Crazy Cow was a breakfast cereal produced by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

during the 1970s. The cereal was somewhat of a novelty item in that it had an unusual trait. The round, multi-grain cereal pellets were coated with an excipient of a drink mix. When milk was added, it would dissolve the powdered coating, and the resultant mixture would resemble in sight, smell, and taste, a flavored milk. Crazy Cow came in two flavors,

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

and strawberry. As the box indicated, these were just flavors; no actual chocolate or strawberries were in the ingredients. The box always contained the disclaimer "artificially flavored" or "chocolate flavored". The front of the Crazy Cow box usually had a large cartoon cow, smiling cheerfully. On the box for both strawberry and chocolate Crazy Cow, the cow was white with brown spots and wore a hat and a

cowbell A cowbell (or cow bell) is a bell worn around the neck of free-roaming livestock so herders can keep track of an animal via the sound of the bell when the animal is grazing out of view in hilly landscapes or vast plains. Although they are t ...

around her neck. The back of the box often included enticements in the form of images of promotional items included for "free" in the box. One promotional item was Star Wars Trading Cards. These were highly collectible because they were a different variety than those sold in packs. Strawberry Crazy Cow is featured in the music video for

Melanie Martinez Melanie Adele Martinez (born April 28, 1995) is an American singer and songwriter. Born in Astoria, Queens, and raised in Baldwin, New York, Martinez rose to fame in 2012 after appearing on the American television vocal talent show '' The Voice ...

's song "Tag, You're It"

References

General Mills cereals {{food-stub