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CreativeFuture is an advocacy organization of over 540 American entertainment organizations and 190,000 individuals with a goal of combating
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
(commonly called
piracy Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and other valuable goods. Those who conduct acts of piracy are called pirates, v ...
) and protecting American
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
. Its predecessor organization, Creative America endorsed the
Stop Online Piracy Act The Stop Online Piracy Act (SOPA) was a controversial proposed United States congressional bill to expand the ability of U.S. law enforcement to combat online copyright infringement and online trafficking in counterfeit goods. Introduced on O ...
and the PROTECT IP Act in 2011. The organization now advocates for voluntary industry solutions and effective public policies.


History

Creative America was formed on July 6, 2011 with the goal of “protecting American jobs” and “serving as the unified voice of the more than 2 million Americans… whose jobs are supported by film and television, as well as people in other creative fields.” In October 2011, Creative America launched a national campaign to educate the public about copyright infringement, and to draw support for the Protect IP Act. In February 2014, Creative America re-launched as CreativeFuture, and Ruth Vitale, the former co-president of Paramount Classics, became executive director.


Supporters

CreativeFuture is supported by labor groups
SAG-AFTRA The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA, stylized as SAG·AFTRA ) is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recordi ...
,
IATSE The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada, known as simply the International Alliance of Theatrical Stage Employees (IATSE or ...
, and the
Directors Guild of America The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merge ...
and entertainment companies including CBS Corporation, NBCUniversal, The Walt Disney Company, Sony Pictures Entertainment, Viacom (2005–present), Viacom, Time Warner, Annapurna Pictures, New Regency, Participant Media, and others. At its relaunch in 2014, CreativeFuture was initially supported by a coalition of 65 companies and organizations. Today, it is backed by more than 540 companies and organizations and more than 190,000 individuals from film, television, music, book publishing, photography, and other creative industries.


Activities


Legislation

CreativeFuture supported H.R. 1695, a Bill that would make the Register of Copyrights a Presidentially-appointed, Senate-confirmed position, similar to other federal offices with oversight over major sectors of the American economy. On April 26, 2017, the House of Representatives passed H.R. 1695, (378-48).


Advocacy

In 2016, CreativeFuture opposed a proposal from the Federal Communications Commission (FCC) that would have required cable companies to “unlock” their set-top boxes and allowed third parties to produce their own. During the 2016 presidential elections, CreativeFuture delivered petitions with over 70,000 signatures to political candidates and elected officials that advocated for strong copyright laws. On May 2, 2017, CreativeFuture supported the introduction of the Register of Copyrights Selection and Accountability Act. On October 12, 2017, CreativeFuture presented leaders in Congress with a petition signed by over 75,000 Americans that asks for strong copyright protections in the North American Free Trade Agreement, North American Free Trade Agreement (NAFTA). In April 2018, CreativeFuture sent letters urging midterm candidates for Congress to hold Silicon Valley more accountable for what transpires on their platforms. On May 15, 2018, CreativeFuture urged the Senate Committee on the Judiciary to take prompt action on S. 2823 – a legislative package that includes three other Bills presented to the same Congress: The Music Modernization Act (MMA) (S. 2334), the CLASSICS Act (S. 2393), and the AMP Act (S. 2625).


Advertising Partnerships

CreativeFuture works closely with the Trustworthy Accountability Group (TAG) - a program for advertisers created by the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). Together, they work with brands and advertising agencies to keep ads off pirate sites.


Youth Outreach

CreativeFuture works with iKeepSafe to highlight their ''Copyright and Creativity for Ethical Digital Citizens'' educational modules and the International Alliance of Theatrical Stage Employees (IATSE) to include their members in school outreach.


Publications

In 2012, CreativeFuture launched a blog on its main website, written by staff and CreativeFuture members. In February 2016, CreativeFuture launched ''StandCreative,'' a series of blogs written by emerging and established artists – across all creative disciplines – who have struggled to protect their works online.'' '' In January 2017, CreativeFuture launched ''StandCreative II: Behind the Scenes'', a series of interviews with creative professionals who work behind-the-scenes performing jobs most people might never have heard of. CreativeFuture also publishes op-eds in various publications such as ''The New York Times', The Hill', The Hollywood Reporter', Variety'''','' and others.


Reference lists

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External links


CreativeFuture website
Copyright enforcement companies Trade associations based in the United States