Cultural impact of Madonna
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American singer-songwriter Madonna (b. 1958) has had a social-cultural impact on the world through her recordings, attitude, clothing and lifestyle since her early career in the 1980s. Madonna has built a legacy that goes beyond music and has been studied by
sociologists This is a list of sociologists. It is intended to cover those who have made substantive contributions to social theory and research, including any sociological subfield. Scientists in other fields and philosophers are not included, unless at least ...
, historians and other
social scientists Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of soc ...
. This contributed to the rise of the
Madonna studies Madonna studies (also called Madonna scholarship, Madonna-ology or Madonna Phenomenon) is the study of the work and life of American singer-songwriter Madonna using an interdisciplinary approach incorporating cultural studies and media studies. I ...
, an academic and critical response dedicated to her work and persona for which Madonna's semiotic and image was diversified in a wide-ranging of theoretical stripe from
feminism Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
to queer studies among others. Called a "major '
historical figure A historical figure is a significant person in history. The significance of such figures in human progress has been debated. Some think they play a crucial role, while others say they have little impact on the broad currents of thought and social ...
'" by academic
Camille Paglia Camille Anna Paglia (; born April 2, 1947) is an American feminist academic and social critic. Paglia has been a professor at the University of the Arts in Philadelphia, Pennsylvania, since 1984. She is critical of many aspects of modern cultu ...
, Madonna attained the status of a "
cultural icon A cultural icon is a person or an artifact that is identified by members of a culture as representative of that culture. The process of identification is subjective, and "icons" are judged by the extent to which they can be seen as an authentic ...
" as was noted by cultural theorists or sociologists like Stuart Sim and Suzanna Danuta Walters. Frenchman scholar
Georges-Claude Guilbert Georges-Claude Guilbert (born May 18, 1959) is a French literary critic and academic who teaches American literature, gender studies, and popular culture. He is Professor in American Studies at the University of Havre, France. He was one of the e ...
attributed her a greater cultural significance and proposed the singer as a postmodern myth. Madonna, which also gained a
cult status A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
amongst different audiences according to professor
Sheila Jeffreys Sheila Jeffreys (born 13 May 1948) is a former professor of political science at the University of Melbourne, born in England. A lesbian feminist scholar, she analyses the history and politics of human sexuality. Jeffreys' argument that the "s ...
, has been called a ''
Gesamtkunstwerk A ''Gesamtkunstwerk'' (, literally 'total artwork', translated as 'total work of art', 'ideal work of art', 'universal artwork', 'synthesis of the arts', 'comprehensive artwork', or 'all-embracing art form') is a work of art that makes use of al ...
'' herself. Her critical reception, alongside her media coverage made Madonna one of the most "well-documented figures of the modern age". Both Madonna's references and impact are found —but not limited to— in the arts, literature, cinema, music and even science. From a musical perspective and despite Madonna's music played a second place in scholarship analysis, she has been discussed with euphemism by multiple international authors as the "greatest" woman in music or arguably the most "influential" female artist in history. A large group of critics have retrospectively credited her presence, success and contributions with paving the way for female artists (as well she transcended gender) and changing the music scene for
women in music Women in music include women as composers, songwriters, instrumental performers, singers, conductors, music scholars, music educators, music critics/music journalists, and in other musical professions. Also, it describes music movements (e. ...
—most notorious for dance and pop stages—with '' Billboard'' staff saying that "the history of pop music can essentially be divided into two eras: pre-Madonna and post-Madonna". In terms of
record sales Record sales or music sales are activities related to selling music recordings (albums, singles, or music videos) through physical record shops or digital music store. Record sales reached the peak in 1999, when 600 million people spent an averag ...
, Madonna is regarded as the best-selling woman in music history recognized by ''
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'' since the late 20th-century. She is often called an influence by other artists. She is also a polarizing figure. During her career, Madonna has attracted contradictory social-cultural attention from family organizations, feminists anti-porn, radical terrorists and religious groups worldwide with boycott, censorship and protests. In the early-2010s, the
Islamic state An Islamic state is a state that has a form of government based on Islamic law (sharia). As a term, it has been used to describe various historical polities and theories of governance in the Islamic world. As a translation of the Arabic term ...
banned her name. Her critics and detractors attribute Madonna being a variety of things, such as being an important element in the normalization of prostitutions in the
malestream Malestream is a concept developed by feminist theorists to describe the situation when male social scientists, particularly sociologists, carry out research which focuses on a masculine perspective and then assumes that the findings can be applied t ...
culture. Author
Shmuley Boteach Jacob Shmuel Boteach ( ; born November 19, 1966) is an American Orthodox Jewish rabbi, author, and television host. Boteach is the author of 31 books, including the best seller ''Kosher Sex: A Recipe for Passion and Intimacy'', and '' Kosher Jes ...
blamed her to "destroy the female recording industry by erasing the line that separates music from pornography". In addition and mainly in the late 20th-century, she was negatively nicknamed a "modern
Medusa In Greek mythology, Medusa (; Ancient Greek: Μέδουσα "guardian, protectress"), also called Gorgo, was one of the three monstrous Gorgons, generally described as winged human females with living venomous snakes in place of hair. Those ...
" and some authors advised that she restored the image of the
Whore of Babylon Babylon the Great, commonly known as the Whore of Babylon, refers to both a symbolic female figure and place of evil mentioned in the Book of Revelation in the Bible. Her full title is stated in Revelation 17 (verse 5) as "Mystery, Babylon the Gr ...
, for which she was described by some as "the most sexually perverse female of the twentieth century". Despite being a subject of contradictions, numerous academic studies have considered the way Madonna polarizes views and deemed her as a site of ambiguity and
openness Openness is an overarching concept or philosophy that is characterized by an emphasis on transparency and collaboration. That is, openness refers to "accessibility of knowledge, technology and other resources; the transparency of action; the per ...
.


Cultural significance


Defining Madonna's career and reputation (beyond boundaries of music and popular culture)

The task of defining Madonna's social and cultural impact start by many authors tracing the boundaries she has crossed in both music and popular culture and became in a key aspect of who Madonna is to others. Overall, her career as a whole has been defined with attaining an "unusual" status which has also been integral to the formation in understanding her. ''
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'' contributor, Eve Watling feels that "Madonna seems to have done so much in her life that it's hard to grasp that she's a real person". English music journalist,
Paul Morley Paul Robert Morley is an English music journalist. He wrote for the ''New Musical Express'' from 1977 to 1983 and has since written for a wide range of publications as well as writing his own books. He was a co-founder of the record label ZTT Re ...
states what made her so ahead of her time, is that you can use her, colourise her, mix her, remix her, as part of your own narrative of meaning. As a woman performer, more than one author attributed her a "near-singularity position" and it was explained by scholars Katie Milestone and Anneke Meyer from
Manchester Metropolitan University Manchester Metropolitan University is located in the centre of Manchester, England. The university has over 40,000 students and over 4,000 members of staff. It is home to four faculties (Arts and Humanities, Business and Law, Health and Educat ...
in ''Gender and Popular Culture'' (2013) when they wrote "she has been heralded as a 'unique female' figure because of the control that she exerts over her identity". For American professor
Arthur Asa Berger Arthur Asa Berger (born 1933) is Professor Emeritus in Broadcast and Electronic Communication Arts at San Francisco State University. Early life and education He received a "Catholic" education in his public high school despite the fact that he i ...
, "it is Madonna's power to create herself as a unique and distinctive icon that is so interesting". More comments defining her career, came from Caryn Ganz's ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' as she mentioned that Madonna has a "singular career" (in music, fashion, movies and beyond) that's crossed boundaries and obliterated the status quo. Louis Virtel from '' Billboard'' argues that "the task of defining Madonna's impact is brutal" and viewed her career that amounts to "living mythology". The same author, writing for ''
Paper Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, rags, grasses or other vegetable sources in water, draining the water through fine mesh leaving the fibre evenly distrib ...
'' emphasized that "she graduated from pop hero to mythological wonder". Singaporean magazine '' GameAxis Unwired'' explained that she pioneered a multifaceted career that "encompasses virtually every aspect of contemporary culture". To American writer Christopher Zara, Madonna symbolizes "one of those rare artists who forced the world to conform to her". Another significance of her value and that a group of authors like writer Michael Levine and professor Thomas Ferraro have noted, is because Madonna has made a career of (''virtual'' and ''literally'') never doing the same thing twice. At this point, British journalist
Bidisha Bidisha Mamata is a British broadcaster and journalist specialising in international affairs, social justice issues, arts and culture. Bidisha began writing professionally for style magazines such as ''i-D'', '' Dazed and Confused'', and the '' ...
said that the singer has "no interest in nostalgia".
Matt Cain Matthew Thomas Cain (born October 1, 1984), nicknamed "The Horse", "Big Daddy", "Big Sugar" and "Cainer", is an American former professional baseball pitcher who played his entire Major League Baseball (MLB) career for the San Francisco Giants ...
also shared similar thoughts praising her because she "never wanted to be seen as a nostalgia artist". South African author Helen Nicholson commented in 2010: "None of her albums sound or look the same". Into the scope of Madonna as a musician, Gene N. Landrum, author of ''Profiles of Female Genius: Thirteen Creative Women who Changed the World'' (1994) wrote that "Madonna has been able to impact her industry as much as any woman in history". At her profile in ''The 100 Most Influential Musicians of All Time'' (2009) by
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, staff proclaimed she "achieve levels of power and control unprecedented for a woman in the entertainment industry". Authors of ''100 Entertainers Who Changed America'' (2013) explained that "her music alone cannot tell the full story of Madonna's colossal success and influence". In 1990, the arts-based
BBC1 BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, ...
series ''Omnibus'' broadcast a profile on Madonna. Cultural critic
Michael Ignatieff Michael Grant Ignatieff (; born May 12, 1947) is a Canadian author, academic and former politician who served as the leader of the Liberal Party of Canada and Leader of the Official Opposition from 2008 until 2011. Known for his work as a histo ...
of BBC2's '' The Late Show'' criticized the broadcast, arguing that Madonna was not a serious artist and the program was "an amazing abdication of editorial integrity." However, numerous authors have commented that Madonna "has transcended the role of being a musical artist", including American essayist
Chuck Klosterman Charles John Klosterman (; born 1972) is an American author and essayist whose work focuses on American popular culture. He has been a columnist for ''Esquire'' and ESPN.com and wrote "The Ethicist" column for ''The New York Times Magazine''. K ...
. For Klosterman, "Madonna's status is no longer connected to music or
sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in ...
". Janice Min of ''Billboard'' declared that "Madonna is one of a miniscule number of super-artists whose influence and career transcended music". In particular, American editor
Annalee Newitz Annalee Newitz (born May 7, 1969) is an American journalist, editor, and author of both fiction and nonfiction, who has written for the periodicals '' Popular Science'' and ''Wired''. From 1999 to 2008 Newitz wrote a syndicated weekly column cal ...
's thoughts were: "Madonna is not a musician. Certainly, she achieved fame within the music industry, but perhaps it might be more accurate to say that she ''began'' to be famous within the music industry". As her music played a second place for many, mainly intellectuals who were more interested in discussing what Madonna means, American music critic Steven Hyden summarized: Authors also discussed her position in popular culture and how she transcended it. For instance, back in the 1990s, Robert Christgau sees Madonna as a pop cultural symbol but discusses the idea that she transcends popular culture. That idea was backed in the following decades (and perhaps before) by authors like Frenchman
Georges-Claude Guilbert Georges-Claude Guilbert (born May 18, 1959) is a French literary critic and academic who teaches American literature, gender studies, and popular culture. He is Professor in American Studies at the University of Havre, France. He was one of the e ...
who says that long-time accepted as a pop icon, proposes the singer as a postmodern myth. Also, Russell Iliffe from
PRS for Music PRS for Music Limited (formerly The MCPS-PRS Alliance Limited) is a British music copyright collective, made up of two collection societies: the Mechanical-Copyright Protection Society (MCPS) and the Performing Right Society (PRS). It undertakes ...
wrote that "during her career, Madonna has transcended the term 'pop star' to become a global cultural icon". In 2015, an author from ''
El Cultural ''El Cultural'' is a Spanish weekly magazine dedicated to arts and culture. It is based in Madrid. It was a weekly supplement of '' La Razón''. It later was one of the weekly supplements of '' El Mundo'', as a part of Unidad Editorial S.A. In ...
'' wrote that she "surpasses the laws of physics, time, popular culture, and even metaphysics" as she become in a
historical figure A historical figure is a significant person in history. The significance of such figures in human progress has been debated. Some think they play a crucial role, while others say they have little impact on the broad currents of thought and social ...
. Others authors like academic
Camille Paglia Camille Anna Paglia (; born April 2, 1947) is an American feminist academic and social critic. Paglia has been a professor at the University of the Arts in Philadelphia, Pennsylvania, since 1984. She is critical of many aspects of modern cultu ...
concurred that she is a "historical figure".


General picture

The cultural meaning of Madonna, and her impact vary from author to author, but there is a universal agreement on that from an international view both 20th and 21st centuries. A common observation, Romanian professor Doru Pop at
Babeș-Bolyai University The Babeș-Bolyai University ( ro, Universitatea Babeș-Bolyai , hu, Babeș-Bolyai Tudományegyetem, commonly known as UBB) is a public research university located in Cluj-Napoca, Romania. UBB has a long academic tradition, started by Universitas ...
confirmed in his book ''The Age of Promiscuity'' (2018) that "the cultural impact of Madonna was extensively analyzed by many authors". That influence was described by Eve Watling of ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...
'' whom expressed that "her enormous cultural impact seems Herculean" and concludes she defined the ''
zeitgeist In 18th- and 19th-century German philosophy, a ''Zeitgeist'' () ("spirit of the age") is an invisible agent, force or Daemon dominating the characteristics of a given epoch in world history. Now, the term is usually associated with Georg W. ...
''. Jock McGregor of Christian organization
L'Abri L'Abri is an evangelical Christian organisation which was founded on June 5, 1955 by Francis Schaeffer and his wife Edith in Huémoz-sur-Ollon, Switzerland. They opened their alpine home as a ministry to curious travelers and as a forum to discu ...
concluded that "by looking at her life and what she symbolizes we can learn much about the values and weaknesses of our culture. We may even learn something about ourselves". A similar suggestion was made in the late-2010s, by musicologist Eduardo Viñuela of
University of Oviedo The University of Oviedo ( es, Universidad de Oviedo, Asturian: ''Universidá d'Uviéu'') is a public university in Asturias (Spain). It is the only university in the region. It has three campus and research centres, located in Oviedo, Gijón ...
in conversation with
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(RFI) summarizing that "analyzing Madonna" is to delve into the evolution of many of the most relevant aspects of society in recent decades. In 2018, British sociologist
Ellis Cashmore Ellis Cashmore (10 February 1949 in Staffordshire, Great Britain) is a British sociologist and cultural critic. He is currently a visiting professor of sociology at Aston University. Before teaching at Aston, he used to teach culture, media and ...
said that "we can feel the effect of the changes she triggered in our everyday life". In 2009, art organization MiratecArts commented that "her influence is so powerful that it extends deep into the subconscious world of imagination, fantasy and dreams". In this way, contemporary observers have compared Madonna to
Lilith Lilith ( ; he, לִילִית, Līlīṯ) is a female figure in Mesopotamian and Judaic mythology, alternatively the first wife of Adam and supposedly the primordial she-demon. Lilith is cited as having been "banished" from the Garden of Ed ...
and reinforcing this view, authors of ''Mythic Astrology Applied: Personal Healing Through the Planets'' (2004) wrote: "Many men and women have reported Madonna appearing in their dreams. As she has become a living archetype in our culture, it is no wonder that this is so". Kay Turner, an author turned- folklorist covered this area in her book ''I Dream of Madonna: Women's Dreams of the Goddess of Pop'' (1993) which is about the dreaming of 50 women on Madonna. American journalist Ricardo Baca described that "to some, Madonna is a divine creation —an otherworldly gift to the masses in the form of an incessantly morphing entity". During part of her career, there was a general agreement that Madonna reflected society of her time. As professor John Izod of
University of Stirling The University of Stirling (, gd, Oilthigh Shruighlea (abbreviated as Stir or Shruiglea, in post-nominals) is a public university in Stirling, Scotland, founded by royal charter in 1967. It is located in the Central Belt of Scotland, built ...
once said that she can be seen as a "hero of our times". On top of this, American professor
Marjorie Garber Marjorie Garber (born June 11, 1944) is an American professor at Harvard University and the author of a wide variety of books, most notably ones about William Shakespeare and aspects of popular culture including sexuality. Biography She wrote '' ...
stated that "perhaps more than any other has read the temper of the times". In similar vein, French editor Martine Trittoleno commented in 1993, that she is "more than a witness of the epoch, she is an active reflection of it". Argentine essayist and writer, Rodrigo Fresán described her in 2000, as "the mirror of our days". In 1998, Madonna was suggested by
Ann Powers Ann K. Powers (born February 4, 1964) is an American writer and pop music critic. She is a music critic for NPR and a contributor at the ''Los Angeles Times'', where she was previously chief pop critic. She has also served as pop critic at ''The ...
of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' as a "secular goddess, designated by her audience and pundits alike as the human face of social change". Around this decade, Like Powers, some academics described her as "a barometer of culture that directs the attention to cultural shifts, struggles and changes". British author George Pendle writing for '' Bidoun'' explained that she defined a way of living in the 1980s and 1990s and this led to consistently described her as a "
cultural icon A cultural icon is a person or an artifact that is identified by members of a culture as representative of that culture. The process of identification is subjective, and "icons" are judged by the extent to which they can be seen as an authentic ...
". Many years after, her status as a cultural icon is acknowledged in all press accounts according to authors of ''Ageing, Popular Culture and Contemporary Feminism'' (2014). An author mentioned that "from day one, she was a full package of a way of living". As Venezuelan writer, Boris Izaguirre commented that "there is a 'Madonna generation' of people who have grown up with her". Prior years, in 2002, British academic researcher Brian McNair proposed that "Madonna more than made up for in iconic status and cultural influence". In his study on Madonna in the late-1980s, media scholar John Fiske concluded that "she is neither a text or a person, but a set of meaning in process". Biographer Andy Koopmans observed the singer became in "a cultural obsession". To professor Lisa N. Peñaloza, she is a "veritable cultural production industry". As cultural critic
Greil Marcus Greil Marcus (born June 19, 1945) is an American author, music journalist and cultural critic. He is notable for producing scholarly and literary essays that place rock music in a broader framework of culture and politics. Biography Marcus wa ...
has it, "she is undeniably part of our culture". Within the compendium ''The Madonna companion: two decades of commentary'', American poet
Jane Miller Jane Miller (born 1949) is an American poet. Life Jane Miller was born in New York and lives in Tucson, Arizona. She served as a professor for many years in the Creative Writing Program at The University of Arizona—including a stint as its Dire ...
proposes that "Madonna functions as an
archetype The concept of an archetype (; ) appears in areas relating to behavior, historical psychology, and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main model that ...
directly inside contemporary culture" and she compared its with the
Black Virgin The term ''Black Madonna'' or ''Black Virgin'' tends to refer to statues or paintings in Western Christendom of the Blessed Virgin Mary and the Infant Jesus, where both figures are depicted with dark skin. The Black Madonna can be found both ...
. In the description of American author Strawberry Saroyan, Madonna is a "storyteller" and a "cultural pioneer". She stated: "Madonna's ability to take her message beyond music and impact women's lives has been her legacy". Professors and authors of ''Encyclopedia of Women in Today's World, Volume 1'' (2011), described: William Langley from ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...
'' feels that "Madonna has changed the world's social history, has done more things as more different people than anyone else is ever likely to". Marissa G. Muller from '' W'' remarked that "Madonna has left her mark on every facet of culture".


In United States

Madonna has been called an "American icon". Both her early impact and legacy in the culture of United States have been noted either by Americans or international authors. Compared to others USA-symbols like
Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
,
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
,
Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...
or
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
, academics in ''American Icons'' (2006) held that Madonna image "is immediately recognizable around the world and instantly communicates many of the values of U.S. culture". On a broader scale, a gender consultant and musicologist in a course dedicated to the singer at the
University of Oviedo The University of Oviedo ( es, Universidad de Oviedo, Asturian: ''Universidá d'Uviéu'') is a public university in Asturias (Spain). It is the only university in the region. It has three campus and research centres, located in Oviedo, Gijón ...
in 2015, proposes that her history and evolution is "comparable" and can be "useful to analyze the historical development of the United States". In Fresán's view she is one of the "classic symbols of
Made in USA A Made in USA mark is a country of origin label affixed to homegrown, American-made products that indicates the product is "all or virtually all" domestically produced, manufactured and assembled in the United States of America. The label is regu ...
". Another external perception came from French academic Guilbert whose expressed in ''Madonna as a Postmodern Myth'' (2002) that "today, America knows more about Madonna than about any passage of the Bible". Academics Johan Galtung and
Daisaku Ikeda is a Japanese Buddhist philosopher, educator, author, and nuclear disarmament advocate. He served as the third president and then honorary president of the Soka Gakkai, the largest of Japan's new religious movements. Ikeda is the founding pre ...
giving a perspective of the
United States history The history of the lands that became the United States began with the arrival of the first people in the Americas around 15,000 BC. Numerous indigenous cultures formed, and many saw transformations in the 16th century away from more densely ...
commented: "US business and the hyper-successful US plebeian culture, outranking
Christianity Christianity is an Abrahamic monotheistic religion based on the life and teachings of Jesus of Nazareth. It is the world's largest and most widespread religion with roughly 2.38 billion followers representing one-third of the global pop ...
with its Penta-M: Mickey Mouse, Madonna, Michael (Jackson),
McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...
". Her main's impact in the national culture was made through the 20th century. Associate professor Beretta E. Smith-Shomade of
Emory University Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...
felt that only Madonna rivaled the space Oprah Winfrey occupied in the late twentieth century and in the psyche of national culture. In this period, she was constantly remarked by her sexual-feminist political movement. In the perspective of this
American society The society of the United States is based on Western culture, and has been developing since long before the United States became a country with its own unique social and cultural characteristics such as dialect, music, arts, social habits, ...
from that era,
Ann Powers Ann K. Powers (born February 4, 1964) is an American writer and pop music critic. She is a music critic for NPR and a contributor at the ''Los Angeles Times'', where she was previously chief pop critic. She has also served as pop critic at ''The ...
said that "intellectuals described her as embodying sex, capitalism and celebrity itself". The major role she served within these areas in her country, was summarized by literary academic, E. San Juan Jr. whom goes on to suggest that it may not be inappropriate to speculate, that U.S. "civilization" finds in the legendary "expenditures" of superstar Madonna Ciccone the erotic representation of
Social Darwinism Social Darwinism refers to various theories and societal practices that purport to apply biological concepts of natural selection and survival of the fittest to sociology, economics and politics, and which were largely defined by scholars in We ...
as the dominant national ethos. Retrospectively,
Sara Marcus Sara Marcus is a writer and musician best known for her 2010 book ''Girls to the Front: The True Story of the Riot Grrrl Revolution.'' She began her writing career as a participant in the riot grrrl movement, writing zines as a teenager in Washin ...
described with the height of her career, "the singer brought the changes to American culture". Marcus felt "her revelatory spreading of sexual liberation to Middle America, changed this country for the better. And that's not old news; we're still living it" and also ends saying that Madonna "remade American culture". Caroline von Lowtzow from German newspaper '' Süddeutsche Zeitung'' commented that she turned in the female incarnation of the American Dream of the "
self-made man "Self-made man" is a classic phrase coined on February 2, 1842 by Henry Clay in the United States Senate, to describe individuals whose success lay within the individuals themselves, not with outside conditions. Benjamin Franklin, one of the Foun ...
". In this vein, U.S. cultural historian and author Jim Cullen wrote in 2001, that "few figures in American life have managed to exert as much control over their destinies as she has, and the fact that she has done so as a woman is all the more remarkable". Cullen also expressed "that Madonna has done this is indisputable". At some point of her career, indeed, Madonna was climax of the itinerary of U.S nationalism to a transnational according to E. San Juan Jr. To professor Thomas Ferraro, "no one was more important to the culture as whole than Madonna" as he further expanded it: "Miracle worker and wonder woman, she was ''the faith'' healer of Ronald Reagan's divide and—conquer American, for its youth especially". Professor Robert Miklitsch, said that she was "the perfect symbol for Reagan-era America". Scholar
Frances Negrón-Muntaner Frances Negrón-Muntaner (born 1966) is a Puerto Rican filmmaker, writer, and scholar. Her work is focused on a comparative exploration of coloniality, primarily in Puerto Rico and the United States, with special attention given to the interse ...
examined that on a "global scale" Madonna embodied the freedom, in/morality, and material "excess" of (white) America. Historian professor Glen Jeansonne gives his point saying that she "freed Americans from their inhibitions and made them feel good about having fun". For Scottish author
Andrew O'Hagan Andrew O'Hagan (born 1968) is a Scottish novelist and non-fiction author. Three of his novels have been nominated for the Booker Prize and he has won several awards, including the Los Angeles Times Book Award. His most recent novel is ''Mayf ...
"Madonna is like a heroic opponent of cultural and political authoritarianism of the American "
establishment Establishment may refer to: * The Establishment, a dominant group or elite that controls a polity or an organization * The Establishment (club), a 1960s club in London, England * The Establishment (Pakistan), political terminology for the military ...
".


Modern culture (popular culture)

For some observers, she is more a
pop icon A pop icon is a celebrity, character, or object whose exposure in popular culture is regarded as constituting a defining characteristic of a given society or era. The usage of the term is largely subjective since there are no definitively object ...
rather than a musician, as critic Stephen Holden once pointed out: "Madonna is still much more significant as a pop culture symbol than as a songwriter or singer". As was usual with Madonna, an array group of commentators have pondered her influence in popular culture. At first instance, professor Deborah Bell states that her impact "on pop culture is immeasurable". In 2003, '' Harper's Bazaar'' held that "the ultimate pop-culture icon('s) ... influence is endless". Historically, she is the first multimedia figure in popular culture according to the Rock and Roll Hall of Fame. On a broader scale, her influence and contributions in the modern popular culture have been widely remarked by many. In 2019, ''
The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cre ...
'' editors Alex McLevy and Kelsey J. Waite commented that as she "is modern pop's original icon" her influence will be "shared, enjoyed, and debated for decades to come". In this vein, British sociologist
Ellis Cashmore Ellis Cashmore (10 February 1949 in Staffordshire, Great Britain) is a British sociologist and cultural critic. He is currently a visiting professor of sociology at Aston University. Before teaching at Aston, he used to teach culture, media and ...
provided a justification saying that "even allowing for exaggeration, the point is that Madonna changed 'how the game works'". Cashmore goes on to suggest even if she wasn't single-handedly responsible for moving the tectonic plates of popular culture, "there is a sense in which she was an archetype: others who aspired to become celebs were going to have to follow her example. Conspicuousness was everything".
Matt Cain Matthew Thomas Cain (born October 1, 1984), nicknamed "The Horse", "Big Daddy", "Big Sugar" and "Cainer", is an American former professional baseball pitcher who played his entire Major League Baseball (MLB) career for the San Francisco Giants ...
is from the idea that "without her, from music to fashion to the whole concept of celebrity, today's pop culture landscape would simply not exist as it is". Noah Robischon from ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...
'' has concurred that she "has defined, transcended, and redefined pop culture". American writer
Gayl Jones Gayl Jones (born November 23, 1949) is an American writer from Lexington, Kentucky. She is recognized as a key figure in 20th-century African-American literature. Imani Perry posits Jones as "one of the most versatile and transformative writer ...
even used the term "the Madonna culture". In multiple views and for decades, diverse international outlets have deemed Madonna as "the top figure" of popular culture or have given her an unusual status against almost any other entertainment figure. Across the 21st-century, those comments include the point of view of '' Belfast Telegraph'' columnist Gail Walker, whom compared her in 2008, to fellows or newer artists with saying that "she is from an entirely different universe", adding that "not even male icons have stayed at the front of popular culture the way she has". In 2018, ''Rolling Stone'' staff remarked her "ability to stay at the center of pop culture for longer than nearly anyone". In 2012, Latin critics like Víctor Lenore perceived the singer as the most influential presence of popular culture at that time. In 2015, a scholar from program "Research in the Disciplines" of
Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and was ...
said that "Madonna has become the world's biggest and most socially significant pop icon, as well as the most controversial". Commemorating her 60th birthday, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' presented a series of articles discussing her figure in the point of views of multiple observers, including columnists and artists. In one of them, ''The Observer'' columnist Barbara Ellen called her the "pop's greatest survivor". In 2015, Elysa Gardner of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...
'' named her "our most durable pop star". In summary, this continued perception was expressed by media consultants and authors of ''Media Studies: The Essential Resource'' (2013): "Madonna continues to be a challenging presence within popular culture".


Feminism


Sex symbol


Fashion


Musicianship

Her contributions on music has been appreciated by multiple critics, which have also been known to induce controversy. Madonna's music influence has been largely applauded. In summary and according to associate dean Jacqueline Edmondson, her continued importance radiates that "her legacy is important to understanding issues surrounding gender and the music industry in the twenty-first century". From a popular view, Madonna's voice talent has been famously denied. Another group of commentators, however, have praised Madonna's vocals and versatility in many ways. In this latter group, scholars Andy Bennett and Steve Waksman, in ''The SAGE Handbook of Popular Music'' (2014) agreed that "for pop singers in the style of Madonna, brilliant singing ability is not of utmost important" indeed, "the ''ordinariness'' of Madonna's vocal talent is key to her appeal". Both Bennett and Waksman, compared its to African-American artists of souls or R&B genres, "whose considerable vocal skill is a crucial aspect of their success". They also extended the idea that by contrast, the fact that listeners can sing along to Madonna with ease, can hear themselves reflected in her voice, and can, perhaps, image themselves in her place, are all significant to her role as a pop star. In ''Settling the Pop Score: Pop Texts and Identity Politics'' (2017), professor Stan Hawkins wrote that "her musical texts should not be dismissed in view of their 'simplistic formulae'". He goes on to suggest that "at a general level, Madonna's sound points towards a specific historical moment in pop music, where representational strategies became exceptionally polyvalent". Dr. Susan Hopkins has concurred that "Madonna's music is remembered not for its technical complexity but for the accompanying visuals". In 1986, Dr. Karl Podhoretz of the
University of Dallas The University of Dallas is a private Catholic university in Irving, Texas. Established in 1956, it is accredited by the Southern Association of Colleges and Schools. The university comprises four academic units: the Braniff Graduate School ...
called her a "revolutionary voice who has altered the very meaning of sound in our time". Three decades later, in 2018, ''Rolling Stone'' described the singer as "the most important female voice in the history of modern music". Dutch linguist Theo van Leeuwen cited her as perhaps "the first singer who used quite different voices for different songs".


Reputation

Madonna attained an unusual status as a music performer and female singer. In 2021, Emirati editor Saeed Saeed from '' The National'' stated that "we do hold her to a higher standard" since "we are used to the 'Material Girl' dictating music trends for the best part of four decades". He further notes that "Madonna's worst albums are considered a solid offering when compared to other artists". In similar vein, Xavi Sancho from '' El País'' commented in 2014, that "the releases of this woman are not mere musical and commercial events", but rather exercises that marked the way forward and to certify the things. Historically, she is credited to popularize and being "the first" in numerous concepts within music industry. At first instance, and understanding these attributions, Madonna is commonly credited as the "first female" to have complete control of her music and image by a wide group of observers such as
Roger Blackwell Roger Blackwell, Ph.D., is an American marketing expert and public speaker. He was described in the ''New York Times'' as one of America's top speakers on business and marketing, along with Daniel Burrus and Tom Peters. He has served on the boa ...
and Stephen Thomas Erlewine. ''If necessary, click option'' Bio In context, Ana Laglere, an editor of Batanga Media explained that before Madonna,
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
s determined every step of artists but she introduced her style and conceptually directed every part of her career. Associate professor Carol Benson and Allen Metz commented that the singer entered the
music business The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...
with definite ideas about her image, but "it was her track record that enabled her to increase her level of creative control over her music". Francesca Cavallo and Elena Favilli have also explained that in those days, "it was very rare for female artists to be the masters of their own destiny: they would let their male managers, producers, and agents make most of their decisions for them. Not Madonna". Mary Cross pointed out that "she is not the product of some music industry idea, but her own woman". From a general picture, a vast group of international critics and media outlets have said that her presence is defined for "changing" or "revolutionize" contemporary
music history Music history, sometimes called historical musicology, is a highly diverse subfield of the broader discipline of musicology that studies music from a historical point of view. In theory, "music history" could refer to the study of the history o ...
for
women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female humans regardl ...
's (and even regardless gender), mainly dance and pop scene. Reviews beyond of gender perspective, includes Greek adjunct lecturer, Constantine Chatzipapatheodoridis whose said that "Madonna's cultural impact helped shape the contemporary music stage, in terms of sound and image, performance, sex and fandom", as well reinvention. Another consideration came from author Marshawn Evans, whose wrote in her book ''S.K.I.R.T.S in the Boardroom'' (2013) that Madonna "has also revolutionized how music is performed, delivered to the masses, purchased, packaged, downloaded, and even simulcast across a variety of cutting-edge platforms". In 1984, ''Billboard'' commented that the simultaneous releases of LP, cassette and CD was pioneered with Madonna. Like Evans and Chatzipapatheodoridis, others group of authors viewed how Madonna paved the way for pop releases. Thomas R. Harrison, an associate professor of music business and recording at
Jacksonville University Jacksonville University (JU) is a private university in Jacksonville, Florida. Located in the city's Arlington district, the school was founded in 1934 as a two-year college and was known as Jacksonville Junior College until September 5, 1956, ...
said that the singer changed the way pop artists were marketed. Another supporter of this view was Erica Russell from MTV whose states that Madonna helped shape the way pop artists release music adding that "reignite interest in the art of the concept album within mainstream pop" after the decline of the rock-oriented concept album in the 1980s. In another suggestion, Marissa Muller from ''W'' felt that she "normalized the idea that pop stars could and should write their own songs". Focusing the attention to women's music history and pop stage, her figure was summarized by authors of ''Ageing, Popular Culture and Contemporary Feminism'' (2014), arguing that she "is widely considered to have defined the discursive space for examining female popular music". Another foundational example was included in ''Encyclopedia of American Social History'' (1993), as the authors agreed: "No singer better illustrates the new images of women in contemporary rock and pop than Madonna". Further commentaries, in these two scenarios of women's music and popular music, include Deutsche Welle staff, as they credited the singer as "the first woman to dominate the male world of pop". British sociologist
David Gauntlett David Gauntlett (born 15 March 1971) is a British sociologist and media theorist, and the author of several books including ''Making is Connecting''. His earlier work concerned contemporary media audiences, and has moved towards a focus on the ...
, for example, cited a commentary from an author: "Madonna, whether you like her or not, started a revolution amongst women in music". Joe Levy, ''
Blender A blender (sometimes called a mixer or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary blender consists of a blender container with a rotating me ...
'' editor-in-chief makes a similar argument in discussing this, saying: She "opened the door for what women could achieve and were permitted to do". Overall, in the perception of actress and activist,
Susan Sarandon Susan Abigail Sarandon (; née Tomalin; born October 4, 1946) is an American actorMcCabe, Bruce"Susan Sarandon, the 'actor'" ''Boston Globe''. April 17, 1981. Retrieved January 21, 2021. and activist. She is the recipient of various accolades, ...
: "The history of women in popular music can, pretty much, be divided into before and after Madonna". '' Billboard'' staff also recognized that "the history of pop music can essentially be divided into two eras: pre-Madonna and post-Madonna". She has been also discussed with euphemism by various international authors and media outlets as the "greatest" female artist or arguably the most "influential" woman in music history. Ben Kelly writing for ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'' gave his thoughts on this saying that she has "ensured her legacy as the greatest female artist of all time". Music outlets such as MTV or
BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los ...
have deemed her as the most influential figure or woman in American music history as well. Spanish cultural critic, Víctor Lenore named her as "the greatest female myth" in the history of popular music.


Music videos and performances

Cultural and historically, her music videos concentrated much of her scrutiny in music terms, and she became "the most analyzed" figure from the rest of female music video performers. Madonna is also cited by others as "the first female artist to exploit fully the potential of the music video", a statement included in her profile at ''
Encyclopædia Britannica The (Latin for "British Encyclopædia") is a general knowledge English-language encyclopaedia. It is published by Encyclopædia Britannica, Inc.; the company has existed since the 18th century, although it has changed ownership various t ...
'' written by
Lucy O'Brien Lucy O'Brien (born 13 September 1961)Author Biography, O'Brien, Lucy – She Bop: The definitive history of women in rock, pop, and soul, London: Penguin, 1995 is a British author and journalist whose work focuses on women in music. Early musi ...
. The major role Madonna has played in the history of music videos, was commented by professor
Norman Fairclough Norman Fairclough (; born 1941) is an emeritus Professor of Linguistics at Department of Linguistics and English Language at Lancaster University. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics. CDA ...
, whom suggested that "the evolution of the music video could indeed be studied through Madonna". Film critic
Armond White Armond White (born ) is an American film and music critic who writes for ''National Review'' and ''Out''. He was previously the editor of '' CityArts'' (2011–2014), the lead film critic for the alternative weekly ''New York Press'' (1997–201 ...
credited that she popularized the music video. By some, the singer pioneered lipsynching and extensive choreography in the video format. The written about Madonna's performances are also large. From a popular view, music critic
Michael Heatley Michael Heatley is the author or editor of over thirty biographies, including ''Backstreet Boys: The Unofficial Book'', '' Bon Jovi: In Their Own Words'' and ''Rolf Harris: The Most Talented Man In The World.'' In 1995, he wrote the liner notes to ...
held that she "had always set high standards with her stage shows". While she wasn't the first performer in using
wireless microphone A wireless microphone, or cordless microphone, is a microphone without a physical cable connecting it directly to the sound recording or amplifying equipment with which it is associated. Also known as a radio microphone, it has a small, battery- ...
headset in her concerts, author Drew Campbell called the "Madonna effect" to the "Madonna mic" that was bulky and black and high-tech, and "no one cared if it was visible". In terms of influence, multiple agents have credited to Madonna with "creating" the modern concert tour. One of these observers, William Baker mentioned that "the modern pop concert experience was created by Madonna really". In other areas, she was credited by another group like scholars Berrin Yanıkkaya and Angelique Nairn, to paved the way of extravaganza in concerts as a theatrical spectacle in which the female music artist is placed centre stage. If a specific title is mentioned, it is generally
Blond Ambition World Tour The Blond Ambition World Tour (billed as Blond Ambition World Tour 90) was the third concert tour by American singer Madonna. It supported her fourth studio album '' Like a Prayer'' (1989), and the soundtrack album to the 1990 film ''Dick Tracy ...
. In this line, Jacob Bernstein of ''The New York Times'' cited previous examples like Donna Summer or Michael Jackson, but Madonna's 1990 tour "was bigger, bolder and more imaginative" for which she set the tone and the bar of modern megatours. Although Madonna is typically credited to set the template for stadium-sized spectacle according to BBC, she told the press in 2017, that wanted "to reinvent pop tours" exploring smaller-scale show and intimate shows in order to speak with the audience. She explored this prior years with Madonna: Tears of a Clown, and later with the all-theater tour
Madame X Tour The Madame X Tour was the eleventh concert tour by American singer Madonna, in support of her fourteenth studio album, ''Madame X'' (2019). It began on September 17, 2019, at New York City's BAM Howard Gilman Opera House, and ended on March 8, ...
. For Stuart Lenig of
Columbia State Community College Columbia State Community College is a public community college in Columbia, Tennessee. Founded in 1966, it serves nine counties in southern Middle Tennessee through five campuses. It is accredited by the Southern Association of Colleges and Schoo ...
, over the decades, "Madonna's carefully choreographed and performed shows became a gold standard of pop theatre, inspiring others to re-embrace the stage". Other critics noted that Madonna divided her performances into thematic categories and it was unusual for concerts during her time and from a creative level. According to Baker, that split of sections derived that pretty much everyone copies or everyone is inspired by. As stage performances seemed essential to developing her ever-changing personas and allowed her to create "exotic places" that she could control, Madonna told ''Rolling Stone'' in 1987: "I've always liked to have different characters that I project". Unlike other performers, whom spend few weeks developing a show, Madonna has the budget to spend up to three months.


Popularization of music things

In music terms, Madonna is credited to popularize various genres among other related music things. For example: According to writer Arie Kaplan, Madonna is pioneer and popularized subgenre of dance-pop. Music critic Stephen Thomas Erlewine said that she had a "huge role in popularizing
dance music Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded da ...
". In another illustrative example, she has credit for the introduction of
electronic music Electronic music is a genre of music that employs electronic musical instruments, digital instruments, or circuitry-based music technology in its creation. It includes both music made using electronic and electromechanical means ( electroa ...
to the stage of
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fu ...
. British sociologist
David Gauntlett David Gauntlett (born 15 March 1971) is a British sociologist and media theorist, and the author of several books including ''Making is Connecting''. His earlier work concerned contemporary media audiences, and has moved towards a focus on the ...
said that she introduced European electronic music into the mainstream of American pop culture. According to the company
The Vinyl Factory The Vinyl Factory is a large music company based in London, United Kingdom. It includes a record label, vinyl pressing plant, and a venue space. It also publishes ''Fact'' magazine and owns Phonica Records store. Overview The Vinyl Factory be ...
, her single "
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...
" popularized the usage of
Korg M1 The Korg M1 is a synthesizer and music workstation manufactured by Korg from 1988 to 1995. According to ''Sound on Sound'', it is one of the bestselling synthesizers, selling an estimated 250,000 units. Development Korg's chief engineer, Junic ...
.


Literature about Madonna

At some point of her career, Madonna was heralded as the most talked about subject within female singers or celebrities either in terms of popular culture, music industry or academia. For instance, Andreas Häger from
Åbo Akademi University Åbo Akademi University ( sv, Åbo Akademi , ) is the only exclusively Swedish language multi-faculty university in Finland (or anywhere outside Sweden). It is located mainly in Turku (Åbo is the Swedish name of the city) but has also activiti ...
cited that "hardly any other popular artist has received as much attention from the
scientific community The scientific community is a diverse network of interacting scientists. It includes many " sub-communities" working on particular scientific fields, and within particular institutions; interdisciplinary and cross-institutional activities are als ...
as Madonna". Professor Imelda Whelehan of
University of Western Australia The University of Western Australia (UWA) is a public research university in the Australian state of Western Australia. The university's main campus is in Perth, the state capital, with a secondary campus in Albany and various other facilitie ...
provides a perspective that ran like this: "Is easy the most overdetermined figure. The most studied, critically acclaimed, derided and analysed of the performers".
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
proclaimed her as "the most discussed female singer in popular music". On a broader scale, Madonna was described as "one of the most fascinating, uninhibited and well-documented figures of the modern age" in her profile at Rock and Roll Hall of Fame. Authors have try to measure the literature on Madonna metaphorically. As media scholar David Tetzlaff equated reading it all to "mapping the vastness of the
cosmos The cosmos (, ) is another name for the Universe. Using the word ''cosmos'' implies viewing the universe as a complex and orderly system or entity. The cosmos, and understandings of the reasons for its existence and significance, are studied in ...
". Indeed, Tetzlaff called her a " metatextual girl". ''Rolling Stone'' also mentioned there is an "extraordinary amount of words written about her". Robert Miklitsch, associate professor of
Ohio University Ohio University is a public research university in Athens, Ohio. The first university chartered by an Act of Congress and the first to be chartered in Ohio, the university was chartered in 1787 by the Congress of the Confederation and subseq ...
observed as well, there is an "extensive literature on Madonna". Stephen Brown from
University of Ulster sco, Ulstèr Universitie , image = Ulster University coat of arms.png , caption = , motto_lang = , mottoeng = , latin_name = Universitas Ulidiae , established = 1865 – Magee College 1953 - Magee Un ...
commented that "the literature on Madonna is almost mind-boggling in its abundance". According to American writer
Alina Simone Alina Simone (born Alina Vilenkin) is an American musician and writer. She is best known for her original songwriting, her album of cover songs by Russian punk poet Yanka Dyagileva, and her collection of autobiographical essays ''You Must Go And W ...
and author of ''
Madonnaland ''Madonnaland: And Other Detours in Fame and Fandom'' is a non-fiction book written by American essayist and musician Alina Simone. It is a biography of American singer Madonna, as well the author's own analysis of music and pop culture. Upon i ...
'' (2016), encountered there is no dearth of material about Madonna, but an "overwhelming excess". Guilbert compared that "it has become hard to open a book that has to do with U.S. popular culture without encountering some mention of Madonna".


Authors on Madonna and terminology

Academics or pundits who specializes in Madonna (or her own academic branch: Madonna studies) have been called different ways. Authors from Henry Allen to Guilbert, used the name of "Madonnologists". Others observers such as Anne Hull or Robert Christgau referred to the intellectuals working on Madonna as " Madonna scholars". Same or different authors used several
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
s to describe commentaries about the singer. For instance, Christgau used the phrase "Madonnathink". Academics like Camille Paglia has been called a "Madonna Enthusiasm, enthusiast". "Madonnaholics" was another tag. Others were presented as "Madonna experts" in the popular press, like the case of Matthew Rettenmund in a ''Billboard'' article from 2015. Another group of her pundits were called "Madonna historians", like Taraborelli did in his book '' Madonna: An Intimate Biography'' with Bruce Baron. Furthermore, Mark D. Hulsether cited in ''Religion and Popular Culture in America'' by
Bruce Forbes Bruce David Forbes (born March 30, 1948) is an ordained minister in the United Methodist Church. Born in Michigan, he grew up in Mitchell, South Dakota. His parents, Ernest Linwood Forbes and Marie Louise Forbes, met in Rochester. Ernie eventually ...
, divided her critics and audiences into Madonna-hater (MH) and Madonna-lover (ML). In the same way, some of her critics were called Madonnaphobes (or ''madonophobics'') and Madonnophiles (or ''madonophilics''); both a blend words of Madonna and phobia and
paraphilia Paraphilia (previously known as sexual perversion and sexual deviation) is the experience of intense sexual arousal to atypical objects, situations, fantasies, behaviors, or individuals. It has also been defined as sexual interest in anything ot ...
, respectively.


Race politics


Cultural appropriation and multiculturalism

Another consideration focused in understanding Madonna's impact have been both her relationship or "appropriation" with diverse subcultures and group's imaginary adding a value in her contributions and work. In doing so, these things transcended her own figure and various studiers have found a significance. Many scholars focused their attention with a specific group or race; like bell hooks did with the black culture. In summary, the Madonna studies also provided a challenge views on racial perspectives. Professor George J. Leonard, one of the contributors of ''The Italian American Heritage'' (1998) called her "the last ethnic and the first post-ethnic diva". Madonna indeed, deliberately cemented her popularity on ambiguity, thus appealing to not one but many social groups and subcultures. As
Matt Cain Matthew Thomas Cain (born October 1, 1984), nicknamed "The Horse", "Big Daddy", "Big Sugar" and "Cainer", is an American former professional baseball pitcher who played his entire Major League Baseball (MLB) career for the San Francisco Giants ...
remarked that she "has always produced work that has brought marginalised groups to the fore", for instance, gay, Latino or black culture. Author Shelleen Greene described "Madonna's racial tourism" and pointed out that for the millennial pop divas, anyone can have "
blonde ambition ''Blonde Ambition'' is a 2007 American romantic comedy film directed by Scott Marshall and starring Jessica Simpson as a small-town girl who moves to New York City and rises up into a career as a business woman. The film also stars Luke Wilson ...
" regardless of race. To
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
, Madonna "helped bring marginal groups and concerns into the cultural mainstream". An author said that "by making culture generally available, Madonna becomes the culture of all social classes". Canadian professor Karlene Faith gave her point of view saying that Madonna's peculiarity is that "she has cruised so freely through so many cultural terrains" and she "has been a '
cult figure A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. A ...
' within self-propelling subcultures just as she became a major". A concern derived from Madonna's ambivalent impact and position within these themes, is the academic interrogation that she has focused on her appropriations, subversions and transformations but her motivations in addressing
cultural politics Identity politics is a political approach wherein people of a particular race, nationality, religion, gender, sexual orientation, social background, social class, or other identifying factors develop political agendas that are based upon these i ...
are uncertain to many. At some point of her career, some have argued, for example that Madonna's insistence on solidarity with marginal groups and on moving between worlds was "duplicitous". British professor
Yvonne Tasker Yvonne Tasker is a British author and professor of media and communication in the School of Media and Communication at the University of Leeds. Tasker was previously professor of film studies and dean of the Faculty of Arts and Humanities at Unive ...
articulates her ambivalence, calling her an "interesting figure to the extent that her appropriation does at times work to question assumptions". Taking her as a paragon, assistant professors Jennifer Esposito and Erica B. Edwards have commented that "pop stars today contend with this legacy and as a result take elements adding 'freshness' to their persona without dealing with the histories and realities the cultural imprints are born of". In addition, diverse examples have been documented in textbooks and other outlets her impact and footprints in some countries' culture, like ''
La Nación ''La Nación'' () is an Argentine daily newspaper. As the country's leading conservative newspaper, ''La Nación''s main competitor is the more liberal '' Clarín''. It is regarded as a newspaper of record for Argentina. Its motto is: "''La Na ...
'', '' South China Morning Post'' and '' El País'' did with her history in Argentina, Hong Kong and Spain, respectively in terms of visits and collateral-relationship. Madonna's mapping of the world cohabits with her singing in other languages. Partially or fully, aside of her native English, she also sung in Spanish (" Verás" or " Lo Que Siente La Mujer"), French (" La Vie en rose" or " Je t'aime... moi non plus"), Portuguese (" Faz Gostoso"),
Sanskrit Sanskrit (; attributively , ; nominally , , ) is a classical language belonging to the Indo-Aryan branch of the Indo-European languages. It arose in South Asia after its predecessor languages had diffused there from the northwest in the late ...
("Shanti/Ashtangi") or Euskara ("Sagarra jo").


Black culture

According to a 1990 article of '' CineAction!'', "Madonna's 'blackness' is a common, though poorly articulated theme of popular press literature". As with other ethnics, Madonna commented about black culture, recalling that she wanted to be black as a child. Madonna is typically credited as the first to use black gay culture, in a clear and forward way. Professor Ferraro studied her relationship with black culture, saying that "no white pop star (in the 1980s and 1990s) ever owes more to black male productions, to black-style dance and stage presentation, including
Reggie Lucas Reginald Grant Lucas (February 25, 1953 – May 19, 2018)Nile Rogers, and Stephen Bray, than Madonna". Professor also states that "no diva has spent more time on camera and off with men of color, professionally and romantically involved" and ends describing her as "the most accomplished Italian-to-black crossover artist in history". However, she has faced criticism in her usage of black sub-culture themes and was viewed by some as a
white privilege White privilege, or white skin privilege, is the societal privilege that benefits white people over non-white people in some societies, particularly if they are otherwise under the same social, political, or economic circumstances. With root ...
. Barbadian-British historian Andrea Stuart found that she "deliberately affected black style to attract a wider audience". American historian
David Roediger David R. Roediger (born July 13, 1952) is the Foundation Distinguished Professor of American Studies and History at the University of Kansas, where he has been since the fall of 2014. Previously, he was an American Kendrick C. Babcock Professor o ...
noticed bell hooks' criticism (a famous Madonna detractor), that for her "the image Madonna most exploits is that of the quintessential 'white girl'. To maintain that image she must always position herself as an outsider in relation to black culture". Art historian John A. Walker, also observed criticism from hooks, and concluded that this caused many women of colour to dislike Madonna.


American culture and Italianness (Italian-American identity)

Authors remarked her background as an
Italian-American Italian Americans ( it, italoamericani or ''italo-americani'', ) are Americans who have full or partial Italian ancestry. The largest concentrations of Italian Americans are in the urban Northeast and industrial Midwestern metropolitan areas, ...
and she identified herself as such. Fosca D'Acierno wrote in ''The Italian American Heritage'' (1998) that "so much has been written about Madonna, but rather little has been about" singer's "Italianness". Other group of authors suggested that she "has traded on ethnicities other than her own (Italian American)". Particularly, D'Acierno studied at that time how she became a vehicle for the expression of many of the qualities that are exclusive not only to
Italians , flag = , flag_caption = The national flag of Italy , population = , regions = Italy 55,551,000 , region1 = Brazil , pop1 = 25–33 million , ref1 = , region2 ...
but for Italian American women. Professor Thomas Ferraro also studied her "Italianness" praising her because "never stops talking about her background", although all of them remarked that she does not affirm her cultural background and identity singing in Italian. At other point, the singer has been described as one of the Italian American performers that played a "definitive role" in the musical culture. Musically speaking, various critics agree that Madonna, rather than export US music, has imported new (mostly European danceclub) trends into the United States. In terms of iconography, US culture does not seem to have played a central role in her work either, according to José Igor Prieto-Arranz from University of the Balearic Islands. For example, she rarely wrapped herself (metaphorically or literally) in the American flag, but has often adopted other flags of convenience.


Asian and other cultures

Mostly in her 1992–1993 and 1998–2001 periods, Madonna also adopted, modified, subverted and deconstructed Asian (specially Thai, Hindu and Japanese) elements and imagery. She also replicated the practice of hiring Asian and African American backup singers and dancers. Like with other races, Madonna's reception with Asians and Asian Americans have been also studied in surveys. An example occurred with scholars Thomas K. Nakayama and Lisa N. Peñaloza, and most of them, according to their study felt "alienated by the visual narratives of her early videos, and clearly distanced themselves from politics of the visual texts". Other observers also noticed the influence of England heritage in her work, as she was married to
Guy Ritchie Guy Stuart Ritchie (born 10 September 1968) is an English film director, producer and screenwriter. His work includes British gangster films, and the ''Adaptations of Sherlock Holmes, Sherlock Holmes'' films starring Robert Downey Jr. Ritchi ...
and lived in the United Kingdom for years. However, Madonna's exploration of intra-Caucasian identities has received little academic attention.


Latino and Spanish culture

She has also had a strong relationship with the Latin culture, as Jorge Becerra from ''LatinAmerican Post'' says. Professor Santiago Fouz-Hernández in his book ''Madonna's Drowned Worlds'' states that the Hispanic culture "is perhaps the most influential and revisited 'ethnic' style in her work". Another example is her personal life, including relationships like with Carlos Leon to whom she gave birth to Lourdes "Lola" Maria Ciccone Leon. In many ways, she was viewed as a precursor of the Latino boom-way started in the 1990s, with early works such as "
La Isla Bonita "La Isla Bonita" is a song by American singer Madonna from her third studio album '' True Blue'' (1986). Written and produced by Madonna and Patrick Leonard, with additional lyrics by Bruce Gaitsch, the song was originally presented by Leonard ...
", and that other American pop singers such Jennifer Lopez, Beyonce or Christina Aguilera have replicated.
Frances Negrón-Muntaner Frances Negrón-Muntaner (born 1966) is a Puerto Rican filmmaker, writer, and scholar. Her work is focused on a comparative exploration of coloniality, primarily in Puerto Rico and the United States, with special attention given to the interse ...
discussed in ''Boricua Pop: Puerto Ricans and the Latinization of American Culture'' (2004) Madonna's impact in the Latin culture of the United States and mainly, Puerto Ricans during the 1980s and through the 1990s. Equally important, author suggested that "Madonna's nod created the illusion of insider status for Latinos of all sexualities in U.S. culture". As Thomas K. Nakayama and Lisa N. Peñaloza found: "Latinos tended to respond to Madonna texts in a way that underscored their specific cultural literacy". Focused the attention to Puerto Ricans, Negrón-Muntaner describes the singer as the one who "came to most successfully commodify boricua cultural practices for all to see". She was also described by the same author as the first "white pop star to make boricuas the overt object of her affections" and this "produced a queer juncture for Puerto Ricans representation in popular culture" and in "romancing Latinos in this specific way, Madonna made boricua men desirable to an unprecedented degree in (and through) mass culture. Like Negrón-Muntaner, other writers closely examined her impact in Puerto Rico, including Carmen R. Lugo-Lugo whose article ''The Madonna Experience'' (2001) for the feminist academic journal '' Frontiers: A Journal of Women Studies'', explored the "political aspect of the Madonna phenomenon in Puerto Rico by looking at her and her status as a public figure", as well Madonna's impact in the Puerto Rican young girl culture of the 1980s. The incident with the Puerto Rican flag during her concert in the island as part of The Girlie Show in 1993, was also cited by various authors, with Carlos Pabón calling it in his essay ''De Albizu a Madonna: Para armar y desarmar la nacionalidad'' (2003) as "a story that has no parallel in the imaginary of the country". In Argentina, another Latin country, Madonna's relationship was briefly divided after her film of '' Evita'', with criticism mainly from the Federal Peronism.


Madonna in the contemporary arts


Commercial influence

Madonna's semiotic and influence also extended to business schools sphere and marketing community. More than one economist, marketer, entrepreneur or other business expert made analysis or dedicated courses studying her continued "success" and commercial "strategies" with academic
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
saying that "one cannot fully grasp the Madonna phenomenon without analyzing her
marketing strategies Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further buil ...
", tactics that have been "essential" to her success. In ''Understanding Popular Music'', New Zealand professor Roy Shuker wrote that "the continued success of Madonna provides a fascinating
case study A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular fi ...
of the nature of star appeal in popular music". At this point, writer Andrew Morton has concurred that "her success has certainly impressed the business community and senior professors at Harvard Business School beat a path to her door".
Kelley School of Business The Kelley School of Business (KSB) is an undergraduate and graduate business school at Indiana University in Bloomington, Indiana and Indianapolis, Indiana, United States. , approximately 7,500 full-time undergraduate and graduate students are ...
commented that "she is someone everyone can learn from, though the lessons run counter to conventional marketing wisdom of the 4Ps variet". Economist and scholar Robert M. Grant dedicated a class on her in 2008 highlighting the context of "intensely competitive" and "volatile world of entertainment". Marketer expert and professor Stephen Brown from
University of Ulster sco, Ulstèr Universitie , image = Ulster University coat of arms.png , caption = , motto_lang = , mottoeng = , latin_name = Universitas Ulidiae , established = 1865 – Magee College 1953 - Magee Un ...
named her a "marketing genius" while studied her case. In addition, Martin Kupp and Jamie Anderson in a study dedicated to her in
London Business School London Business School (LBS) is a business school and a constituent college of the federal University of London. LBS was founded in 1964 and awards post-graduate degrees (Master's degrees in management and finance, MBA and PhD). Its motto is " ...
, concluded that she "is a born
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
". In 2013, athlete turned
science writer Science journalism conveys reporting about science to the public. The field typically involves interactions between scientists, journalists, and the public. Origins Modern science journalism dates back to '' Digdarshan'' (means showing the d ...
, Christopher Bergland wrote in '' Psychology Today'' an article analyzing her enduring success from the perspective of
neuroscience Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions and disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, developme ...
. Others created new phrases or terms using Madonna as a quintessential for business. For instance, business professor Oren Harari coined the expression "Madonna effect" inspired in her business tactics and changes while deems its use for both individuals and organizations. Doctor Peter van Ham writing for '' NATO Review'' explained the "Madonna-curve", an expression used by some
business analyst A business analyst (BA) is a person who processes, interprets and documents business processes, products, services and software through analysis of data. The role of a business analyst is to ensure business efficiency increases through their kno ...
s to describe the "adapting to new tasks whilst staying true to one's own principles". He further explained that "businesses use Madonna as a role model of self-reinvention".


Success and longevity

The terms "success" and "longevity" has been scrutinized in Madonna's case by multiple agents and how this shaped the views beyond her own figure. Thales de Menezes from Brazilian newspaper ''
Folha de S.Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã c ...
'' commented in 1999, that she is "rare case of a lasting relationship with success". Others commentatros have described both her longevity and success as "unparalleled", like David Thomas from
MTV Australia MTV is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by parent company Paramount Networks UK & Australia headquartered in London with a local of ...
in 2013. Some observers start remarking Madonna's beginnings when critics like
Robert Hilburn Robert Hilburn (born September 25, 1939) is an American pop music critic, author, and radio host. As critic and music editor at the ''Los Angeles Times'' from 1970 to 2005, his reviews, essays and profiles appeared in publications around the wor ...
were already "predicting" her rapid decline. Others compared her to new debutants like ''Billboard'' magazine editor, Paul Grein did with Cyndi Lauper; the singer to whom she was first compared and Madonna was viewed "somewhat less talented than" her. Grein said: "Cyndi Lauper will be around for a long time; Madonna will be out of the business in six months". Shuker commented that "Madonna's critical status has moved beyond the earlier negative views". In short, Madonna later "set a template" of longevity and enduring success as was suggested by more than one author. In a bigger proportion, and more than anyone else, she ended "embodie female success in a male-dominated industry". The longevity attached to Madonna can be traced back to at least 1991, or in other words, before having a 10-years-old career. At that time, outlets started to describe her career from "veteran" to have the "equivalent to five lifetimes in rock-star years". Diverse outlets in many parts of the world, provided contemporary views, like Australian newspaper ''
The Canberra Times ''The Canberra Times'' is a daily newspaper in Canberra, Australia, which is published by Australian Community Media. It was founded in 1926, and has changed ownership and format several times. History ''The Canberra Times'' was launched in ...
'' in 1992, whom staff attributed her ability to change her image frequently as the "secret of Madonna's longevity". In 1994, author Gene N. Landrum described her success at that time in the following way: "Her success has made her the most visible show business personality of the era, and arguably of the century". As she accumulated success in many ways in her next decades, British sociologist
David Gauntlett David Gauntlett (born 15 March 1971) is a British sociologist and media theorist, and the author of several books including ''Making is Connecting''. His earlier work concerned contemporary media audiences, and has moved towards a focus on the ...
said that the singer has provided a recipe for "longevity", which many artists, female and male, may try to emulate. At some point of her career, many of her "scandals" or works were predicted to be the "end of her career" because she "gone too far", like when she published her first book ''
Sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones ( ova, of ...
'' accompanied of the album ''
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use ...
'' and the
NC-17 The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures ...
movie, '' Body of Evidence''. It was around this time, in 1993, media scholar David Tetzlaff observed that singularity: "Never before has a popular performer survived so much hype for so long and continued to attract the fascination of a broad public while staying completely contemporary". Tetzlaff goes on to suggests: "The cultural longevity of Liz Taylor or even Elvis Presley has been largely based in nostalgia ..and others have been around "forever" but have only occasionally, if ever, been associated with the level of publicity that constantly envelops Madonna". By this point, Tetzlaff mentioned The Beatles as an ''only'' comparable example to Madonna's case. Virtually over the decades, similar views was suggested by commentators like
Jennifer Egan Jennifer Egan is an American novelist and short-story writer. Egan's novel '' A Visit from the Goon Squad'' won the 2011 Pulitzer Prize for Fiction and National Book Critics Circle Award for fiction. As of February 28, 2018, she is the Preside ...
(2002) or LZ Granderson (2012), for example. In 2018, many years after Tetzlaff's claims, Cashmore held that she both epitomized and helped usher in an age in which the epithets "shocking", "disgusting" or "filthy" didn't presage the end of a career. Furthermore, professor Robert Miklitsch noted that she responded with her 1995 song "
Human Nature Human nature is a concept that denotes the fundamental dispositions and characteristics—including ways of thinking, feeling, and acting—that humans are said to have naturally. The term is often used to denote the essence of humankind, or ...
" to her critics about her longevity with the phrase: "Did I stay too long?". As she turned older, perception have been ambivalent towards Madonna's longevity and success, but mainly contrasted because her long-position as usually a "top artist". In 2020, author Bobby Borg suggested, for example, "no matter which period of her career you examine, Madonna has remained one step ahead of the pop competition and at the forefront of the music and fashion". Contrary, in Fresán's view: "As far as I'm concerned, Madonna now lives off the
shock wave In physics, a shock wave (also spelled shockwave), or shock, is a type of propagating disturbance that moves faster than the local speed of sound in the medium. Like an ordinary wave, a shock wave carries energy and can propagate through a me ...
of a Big Bang that has already passed and gives off the visible but distant light of a dead star. A dead star but, yes, very intelligent". Deborah Jermyn from
University of Roehampton The University of Roehampton, London, formerly Roehampton Institute of Higher Education, is a public university in the United Kingdom, situated on three major sites in Roehampton, in the London Borough of Wandsworth. Roehampton was formerly an e ...
provides an explanation saying that her "frequency is generally steady until key moments in her career produce intense spikes of activity". In general, ''
Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
'' have referred to her as "the most successful female artist" in both 20th and 21st centuries.''Guinness World Records'' calling Madonna "the most successful" female or with relative titles (examples): ;20th century (1980s-1990s-2000) * * * ;21st-century * The same or similar description has been used in academic fields. A summary of this point was provided by scholars writing for '' Journal of Business Research'' in 2020, Canavan Brendan and Claire McCamley when they concluded that "she's probably the most successful female music artist ever in terms of her
record sales Record sales or music sales are activities related to selling music recordings (albums, singles, or music videos) through physical record shops or digital music store. Record sales reached the peak in 1999, when 600 million people spent an averag ...
, tour receipts,
brand recognition Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consi ...
and longevity". British musicologist David Nicholls also suggested: "Madonna became the most successful woman in music history by skillfully evoking, inflecting, and exploiting the tensions implicit in a variety of stereotypes and images of women". In 2015, gender consultant and musicologist Laura Viñuela taught at
University of Oviedo The University of Oviedo ( es, Universidad de Oviedo, Asturian: ''Universidá d'Uviéu'') is a public university in Asturias (Spain). It is the only university in the region. It has three campus and research centres, located in Oviedo, Gijón ...
that "is the only woman who has such a long and massively successful career in the world of music". Through the years, another group of authors used superlatives to refer her status, success or impact in the field of music industry. Biographer Chris Dicker summarized that it has been said that she is "the most successful woman in the history of the music business". Following Dicker's summary, outlets like Deutsche Welle called her "music business' most successful woman". Another similar description was used by
David Horowitz David Joel Horowitz (born January 10, 1939) is an American conservative writer. He is a founder and president of the right-wing David Horowitz Freedom Center (DHFC); editor of the Center's website '' FrontPage Magazine''; and director of Disco ...
and professor Peter N. Carroll, as they deemed her "the most financially successful female entertainer in history".


As a businesswoman

She also received appreciation from a varied of industry experts in her role as a businesswoman and once named "America's smartest businesswoman". That treatment was then unusual for a female singer and was remarked by author Gene N. Landrum (1994) whom commented that "Madonna's business acumen and entrepreneurial talent were becoming legend when such bastions of male capitalism as ''Forbes''" named her such as. Around this time, she was one of the few female CEOs in the industry. By this time, Madonna's business tactics were distinctly different from other artists as she was reported to endorses products she thinks will enhance her, more than the product. According to biographer Adam Sexton, she was praised by people who work with her as they "agree that she is a rarity among entertainers, who runs her own business affairs". One of these observers,
Jeffrey Katzenberg Jeffrey Katzenberg (; born December 21, 1950) is an American filmmaker, animator, and media proprietor. He became well known for his tenure as chairman of Walt Disney Studios from 1984 to 1994. After departing Disney, he was a co-founder and C ...
then chairman of
Disney Studios The Walt Disney Studios is an American film and entertainment studio, and is the Studios Content segment of the Walt Disney Company. Based mainly at the namesake studio lot in Burbank, California, the studio is best known for its multifacete ...
, described: "She has a very strong hand in deal-making and financing of her enterprises. Nothing gets done without her participation". For many of these observers, Madonna transcended her roles of musician and pop icon in becoming a businesswoman. At first instance,
Jennifer Egan Jennifer Egan is an American novelist and short-story writer. Egan's novel '' A Visit from the Goon Squad'' won the 2011 Pulitzer Prize for Fiction and National Book Critics Circle Award for fiction. As of February 28, 2018, she is the Preside ...
noticed that a "popular answer" among critics, "she's done (all about her life and work) it through sheer business savvy". In this vein, her business profile quickly became in a signature for her career, while commentators used numerous adjectives to remark that status. Authority sources like Kelley School of Business, for example, said that she is more than a "pop cult icon" and has been "an empire from day one". Professor Robert Miklitsch described that " heis herself a
corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...
and a rather diverse one at that" in his book ''From Hegel to Madonna'' (1998). American author Kevin Sessums used a similar description calling her "a corporation in the form of flesh". Colin Barrow a
visiting scholar In academia, a visiting scholar, visiting researcher, visiting fellow, visiting lecturer, or visiting professor is a scholar from an institution who visits a host university to teach, lecture, or perform research on a topic for which the visitor ...
at the
Cranfield School of Management Cranfield School of Management, established in 1967, is a business school that is part of Cranfield University in Bedfordshire, United Kingdom. It was ranked Top 10 in the UK and 34th in Europe in the Financial Times European Business Schools ...
viewed her as "an organisation unto herself". New Zealand professor Roy Shuker agreed and said that she "must be viewed as much as an economic entity as she is a cultural phenomenon" adding that she "represents a bankable image". Kellner also viewed her as "one of the greatest PR machines in history". Overall, her contributions in helping "to shape"
music business The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...
es was appreciated by
Lucy O'Brien Lucy O'Brien (born 13 September 1961)Author Biography, O'Brien, Lucy – She Bop: The definitive history of women in rock, pop, and soul, London: Penguin, 1995 is a British author and journalist whose work focuses on women in music. Early musi ...
whose said that she became the first one "to exploit the idea" of pop artist as a brand in the 1980s. Editor
Gerald Marzorati Gerald Marzorati writes about tennis for newyorker.com. He is also a contributing editor to the journal ''Racquet''. He is the author of ''Late to the Ball'' (Scribner 2016), a memoir about his learning to play tennis and becoming a competitive seni ...
proposes that "Madonna's contribution has been to usher in the phenomenon of star as multimedia
impresario An impresario (from the Italian ''impresa'', "an enterprise or undertaking") is a person who organizes and often finances concerts, plays, or operas, performing a role in stage arts that is similar to that of a film or television producer. His ...
". David Bruenger from
Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...
observed Madonna's economic impact and wrote in ''Making Money, Making Music: History and Core Concepts'' (2016) that "she pioneered arious
brand management In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is pe ...
strategies". In ''Bitch She's Madonna'' (2018) authors go beyond previous descriptions, saying that "the music business, as we have seen it grow, is what it is largely because of her, her ambition, her vision and her perfectionism, along with her undeniable musical and entrepreneurial power and talent.


Brand

In terms of branding, experts have attributed to Madonna a particular position. South African author Helen Nicholson, goes to suggest Madonna is the "Queen of Branding". From an overview perspective, New Zealand academic Warwick Murray among others have called her a "global
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
". To some, she is "a quintessential brand". Madonna is perhaps the epitome of celebrity marketing and celebrity branding, according to Jim Joseph, author of ''The Experience Effect'' (2010). Public relations expert, Michael Levine reviewed her then 20-years-old career in ''A Branded World'' (2003) praising her beyond any other artist as the most successful act in establishing and maintaining a brand. Levine also said: "Establishing herself as something different right from the start, hehas bucked every trend and every rule of Branding and still managed to become the most well-known, well considered brand in the entertainment business". Another consideration came from marketing executive Sergio Zyman whom stated that "unlike almost anyone else in her business, has an uncanny ability to retool the Madonna brand". Zyman also believes that "no one repositions herself as well —or as frequently— as Madonna". From a cultural perspective, Timothi Jane Graham of American business magazine '' Success'' commented that Madonna's brand has been a "mirror of our own journey through pop culture and as a people" with her transformation. American business magazine, ''
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
'' discussed her in a 2015 article as "the biggest pop brand on the planet".


Financial accomplishments

Another group of authors whom pondered her cultural significance, have reviewed her role as a boss and business accomplishments noting the impact this have had in her career and beyond Madonna's own figure. Clifford Thompson, author of ''Contemporary World Musicians'' (2020) wrote that she "has been overwhelmingly successful on a financial level". As she was described itself a product, the singer was called an "economic phenomenon". Authors of the academic compendium ''The Madonna Connection'' (1993) wrote that she became herself a "valuable property in the world of international capital". Newspaper '' ABC'' named her in 1992, as the "most prolific, profitable and universal consumer object since the commercialization of Coca-Cola". Another author deemed the singer as "her own entertainment industry". Commercially, Madonna generated sales for Warners of over $1.2 billion in the first decade of her career ( 1983–1993). She also added hundreds of millions more for other companies. Total lifetime worldwide sales for Madonna's CD's and other music products were at least $2 billion as of 2003, according to her publicist Liz Rosenberg. According to an investigation by Judson Rosebush, Madonna accounted for something like 20 to 33 percent of all record sales from
Warner Communications Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
, or over $200 million and she even affected the stock. In fact, author Robert Burnett reported that Time Warner "usually feature Madonna's picture prominently in its annual report". In the 1990s, a group of authors like academic Roy Shuker deemed the singer as arguably "Time Warner's most effective corporate symbol". Others commented that "the real value that Madonna has to offer a multinational conglomerate cannot be calculated in sales figures alone". A contract she signed with Time Warner in 1992, made her then highest-paid female entertainer in history. Under this agreement, she founded the entertainment company
Maverick Maverick, Maveric or Maverik may refer to: History * Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick Aviation * AEA Maverick, an Australian single-seat sportsplane design * General Aviation Design Burea ...
which included the record label,
Maverick Records Maverick was an American entertainment company founded in 1992 by Madonna, Frederick DeMann, and Veronica "Ronnie" Dashev, and formerly owned and operated by Warner Music Group. It included a record label (Maverick Records), a film production ...
. It was recognized by ''Spin'' as the most successful "
vanity label A vanity label (see related topic on vanity press) is an informal name sometimes given to a record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometim ...
" and while under Madonna's control it generated well over $1 billion for
Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
, more money than any other recording artist's record label at that time. According to Taraborrelli, the existence of Maverick Records was "anomaly" as she became in one of the first female artists to have a "''real'' label", and one of the few women to run her own entertainment company. During her time with this conglomerate, she attained "significant patronage". At any rate, she helped Asians or Europeans to become famous in the U.S, as she made it possible for the Chinese film '' Farewell, My Concubine'' to reach a relatively large American public. In addition, she has been included in several ''Forbes'' lists since the 1980s and once named the richest woman in music. Thompson noticed that "for several years running, she was listed in ''Forbes'' as one of the 10 highest-paid entertainers".


Publicity and advertisements

Madonna has also made an impact in the world of advertisements and publicity in many ways, including cultural and commercial perspectives. Christopher John Farley commented that her career has "never really been about music", but about other stuffs like publicity. A similar description was used by authors of ''Challenging Theory'' (1999): "Madonna's success is founded not on her lyrical art or musical talent but on her skill as self-publicist". Martin Amis described something that was a constant by some point of her career, as he saw that "her publicity gets publicity". Sociologist Cashmore, praised her influence in this area saying that "Madonna was the first celebrity to render her manufacture completely transparent". He further explained that "unabashed about revealing to her fandom evidence of the elaborate and monstrously expensive publicity and marketing that went into er work and indeed, herself, Madonna laid open her promotional props". In 1992, American journalist Michael Gross presenting her as "the world's most advanced human publicity-seeking missile". Madonna's debut occurred at the same time the relationship with music and advertisings marked a "new era", including the association with music videos and the
MTV generation The MTV Generation refers to the adolescents and young adults of the 1980s and early-mid 1990s, a time when many were influenced by the television channel MTV, which launched in 1981. The term is often used to refer to Generation X. The development ...
. By that time, critics like
Simon Frith Simon Webster Frith (born 1946) is a British sociomusicologist and former rock critic who specializes in popular music culture. He is Tovey Chair of Music at University of Edinburgh. Career As a student, he read PPE at Oxford and earned ...
, however, noticed that for years she refused to do an ad. For instance, her first nationwide advertisement was until her contribution on the first
Rock the Vote Rock the Vote is a non-profit progressive-aligned organization in the United States whose stated mission is "to engage and build the political power of young Americans." The organization was founded in 1990 by Virgin Records America Co-Chairman ...
campaign in 1990. Her first major advertisement debut was in Japan, with a Mitsubishi Electric campaign in 1987 to promote a
videocassette recorder A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other source on a removable, magnetic tape videocassette, and can play back the reco ...
(VCR). Her collaboration doubled company's share of the domestic VCR market to 13%, and erased the corporation's image of being "safe but bland" as researchers found that most Japanese no longer considered Mitsubishi Electric a conservative company. Beyond her impact in Mitsubishi, Madonna campaign led to Japanese agencies and advertisers to feature musicians in advertising, again invigorating the overall interest in using foreign celebrities in advertising. Since that time, many foreign artists have appeared in Japanese TV commercials. She made her Western advertising debut with " Make a Wish" for Pepsi in 1989. In a single night, an estimated 300 million people from 40 countries viewed the commercial. The event constituted the single largest one-day media buy in the history of advertising. Similar to a
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
the video was accompanied with the song " Like a Prayer", marking the first time that a videoclip was planned as an advertisement. The significance of Pepsi-Madonna cross-promotional collaboration has been studied by numerous observers, either for Pepsi advertising, the
Cola wars The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flag ...
, and Madonna's business acumen. For J. Randy Taraborrelli, these events surrounding Madonna-Pepsi partnership, "turned out to be one of the biggest controversies in the history of corporate advertising's often uneasy liaison with pop music". Status for both company and Madonna were typified at this time, as one of the largest companies part of ''Fortune'' 500, and she as the "most famous woman" on the world, or "world's biggest pop star". In both side, ambition were enormous, as the company planned "to change the way popular tunes from major artists are released in the future", and the way Madonna was in charge of every detail; for instance, she refused to hold a Pepsi can in the commercial. After her Pepsi commercial, for authors of ''Bitch She's Madonna'' (2018) she was a pioneer of creating
musicality Musicality (''music-al -ity'') is "sensitivity to, knowledge of, or talent for music" or "the quality or state of being musical", and is used to refer to specific if vaguely defined qualities in pieces and/or genres of music, such as melodiousness ...
. Spanish cultural critic Víctor Lenore states that with this ad, she "opened the door to major endorsements of fashionable singers and multiplied the global impact of pop music". To Taraborrelli, none of the future Pepsi ads "would generate the excitement of Pepsi's failed deal with Madonna".
Phil Dusenberry Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and th ...
, however, said that one of the biggest two regrets of his career was
casting Casting is a manufacturing process in which a liquid material is usually poured into a mold, which contains a hollow cavity of the desired shape, and then allowed to solidify. The solidified part is also known as a ''casting'', which is ejected ...
Madonna for Pepsi.


Cultural and commercial trends

In most part of her career, the relationship with Madonna and trends attracted commentaries from multiple observers, as Canadian author Ken McLeod confirmed that "she has played a part in several cultural trends". Art historian John A. Walker deemed her as an "acute observer of trends" in terrains from art to film. José Igor Prieto-Arranz from
University of the Balearic Islands The University of the Balearic Islands ( ca, Universitat de les Illes Balears, UIB; es, Universidad de las Islas Baleares ) is a Balearic Spanish university, founded in 1978 and located in Palma on the island of Majorca. The university is funded ...
called her a "cultural product" itself and agent of cultural production. In this vein, professor Suzanna Danuta Walters commented that in academic writing, she was "understood" as a personification of commodity capitalism and for her capacity to "make human beings into objects for sale and circulation". The rhetoric view in most part of her career, was that she usually "sets trends", with a general perception (during decades) that she was slightly "ahead of the curve". In this journey, she received the tag of being a "
coolhunting Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing professionals who make observations and predictions in changes of new or existing "cool" cultural fads and trends. Coolhunting is also referred to as "tre ...
". Scientist Jamie Anderson, one of the authors of ''The Fine Art of Success'' (2011), commented that she "is one of the world's first artists to bring this approach to the music industry". Historically and long before this term (coolhunting) entered in the mainstream marketing discourse, American author Rob Walker commented that she was "renowned for spotting new trends". On top with this, writer Popy Belasco virtually called the singer as the "first coolhunter in history". According to David Graham from ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and pa ...
'', "Madonna's knack for cool hunting is legendary". During the height of her career in the 21st century, MuchMusic deemed the singer as "the world's top trend-maker" (). Criticism came from observers like lecturer Susan Hopkins from
University of Southern Queensland The University of Southern Queensland (branded as UniSQ and formerly branded as USQ) is a medium-sized, regional university based in Toowoomba, Queensland, Australia, with three university campuses at Toowoomba, Springfield and Ipswich. It offe ...
, whom said that Madonna "pioneered a lot of cultural trends that didn't do average
working women Since the industrial revolution, participation of women in the workforce outside the home has increased in industrialized nations, with particularly large growth seen in the 20th century. Largely seen as a boon for industrial society, women in ...
a lot of favour". Timothi Jane Graham from American business magazine '' Success'' even said that "it was once rumored she actually paid cultural sleuths to keep her informed of every shift and modulation of the current trends before they made their way into the masses". After the release of her album ''
Hard Candy A hard candy (American English), or boiled sweet (British English), is a sugar candy prepared from one or more sugar-based syrups that is heated to a temperature of 160 °C (320 °F) to make candy. Among the many hard candy varieti ...
'' many observers called that she followed trends, instead created them.


List of fad and trends "credited" to Madonna

:''
Nota bene (, or ; plural form ) is a Latin phrase meaning "note well". It is often abbreviated as NB, n.b., or with the ligature and first appeared in English writing . In Modern English, it is used, particularly in legal papers, to draw the atten ...
: This section only includes illustrative examples. Other examples can be found in other sections of this article.'' As Madonna has been reported or cited as a help or motivation for the rise, introduction or popularity of several things such as terms, places, cultural practices, fashion trends or products. Some illustrative credits of these fad and trends started or forwarded by the singer (or almost mostly by her), includes: Within sector of tourism, Manuel Heredia, minister of tourism in Belize, discussed with ''
El Heraldo de México ''El Heraldo de México'' is a Mexican national daily newspaper published in Mexico City. Initially founded in 1965, after a 14-year absence of the name, the newspaper was relaunched on May 2, 2017. History Original ''El Heraldo de México'' ...
'' how "
La Isla Bonita "La Isla Bonita" is a song by American singer Madonna from her third studio album '' True Blue'' (1986). Written and produced by Madonna and Patrick Leonard, with additional lyrics by Bruce Gaitsch, the song was originally presented by Leonard ...
" has helped to attract tourists to the
San Pedro Town San Pedro is a town on the southern part of the island of Ambergris Caye in the Belize District of the nation of Belize, in Central America. According to the 2015 mid-year estimates, the town has a population of about 16,444. It is the second-la ...
. A similar example occurred when she moved to Lisbon around 2017, and Portuguese or Spanish outlets credited her presence as a boost and help for the
tourism industry Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism ...
within sectors such as "luxury tourism" or
real estate business Real estate business is the profession of buying, selling, or renting real estate (land, buildings, or housing)."Real estate": Oxford English Dictionary online: Retrieved September 18, 2011 Sales and marketing It is common practice for an intermed ...
. She played a major role in some ancient cultural practices to normalize them in the modern Western society. Numerous sources such as ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'' credited Madonna to popularise the Jewish mysticism in the
Western world The Western world, also known as the West, primarily refers to the various nations and states in the regions of Europe, North America, and Oceania.
. American novelist and former educator Alison Strobel commented that "Madonna had popularized it to the point where it was simple to find a place to go learn". Her figure has been also important to the role for the
Kabbalah Kabbalah ( he, קַבָּלָה ''Qabbālā'', literally "reception, tradition") is an esoteric method, discipline and school of thought in Jewish mysticism. A traditional Kabbalist is called a Mekubbal ( ''Məqūbbāl'' "receiver"). The defin ...
in Occident; media analyst
Mark Dice Mark Shouldice (born December 21, 1977), better known as Mark Dice, is an American YouTuber, right-wing conservative political commentator, author, activist, and conspiracy theorist. Career The Resistance Dice is the founder of a San Dieg ...
called her the "celebrity face" of this discipline. In 2002, author Eric Michael Mazur wrote that "she has almost single-handedly made American teenagers vaguely familiar with Hindu ''
mantra A mantra ( Pali: ''manta'') or mantram (मन्त्रम्) is a sacred utterance, a numinous sound, a syllable, word or phonemes, or group of words in Sanskrit, Pali and other languages believed by practitioners to have religious, ...
s'' and Jewish kabbalistic". ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' (NYT) contributors concluded she "brought"
yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consci ...
to the masses. The same perception of NYT is shared by others, while professors Isabel Dyck and Pamela Moss particularly credited her the popularity of Ashtanga Yoga. In idiomatic expressions, associate professor Diane Pecknold in ''American Icons'' (2006) noticed that she helped to popularize words and phrases in the English lexicon. Pecknold included the term "wannabe" used by ''Time'' magazine back in 1985 to describe the
Madonna wannabe A Madonna wannabe, or Madonnabe, is a person (usually female) who dresses or acts like American singer Madonna. When she emerged into stardom in the mid-1980s, an unusually high number of women, particularly young women and girls, began to dres ...
phenomenon. Another inclusion was the title of her first feature film ''
Desperately Seeking Susan ''Desperately Seeking Susan'' is a 1985 American comedy-drama film directed by Susan Seidelman and starring Rosanna Arquette, Aidan Quinn and Madonna. Set in New York City, the plot involves the interaction between two women – a bored housew ...
'' which produced a new idiomatic phrase considering the newspaper
headline The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th centur ...
s. Her position in the raise of idiomatic term
fauxmosexual A celesbian (a portmanteau of ''celebrity'' and ''lesbian'') is a female celebrity known or reputed to be a lesbian and popular within the LGBT community, or a celebrity who claims to be a lesbian temporarily as a publicity stunt. Celesbianism as ...
was noted by Kristin Lieb of '' BuzzFeed News'' whose remarked in 2018 that this phenomenon started with her kissing both Britney Spears and
Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
at the 2003 MTV Video Music Awards. The "Madonna-Britney influence" in this term was early mentioned by
MedicineNet MedicineNet is an American medical website that provides detailed information about diseases, conditions, medications and general health. Launch of website The website ''MedicineNet.com'' was launched in 1995. Personnel William Shiel co-founde ...
in 2004. ''
People A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of prope ...
'' staff agreed that she "coined" the term for "Get rid of it". The association with Madonna helped other businesses or people. The Madonna-
Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
connection has been extensively discussed and largely thanks to Madonna, Monroe has become "the woman who will not die", as
Gloria Steinem Gloria Marie Steinem (; born March 25, 1934) is an American journalist and social-political activist who emerged as a nationally recognized leader of second-wave feminism in the United States in the late 1960s and early 1970s. Steinem was a c ...
puts it, "an ever-present fixture in everyday American culture". ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...
'' explained that the singer helped transform Frida Kahlo into a collector's darling. Another supporter of this view, is art historian John A. Walker whom said that partly due to Madonna, the artist became a posthumous celebrity not only in the domain of art history but also in popular culture. Mexican art magazine ''Artes de México'' staff notated in 1991, the importance of the singer for the "Fridomania". Author Juliana Tzvetkova wrote that
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmet ...
"received their first international recognition thanks" to Madonna, while journalists like
Lynn Hirschberg Lynn Hirschberg is an American journalist who has written for ''Rolling Stone'', ''Vanity Fair'', and ''The New York Times''. Since 2008, she has been the interviewer of the online video series ''Lynn Hirschberg's Screen Tests'' where she intervi ...
notated that the attention around fashion designer
Olivier Theyskens Olivier Theyskens (; born January 4, 1977 in Brussels, Belgium) is a Belgian fashion designer who has worked with major design houses, including Rochas, Nina Ricci and Theory. Early life Theyskens was born to a Belgian chemical engineer and ...
was "intensified thanks to the singer". A similar situation occurred with
Jean-Paul Gaultier Jean Paul Gaultier (; born 24 April 1952) is a French haute couture and prêt-à-porter fashion designer. He is described as an " enfant terrible" of the fashion industry and is known for his unconventional designs with motifs including corset ...
as many people are familiar with his work via his collaboration with the singer. Madonna's visibility in fashion also set numerous fads. But from a cultural sense, scholars Rhonda Hammer and
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
felt that the phenomenon of femininity inspired by
South Asia South Asia is the southern subregion of Asia, which is defined in both geographical Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth descr ...
as a tendency in Western media could go back to February 1998 when Madonna released her video for " Frozen". They wrote that "although Madonna did not initiate the Indian fashion accessories beauty ... she did propel it into the public eye by attracting the attention of the worldwide media". Professors
Christopher Partridge Christopher Hugh Partridge (born 1961) is an author, editor, professor at Lancaster University, and founding Co-director of the Centre for the Study of Religion and Popular Culture. According to Gordon Lynch, Partridge is a leading scholar of t ...
and Marcus Moberg have commented: "Since Madonna first put Indian cultural symbols on the global fashion map, henna, bindis and Indian sartorial designs have became part of the global popular culture reinforced by Bollywood's Western invasion". Authors go to further suggest that she ensured the Hindu invasion of Western popular musical space and made South Asian popular culture globally visible. She was also suggested in popularize cultural appropriation by a ''Newsweek'' contributor. Madonna also was credited to take
Goth fashion Gothic fashion is a clothing style marked by dark, mysterious, antiquated, homogenous, and often genderless features. It is worn by members of the Goth subculture. Dress, typical gothic fashion includes dyed black hair, exotic hairstyles, dark ...
from underground to mainstream. She has carried the burlesque to mass culture according to Latin critics. In many ways, her documentary '' Madonna: Truth or Dare'' is viewed as a precursor of the TV reality concept.


Mass media responses and reception

Rather than a singer, she is a global
multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradit ...
phenomenon in the perception of José Igor Prieto-Arranz from
University of the Balearic Islands The University of the Balearic Islands ( ca, Universitat de les Illes Balears, UIB; es, Universidad de las Islas Baleares ) is a Balearic Spanish university, founded in 1978 and located in Palma on the island of Majorca. The university is funded ...
. For Tim Delaney, author of ''Connecting Sociology to Our Lives: An Introduction to Sociology'' (2015), "her perceived outrageous behavior in the 1980s and 1990s set the tone for public discourse and analysis". Professor Ann Cvetkovich remarked that figures such as Madonna, reveals the "global reach of
media culture In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by t ...
". In another consideration, British sociologist
Ellis Cashmore Ellis Cashmore (10 February 1949 in Staffordshire, Great Britain) is a British sociologist and cultural critic. He is currently a visiting professor of sociology at Aston University. Before teaching at Aston, he used to teach culture, media and ...
proposed that more than anyone else, Madonna effected a change in style and the manner in which stars engaged with the media. Madonna's public and media appearances, has generated a vast scholarly analysis. Authors in academic compendium ''The Madonna Connection'' (1993) confirmed this saying that "other scholars analyze media-Madonna discourses and representations". In the late-1980s, John Fiske, a media scholar and cultural theorist perceived her as a "site of meanings" for performance purposes, adding that "she is a rich terrain to explore". Various academics also noted a commentary from ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, th ...
'' editor Steven Anderson on Madonna, whose said in 1989: "She's become a repository for all our ideas about fame, money, sex, feminism, pop culture, even death". In a retroactively view of this point, British
reader A reader is a person who reads. It may also refer to: Computing and technology * Adobe Reader (now Adobe Acrobat), a PDF reader * Bible Reader for Palm, a discontinued PDA application * A card reader, for extracting data from various forms of ...
Deborah Jermyn of
Roehampton University The University of Roehampton, London, formerly Roehampton Institute of Higher Education, is a public university in the United Kingdom, situated on three major sites in Roehampton, in the London Borough of Wandsworth. Roehampton was formerly an e ...
commented in her book ''Female Celebrity and Ageing'' (2016) that Madonna "does age and rather than retire from view Madonna continues to function as a repository". A scholar once points that because she has come to occupy such a large portion of public media attention, "Madonna functions rather like what environmentalist call a megafauna". In the perception of Spanish philosopher Ana Marta González, Madonna doesn't have a "cultural" prominence but proposes in her 2009 essay (''Ficción e identidad. Ensayos de cultura postmoderna'') that with her media appearances the singer "would be more culturally significant than most of the people who have changed the course of history". Media scholar David Tetzlaff said that her "omnipresent" appeal "has to do with
hyperreality Described by Jean Baudrillard, the concept of hyperreality captures the inability to distinguish "The Real" (a term borrowed from Jacques Lacan) from the signifier of it. This is more prominent in technologically advanced societies. Hyperreality ...
, but an infinite accumulation of simulacra, an overabundance of information". More than two decades later, music writer and teacher T. Cole Rachel writing for ''Pitchfork'' in 2015 commented that "if you aren't a super fan—or even a fan at all—there's no escaping Madonna. She is everywhere". In addition to having been perceived as "omnipresent" by different outlets and for different reasons, other sources felt that beyond music industry she is one of the most "recognizable names in the world".


Relationship with critics and the press

Madonna's relationship with the critics is a "well-established" and "crucial aspect" of her career. In many ways, this treatment played a major role beyond Madonna's own figure. In 1985 for instance, Australian newspaper ''
The Canberra Times ''The Canberra Times'' is a daily newspaper in Canberra, Australia, which is published by Australian Community Media. It was founded in 1926, and has changed ownership and format several times. History ''The Canberra Times'' was launched in ...
'' quickly attributed to Madonna in "nearly reversed the typical pattern of rock idol analysis". Almost 30-years later, Madonna's widespread influence on female artists and the impact she have had in their literature was noted by a contributor from ''
Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character t ...
'' whom said: "Reviews of her work have served as a roadmap for scrutinizing women at each stage in their music career". The academic relationship on Madonna are also far reaching. At first instance, Caroline von Lowtzow from '' Süddeutsche Zeitung'' reminds that interpreting Madonna has never been only a domain of
tabloid media Tabloid journalism is a popular style of largely sensationalist journalism (usually dramatized and sometimes unverifiable or even blatantly false), which takes its name from the tabloid newspaper format: a small-sized newspaper also known as ...
. A group of reviewers like
Annalee Newitz Annalee Newitz (born May 7, 1969) is an American journalist, editor, and author of both fiction and nonfiction, who has written for the periodicals '' Popular Science'' and ''Wired''. From 1999 to 2008 Newitz wrote a syndicated weekly column cal ...
talked about her intellectual audience, and an author from ''Bimonthly Review of Law Books'' called it a "little subindustry of intellectuals" when answering the question "Why do intellectuals talk about Madonna?". Author also concludes on this, because "everybody talks about Madonna". In terms of influence, Dutch media scholar Jaap Kooijman commented that before the
Madonna studies Madonna studies (also called Madonna scholarship, Madonna-ology or Madonna Phenomenon) is the study of the work and life of American singer-songwriter Madonna using an interdisciplinary approach incorporating cultural studies and media studies. I ...
, "most scholarly attention was paid to genres and artists that were not considered 'pop'", but she brought 'pop' to the foreground. Before Madonna, authors in ''The Madonna Connection'' (1993) remarked that academics were typically the last to know about popular phenomena (or they willfully ignore them), but their reaction to Madonna has proved to be an exception to the rule. From one foundational motivation as the figure she attained among reviewers, ''Billboard'' staff commented in 1989, that "Madonna has always stayed one step ahead our expectations: in music, in fashion, in outright audaciousness". In fact, American academic and journalist
J. Hoberman James Lewis Hoberman (born March 14, 1949) is an American film critic, journalist, author and academic. He began working at ''The Village Voice'' in the 1970s, became a full-time staff writer in 1983, and was the newspaper's senior film critic ...
, has concurred saying: "She even directs her critics, the millions of sociologists, psychologists, and students of semiotics who have made her the world's biggest pop start". In the following description, numerous authors have commented their continuing interest in the figure of Madonna. As Taraborelli, said about keep writing about her in his updated version of '' Madonna: An Intimate Biography'' in 2018: "I have never stopped writing about Madonna since that day I first met her thirty-five years ago". Years prior, in 2008, Argentine writer Rodrigo Fresán expressed a similar feeling: "And the years go by and life changes but something remains constant: one continues to write about Madonna". In this cross-reference relation of Madonna-critics,
Sheila Jeffreys Sheila Jeffreys (born 13 May 1948) is a former professor of political science at the University of Melbourne, born in England. A lesbian feminist scholar, she analyses the history and politics of human sexuality. Jeffreys' argument that the "s ...
said that postmodern theorists of cultural studies elevated Madonna to
cult status A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
. Other group of authors focused in the mixed response she has had, as American psychologist and educator Francine Shapiro explained that many critics and fans "love to hate" her. In the words of Audra Gaugler from
Lehigh University Lehigh University (LU) is a private research university in Bethlehem, Pennsylvania in the Lehigh Valley region of eastern Pennsylvania. The university was established in 1865 by businessman Asa Packer and was originally affiliated with the Epi ...
"there exists a large band of critics that at first praised her, but then became disillusioned with her as she became more and more controversial". Interested in her social impact, Tetzlaff decided to study the relationship between the press and Madonna. Barbara O'Dair compiled and related her relationship with ''Rolling Stone'' magazine in a book called ''Madonna, the Rolling stone files'' (1997) and said that she always has been an "enigma". In ''Profiles of Female Genius'' (1994), author Gene N. Landrum said: "The press has in turn made Madonna the most visible, photographed, and debated female in modern times". For professor Suzanna Danuta Walters "accompanying Madonna's own elaboration of superstardom has been a sustained effort —by the mass media and academics alike— to continually produce and reproduce this cultural icon". Sociologist Cashmore, states that the singer exploited the expansion of media opportunities, inciting journalists with one scandal after another, so that she became almost impossible to ignore. Journalists were constantly on-guard. He also commented: "Madonna wanted —and got— more saturation media coverage than anyone, present and past". ''
HuffPost ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' editor Matthew Jacobs, said that "without the 21st century's ever-rapid news cycle, the volume of media attention Madonna commanded was a feat. Only Michael Jackson rivaled her".


Public and media "manipulation"

She has elicited a number of public perceptions regarding her personality and media manipulation during a part of her career. With the advent of her album ''Like a Prayer'', American journalist
Josh Tyrangiel Josh Tyrangiel is an American journalist. He was previously the deputy managing editor of ''TIME'' magazine and an editor at ''Bloomberg Businessweek''.Stephanie Clifford (November 17, 2009"Josh Tyrangiel Named Editor of BusinessWeek"/ref> In Ju ...
commented that she reached her peak as a "media manipulator". Music critic J. D. Considine asserted that Madonna was "more media manipulator than musician". Rock and Roll Hall of Fame described that "no one in the pop realm has manipulated the media with such a savvy sense of self-promotion". Music critic Stephen Thomas Erlewine wrote for her profile in
Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
and MTV that "one of Madonna's greatest achievements is how she has manipulated the media and the public with her music, her videos, her publicity, and her sexuality". Becky Johnston from ''
Interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...
'' magazine commented: " w public figures are such wizards at manipulating the press and cultivating publicity as Madonna is. She has always been a great tease with journalists, brash and outspoken when the occasion demanded it". Professor John Izod in ''Myth, Mind and the Screen: Understanding the Heroes of Our Time'' (2001) described that "when we categorise Madonna's public personality in terms recognised in
analytical psychology Analytical psychology ( de , Analytische Psychologie, sometimes translated as analytic psychology and referred to as Jungian analysis) is a term coined by Carl Jung, a Swiss psychiatrist, to describe research into his new "empirical science ...
, we find it belongs to two large classes of archetypal images". The first is she projects herself as a type of goddess and the second is the
trickster In mythology and the study of folklore and religion, a trickster is a character in a story ( god, goddess, spirit, human or anthropomorphisation) who exhibits a great degree of intellect or secret knowledge and uses it to play tricks or otherwi ...
. In more approaches political activist, Jasmina Tešanović called Madonna as "one of the most honest performers in pop culture" and further asserted that her changes "are well-calculated". In 2013, lecturer Becca Cragin said that "Madonna has managed to hold the public's attention for 30 years" with skills such as "expressing herself".


Magazines and others outlets


MTV

As is cited that MTV helped her, some writers like Mark Bego stated that Madonna helped make MTV (sometimes overrides any other artist). However, for biographer Chris Dicker she transcended her "MTV persona". Similarly, Chilean literary critic Óscar Contardo states MTV as the newness doesn't exist anymore but Madonna does. For authors like Arie Kaplan, "she was the first artist to really use MTV to establish her popularity". Overall, the symbiosis of Madonna-MTV has been largely documented and analyzed, as well Madonna's singular position in their history. Editor Carrie Havranek, explained that during the early days of the channel, "quite simply there was no one else like her". When she entered in her sixties, Matthew Jacobs called her "the first pop star of the MTV era to remain prolific at 60". A consideration of her singular status within channel's history came from ''Rolling Stone'' staff that include editors
Bilge Ebiri Bilge Ebiri (; born 1973) is an English-born American journalist and filmmaker. His first feature film, a comedy thriller entitled ''New Guy'', was released in 2004. Early life and education Ebiri studied film at Yale University where his thesis ...
and
Maura Johnston Maura K. Johnston (born May 28, 1975) is a writer, editor and music critic. A member of Boston College's journalism faculty, she has written for ''Rolling Stone'', ''The Boston Globe'', ''Pitchfork'', ''The Awl'', ''The New York Times'', ''Spin' ...
among others, as they wrote that "Madonna's music videos defined the MTV era and changed pop culture forever", as well "no artist conquered the medium like the Queen of Pop". Writing for ''The New York Times'', Jim Farber said that "Madonna's clips have given the network more media headlines than any other artist" and also said that she gave MTV Video Music Awards their defining tone at their inaugural ceremony in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
. The channel played her music videos more than any other artist's, and "
La Isla Bonita "La Isla Bonita" is a song by American singer Madonna from her third studio album '' True Blue'' (1986). Written and produced by Madonna and Patrick Leonard, with additional lyrics by Bruce Gaitsch, the song was originally presented by Leonard ...
" became the most requested video in the channel history by a record-breaking 20 consecutive weeks. Also, she was a regular presence at the MTV awards.


Philanthropy and activism

Her public perception, attached with her self-work include her role as a celebrity philanthropy. Madonna's philanthropic endeavors, include her own organizations
Ray of Light Foundation Ray of Light Foundation is a charity non-profit organization founded by American singer-songwriter Madonna in 1998. Named after her seventh studio album, ''Ray of Light'' (1998), it is dedicated to helping "to promote peace, equal rights and educ ...
(e. 1998) and
Raising Malawi Raising Malawi is a charity non-profit organization that was founded by Madonna and Michael Berg in 2006. It is dedicated to helping with the extreme poverty and hardship endured by Malawi's one million orphans, primarily through health and edu ...
(e. 2008). She set various
records A record, recording or records may refer to: An item or collection of data Computing * Record (computer science), a data structure ** Record, or row (database), a set of fields in a database related to one entity ** Boot sector or boot record, r ...
and was awarded for her philanthropic and humanitarian endeavors. She became the largest individual philanthropist in
Malawi Malawi (; or aláwi Tumbuka: ''Malaŵi''), officially the Republic of Malawi, is a landlocked country in Southeastern Africa that was formerly known as Nyasaland. It is bordered by Zambia to the west, Tanzania to the north and northeas ...
. According to
Global Philanthropy Group Global Philanthropy Group is a consulting firm that provides philanthropic services for high-net-worth individuals, charitable foundations and corporations. Their clients include John Legend, Avril Lavigne, Madonna, Tegan and Sara, Miley Cyrus, E ...
, she is the largest individual donor to the hospital and funds programs run by
Eric Borgstein Eric S. Borgstein is a Dutch pediatric surgeon and professor of surgery at the University of Malawi College of Medicine. Early life Borgstein was born in Malawi to two Dutch physicians. He attended medical school and trained as a surgeon in Sco ...
at Queen Elizabeth Central Hospital. She is also at the top of the a long list of celebrities who have supported the
Kabbalah Centre The Kabbalah Centre International is a non-profit organizationworldwide located in Los Angeles, California that provides courses on the Zohar and Kabbalistic teachings online as well as through its regional and city-based centers and study groups ...
in Los Angeles. Early in her career, she became one of the first
activists Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived greater good. Forms of activism range fro ...
for HIV/AIDS epidemic. She had friendship with many
HIV-positive people HIV-positive people, seropositive people or people who live with HIV are people who have the human immunodeficiency virus HIV, the agent of the currently incurable disease AIDS. According to estimates by WHO and UNAIDS, 34.2 million people were ...
, for which she dedicated them the song "In This Life" in ''
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use ...
''. According to ''Rolling Stone'' her contributions to the AIDS causes was relatively overlooked by her marriage with Sean Penn. They recognized that she became "the first major American pop star to stage such a large-scale fund-raiser". She donated money from various of her concerts for the cause, including outside the States, like she did in Paris, France in 1987 to the French Association of Artists Against AIDS during the
Who's That Girl World Tour The Who's That Girl World Tour (billed as Who's That Girl World Tour 1987) was the second concert tour by American singer and songwriter Madonna. The tour supported her 1986 third studio album '' True Blue'', as well as the 1987 soundtrack ''Who ...
. Madonna continued in the rest of her career, into the advocacy of AIDS awareness. She also promoted safe sex, especially in her concerts to "remember the dead, and affirm the living". In a 1988 campaign, she told schoolkids: "Avoid
casual sex Casual sex is sexual activity that takes place outside a romantic relationship and implies an absence of commitment, emotional attachment, or familiarity between sexual partners. Examples are sexual activity while casually dating, one-night ...
and you'll avoid AIDS. And stay away from people who shoot drugs". American professor and critic,
Louis Menand Louis Menand (; born January 21, 1952) is an American critic, essayist, and professor, best known for his Pulitzer-winning book '' The Metaphysical Club'' (2001), an intellectual and cultural history of late 19th and early 20th century America. ...
calls her "a leading spokesperson for safe sex". Madonna partook of the most money raised by a birthday fundraiser (Elizabeth Taylor's 65th birthday, 1997), recognized by the ''
Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
'' (1999). Madonna attended to numerous
benefit concert A benefit concert or charity concert is a type of musical benefit performance (e.g., concert, show, or gala) featuring musicians, comedians, or other performers that is held for a charitable purpose, often directed at a specific and immediate hu ...
s, including being part of the largest environmental fundraising event recognized by the ''Guinness World Records'', a 1998 concert for
Rainforest Foundation Fund The Rainforest Foundation Fund is a charitable foundation founded in 1987 and dedicated to drawing attention to rainforests and defending the rights of indigenous peoples living there. The fund and its three sister organizations (Rainforest Fou ...
. She performed at Live Aid (1985),
Live 8 Live 8 was a string of benefit concerts that took place on 2 July 2005, in the G8 states and in South Africa. They were timed to precede the G8 conference and summit held at the Gleneagles Hotel in Auchterarder, Scotland, from 6–8 July 200 ...
(2005) and
Live Earth Live Earth was an event developed to increase environmental awareness through entertainment. Background Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, ''Live Earth'' was built upon the be ...
(2007). Madonna is indeed, the only artist to performed at these three events according to E!, as well she is one of only eight acts —and the only female artist— to have been a headlining performer at both 1985's Live Aid and 2005's Live 8.


Religious themes


Fame

Biographer Mark Bego among others, have seen Madonna more a star rather than a public performer, singer or actress. Meanwhile, Robert Christgau wrote that "celebrity is her true art". American professor
Gail Dines Gail Dines (born 29 July 1958) is professor emerita of sociology and women's studies at Wheelock College in Boston, Massachusetts. A radical feminist, Dines specializes in the study of pornography. Described in 2010 as the world's leading anti-p ...
stated that understanding Madonna's popularity also requieres focus on audiences, not just as individuals but as members of specific groups. In this line, Professor Abby J Stewart, one of the contributors of ''Women Creating Lives'' (1994) confirmed that popularity commenting that "crosses lines of gender, race, class, and perhaps most curious, education".


Timeline

Her reputation of popularity was seen different from the view of multiple authors, decades and cultural differences. In her decade debut, however, it saw a generally agreement about her status. For instance, Stan Hawkins from
University of Leeds , mottoeng = And knowledge will be increased , established = 1831 – Leeds School of Medicine1874 – Yorkshire College of Science1884 - Yorkshire College1887 – affiliated to the federal Victoria University1904 – University of Leeds , ...
said that Madonna was the first female solo artist to gain superstar status in the 1980s. Historian Gil Troy confirmed the singer as "the 1980's dominant female star", while Arie Kaplan, called her the most powerful female pop icon of the decade. Across the century, for authors like Hawkins she emerged as a central female icon of the twentieth century. Back to the 1990s, her stardom declined in the views of American authors like academic
Lynn Spigel Lynn Spigel is the Frances E. Willard Professor of Screen Cultures at the School of Communication at Northwestern University. She has written extensively on numerous topics including post-war culture and popular media. She has also edited numero ...
, while Andrew Ferguson suggested that her "real crime" had been longevity. Overseas British author Mark Watts writing for ''
New Theatre Quarterly ''New Theatre Quarterly'' (''NTQ'') is a peer-reviewed academic journal covering theatre studies. It is published by Cambridge University Press. ''New Theatre Quarterly'' succeeds ''Theatre Quarterly'' (1971–81). Over the years, ''NTQ'' has dev ...
'' in 1996, summarized that the "rise and (perceived) decline of Madonna has gone, so to say, hand-in-hand with that of
postmodern theory Brian Duignan writes on the ''Encyclopædia Britannica'' that Postmodern philosophy is a philosophical movement that arose in the second half of the 20th century as a critical response to assumptions allegedly present in modernist philosophical i ...
— but none the less pervasively influential for that". Many years after, a similar feeling was shared by sociologist Cashmore, in 2018, when notated that "thereafter, her presence might have faded, but her influence remained". In summary and despite divided perceptions, Christgau wrote that her fame is so far-reaching that it is difficult even to measure.


Responses and cultural effect

In an intellectual reaction about her fame,
Annalee Newitz Annalee Newitz (born May 7, 1969) is an American journalist, editor, and author of both fiction and nonfiction, who has written for the periodicals '' Popular Science'' and ''Wired''. From 1999 to 2008 Newitz wrote a syndicated weekly column cal ...
noticed in the early-1990s that the "fields of
theology Theology is the systematic study of the nature of the divine and, more broadly, of religious belief. It is taught as an academic discipline, typically in universities and seminaries. It occupies itself with the unique content of analyzing the ...
to queer studies have written literally volumes about what Madonna's stardom means for gender relations, for
American culture The culture of the United States of America is primarily of Western, and European origin, yet its influences includes the cultures of Asian American, African American, Latin American, and Native American peoples and their cultures. The U ...
and for the future". Senior academic administrator MaryAnn Janosik praised the singer because said that emerged as self-made star, proving that "power is accessible to all, including women". Following this, ''
American Photo American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
'' held in 1995, that "more than anyone else, Madonna challenged the terms of celebrity for women". Talking about Madonna's own impact, music editor Bill Friskics-Warren wrote that singer's "megastardom and cultural ubiquity had made her as much a social construct" and a "person-turned-idea". At some point of her career, Madonna's celebrity ambiguity was then unusual but was explained by American author
Maureen Orth Maureen Orth is an American journalist, author, and a Special Correspondent for ''Vanity Fair'' magazine. She is the founder of Marina Orth Foundation, which has established a model education program in Colombia emphasizing technology, English, a ...
in the following way: "Madonna's celebrity is unique in that it seems to depend as much on repugnance as on acceptance. Her fame frame, unlike that of most other mega-stars, rests very much on people who love to hate her—while monitoring her every move—and on others who hate to love her". A group of authors agreed in Madonna's fame to establish a template for pop stars of next generations. For example, Erin Skarda wrote for ''Time'' in 2012 that "she essentially redefined what it meant to be famous in America". T. Cole Rachel from ''
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
'' explained that "she devised the archetype of pop stardom as we know and understand it today". British author Peter Robinson also proposes that "Madonna pretty much invented contemporary pop fame so there is a little bit of her in the DNA of every modern pop thing". Also, Elysa Gardner of ''USA Today'' expressed that "no single artist has been more crucial in shaping our modern view of celebrities as people who need people — and attention". Barbara Ellen from ''The Observer'' gave a greater importance to the singer, as she said that "arguably, Madonna has transcended pop stardom to become the first great reality show". Another group of authors agreed that she "helped to redefine the nature of celebrity". Indeed, her contributions to the celebrity culture was noted by art historian John A. Walker who said that "Madonna's celebrity tactics are now everywhere". A similar suggestion was shared by Cashmore, whose recognized that although she "didn't singlehandedly start celebrity culture", concludes that "since Madonna's ''Like a Virgin'' video, scandal has become something of a holy grail for celebrities". Furthermore, Guilbert wrote that "some celebrities seeking publicity do not hesitate to use Madonna's name" as well other cited "to become as famous as Madonna" like Celine Dion did in her early career.


Madonna as the most famous woman in the world (and others similar titles)

Madonna has been slightly described as "the most famous woman" by numerous publications during five consecutive decades (1980s—2020s).Examples of sources calling Madonna as "the most famous woman" through different decades (at least one source per decade):
1980s * 1990s * 2000s * 2010s * 2020s *
In 2019, American journalist
Vanessa Grigoriadis Vanessa Maia Grigoriadis is an American journalist. Her work has been featured in ''The New York Times'', '' Vanity Fair'', and ''Rolling Stone'' among other publications. Background Grigoriadis is of Greek descent and grew up in New York City. Whe ...
commented: "The conventional wisdom is that Madonna became more famous than everyone else because she was dying to become famous". Sal Cinquemani from ''
Slant Slant can refer to: Bias *Bias or other non-objectivity in journalism, politics, academia or other fields Technical * Slant range, in telecommunications, the line-of-sight distance between two points which are not at the same level * Slant d ...
'' reviewed her then 20-years-old career in 2003, saying that in the vein of "
Live to Tell "Live to Tell" is a song by American singer Madonna from her third studio album '' True Blue'' (1986). The song was originally composed by Patrick Leonard as an instrumental for the score of Paramount's film '' Fire with Fire'', but Paramount re ...
", the song "seems to sum up everything Madonna has tried to tell us about being 'the most famous woman in the world'". The tag of being "the most famous woman in the world" has been commented by numerous academics and observers. Associate professor Diane Pecknold felt that the claim to distinction her as "the world's most famous woman" seems to require no defense.
Frances Negrón-Muntaner Frances Negrón-Muntaner (born 1966) is a Puerto Rican filmmaker, writer, and scholar. Her work is focused on a comparative exploration of coloniality, primarily in Puerto Rico and the United States, with special attention given to the interse ...
citing ''Rolling Stone'' observed that she has been labeled the most famous woman alive "who has imprinted, one way or another, not only a generation but the world". French academic Guilbert documented that "in the American, British, Australian and French press" (his four principal sources) "it is generally taken for granted that Madonna is the most famous female in the world". In similar approaches, British scholar and economist Robert M. Grant described her as "the best known woman on the planet" in a class about her in 2008, and for
Bryant Gumbel Bryant Charles Gumbel (born September 29, 1948) is an American television journalist and sportscaster, best known for his 15 years as co-host of NBC's '' Today''. He is the younger brother of sportscaster Greg Gumbel. Since 1995, he has hosted ...
was "the most famous woman in the entertainment business". Similar perceptions were provided by a large group of authors. For instance, in 2007 political advisor
Aaron Klein Aaron Klein ( he, אהרון קליין; born 1979) is an American-Israeli conservative political commentator, journalist, strategist, bestselling author, and senior advisor to Prime Minister Benjamin Netanyahu. He served as campaign manager fo ...
observed that she is probably "the most well-known American celebrity in the Middle East". When she was living in the United Kingdom, BBC reporter Rosie Millard described her as "arguably the most famous persona currently residing in the UK". Similarly, British journalist
Dylan Jones Dylan John Jones OBE (born 1960) is an English journalist and author. He served as editor of the UK version of men's fashion and lifestyle magazine '' GQ'' from 1999 to 2021. He has held senior roles with several other publications, including ...
proclaimed in a 2001 article for ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'': "Madonna: the most famous woman in the world interviewed". British author
Matt Cain Matthew Thomas Cain (born October 1, 1984), nicknamed "The Horse", "Big Daddy", "Big Sugar" and "Cainer", is an American former professional baseball pitcher who played his entire Major League Baseball (MLB) career for the San Francisco Giants ...
summarized in 2018: "She's one of the most famous women ever to have lived". Overall, lecturer Ron Moy at Liverpool John Moores University wrote in ''Kate Bush and Hounds of Love'' (2013) that her "notoriety, performances and songs have rendered her one of the most recognisable human beings on the planet". Kellner named her "the most popular woman entertainer of her era (and perhaps of all time)". Within the
Internet culture Internet culture is a culture based on the many way people have used computer networks and their use for communication, entertainment, business, and recreation. Some features of Internet culture include online communities, gaming, and social medi ...
, she also attained similar status through some rankings. For instance and according to ''
Orlando Sentinel The ''Orlando Sentinel'' is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently owned by Tribune Publishing Company. The ''Orlando Sentinel'' is owned by parent company, '' Tribune P ...
'',
Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
ranked Madonna in 2014 as the "most influential woman in history" based in a study of Wikipedia algorithms. In 2017,
ThoughtCo Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, l ...
placed her at first in their "Top 100 Women in History", calling Madonna "the number one woman of history searched for year after year on the Net". Similarly, ''Time'' ranked her at third —highest-ranked woman— in their list of "The 100 Most Obsessed-Over People on the Web", only behind George W. Bush and Barack Obama. In an International Federation of the Phonographic Industry (IFPI) report from 2001, research showed Madonna as the most Music piracy, pirated artist. Over the course of her career, she has been identified with similar appellatives of "the first", "the greatest", "the biggest" or "the most". For instance, at one time of her career, she was named the "most photographed woman in the world" by a varied of sources, like ''British Journal of Photography'' (2006). In 2017, Louis Virtel of Uproxx called Madonna "the greatest celebrity of all time". In ''Madonna (book), Madonna'', Andrew Morton described her as "the most wanted woman in the world". Financial adviser Alvin Hall placed the singer in 2003 as the "world's most powerful celebrity" at that time. Dutch academic Anne-Marie Korte from Utrecht University called her "America's greatest female pop star ever". American writer, Merle Ginsberg said she is perhaps "the biggest star who ever lived". In contrast, it was suggested only Madonna's inability to conquer movies has kept her from being acknowledged as "the greatest entertainment phenomenon ever".


Image, gender, identity and appearance

Madonna is credited by critics and audience alike with developing and managing her own image. Indeed, she is typified as the first female artist to manage this practice or more than anyone else before, as feminist theorists such as Sonya Andermahr of University of Northampton held that the singer "exercises more power and control over the production, marketing and financial value of her image than any female icon before her". A number of writers have stressed the importance of the visual to Madonna and one has described her career as a "succession of images". According to Matthew Rettenmund, "her visuals have always been at least as important to her legacy", as Fouz-Hernández explained that the control of her projects and image is "legendary". The focus that authors have given to this practice by Madonna is vast. Like
Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...
said that her image became the source of endless debate among feminists and cultural scholars. Lecturer John Street from University of East Anglia noticed a singular feature in the attention surrounding her, as her reception for both critics and defenders "it is devoted almost exclusively to her image and appearance". Musicologist Susan McClary pondered that "great deal of ink has been spilled in the debate over Madonna's visual image". British professor and linguist Sara Mills (linguist), Sara Mills in her book ''Gendering the Reader'' (1994) noted that "academic writing on Madonna has seen her as innovative largely in her use of images, and has concentrated overwhelmingly on her video work". For sources like ''Melody Maker'' her success even radicate in her image. Their explanation ran like this: "The secret, of course, isn't in the music... Madonna is the most popular female singer of all time and she is pure image". Dr. Susan Hopkins said that she "is the quintessential image strategist". Kanye West, concludes: "Madonna, I think, is the greatest visual musical artist that we've ever had". From the start of her career, she was willing to turn her identity into a concept. In the point of view of Lynne Layton, a clinical professor of psychology at Harvard Medical School she is "popular because she reflects our own uncertainties about identity". Many authors have used the analogy of her "Who's That Girl World Tour, Who's That Girl"? era in terms of her identity. Layton for example, said that she contributed to this myth by letting Madonna control her title of the book ''Who's That Girl? Who's That Boy?: Clinical Practice Meets Postmodern Gender Theory'' (2013). Also, authors of ''Madonna's Drowned World'' explained that "much has been written about Madonna's subversion, deconstruction and inversion of gender". Gender theorist Judith Butler explained that the singer embodied multiple identities at once. This usage of her own identity was praised by American journalist Wesley Morris, whose defined her as "the first great identity artist", saying that "Madonna treated the genders and other people's identities as fashion, she made those identities seem fashionable". Indeed, authors Peggy Phelan and Lynda Hart have concurred that "more than almost any other artist whose identity seems patently intelligible, she has provoked immense pleasure in her fans by courting their identities as a component of her own". In doing so, she also introduced a concept of celebrity beauty, that was "more fluid and mobile" and perhaps marked "the beginning of new era in celebrity beauty". Indeed,
Camille Paglia Camille Anna Paglia (; born April 2, 1947) is an American feminist academic and social critic. Paglia has been a professor at the University of the Arts in Philadelphia, Pennsylvania, since 1984. She is critical of many aspects of modern cultu ...
suggested that "Madonna's most enduring cultural contribution may be that she has introduced ravishing visual beauty and a lush Mediterranean sensuality". Also, American critic Ty Burr emphasizes that she was the first postmodern female celebrity in that she considered "authenticity" to be just one more mask to put on in a grand game of celebrity dress. Finding another cultural meaning, professor John Izod said that "Madonna's image is a centre of energy around which ideas, images, affects and myths cohere" but also conclude that "accepting that Madonna's image does function to give body to the cultural unconscious, the shape-shifting characteristic of her work carries with it the risk that her image may jump cultural boundaries that not all her fans are capable of crossing". American editor
Annalee Newitz Annalee Newitz (born May 7, 1969) is an American journalist, editor, and author of both fiction and nonfiction, who has written for the periodicals '' Popular Science'' and ''Wired''. From 1999 to 2008 Newitz wrote a syndicated weekly column cal ...
stated that the singer has given to American culture, and culture throughout the world, "is not a collection of songs; rather, it is a collection of images".


Madonna's physicality

Christopher Flynn, her dance instructor was one of the first people to notice her qualities and appearance. Madonna commented that he taught her to appreciate beauty, not in the conventional sense, but "rather beauty of the spirit". He described Madonna to have an ancient-looking face, "a face like an ancient Roman sculpture, Roman statue" and then later Flynn said that "it's not physical beauty, it's something deeper". Richard Maschal from ''The Charlotte Observer'' interviewed Madonna at 19, during July 1978 when she was a dance student, and also noticed her beauty saying: "I really did think she looked like Madonna (art), a madonna and so was amazed when I asked her name and she gave it" further adding that "she resembled a literal Renaissance madonna". Freddy DeMann recalls from their first meetings: "She had the most unbelievable physicality I've ever seen in any human".


Re-invention

Madonna has been also noted for her continual change of images and style. Known also as "reinvetion", this is a word constantly attributed in her career according to biographer Michelle Morgan. She even called a tour the Re-Invention World Tour. As reviews about reinvention has been a constant, Maria Wikse, a Swedish author emphasizes that "most critics recognise" her reinvention and "how it influences the way in which we read her texts". Layton of Hardvard University, has concurred that "this is one of Madonna's cultural meanings". Author K. Elan Jung, elevated this saying "she displayed an almost unique capacity for reinvention, it it's actually her most distinctive characteristic". Ludovic Hunter-Tilney from ''Financial Times'' summarized an effect in her career with this matters, saying that "her image changes have launched countless fads and fuelled a boom in jargon-filled academic studies about her as a post-feminist chameleon". Historically, David Bowie is frequently credited as a precursor in music terms. Australian scholar McKenzie Wark assured that alongside him both "raised this to a fine art". While Madonna is not the first artist to reinvent herself, a group of authors have elevated Madonna from a nearly "unique" position, either as a female figure or regardless gender. At first instance, writer
Matt Cain Matthew Thomas Cain (born October 1, 1984), nicknamed "The Horse", "Big Daddy", "Big Sugar" and "Cainer", is an American former professional baseball pitcher who played his entire Major League Baseball (MLB) career for the San Francisco Giants ...
said that "she popularized reinvention" arguing that she led to it becoming part of the strategic repertoire of every star since. From a female perspective, both value and position of Madonna's reinvention was exemplified by authors of ''Queer Style'' (2013), the New Zealand fashion academic Vicki Karaminas and Australian lecturer Adam Geczy, as they wrote that she "transmogrified from virgin to dominatrix to ''Über Fran'', each time achieving iconic status", asserting that Madonna is "the first woman to do so-and with mainstream panache and approbation". In other words and following Karaminas and Geczy's description, Madonna linked patterns that were previously seen as incompatible: Religion and sexuality, heterosexuality and homosexuality, subculture and mainstream. A popular view in most part of her career, was summarized by Roger Ebert as he notes that pop sociologists have claimed that "she changes images so quickly that she is always ahead of her audience". In context with Ebert's thoughts, Chris Rojek of Brunel University explained that in the decades of the 1980s and 1990s, that frequency of image changes that she made produced that "no-one could guess what she would do next or pin down her essential self". Alongside her reinventions, ''The New Zealand Herald'' staff explained that "she was the master of the unexpected". American journalist Chris Smith added another significance and wrote in ''101 Albums That Changed Popular Music'' (2007) that she "manipulated her image beyond the limits of music's traditional media, and in doing so extended her reach as a musical artist to that of near-legendary cultural phenomenon". Similar to Cain's claims, John Intini from Canadian magazine ''Maclean's'' pointed out: "The art of reinvention—of which Madonna is queen—has saved many musical careers". Erica Russell from the MTV staff, also noticed this Madonna's legacy concept of reinvention in other musicians. She states that "have left a lasting mark on the culture of pop music, normalizing it for artists to reinvent their image, sound, and creative themes upon each new 'era' or album release". On a broader scale, the singer "is credited with popularizing the view that identity is not fixed and can be continuously rearranged and revamped" according to British sociologist
David Gauntlett David Gauntlett (born 15 March 1971) is a British sociologist and media theorist, and the author of several books including ''Making is Connecting''. His earlier work concerned contemporary media audiences, and has moved towards a focus on the ...
. Author Lisa Taylor similarly argued that her continual change of image "promoted the idea that female identity was a construct that could be orchestrated and manipulated at will". In the perspective of self-help and business discourses, Madonna's reinvention case has also been discussed in large proportions. For British management consultant Richard Koch among other business theorists, Madonna's primary achievement was to reivent herself and contritubed to build her myth. In connexion with this, it was written in ''Dissertation Abstracts International: The humanities and social sciences. A'' (2008), that "Madonna's pattern of reinvention follows larger models of reinvention applied to commercial products". In summary, life coach Jackee Holder mentioned "reinvention is the modern-day career move" and "Madonna is the modern-day example of reinvention".


Lifestyle and health

According to the Ohio State University her lifestyle has been discussed more than her music. ''The Observer'' columnist Barbara Ellen commented that "Madonna's life has always been much more vigorously reviewed than her art" and "much of her personal history has now passed into legend". Overall, ''Rolling Stone'' staff commented that "her personal life is tracked, scrutinized and documented as a matter of course". A multitude of agents from journalists to academics, have reviewed the likeness of her work with elements of her life. Layton suggested that "Madonna makes sense of her life. By deliberately making her life a part of her work. Madonna presents us with both a public and a private persona". While this was not central only with Madonna, British sociologist
Ellis Cashmore Ellis Cashmore (10 February 1949 in Staffordshire, Great Britain) is a British sociologist and cultural critic. He is currently a visiting professor of sociology at Aston University. Before teaching at Aston, he used to teach culture, media and ...
praised her legacy on this, saying that "after Madonna, any aspiring singer or actor knew that they would have to surrender what used to be called a Private sphere, private life to their public". Named a fitness icon, Madonna co-founded a chain of fitness centers called Hard Candy Fitness. She was part of event Sport Aid's Race Against Time in 1988 and she was one of the first stars to become devotee to Pilates. According to Canadian author Ken McLeod "she promoted a body image shaped by dance and exercise" noting further that her "attention to fitness and exercise is legendary". Perhaps, one of this examples include the relationship she had with artist Jean-Michel Basquiat, as she ended their love affair because of his heroin addiction. Art historian John A. Walker noted that she was an early riser, ate healthy food, took exercise, and disdained drugs, unlike Basquiat. However, in 2014, Madonna admitted that she has experimented with drugs. "I tried everything once, but as soon as I was high, I spent my time drinking tons of water to get it out of my system", she said. In 2016, Madonna told James Corden at his Carpool Karaoke: "My work is rebellious, but my lifestyle isn't rebellious. I don't smoke, I don't drink, I don't party. I'm quite square". Her health condition and body image has been scrutinized, and to extent, various observers have found a significance of this for her persona, work and beyond her own figure. At first instance, in the essence of her career, Caryn Ganz from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' commented that "her fitness, flexibility and strength have always been tied to the kind of cultural power she wields". British journalist
Bidisha Bidisha Mamata is a British broadcaster and journalist specialising in international affairs, social justice issues, arts and culture. Bidisha began writing professionally for style magazines such as ''i-D'', '' Dazed and Confused'', and the '' ...
has made a similar observation saying that "it is impossible to talk about Madonna without talking about power", she is an athlete. For Bidisha, "her muscularity is not about appearance; it is an indication of her mental strength and resilience". As this impact transcended Madonna's own figure, Ganz also summarized that the singer "was a pioneer of welding her voice to her image, and in a culture consumed with critiquing how women look, and controlling how they use their bodies". Professor Suzanna Danuta Walters, in ''Material Girls: Making Sense of Feminist Cultural Theory'' (1995) wrote that "the figure of Madonna is emblematic of the consumed way women are represented in popular culture". To McLeod, "Madonna's videos and live shows introduced a new physicality into female pop performance". Similarly, music critic :es:Patricia Godes, Patricia Godes said that "Madonna was the first white Caucasian celebrity to have an athletic physique, with muscular legs, with shoulders instead of the style that was previously worn by skinny women. It changed a little the idea of female physique". An author quoted that Madonna made the "female body seem more like a machine with cravings". Richard Sine from medical site WebMD confirmed that health experts have commented Madonna's well-being and added that "without ever speaking a word on the subject, Madonna may have done more to spur the world's collective fitness than anyone else". In Sine's view, her singles have been the backdrop "an untold number of aerobics classes and treadmill sessions, not to mention dance-floor workouts".


Ambition and personality

Various reviewers have largely documented her ambition, work ethic and personality, and the likeness of these things with her work or how she is perceived by the audience. In her literature, a varied of agents have analogy used her title of Blond Ambition World Tour, "blonde ambition", while for American journalist
Vanessa Grigoriadis Vanessa Maia Grigoriadis is an American journalist. Her work has been featured in ''The New York Times'', '' Vanity Fair'', and ''Rolling Stone'' among other publications. Background Grigoriadis is of Greek descent and grew up in New York City. Whe ...
is something that "what set her apart". For business analyst like,
Roger Blackwell Roger Blackwell, Ph.D., is an American marketing expert and public speaker. He was described in the ''New York Times'' as one of America's top speakers on business and marketing, along with Daniel Burrus and Tom Peters. He has served on the boa ...
, Madonna's ambition is a common denominator in their marketing analysis. Blackwell, commented that she "has thrived primarily due to her raw ambition rather than raw talent". Mostly in her early career, diverse personalities (from dancer teachers to music executives and photographers) that had encounters with Madonna recognized her as "being unique". One of them, was Pearl Lang. Alongside this perception, American author Rene Denfeld said that Madonna is one of the first female public figures ever to present ambition, power and strength into one empowering package. A contributor from company Spin Media concluded that "Madonna has changed society through her fiery ambition". Metaphorically, columnist Gail Walker of '' Belfast Telegraph'' opined that "when people use the word 'attitude', it's because Madonna invented it". According to German cultural critic Diedrich Diederichsen, Madonna "herself openly cultivated the legend of her ambition, which would stop at nothing". Following this, Madonna told writer Matthew Todd (writer), Matthew Todd her ambition was driven by feeling unloved after the death of her mother. To professor Lisa N. Peñaloza, Madonna ambition is "legendary" and reminds that the singer has been quoted as waiting to equal God in fame. As author Kay Turner, have commented that the singer "made outrageous claims about her ambitions, but invited the world to join her in believing that". In January 1984, Madonna told Dick Clark on the TV talent show ''American Bandstand'' that she wanted "to rule the world". Mary Cross commented about this: "At least in the world of pop music, that was going to happen sooner than anyone thought". Madonna is considered "one of the hardest working and most disciplined of performers". Other outlets like ''The Straits Times'', actually suggested that she is arguably "the hardest-work-ing woman in the music business". She is also noted for being tagged as workaholic and Enneagram of Personality, perfectionist. An author described that she is "obsessively controlling of all the things she does". Charles Andrew Gallagher a La Salle University professor, said that Madonna never lets her audience forget that whatever "look" she acquires is attained by hard work. Within the Sigmund Freud, Freudian's Energy (psychological), psychic energy theory, she was described as a "prototypical example of a life-force" and a "prototypical model for excessive". In ambiguous views, during part of her career she was accused for using men to help launch her to fame. Also, she repeatedly used and discarded disc jockeys, directors, managers (of both sexes), friends, producers and whoever could help advance her career in her "dizzying" ascent from the bottom to the top. Her response to these charges was, "Ail those men I stepped all over to get to the top—every one of them would take me back because they still love me and I still love them". Also,
J. Hoberman James Lewis Hoberman (born March 14, 1949) is an American film critic, journalist, author and academic. He began working at ''The Village Voice'' in the 1970s, became a full-time staff writer in 1983, and was the newspaper's senior film critic ...
commented that "to criticize Madonna for her nacissism is to complain that water is wet". Mary Cross suggested "Madonna is demanding, but given her own perfectionism and discipline, she expects a lot from her entourage". Writer Laura Barcella, states "what's always been most powerful about Madonna is her smarts". Barcella, remarked as well her Intelligence quotient, IQ of 140, which makes her a "genius certified" (or with other IQ classification, measurements, a near genius-level). Providing a religious point of view, British Anglican and academic, Emma Ineson explored the ambition, success and power of Jesus and concluded in her case "Madonna's biggest fear is mediocrity". For cultural critic Saul Austerlitz, she "engaged in a one upmanship contest with herself".


Ageing

Various commentators observed the impact of ageism in Madonna's career and how this have defined her own image. Music writer T. Cole Rachel of ''Pitchfork'', explained that as "she gets older she becomes polarizing in new ways". She is also "the site of both critical debate and academic study, much of which perpetuates its own form of ageism". An author summarized that the singer has become the subject of "frequent derision" in the press where she is positioned as an ageing figure who performs sexuality beyond the "age of appropriacy". Nevertheless, another group have seen and given Madonna an almost unique position as a source of this debate. As author Sophie Fuller recalls that she is perhaps "the best known and most talked about female musician in her fifties". Authors of ''Human Aspects of IT for the Aged Population'' (2021), deemed the singer as an "interesting case of study because her artistic brand has always expressed a sexual nature". In perspective, Madonna has suffered of ageism from the very start of her career according to Matt Cain. A similar comment was provided by T. Cole Rachel, who remarked: "People have been asking her about 'aging gracefully' since she entered her thirties" and in particular, author viewed a Madonna at age 57 with "media outlets talk[ing] about her as if she was 97". At age of 34, in 1992, Madonna asked in an interview with Jonathan Ross: "Is there a rule? Are people just supposed to die when they're 40?". Gail Walker of ''Belfast Telegraph'' opined that at this age, of 40, "was supposed to be the end of her creativity and influence". Overall, the public have been largely ambivalent towards Madonna's 50s and 60, as in the late-2000s, she "oscillates between agelessness and ageing". From an ageism point of view, since 2008, many authors argued that Madonna became self-referential, obsessed with her own biography in a way that "leaped past confessionalism" and also hiring younger artists. In 2015, during the release of ''Rebel Heart'', Diplo commented about status of Madonna's career and her poor reception (mainly suggested by ageism), reminding that "she created the world we live in". By contrast, American writer Michael Arceneaux suggested that it's not that she's "too old" adding that "the world hecreated has changed" and concluded that "part of being the premiere pop star is being ahead of the curve" and she has not been for a long time. American author Anne Helen Petersen questioned if is Madonna battling ageism—or battling for her own particular body to remain forever young?. Canadian author Ken McLeod commented that Madonna appears to be "at pains to be able to maintain the same fitness and ideal body image", as well "to some extent she may be viewed as something of a prisoner of her own constructed image". On the other hand, Spanish writer :es:Roy Galán, Roy Galán warned that there exists a group of people on Internet dedicated to denigrate Madonna because her age, downgrading all her opinions and work. With the
Internet culture Internet culture is a culture based on the many way people have used computer networks and their use for communication, entertainment, business, and recreation. Some features of Internet culture include online communities, gaming, and social medi ...
, "Madonna naysayers had a bigger platform than ever", said Matthew Jacobs from ''HuffPost''. In defense of the singer, Rosa Lagarrigue, an artistic manager commented that "who attack from social networks are ignorant cowards" and questioned: "No human being is equal at 20, 30 and 50, why do we demand that of Madonna?". Music critic :es:Patricia Godes, Patricia Godes criticized those sexist comments on Madonna when people congratulated older male musicians such as Mick Jagger or Bob Dylan because their age and longevity; this led Godes to conclude "what is transgressive is being Madonna". Indeed, comparisons with other celebrities have been a constant by other group of critics, including Cain whom suggested that "perhaps tellingly, Madonna is the only one to have survived". He commented that the singer succeed until 1983, at age 25 unlike Britney Spears or Beyoncé who were teenagers when they became famous or Madonna's fellow in the 1980s: Michael Jackson, Whitney Houston, Prince and George Michael, who were all much younger than her when they first enjoyed success. Another supporter of this view, Jacobs commented in 2019, that "Madonna maintained her throne longer than anyone else from any era". However, Jacobs also suggested that many of these artists, more or less accepted that they are nostalgia acts, and is a status "Madonna is hellbent on avoiding". Australian magazine ''The Music (magazine), The Music'' asked "if the achievements of a privileged white woman like Madonna are devalued (referring to ageism), what does that mean for others?". Similar feelings and questions have been made by other outlets, and Jacobs laments that "That's the great tragedy of Madonna's late career. She wrote the playbook time and again, and she won't be alive to see the world acknowledge it". Despite she divided opinions about ageism, is considered by many that she helped to introduce the "age inclusivity in pop". Around the time she turned 50, her tenacity had little precedent. Reviewing a Madonna at 60s, to Caryn Ganz of ''The New York Times'', "there has never been a pop star writing and performing at her level, and demanding a seat at the table, at her age". Walker also commented: "The people who don't like Madonna had better get used to it, because we're living in a society now that's less about Madonna's age and more about the Age of Madonna". Writers from
Bidisha Bidisha Mamata is a British broadcaster and journalist specialising in international affairs, social justice issues, arts and culture. Bidisha began writing professionally for style magazines such as ''i-D'', '' Dazed and Confused'', and the '' ...
to Cain, praised her because "she's dared to grow old and outlived many of her contemporaries".


Madonna's influence on other performers


Influences for Madonna

The National Geographic Society found that historians or anthropologists trace "her influences" from several cultural inspirations such as the Middle Eastern spirituality to feminist art history. She has been also inspired by other performers and celebrities, while some biographers suggested that her main inspirations came from the world of arts and cinema, instead music. Indeed, she is often inspired by the visual artists she collects, and at some point of her career, Madonna claimed that "every video I've done has been inspired by some painting or work of art". Observers commented the influence she had from other performers with Howard Kramer, curatorial director of the Rock and Roll Hall of Fame and Museum saying that "although Madonna had her influences, she created her own unmistakable style". He also added that the singer "wrote her own ticket; she didn't have to follow anybody's formula".


Madonna's influence on others

Madonna's influence on others performers is a well-articulated theme, as a large number of international authors and music journalists have scrutinized it. Aside commentaries from critics, array female artists acknowledge the important influence of Madonna on their own careers. Overall, Guilbert wrote that "the press never stops comparing female singers to Madonna". Dutch academics also found that female artists "are very often measured against the yardstick that Madonna has become". Gillian Branstetter writing for ''The Daily Dot'' felt that the singer "is scattered through every major act" and her influence is "almost smothering in its totality". Reviewing her then 20-year career in 2003, Ian Youngs from BBC wrote that "her influence on others has come as much from her image as her music". Both Youngs and Paul Rees from ''Q (magazine), Q'' noted that Madonna "is aware of the influence she has" on others. British sociologist
David Gauntlett David Gauntlett (born 15 March 1971) is a British sociologist and media theorist, and the author of several books including ''Making is Connecting''. His earlier work concerned contemporary media audiences, and has moved towards a focus on the ...
studied the influence of Madonna on other performers and presented four key ''themes'' that she established as central, and that have since been used and emphasized by her successors (and imitators). Authors like Branstetter are aware in the influence of other contemporaries artists beyond Madonna in the musical landscape. However, her singular position was explained by ''i-D'' contributor Nick Levine whom explained that "she didn't set the template alone" but further adds that "more than anyone else, Madonna created the rules of engagement now followed by everyone". Similarly, in 2018 '' Billboard'' staff compared her to fellows such as Michael Jackson and Prince but they remarked that "Madonna is still the one who most set the template for what a pop star could and should be". Observers like
Ann Powers Ann K. Powers (born February 4, 1964) is an American writer and pop music critic. She is a music critic for NPR and a contributor at the ''Los Angeles Times'', where she was previously chief pop critic. She has also served as pop critic at ''The ...
to outlets such ''la Repubblica'' have called and lumped many of these musicians as "the heirs of Madonna" or her "musical daughters". On this point, Gauntlett commented that "many of them are Madonna's daughters in the very direct sense that they grew up listening to and admiring Madonna, and decided they wanted to be like her. Most of them have said so explicitly at some point". That treatment have generated the creation of listicles from diverse sources, including a 2013 ranking by MTV (Latin American TV channel), MTV Latin American with the intention to find her "heir". MTV's Madeline Roth made the rank of "princesses of pop who have earned Madonna's blessing [The Queen of Pop]" adding that she "has voiced her disapproval for pitting women against each other". Specifically with the popular music, she established a matriarchy in the pop scene. A varied authors like music journalist :es:Diego Alfredo Manrique, Diego A. Manrique whom wrote for the Portuguese version of '' El País'' commented the dominance on record charts of her "heirs", saying that in terms of popular culture we are living in a "Madonna era". British music journalist David Hepworth is another author who noticed it and states that "most of the biggest of the pop music" are women and Madonna "is the person who proved that this was possible, who opened up a new world for them to grow into". Like Manrique or Hepworht, Branstetter shared similar thoughts and found a greater significance commenting that one of the "biggest factors in this influence" is the context in which Madonna thrived when she appeared in the 1980s where "the vast majority of the top artists in the world were men". In 2010, Michelle Castillo from ''Time'' summarized that "every pop star (of the past two or three decades) has Madonna to thank in some part for his or her success". Similar thoughts came from Mary Cross whose wrote that "new pop icons owe Madonna a debt of thanks" adding that her "influence is undeniable and far reaching". In a larger overview, Tony Sclafani writing for MSNBC in 2008 explained what he calls Madonna's impact and effect on the future direction of music after she emerged saying that "artists still use her ideas and seem modern and edgy doing so".


Outside the entertainment industry

Outside the music industry, Madonna has been the Bibliography of works on Madonna, subject of numerous books, essays and other literary works while more than a writer cited her as an influence. Editor
Maura Johnston Maura K. Johnston (born May 28, 1975) is a writer, editor and music critic. A member of Boston College's journalism faculty, she has written for ''Rolling Stone'', ''The Boston Globe'', ''Pitchfork'', ''The Awl'', ''The New York Times'', ''Spin' ...
gave a context of this point saying that "the appetite for books on Madonna is large, and the variety of approaches writers, editors, and photographers have taken to craft their portraits is a testament to how her career has both inspired and provoked". Examples include Italian writer Francesco Falconi whose reported that she inspired his writing career. Michelle Morgan, another writer and author of biography ''Madonna'' (2015), said that "seeing her vast list of accomplishments has given me great encouragement to go after my own dreams of becoming a full-time writer", and "within my desire to become a writer was the dream to do a book about Madonna". Photographer Mario Testino is another example among personalities outside the music industry. In an interview with Nigel Farndale he commented Madonna is the first non-model in collaborating with him and credited: "With her I knew I had discovered my style because I like to believe what I am photographing". Fashion designer Anna Sui cited Madonna as an influence in her career. She commented that an encounter with the singer gave her "confidence" and "boosted" the idea to start her first own runway show.References for fashion designer Anna Sui (examples): * * Her influence has been also found in contemporary artists. A general example include a 2014 article from ''Dazed'' by curator Jefferson Hack when she was "interpreted by contemporary artists" with portraits in art forms and their feelings about her. One of them was Silvia Prada whose said: "For me, Madonna has became even more important than any art movement in terms of history and popular culture". Scottish painter Peter Howson whose dedicated numerous pieces to the singer once commented that "she's a subject everyone is drawn to". Mexican painter Alberto Gironella dedicated almost all his works in his latest days to Madonna and he described that "more than pop heis the last Surrealism, surrealist".


"Madonna" as a nickname or title for others


Contradictory perspective

Madonna has been rejected in all forms that was lauded, and the disagreement persists in equal parts. In the mid-2010s, it was suggested that "perhaps no one has sparked more debate than she has" among all cultural icons of the last three decades. In 2019, Matthew Jacobs, editor of ''HuffPost'' called her "world's most accomplished pop star" but opined that "it's hard to thing" of any star with "as many singular achievements and such a durable place in Western media who provokes so much ire an indifference". Mary Cross noted that she has been perceived as a "corrupting influence". In this way, some "critics willingly overlook Madonna's impact on contemporary culture". As for some observers, in Madonna the ''
zeitgeist In 18th- and 19th-century German philosophy, a ''Zeitgeist'' () ("spirit of the age") is an invisible agent, force or Daemon dominating the characteristics of a given epoch in world history. Now, the term is usually associated with Georg W. ...
'' has become poltergeist. Educator John R. Silber lumped Madonna with Adolf Hitler and Saddam Hussein. As a complex figure she has been, Critical theory, critical theorist, Stuart Sim found that she "attained the status of cultural icon, she is however, an extremely problematic one" concluding that "makes her exceedingly difficult to categorize; depending on one's point of view". In this vein, associate professor Diane Pecknold that Madonna "was not only an omnipresent figure but a Polarization (politics), polarizing one". From a common view, American essayist Nancy Gibbs wrote that "Madonna is so easy to revile that you start to wish she'd make it a little harder". During her career, Madonna attracted the attention of family organizations, feminist Opposition to pornography, anti-porn and religious groups worldwide with boycott or protests. Associate professor Steven C. Dubin, noticed that she "has the distinction of enraging a variety of religious leaders". For authors like Jock McGregor of Christian organization
L'Abri L'Abri is an evangelical Christian organisation which was founded on June 5, 1955 by Francis Schaeffer and his wife Edith in Huémoz-sur-Ollon, Switzerland. They opened their alpine home as a ministry to curious travelers and as a forum to discu ...
"the sector of society most offended by Madonna, has been Christian community". Bishop Patrick Dunn (bishop), Patric Dunn described that "some of Madonna's material is highly offensive to Christianity". Mark D. Hulsether cited in ''Religion and Popular Culture in America'' by
Bruce Forbes Bruce David Forbes (born March 30, 1948) is an ordained minister in the United Methodist Church. Born in Michigan, he grew up in Mitchell, South Dakota. His parents, Ernest Linwood Forbes and Marie Louise Forbes, met in Rochester. Ernie eventually ...
, expressed that "some of the most important and interesting texts in recent American culture which have overlapping concerns with liberation theologies are by Madonna". As some critics found that Madonna has proved a master of cultural appropriation, professor of sociology and author David Chaney documented in his book ''The Cultural Turn'' (1994) that "for many political activists, the more unsettling implication is that Madonna has destabilised fundamental signs of subcultural membership. Even if her stardom is now exhausted". He further asserted that "the possibility of her existence" (as with other figures) is that "all marks of identity are arbitrary, then any form of being becomes pastiche". Sociologist John Shepherd wrote that Madonna's cultural practices highlight the "sadly continuing social realities of dominance and subordination". As she used symbols and images from other cultures and sub-cultures, various agents criticized her for "utilizing its images and style in her work, defused of its original context". During the first decades of her career, Madonna was criticized about consumerism and materialism. Viewed in this context, Madonna's texts raise many critiques on the modalities of commercial success and desire. The implication of this is that beneath the musical surfaces there lurks an ambition and passion that is quite insatiable. Many of these reviewers used the analogy of her song "Material Girl", like professor
Gail Dines Gail Dines (born 29 July 1958) is professor emerita of sociology and women's studies at Wheelock College in Boston, Massachusetts. A radical feminist, Dines specializes in the study of pornography. Described in 2010 as the world's leading anti-p ...
whom classified Madonna to embodied the materialistic and consumer-oriented ethos of the 1980s. Glenn Ward wrote in his book ''Discover Postmodernism: Flash'' (2011) that "for some critics the Madonna phenomenon represents the worst excesses of commercial exploitation". An author called her as the "supreme product of the consumerist culture". For
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
, she is the "epitome of banal consumerism". Overall, for her detractors she became the "ultimate in crass" commercialism and media manipulation. For American author Michelle Goldberg, the "notion of celebrity as an ''art form'' that Madonna helped propagate has hideous consequences". Also, authors of ''Madonnarama'' (1993), noticed that "when it comes to talking about Madonna, suddenly everybody is a critic of capitalism". When she entered in her fifties, others commentators viewed her as turned "inauthentic" media manipulator, whose acts deemed "desperate" and "embarrassing", as professor Jeetendr Sehdev advises in his academic research dedicated to the singer: "Madonna's desperate attempts to attention have damaged her legacy". In ''Madonna: Like an Icon'', author
Lucy O'Brien Lucy O'Brien (born 13 September 1961)Author Biography, O'Brien, Lucy – She Bop: The definitive history of women in rock, pop, and soul, London: Penguin, 1995 is a British author and journalist whose work focuses on women in music. Early musi ...
wrote that the popular negative stereotype is that of a publicity-hungry or manipulative ballbreaker. Vince Aletti commented that "she has been attacked by critics for being more about image than substance". American essayist Barbara Grizzuti Harrison commented the issues in Madonna's usage of images, as she states that "in her works the line between person and image has become hopelessly blurred, as has the line between responsibility and manipulation". She objected that as long as Madonna wears masks —and confuses the person with the image— there is no real person there. American psychiatrist Aviel Goodman advised in the early-1990s that her re-inventions are "of particular concern for some feminist who view her multiple personae as a threat to women's socialization, which entails the necessary integration of female identity". Another concern, was explained by authors in ''Representing gender in cultures'' (2004), as they commented that "it is the very instability of Madonna's image, its incessant reinvention that produces anxiety both in the mass audience and the academic circle, and encourages frequent and rather desperate attempts at finding a steady poin". Kellner, stressed that she "problematized identity and revealed its constructedness and alterability". Some observers argued that "Madonna has been consistently denied a status of a 'real' musician". Author Keith E. Clifton wrote that "in the field of musicology, serious discussion of Madonna has been even rarer than in the popular press". Christgau said, in short "Madonna is honored less as an artist than as a cultural force". Ludovic Hunter-Tilney from ''Financial Times'' noted that to her critics she "is right to describe herself as a businesswoman but wrong to call herself an artist". In a broader concern, Micheel Golden said that due to Madonna's influence, "artistic output has become a by-product of fame instead of the reason for it". Writer Michael Campbell felt that "neither [Michael] Jackson nor Madonna has been a musical innovator", although explained that "their most influential and innovative contributions have come in other areas". In another ambivalent point, Australian public intellectual Germaine Greer admitted she is of the opinion shared by many that "she can neither dance nor sing" but described that "Madonna has the one talent that really matters in the 21st century" which is "marketing".


Cultural criticisms around the world

Researchers at the University of Liverpool labelled the "Madonna effect" to the international adoptions and social issues followed by her first process in 2006. At that time, the child psychologist Kevin Browne found that closely related with the Madonna-style process, there were a rise in the number of children in orphanages across Europe due the trend of international adoptions. They also perceived that some parents in poor countries were giving up their children "in the belief that they will have a 'better life in the west' with a more wealthy family". When she planned to adopt again in 2017, some activists warned that Madonna's act "would facilitate the child trafficking in Africa". As an Italian American figure, Italian sculptor Walter Pugni planned in 1988 a statue of Madonna in Pacentro, where are from her paternal grandparents, noting that "Madonna is a symbol of our children and represents a better world in the year 2000". The then mayor of the ''comune'' opposed to that idea as well Madonna's Italian relatives.


Counter-responses

Lecturer John Street from University of East Anglia wrote in his article ''Musicologists, Sociologists and Madonna'' (1993), that as she has been criticized, has been as well "defended in equally extravagant terms". British
reader A reader is a person who reads. It may also refer to: Computing and technology * Adobe Reader (now Adobe Acrobat), a PDF reader * Bible Reader for Palm, a discontinued PDA application * A card reader, for extracting data from various forms of ...
Deborah Jermyn of
Roehampton University The University of Roehampton, London, formerly Roehampton Institute of Higher Education, is a public university in the United Kingdom, situated on three major sites in Roehampton, in the London Borough of Wandsworth. Roehampton was formerly an e ...
wrote in 2016, that "numerous academic studies have considered the way Madonna polarises views". To New Zealand professor Roy Shuker, the discourse surrounding the singer "provides a range of contradictory readings and evaluations". Similar to Shuker, professor Robert C. Allen summarized that she is "the site of whole series of discourses, many of which contradict each other but which together produce the divergent images of circulation". While her criticism have generated significant analysis and counter-responses, associate professor Gayle Stever for Empire State College states in ''The Psychology of Celebrity'' (2018), that "the attention Madonna received from being controversial opened up an entire new way of thinking". In particular, Maria Gallagher wrote for ''The Philadelphia Inquirer'' in 1992, that "there is no avoiding Madonna, so we might as well study her". She found sociologist Cindy Patton described that "[Madonna is] a social critic in a certain way" and "has an instinct for not just what's going to get people upset, but what's going to get people thinking". Scholar Gaugler advocated for the singer expressing that "she has faced much criticism throughout her career, but much of it is unjust". In the perception of marketer and professor Stephen Brown from
University of Ulster sco, Ulstèr Universitie , image = Ulster University coat of arms.png , caption = , motto_lang = , mottoeng = , latin_name = Universitas Ulidiae , established = 1865 – Magee College 1953 - Magee Un ...
"what people say about Madonna says more about them than it says about the singer". Similarly, Frenchman
Georges-Claude Guilbert Georges-Claude Guilbert (born May 18, 1959) is a French literary critic and academic who teaches American literature, gender studies, and popular culture. He is Professor in American Studies at the University of Havre, France. He was one of the e ...
expressed: "Some journalist enjoy being particularly venomous when writing about Madonna, revealing more about themselves than anything else". Stan Hawkins from
University of Leeds , mottoeng = And knowledge will be increased , established = 1831 – Leeds School of Medicine1874 – Yorkshire College of Science1884 - Yorkshire College1887 – affiliated to the federal Victoria University1904 – University of Leeds , ...
expressed in the late-1990s that "Madonna's act[s] can only infuriate those who are unfamiliar with the everyday forms of human expression visible in commercials, films, videos, fashion, literature, art and journalism". American music critic Dave Marsh noticed she faced critics related to sexism. In a further review on this point, Canadian professor Karlene Faith said that "just as Madonna offends conformists, so does she offend those opposing sexism, ageism, racism, classism, and so on". For author Gene N. Landrum, "if nothing else, she is honest in her perversity" explaining that "she may be offensive to the Church and appear sacrilegious to most people, but she is more honest than many women seen walking the streets of the world with crucifixes dangling precariously and blatantly between amply exposed cleavage". According to E. Ann Kaplan "the anti-Madonna media discourse serves those threatened by her challenges to patriarchal heterosexual norms". For Kellner, "Madonna takes on demonstrates a courage to tackle controversial topics that few popular music figures engage with her consistency and provocativeness". In this vein, Jesse Nash, a Loyola University history professor, views that the scandal she creates, "proves that Westerners till uphold values that subjugate women". By expressing and exposing herself, is a notion of self-ownership, said professor. Madonna was quoted saying: "I own myself, I will not be anyone's property". Nash compared this to Cleopatra, adding that "the Romans would have understood this immediately and locked her up. The Greeks would have been intrigued". Musicologist Susan McClary suggests that Madonna is engaged in rewriting some very fundamental levels of Western thought. Another consideration came from Canadian scholar Samantha C. Thrift of Simon Fraser University whose said "the body of criticism inspired by Madonna's cultural production opened avenues for feminist analysis" for other figures such as Martha Stewart. Dutch academics in the article ''Madonna as a symbol of reflexive modernisation'' (2013) viewed her as a "symbol" and "representation" and propose that "the communication of social and cultural tensions embodied in Madonna, explain the unparalleled public and scientific fascination for this cultural phenomenon". In a 2005 international congress, Catalan translator and assistant professor Lydia Brugué of Universitat de Vic gives her sympathetic view: The statement of Norman Mailer when he "defended" Madonna calling her as "our greatest living female artist" has been also cited by some of her defenders. In her article ''You Don't Know Madonna'' (2002) American novelist
Jennifer Egan Jennifer Egan is an American novelist and short-story writer. Egan's novel '' A Visit from the Goon Squad'' won the 2011 Pulitzer Prize for Fiction and National Book Critics Circle Award for fiction. As of February 28, 2018, she is the Preside ...
questioned commentaries from others critics such those arguing that "Madonna has no real talent". While she confessed was part of that general perception retrospectively viewed them as an "old one". She also found sense remarking that "music ''per se'' has never encompassed the full range of Madonna's aspirations" when she once commented to the media: "I know I'm not the best singer, and I know I'm not the best dancer. But I'm not interested in that" but in being "political". Music critic Jon Pareles explained that she "labeled herself more efficiently than any observer" since the beginning of her career. Similarly, authors of academic compendium ''The Madonna Connection'' (1993) commented that "as usual, Madonna is at least one step ahead of her commentators".


Honorific nicknames and epithets for Madonna

Madonna has been called many things. ''
The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cre ...
'' editors Alex McLevy and Kelsey J. Waite noted that superlatives in her career are given. British
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Deborah Jermyn of
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wrote in her book ''Female Celebrity and Ageing'' (2016) that "Madonna has been frequently described as a 'queen' (e,g Queen of Pop, Disco, the Century or Reinvention)". In regards her titles, honorific nicknames and epithets, Chilean magazine ''Qué Pasa (magazine), Qué Pasa'' stated in 1996 that "to Madonna can be attributed many titles and never be exaggerated. She is the undisputed Queen of Pop, sex goddess, and of course marketing". Australian professor Robert Clarke of University of Tasmania wrote in ''Celebrity Colonialism'' (2009) that Madonna is identified with a "range of nicknames such as 'The Material Girl' or 'The Queen of Pop' referring to her big business pop career". Scottish music blogger Alan McGee asserted that Madonna and Michael Jackson invented the terms "Honorific nicknames in popular music, Queen and King of Pop", while American journalist Edna Gundersen described Michael Jackson, Prince (musician), Prince and Madonna as a "durable pop triumvirate" during their half-centenary in 2009. Professors in ''Ageing, Popular Culture and Contemporary Feminism'' (2014) argued that "her status as a cultural icon is acknowledged in all press accounts" and her reign as Queen of Pop is "reverentially upheld by her reviewers". Time to time, she received the tag of "Goddess of Pop" by Newspaper of record, major newspapers like ''Los Angeles Times'' and ''
La Nación ''La Nación'' () is an Argentine daily newspaper. As the country's leading conservative newspaper, ''La Nación''s main competitor is the more liberal '' Clarín''. It is regarded as a newspaper of record for Argentina. Its motto is: "''La Na ...
''. Also, she was also slightly called "Queen of Rock" in her early career. In a cultural perspective, for critics like Vince Aletti she is a "modern Muses, muse", and for some sociologists such as Polish professor :pl:Zbyszko Melosik, Zbyszko Melosik, she is an "Intertextuality, intertextual heroine". Academics Andrew Sayer and Larry Ray found that "she has been widely proclaimed as a postmodern heroine". American philosopher Susan Bordo disagrees, as for her, the singer may be a "postmodern heroine" but not necessarily an "admirable one". American journalist Peter Travers called her as "our Postmodern Goddess". In less favorable views, during the academic fields of the late 20th century, Madonna was called by some the "queen of gender disorder" and "racial deconstruction". She was also named "Queen of Cultural appropriation, appropriation". American critic Kristine McKenna deemed her goddess of mass communications. A similar tag received from Jon Pareles who called her the "queen of multimedia promotion". Professor Mathew Donahue of Bowling Green State University called her "Queen of all Media". She had an impact on MTV, and was referred to as the Queen of MTV, with CNN staff commenting that MTV could stand for "Madonna Television". List of newspapers in the United Kingdom, British press dubbed her "Madge" when she moved to London in the late-1990s. One of the meanings of this word is shorthand for Your Majesty. According to the Indian Council of Medical Research, she is "often lauded as the Queen of Creativity". Australian magazine The Music (magazine), ''The Music'' summarized that "Madonna is many things", noting that as "she is the Queen of Pop", a "revolutionary", "feminist boss" or "serial reinventor", for some Madonna is a "problematic fave", "culture vulture", "a controversialist" and "has been successively cancelled". Simon Gage in ''Queer: The Ultimate User's Guide'' (2002) also pointed out that she has been described as a "man-eater, manipulator, monster, bitch [or] whore".


Critics' lists and polls

Biographer Mark Bego commented she attained a very "high-profile" adding that "when it came time for magazines to announce the biggest, best, and most defining events and creative products of the century (xx), Madonna was right there". As she appeared in various listicles during her career, associate professor Diane Pecknold shared her observation in ''American Icons'' (2006) saying that "nearly any poll of the biggest, greatest, or best in popular culture includes her name". A similar argument was provided by ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...
'' editor William Langley whose documented in 2011 that she has been a fixture of several "list of world's most powerful/admired/influential women". According to Acclaimed Music, which statistically aggregates hundreds of critics' lists, Madonna is the most acclaimed woman in music history. Some illustrative examples include:


Cultural depictions

:''
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: This section only includes illustrative examples'' Madonna's life and career have been depicted in film, television, literature, music, arts, and even science. In a general sense, academic Guilbert found that she "is the ultimate reference in several domains" and her "likeness" has been exhibited in museums. In 2006, a new water bear species, ''Echiniscus madonnae'', was named after her. The paper with the description of ''Echiniscus madonnae, E. madonnae'' was published in the international journal of animal taxonomy ''Zootaxa'' in March 2006 (Vol. 1154, pp. 1–36). The Zoologists commented: "We take great pleasure in dedicating this species to one of the most significant artists of our times, Madonna Louise Veronica Ritchie". ''Quadricona madonnae'' is a fossil Bradoriida, Bradoriid from the Cambrian of South Australia, "named for the American entertainer Madonna; in reference to the nodes on each Valve (mollusc), valve resembling her conical brassiere made famous during the 1980s and 1990s, particularly her Blond Ambition World Tour, "Blond Ambition" tour in 1990". Madonna has been a subject of Record collecting, music collectors and was classified at number one in the 100 Most Collectable Divas by ''Record Collector'' in 2008. Her songs have been List of cover versions of Madonna songs, covered by numerous performers in multiple languages and various artists have released List of Madonna tribute albums, tribute albums. She also inspired the creation of new musical singles. In 2002, Australian rock band The Androids scored a top-five hit single on the ARIA Chart with "Do It with Madonna". English singer Robbie Williams released "She's Madonna" in 2006, which reached the top five in many European countries. The song talks about his fascination with Madonna, and is a reference to
Guy Ritchie Guy Stuart Ritchie (born 10 September 1968) is an English film director, producer and screenwriter. His work includes British gangster films, and the ''Adaptations of Sherlock Holmes, Sherlock Holmes'' films starring Robert Downey Jr. Ritchi ...
who left his ex-girlfriend Tania Strecker for Madonna. In 2010, South Korean girl group Secret (South Korean group), Secret reached List of Gaon Digital Chart number ones of 2010, number one on the Gaon Singles Chart with the song "Madonna" from the Madonna (EP), EP of the same name. According to its songwriters, the song is about "living with confidence by becoming an icon in this generation, like the American star Madonna". Numerous international contemporary and visual artists have been inspired to depict Madonna. A book called ''Madonna In Art'' (2004) compiled pictures of the singer in art form by over 116 artists from 23 countries, including Andrew Logan (sculptor), Andrew Logan, Sebastian Krüger, Al Hirschfeld, and Peter Howson. Her figure has been part of various Art exhibition, art contemporary exhibitions, like ''De Madonna a Madonna'' (in English: ''From Madonna to Madonna'') installed in countries such as Chile (Centro Cultural Matucana 100), Spain (Museo de Arte Contemporáneo de Castilla y León, MUSAC) and Argentina (Juan B. Castagnino Fine Arts Museum) to approach the Gender role, role of women throughout history. Madonna is also represented in the National Portrait Gallery, London by five photographs, two by Eric Watson (photographer), Eric Watson, two by Mario Testino and one by Dafydd Jones.


See also

*
Madonna studies Madonna studies (also called Madonna scholarship, Madonna-ology or Madonna Phenomenon) is the study of the work and life of American singer-songwriter Madonna using an interdisciplinary approach incorporating cultural studies and media studies. I ...
: Madonna's impact on academia *
Madonna wannabe A Madonna wannabe, or Madonnabe, is a person (usually female) who dresses or acts like American singer Madonna. When she emerged into stardom in the mid-1980s, an unusually high number of women, particularly young women and girls, began to dres ...
: Madonna's impact on fashion and identity * Madonna as a gay icon: Madonna's impact on the LGBT community


Notes


References


Book sources

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External links

* {{Pop music Madonna Cultural depictions of Madonna Cultural impact by musician, Madonna