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CURTIS RAYMOND CARLSON (born May 22, 1945) was president and CEO
CEO
of SRI International
SRI International
from 1998 to 2014 and is a prominent technologist and pioneer in developing and using innovation best practices. While CEO
CEO
of SRI International, revenue tripled to $550 million per year and tens of billions of dollars of new marketplace value was created, such as through Siri, an SRI spin-off company that was bought by Steve Jobs at Apple. While Carlson was CEO
CEO
Mayfield Ventures partner, David Ladd, said, “SRI is now the best enterprise at turning its technology into economic value.”

Carlson has advised CEOs, ministers, and prime ministers on innovation and economic policy, including in the U.S., Denmark, Japan, Lithuania, Finland, Brazil, Taiwan, and Singapore. He served on President Obama’s National Advisory Council on Innovation and Entrepreneurship (NACIE). He is a member of the Scientific Advisory Board of the Singapore National Research Foundation (NRF).

Carlson is the Founder and CEO
CEO
of Practice of Innovation, LLC, a company working with start-ups, established companies, and government agencies on improving innovative performance. The innovation methodology he created at SRI is now used by companies and governments around the world, including the U.S., Singapore, Taiwan, Sweden, Finland, Chile, and Japan. His methodology is based on the use of NABC value propositions. NABC stands for the important customer and market Need, the unique and defensible Approach for the product and business model, and the Benefits per costs (value) of the product when compared to the Competition or alternatives. The utility of this definition is that it is the minimial complete formulation for a value proposition. NABC value propositions can be understood and used across the entire enterprise, regardless of size or type.

A physics graduate of Worcester Polytechnic Institute
Worcester Polytechnic Institute
and Ph.D. student in geophysical fluid dynamics from Rutgers University
Rutgers University
, he joined Sarnoff Corporation after graduation and performed research on computer vision, human perception, and digital video. While at Sarnoff, Carlson led teams that developed the HDTV standard and designed a system to assess broadcast image quality, both of which were awarded a Technology & Engineering Emmy Award . In 1998, Carlson was named CEO
CEO
of SRI International.

Carlson was named a Fellow of the National Academy of Inventors
National Academy of Inventors
in 2012. For his contributions to science, technology, and business, Carlson received Worcester Polytechnic Institute's Robert H. Goddard Alumni Award in 2002. For his role in advancing the functional performance and image quality of information displays, he received the Society for Information Display 's Otto H. Schade Award in 2006. He was honored with the Medal of Excellence Award by Rutgers University’s School of Engineering (2007) and the Dr. Robert H. Goddard Award from Worcester Polytechnic Institute
Worcester Polytechnic Institute
(WPI) for his professional achievements (2002). He also received the Suffolk University’s first Global Leadership in Innovation and Collaboration Award. He is a Kobe Ambassador for SRI’s contributions to Kobe, Japan.

CONTENTS

* 1 Education

* 2 Career

* 2.1 Sarnoff Corporation * 2.2 SRI International
SRI International

* 3 Memberships and awards * 4 Selected publications * 5 References * 6 External links

EDUCATION

Carlson earned his B.S. in physics from Worcester Polytechnic Institute in 1967 and a Ph.D.
Ph.D.
in geophysical fluid dynamics from Rutgers University
Rutgers University
in 1973.

CAREER

SARNOFF CORPORATION

Starting in 1973, Carlson participated in research and development in the field of imaging systems, working with the RCA Sarnoff Laboratory . In 1981, Carlson was named the Director of the Image Quality and Perception Research Group and Vice President of the laboratory in 1990. In 1995, Carlson became Executive Vice President of Sarnoff's Interactive Systems Division. He also led the 1997 team that developed the HDTV program that became the US standard, and the 2000 team that designed a system to assess broadcast image quality. Both of these teams were awarded a Technology at Stevens Institute of Technology on May 22, 2008; and at University of Richmond
University of Richmond
on May 8, 2011.

For his role in advancing the functional performance and image quality of information displays, Carlson received the Otto H. Schade Award from the Society for Information Display in June 2006. In December 2012, Carlson was named a Charter Fellow of the National Academy of Inventors .

Carlson has received honorary degrees from Worcester Polytechnic Institute, Stevens Institute of Technology
Stevens Institute of Technology
and Kettering University
Kettering University
. Carlson is a member of the Institute of Electrical and Electronics Engineers , Sigma Xi
Sigma Xi
, Tau Beta Pi
Tau Beta Pi
, and the Society of Motion Picture and Television Engineers .

He is a member of the US National Science Foundation's Directorate for Engineering Advisory Committee

SELECTED PUBLICATIONS

* Carlson, Curtis (1978). Visibility of displayed information. * Carlson, Curtis; Wilmot, William (2006). Innovation: The Five Disciplines for Creating What Customers Want. ISBN 0-307-33669-7 . , named in Bloomberg Businessweek
Bloomberg Businessweek
's Best Business Books of 2006.

REFERENCES

* ^ * ^ A B C D E F "Curtis Carlson, Innovator and Business Leader, is 2006 Commencement Speaker at Worcester Polytechnic Institute
Worcester Polytechnic Institute
(WPI)". Worcester Polytechnic Institute
Worcester Polytechnic Institute
. 2006-04-20. Retrieved 2011-11-22. * ^ A B C D E "Curtis R. Carlson: President and Chief Executive Officer". SRI International
SRI International
. Retrieved 2013-07-01. * ^ " SRI International
SRI International
completes integration of Sarnoff Corporation". SRI International
SRI International
. 2011-01-03. Retrieved 2013-07-01. * ^ " SRI International
SRI International
Sarnoff". SRI International
SRI International
. Archived from the original on 2012-02-06. Retrieved 2012-04-22. * ^ Friedman, Thomas L (2011-06-05). "Advice for China". New York Times . p. WK8. Retrieved 2011-11-18. * ^ ""Carlson\'s Law" – an interview with SRI International President & CEO
CEO
Dr. Curtis Carlson". San Francisco Chronicle
San Francisco Chronicle
. 2011-08-29. Retrieved 2011-11-22. * ^ A B " Curtis Carlson
Curtis Carlson
Honored with WPI\'s Robert H. Goddard Award". Worcester Polytechnic Institute
Worcester Polytechnic Institute
. 2002-08-21. Retrieved 2011-11-22. * ^ " SRI International
SRI International
President and CEO
CEO
Curtis R. Carlson Named to National Advisory Council on Innovation and Entrepreneurship". SRI International . 2010-08-05. Retrieved 2013-07-01. * ^ "First Meeting Minutes" (PDF). Economic Development Administration . 2010-09-02. Retrieved 2011-11-22. * ^ " Curtis Carlson
Curtis Carlson
Honored with WPI\'s Robert H. Goddard
Robert H. Goddard
Award". Worcester Polytechnic Institute
Worcester Polytechnic Institute
. 2002-08-21. Retrieved 2014-09-21. * ^ "Silicon Valley Project Students Awake to Sleep Lab Needs". WPI West. Dec 2002. Retrieved 2011-11-22. * ^ " Curtis Carlson
Curtis Carlson
chosen to give graduation speech". The Collegian . 2011-04-07. Archived from the original on 2012-06-17. Retrieved 2011-11-22. * ^ " SRI International
SRI International
CEO, Curtis Carlson, Receives 2006 Otto Schade Prize from the Society for Information Display". SRI International . 2006-06-09. Retrieved 2013-07-10. * ^ "Otto Schade Prize". Society for Information Display . Retrieved 2013-07-10. * ^ " National Academy of Inventors
National Academy of Inventors
and SRI International
SRI International
Announce NAI Charter Fellows". SRI International
SRI International
. 2012-12-18. Retrieved 2012-12-18. * ^ "NAI Charter Fellows". National Academy of Inventors
National Academy of Inventors
. Retrieved 2012-12-18. * ^ " Kettering University
Kettering University
Honorary Degree Recipients". Kettering University . Retrieved 2011-11-22. * ^ "Directorate for Engineering Advisory Committee". www.nsf.gov. Retrieved 2016-12-14. * ^ "Best Business Books of 2006". Bloomberg Businessweek
Bloomberg Businessweek
. 2006-12-18. Retrieved 2011-11-22.

EXTERNAL

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