Cumberland Farms, colloquially known as Cumby's, is a regional chain of

convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ti ...

s based in

Westborough Westborough is a town in Worcester County, Massachusetts, United States. The population was 21,567 at the 2020 Census, in over 7,000 households. Incorporated in 1717, the town is governed under the New England open town meeting system, headed ...

Massachusetts Massachusetts (Massachusett: ''Muhsachuweesut Massachusett_writing_systems.html" ;"title="nowiki/> məhswatʃəwiːsət.html" ;"title="Massachusett writing systems">məhswatʃəwiːsət">Massachusett writing systems">məhswatʃəwiːsət'' En ...

, operating primarily in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...

and

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and ...

. Cumberland Farms operates 566 retail stores, gas stations, and a support system including petroleum and grocery distribution operations in 8 states:

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the ...

Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and nor ...

New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...

Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...

, and

Vermont Vermont () is a U.S. state, state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York (state), New York to the west, and the Provin ...

History

In 1938, Vasilios and Aphrodite Haseotes purchased a single-cow farm in

Cumberland, Rhode Island Cumberland is the northeasternmost town in Providence County, Rhode Island, United States, first settled in 1635 and incorporated in 1746. The population was 36,405 at the 2020 census, making it the seventh-largest municipality and the largest ...

, which eventually grew into the largest dairy farm in Southern New England. Cumberland Farms opened a dairy store in

Bellingham, Massachusetts Bellingham () is a town in Norfolk County, Massachusetts, United States. The population was 16,945 at the 2020 census. The town sits on the southwestern fringe of Metropolitan Boston, along the rapidly growing "outer belt" that is Route 495. It ...

, in 1958 and the first convenience store in the northeastern United States in 1962. CumberlandFarmsPoughquag

In the late 1960s Cumberland Farms had a successful ad campaign that helped expand their franchise, in part due to catchy jingles written by Brad Delp, who later co-founded the rock band

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

with Tom Scholz. Cumberland Farms became a two-thirds limited partner in the

Gulf Oil Gulf Oil was a major global oil company in operation from 1901 to 1985. The eighth-largest American manufacturing company in 1941 and the ninth-largest in 1979, Gulf Oil was one of the so-called Seven Sisters oil companies. Prior to its merger ...

company in 1993, having obtained the right to sell

gasoline Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic c ...

under the Gulf name throughout the United States in 1986. In 2016, Cumberland Farms sold its entire holding in Gulf Oil. In September 2010, Cumberland Farms sold 61 locations, then in June 2011 closed an additional 29 stores. According to management, these sales and closures were to redeploy capital to their remaining stores and new builds. In July 2018, Cumberland Farms closed several Florida locations to focus their attention on the state's East Coast. In the past, Cumberland Farms television ads have featured actor

David Hasselhoff David Michael Hasselhoff (born July 17, 1952), nicknamed "The Hoff", is an American actor, singer, and television personality. He has set a Guinness World Record as the most watched man on TV. Hasselhoff first gained recognition on '' The Yo ...

. In spring 2019, Cumberland Farms TV ads began using retired

pro wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...

star, "The Nature Boy",

Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...

. In April 2019, Cumberland Farms was reported to have retained

Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...

to explore a possible sale of the entire chain. On July 31, 2019, U.K.-based EG Group announced having entered a binding agreement to purchase Cumberland Farms from the founding Haseotes family.

Corporate image

Its original colors were navy blue and orange, but in 2009, they rebranded with a new logo and colors (navy blue and green). The new logo change marked the beginning of the transformation of Cumberland Farms stores from older, legacy stores to new AIM stores that now include numerous new fresh food items such as pizza, chicken sandwiches, subs, and a roller grill. Cumberland Farms offers a large assortment of food service items, candy, snacks, and chilled drinks, which it calls "The Chill Zone", along with Cumberland Farms branded chips, pastries, candy, and coffee, etc.

References

External links

* {{Convenience stores Companies based in Framingham, Massachusetts Convenience stores of the United States Economy of the Eastern United States Gas stations in the United States Privately held companies based in Massachusetts 1938 establishments in Massachusetts American companies established in 1938 Retail companies established in 1938