''Creativity'' is a website focused on covering the creative aspects of

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...

. ''Creativity'' started as a printed magazine in 1986 but moved online in 2009. The website aims to showcase ideas across all areas of consumer culture, explore the talent and techniques behind the work, and provide insight on the people and the trends shaping

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

creativity. ''Creativity’s'' target audience includes

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

creatives, producers, directors, designers, editors,

visual effects Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action foota ...

artists An artist is a person engaged in an activity related to creating art, practicing the arts, or demonstrating an art. The common usage in both everyday speech and academic discourse refers to a practitioner in the visual arts only. However, the ...

, advertisers, and others affiliated with

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, advertising, design, and

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

. ''Creativity'' is part of

Crain Communications Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), pr ...

, a privately held publisher of more than 30 trade titles.

History of AdCritic.com

Founded in 1999, AdCritic.com was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. Unfortunately, the cost of the bandwidth was too high, and the site shut off access to all videos in December 2001. The following notice was posted on the site at that time:

AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!

The site was acquired by Ad Age Group in March 2002, at which time it changed to a

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, a ...

-only service bundled with ''Creativity'' magazine. In August 2007, the site was relaunched as Creativity Online.

References

External links

Official website
Online magazines published in the United States Defunct magazines published in the United States Magazines established in 1986 Magazines disestablished in 2009 Online advertising Professional and trade magazines Online magazines with defunct print editions Monthly magazines published in the United States {{trade-mag-stub