
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,
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) which also handled the casino's marketing and
banner ad A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking ...
vertising program. The online casino was eventually taken offline some time in late 2000-early 2001 by disgruntled webmasters who had fallen victim to the scam. The former location of cyberThrill was CyberThrill.com, which is today an Ad driven parked domain.


History


1997–2000: Ad program

As one of the foremost methods of website revenue in the late 1990s,
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
owners used to enroll in CyberThrill's ad serving program to display banners on their websites, similar to the contemporary
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...
program (by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
). CyberThrill ran the program to exclusively send gamblers to the casino website. The program itself was administered on a per-click basis. The reason behind CyberThrill's popularity were claims of above-average $0.20 per click-through. Many
webmasters A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of ...
joined the program and brought traffic to the online casino, but very few got paid. CyberThrill occasionally would send out a small, first check ($5 or $10) to 'show' legitimacy to the program. However, once the user's account reached in excess of $50 to $100, the casino would withhold payment or simply terminated the contract with the webmaster, on claims that CyberThrill's terms were breached. Though
click fraud Click, Klick and Klik may refer to: Airlines * Click Airways, a UAE airline * Clickair, a Spanish airline * MexicanaClick, a Mexican airline Art, entertainment, and media Fictional characters * Klick (fictional species), an alien race in t ...
was rampant (as has been the case with AdSense and other ad serving programs), many webmasters nonetheless earned their clicks fairly, but were still cheated by the casino.


2000–2001: Demise

The online casino was eventually destroyed some time in late 2000-early 2001 in an attack by webmasters who were scammed by the program. MungaBunga, owner of Hackology.co, created a
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of websites use JavaScript on the client side for webpage behavior, of ...
program that registered millions of fake accounts into the CyberThrill database, overloaded the company's servers and prevented new members from registering. Other cheated webmasters participated in the attack.


See also

*
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...


References

{{Scams and confidence tricks Online gambling companies of the Bahamas Defunct casinos Defunct online companies Online advertising Internet fraud